The document discusses conducting a strategic assessment for UST Global to improve their marketing and branding. It proposes a four step approach: 1) conducting an audit and needs assessment, 2) identifying goals and creative concepts, 3) establishing creative themes and delivery channels, and 4) executing campaigns. The assessment would define branding goals, align marketing strategies, determine targets and messages, select appropriate media, and create an analytics platform. It recommends MD&A and Manifest Digital to lead the strategic assessment process and help create a comprehensive marketing plan for UST Global.
Planning your campaign: the OASIS modelCharityComms
Shayoni Lynn, Development and alumni comms manager, Cardiff University
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
The document discusses various aspects of media planning and buying, including defining key terms like advertising, marketing, and public relations. It outlines the major components of an advertising plan, such as determining objectives and strategies. It also covers topics like target audiences, creative briefs, media research, and evaluating the cost and effectiveness of advertising spending.
Content marketing is a marketing strategy. It is focused on the creation and distribution of valuable content with the purpose of attracting and retaining a specific, targeted audience. It builds interest in your brand and develops relationships and trust with your audience. But understanding what content marketing is doesn’t necessarily help you launch a content marketing effort. In our latest presentation, we map out the six steps you can take to launch a content marketing initiative.
In 2006, formulated an original public relations campaign within a team of five in response to Starbucks’ request for proposal. I authored interactive visual presentation in which the audience could dictate the direction. It was presented to a panel of judges including members of Waggener Edstrom in Portland, Oregon
This document provides a template for creating a social media governance framework for Company XYZ. It outlines the purpose, scope, roles and responsibilities for governing Company XYZ's social media program. The goals are to introduce consistency, focus on customers, and lay out clear ownership. Key aspects covered include governance structure, process, timeline, training, funding, and metrics for continuous improvement.
Improving the effectiveness of communications webinar
APM People Specific Interest Group, Stakeholder Engagement Focus Group (APM SEFG People SIG)
Tuesday 11 July 2017
presented by James Francis
hosted by Fran Bodley-Scott
Humanizing your brand in the digital age - PRecious Communications, Indonesia...Lars Voedisch
Branding is first and foremost about gaining trust
The cultural dilemma: Do we all have split personalities?
Technology vs the social dimension
'Going viral' might be dangerous
Managing your (social) media identity
trends, tips and tricks for your digital survival
Planning your campaign: the OASIS modelCharityComms
Shayoni Lynn, Development and alumni comms manager, Cardiff University
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
The document discusses various aspects of media planning and buying, including defining key terms like advertising, marketing, and public relations. It outlines the major components of an advertising plan, such as determining objectives and strategies. It also covers topics like target audiences, creative briefs, media research, and evaluating the cost and effectiveness of advertising spending.
Content marketing is a marketing strategy. It is focused on the creation and distribution of valuable content with the purpose of attracting and retaining a specific, targeted audience. It builds interest in your brand and develops relationships and trust with your audience. But understanding what content marketing is doesn’t necessarily help you launch a content marketing effort. In our latest presentation, we map out the six steps you can take to launch a content marketing initiative.
In 2006, formulated an original public relations campaign within a team of five in response to Starbucks’ request for proposal. I authored interactive visual presentation in which the audience could dictate the direction. It was presented to a panel of judges including members of Waggener Edstrom in Portland, Oregon
This document provides a template for creating a social media governance framework for Company XYZ. It outlines the purpose, scope, roles and responsibilities for governing Company XYZ's social media program. The goals are to introduce consistency, focus on customers, and lay out clear ownership. Key aspects covered include governance structure, process, timeline, training, funding, and metrics for continuous improvement.
Improving the effectiveness of communications webinar
APM People Specific Interest Group, Stakeholder Engagement Focus Group (APM SEFG People SIG)
Tuesday 11 July 2017
presented by James Francis
hosted by Fran Bodley-Scott
Humanizing your brand in the digital age - PRecious Communications, Indonesia...Lars Voedisch
Branding is first and foremost about gaining trust
The cultural dilemma: Do we all have split personalities?
Technology vs the social dimension
'Going viral' might be dangerous
Managing your (social) media identity
trends, tips and tricks for your digital survival
Emoderation: How to manage social media at scaleEmoderation
Tamara Littleton, CEO, and Blaise Grimes-Viort, VP of Social Media Services, at Emoderation explain how to successfully launch, manage and run global social media campaigns for multinational brands. Head of Languages, Richard Simcott, explains the difference between translation and localisation, while Wendy Christie, Chief Production Officer, advises on quality assurance processes for major social media projects.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
Creating a marketing communications plan toolsDeborah Spector
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
Event marketing motivation ,promotion and pricing policies in event marketingalisdq550
This document discusses motivation, promotion, and pricing policies in event marketing. It begins by explaining that events provide both services and goods to create experiences for consumers. It then discusses understanding consumer motivations, including extrinsic motivations like work and social factors, and intrinsic motivations like push factors and pull factors. Promotion tools for events include advertising, public relations, direct marketing, word of mouth, hospitality, websites, and social media. Finally, it outlines various pricing policies like penetration pricing, economy strategies, and psychological pricing. The overall goal is for marketers to understand consumer motivations and effectively promote and price events.
This document provides guidance on creating an effective marketing and public relations campaign. It discusses establishing credibility with the media through developing media relations skills like understanding each media outlet and how to pitch stories. The document also recommends creating a master marketing plan with elements like a marketing framework, campaign sheet, mind maps of ideas, and a Gantt chart timeline. It suggests measuring the success of the campaign through metrics such as media coverage, return on investment, surveys, and website analytics. Finally, it reviews different types of press releases to utilize, including general news, new product launches, executive announcements, expert positioning, events, calendars, and photos.
Here are some typical business goals that a PR campaign may aim to support:
- Increase brand awareness
- Drive sales of new products/services
- Change public perception
- Improve customer satisfaction
- Recruit talent
- Increase investor interest
- Support a merger or acquisition
- Manage a crisis situation
- Increase website traffic or social media followers
- Expand into new markets
The key is to identify goals that are specific, measurable, and time-bound so you can evaluate the effectiveness of your PR campaign. Goals should also be aligned with the company's overall strategic objectives.
Integrated Marketing Communications Campaign for Agape RestaurantMegan Andres
This document outlines an integrated marketing communications plan for Agape Grill, a casual dining restaurant. It includes an introduction to Agape Grill and its competitors, an analysis of the target market in Sunnyvale, and an assessment of Agape Grill's current communications strengths and weaknesses across its website, Facebook, Yelp and other channels. The document then proposes objectives, strategies and budgets to strengthen Agape Grill's branding and increase sales among key target demographics like young professionals through improved digital and social media presence, promotions, and community outreach.
The document provides an overview for creating a strategic marketing communications plan, including defining goals and objectives, identifying target audiences, developing key messages, selecting communication channels, implementing tactics, and measuring success. It emphasizes the importance of research, segmentation of audiences, and creating a framework with vision, mission, positioning, and messages aligned with specific audience interests and values. The plan should have clear roles and timeline for execution while building in evaluation points to monitor effectiveness.
Social Media Marketing Plan methodologyDemand Metric
Use this methodology to create a social media marketing plan for your business. Get the associated tools & templates @ http://www.demandmetric.com/content/social-media-marketing-plan-methodology
Global Integrated Marketing Best PracticesPam Didner
This document discusses integrated marketing and provides examples of different approaches. It defines integrated marketing as coordinating messaging across all channels centered around the customer. Examples of integrated marketing are given in four quadrants based on being traditional or new approaches, and having small or big budgets. Traditional big approaches involve coordinated multi-channel campaigns, while new big approaches are driven by new technologies to create customer experiences. Traditional small approaches use existing budgets for routine campaigns, while new small approaches start with a single creative idea and allow it to spread organically. Testing ideas is emphasized as important for success.
PR planning and Executing the Public relations campaignAnuj Usare
The document discusses planning for public relations campaigns and programs. It explains that campaigns have a specific beginning and end but consist of multiple events over weeks or months, while programs have no preset end and are intended for continued communication. Research methods like surveys and focus groups are described. The importance of identifying key audiences and tailoring messages to their needs is emphasized. Factors to consider in selecting media channels are outlined. Finally, tips are provided for preparing managers for press contact and delivering effective speeches.
Navis has over 12 years of experience in management positions, including strategic planning, project management, and people management. She holds a master's degree in management and is pursuing a doctorate in business administration. Her experience includes developing new brands, visual merchandising, digital marketing, and PR for over 30 brands in skincare, FMCG, and other industries. Recently she helped a multinational company develop a shopping community in Hong Kong projected to generate $100 million annually.
The document outlines a media and communication strategy for Rotary Family Health Days (RFHD) in 2015. The objectives are to create awareness of RFHD, maximize media coverage, mobilize communities to attend the 3-day events, and promote an active healthy lifestyle while recognizing sponsors. Target audiences include Rotarians, media/influencers, sponsors, and government/NGOs. The approach will reuse existing artwork, focus on promoting the website and social media, and align with the Department of Health's strategy. Content will focus on news, people involved, activities, and impact. Timing will involve building interest before the events, amplifying during, and following up after. Public relations opportunities and collateral such as fact sheets and branding guidelines
Burnham Marketing was established to help companies expand their digital marketing capabilities. They provide strategic planning, media buying, campaign management, and training services. Jason and Michelle Burnham bring over 25 years of experience in digital marketing. They have helped web agencies generate incremental revenue and satisfy client needs by offering digital media services on a project basis. This allows for seamless integration of media and creative while demonstrating greater value to clients.
Managing social media is challenging but doing so without a strategy is dangerous. This guide lays out a clear format for organizing digital communications.
Content marketing and native advertising are expected to see significant budget growth over the next two years, outpacing display and search advertising. Content marketing is viewed as an important marketing strategy by brands and agencies, while native advertising is seen as important by publishers for revenue. However, both content marketing and native advertising still face challenges around implementation and measurement. Advances in programmatic technology may help address these challenges by enabling large-scale delivery and optimization of content marketing campaigns.
Content marketing and native advertising are expected to see significant budget growth over the next two years, outpacing display and search advertising. Content marketing is viewed as an important marketing strategy by brands and agencies, while native advertising is seen as important by publishers for revenue. However, both content marketing and native advertising still face challenges around implementation and measurement. Advances in programmatic technology may help address these challenges by enabling large-scale delivery and optimization of content marketing campaigns.
Objectives, Goals, Strategy, Measurement and Tactics Process for Business Management. A communication methodology that links overall business strategy to an individuals goals and objectives.
What is fair use of 7TB? A presentation from a researcher's perspective about the challenges of using restricted data. Given at ACRL NE's Scholarly Communications Interest Group during the March 2015 program on "Open Access and Digital Scholarship." http://scig.acrlnec.org/content/march-2015-program-open-humanities-and-digital-scholarship-access-innovation-and-support
Monmouth Informed Decision Making Final v2 020914Michael Donohue
Michael Donohue & Associates was contracted to provide a strategic assessment and optimization strategy for Monmouth Park. The assessment would identify revenue opportunities from optimizing advertising, sponsorships, digital media and interactivity platforms. The strategy involved a multi-step process including auditing current platforms, establishing creative themes, identifying a content management system, and assessing advertising and sponsorship value across video screens, digital signage, apps and other platforms. The outcome would be an informed plan to enhance the guest experience and attract premium sponsors while improving returns for Monmouth Park.
Emoderation: How to manage social media at scaleEmoderation
Tamara Littleton, CEO, and Blaise Grimes-Viort, VP of Social Media Services, at Emoderation explain how to successfully launch, manage and run global social media campaigns for multinational brands. Head of Languages, Richard Simcott, explains the difference between translation and localisation, while Wendy Christie, Chief Production Officer, advises on quality assurance processes for major social media projects.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
Creating a marketing communications plan toolsDeborah Spector
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
Event marketing motivation ,promotion and pricing policies in event marketingalisdq550
This document discusses motivation, promotion, and pricing policies in event marketing. It begins by explaining that events provide both services and goods to create experiences for consumers. It then discusses understanding consumer motivations, including extrinsic motivations like work and social factors, and intrinsic motivations like push factors and pull factors. Promotion tools for events include advertising, public relations, direct marketing, word of mouth, hospitality, websites, and social media. Finally, it outlines various pricing policies like penetration pricing, economy strategies, and psychological pricing. The overall goal is for marketers to understand consumer motivations and effectively promote and price events.
This document provides guidance on creating an effective marketing and public relations campaign. It discusses establishing credibility with the media through developing media relations skills like understanding each media outlet and how to pitch stories. The document also recommends creating a master marketing plan with elements like a marketing framework, campaign sheet, mind maps of ideas, and a Gantt chart timeline. It suggests measuring the success of the campaign through metrics such as media coverage, return on investment, surveys, and website analytics. Finally, it reviews different types of press releases to utilize, including general news, new product launches, executive announcements, expert positioning, events, calendars, and photos.
Here are some typical business goals that a PR campaign may aim to support:
- Increase brand awareness
- Drive sales of new products/services
- Change public perception
- Improve customer satisfaction
- Recruit talent
- Increase investor interest
- Support a merger or acquisition
- Manage a crisis situation
- Increase website traffic or social media followers
- Expand into new markets
The key is to identify goals that are specific, measurable, and time-bound so you can evaluate the effectiveness of your PR campaign. Goals should also be aligned with the company's overall strategic objectives.
Integrated Marketing Communications Campaign for Agape RestaurantMegan Andres
This document outlines an integrated marketing communications plan for Agape Grill, a casual dining restaurant. It includes an introduction to Agape Grill and its competitors, an analysis of the target market in Sunnyvale, and an assessment of Agape Grill's current communications strengths and weaknesses across its website, Facebook, Yelp and other channels. The document then proposes objectives, strategies and budgets to strengthen Agape Grill's branding and increase sales among key target demographics like young professionals through improved digital and social media presence, promotions, and community outreach.
The document provides an overview for creating a strategic marketing communications plan, including defining goals and objectives, identifying target audiences, developing key messages, selecting communication channels, implementing tactics, and measuring success. It emphasizes the importance of research, segmentation of audiences, and creating a framework with vision, mission, positioning, and messages aligned with specific audience interests and values. The plan should have clear roles and timeline for execution while building in evaluation points to monitor effectiveness.
Social Media Marketing Plan methodologyDemand Metric
Use this methodology to create a social media marketing plan for your business. Get the associated tools & templates @ http://www.demandmetric.com/content/social-media-marketing-plan-methodology
Global Integrated Marketing Best PracticesPam Didner
This document discusses integrated marketing and provides examples of different approaches. It defines integrated marketing as coordinating messaging across all channels centered around the customer. Examples of integrated marketing are given in four quadrants based on being traditional or new approaches, and having small or big budgets. Traditional big approaches involve coordinated multi-channel campaigns, while new big approaches are driven by new technologies to create customer experiences. Traditional small approaches use existing budgets for routine campaigns, while new small approaches start with a single creative idea and allow it to spread organically. Testing ideas is emphasized as important for success.
PR planning and Executing the Public relations campaignAnuj Usare
The document discusses planning for public relations campaigns and programs. It explains that campaigns have a specific beginning and end but consist of multiple events over weeks or months, while programs have no preset end and are intended for continued communication. Research methods like surveys and focus groups are described. The importance of identifying key audiences and tailoring messages to their needs is emphasized. Factors to consider in selecting media channels are outlined. Finally, tips are provided for preparing managers for press contact and delivering effective speeches.
Navis has over 12 years of experience in management positions, including strategic planning, project management, and people management. She holds a master's degree in management and is pursuing a doctorate in business administration. Her experience includes developing new brands, visual merchandising, digital marketing, and PR for over 30 brands in skincare, FMCG, and other industries. Recently she helped a multinational company develop a shopping community in Hong Kong projected to generate $100 million annually.
The document outlines a media and communication strategy for Rotary Family Health Days (RFHD) in 2015. The objectives are to create awareness of RFHD, maximize media coverage, mobilize communities to attend the 3-day events, and promote an active healthy lifestyle while recognizing sponsors. Target audiences include Rotarians, media/influencers, sponsors, and government/NGOs. The approach will reuse existing artwork, focus on promoting the website and social media, and align with the Department of Health's strategy. Content will focus on news, people involved, activities, and impact. Timing will involve building interest before the events, amplifying during, and following up after. Public relations opportunities and collateral such as fact sheets and branding guidelines
Burnham Marketing was established to help companies expand their digital marketing capabilities. They provide strategic planning, media buying, campaign management, and training services. Jason and Michelle Burnham bring over 25 years of experience in digital marketing. They have helped web agencies generate incremental revenue and satisfy client needs by offering digital media services on a project basis. This allows for seamless integration of media and creative while demonstrating greater value to clients.
Managing social media is challenging but doing so without a strategy is dangerous. This guide lays out a clear format for organizing digital communications.
Content marketing and native advertising are expected to see significant budget growth over the next two years, outpacing display and search advertising. Content marketing is viewed as an important marketing strategy by brands and agencies, while native advertising is seen as important by publishers for revenue. However, both content marketing and native advertising still face challenges around implementation and measurement. Advances in programmatic technology may help address these challenges by enabling large-scale delivery and optimization of content marketing campaigns.
Content marketing and native advertising are expected to see significant budget growth over the next two years, outpacing display and search advertising. Content marketing is viewed as an important marketing strategy by brands and agencies, while native advertising is seen as important by publishers for revenue. However, both content marketing and native advertising still face challenges around implementation and measurement. Advances in programmatic technology may help address these challenges by enabling large-scale delivery and optimization of content marketing campaigns.
Objectives, Goals, Strategy, Measurement and Tactics Process for Business Management. A communication methodology that links overall business strategy to an individuals goals and objectives.
What is fair use of 7TB? A presentation from a researcher's perspective about the challenges of using restricted data. Given at ACRL NE's Scholarly Communications Interest Group during the March 2015 program on "Open Access and Digital Scholarship." http://scig.acrlnec.org/content/march-2015-program-open-humanities-and-digital-scholarship-access-innovation-and-support
Monmouth Informed Decision Making Final v2 020914Michael Donohue
Michael Donohue & Associates was contracted to provide a strategic assessment and optimization strategy for Monmouth Park. The assessment would identify revenue opportunities from optimizing advertising, sponsorships, digital media and interactivity platforms. The strategy involved a multi-step process including auditing current platforms, establishing creative themes, identifying a content management system, and assessing advertising and sponsorship value across video screens, digital signage, apps and other platforms. The outcome would be an informed plan to enhance the guest experience and attract premium sponsors while improving returns for Monmouth Park.
The document provides safety guidelines for employees including not smoking inside, not bringing pets to work, reporting accidents, being proactive about safety, never working without protective equipment, keeping work areas clean, avoiding falls, not being under the influence at work, being aware of slippery floors, and maintaining good posture when lifting heavy objects.
This document discusses the challenges of integrating emerging technologies, graphics, media, architecture, and technology into out-of-home media environments. It introduces Michael Donohue and Associates, who assists teams in identifying suitable emerging technologies for media projects. They help vet technologies, manage requests for proposals, oversee permitting and safety plans, and coordinate project teams to ensure media projects are successfully planned and deployed on time and on budget. Their goal is to design innovative media solutions that engage audiences while meeting financial and return-on-investment goals.
The document proposes the development of a "Starline Tagalong" mobile app to capitalize on opportunities from Starline Tour's popularity and emerging technologies. The app would deliver location-based multimedia content and deals to users based on their interests and proximity. It would allow users to continue their Starline experience beyond the tour and drive revenues through additional features like sponsored content, mobile ticketing, and themed solo tours. The app aims to provide a richer experience for customers, increase awareness of Starline Tours, generate advertising sales, and boost per capita customer spending.
This document dispels several myths about personal protective equipment (PPE). It explains that as a manager, you can require employees to wear proper PPE. It also notes that while PPE provides protection, it has limitations and worn incorrectly or in the wrong situation may not ensure safety. Only trained professionals should make decisions about proper PPE for employees.
Anexo 17 estándares básicos de competenciasvivipollito
Este documento presenta los Estándares Básicos de Competencias en Lenguas Extranjeras: Inglés del Ministerio de Educación Nacional de Colombia. Explica que el inglés es la lengua extranjera más estudiada en Colombia y que el objetivo es que los estudiantes alcancen un nivel B1 al finalizar el grado 11. Adopta los niveles de referencia del Marco Común Europeo de Lenguas y relaciona estos niveles con las metas para cada etapa educativa.
This document provides an economic overview and analysis of Ukraine. It discusses Ukraine's sovereign credit ratings, key economic indicators, and IMF funding. Recent political developments including Normandy format talks on the conflict in eastern Ukraine are also summarized. The document notes that talks did not result in a breakthrough but sides agreed to work on a new roadmap for implementing the Minsk-II agreement. Industrial production growth slowed in September while retail sales growth fell, and GDP growth in Q3 is estimated to be similar to the 1.4% rate in Q2.
Monmouth Informed Decision Making Final v2 020914Michael Donohue
Michael Donohue & Associates was presenting a strategic assessment and optimization strategy for Monmouth Park to improve decision making, meet business objectives, and identify revenue opportunities. The assessment would analyze Monmouth Park's existing and planned signage, digital platforms, and infrastructure to optimize advertising, sponsorships, and the guest experience. The process involved a multi-step approach including an audit, identifying goals and opportunities, developing content strategies, and quantifying revenue potential from media platforms.
The document discusses sustainability in the fashion industry. It defines sustainable fashion as incorporating eco-friendly materials, ethical production, and longer product lifetimes. It also examines sustainability from the perspectives of customers, the product lifecycle, and corporate social responsibility. Sustainable fashion can benefit companies through efficiency, cost savings, and reputation gains. However, customers often have an attitude-behavior gap regarding sustainability due to lack of knowledge and perceptions that sustainable options lack style. For sustainable fashion to succeed, commitments are needed from customers, employees, suppliers, and policymakers.
This document discusses perception and learning in organizations. It defines perception as the process of receiving information and making sense of the world. Selective attention and confirmation bias can influence what information we notice and believe. Mental models help us interpret information but can also block new perspectives. Learning is a relatively permanent change in behavior from interacting with the environment. Both explicit knowledge from documents and tacit knowledge from experience are important. Behavior modification uses reinforcement to change behavior, while social learning emphasizes modeling and self-reinforcement. Organizational learning involves acquiring, sharing, and applying knowledge across an organization.
This document provides a template for planning a digital marketing campaign. It includes sections for defining campaign goals and metrics, targeting audiences, key messages and offers, strategy, media mix and budget, and a media schedule. The template is intended to help marketers integrate digital tactics into broader campaigns and prompt consideration of new digital approaches. It was created by Dave Chaffey and Danyl Bosomworth of the consultancy Smart Insights to provide a structured framework for campaign planning.
This document provides an overview of digital marketing services from 360IDEAS. It discusses their core competencies such as strategic planning, marketing, advertising, social media, and analytics. It also outlines their inbound marketing approach including acquiring traffic, generating fans, converting subscribers, and engaging prospects and clients. Key aspects of digital marketing are defined including having a strategy, measurement and optimization, joined-up customer-centered marketing, and focusing on engagement.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Adrian Wijenathan has over 6 years of experience in SEM, social media, and digital performance marketing. He has exceptional skills in data analysis, market research, campaign implementation, and project management. His greatest strength is building strong working relationships across business levels. He has held positions such as Associate Director at Mediacom Global and Senior Performance Manager at Switched On Media, where he improved processes, grew accounts, and increased efficiencies. Adrian has various digital marketing certifications and delivers strategies and operations while managing teams and fostering client relationships.
The document provides a template for planning a digital marketing campaign. It includes sections for defining campaign goals and metrics, targeting audiences, key messages and offers, strategy, media mix and budget, and a media schedule. The template is intended to help marketers integrate digital tactics into broader campaigns and prompt consideration of new digital approaches. It was created by Smart Insights, a digital marketing consultancy and resource.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
The document discusses various aspects of developing and executing a media campaign, including:
1) Developing a campaign through publicity on TV, radio, newspapers, websites and determining the target audience.
2) Creating advertisements and rich media targeted at the ideal market audience.
3) Providing strategic media planning and buying services such as research, negotiations, and analysis.
4) The proposed assignment aims to help position and communicate the event through meaningful media campaigns targeting print, electronic, and social media to inform, influence attitudes and behaviors and achieve mass resonance.
The document discusses various aspects of developing and executing a media campaign, including:
1) Developing a campaign through publicity on TV, radio, newspapers, websites and determining the target audience.
2) Creating advertisements and rich media targeted at the ideal market audience.
3) Providing strategic media planning and buying services such as research, negotiations, and analysis.
4) The proposed assignment aims to position and communicate the event through meaningful media campaigns targeting print, electronic, and social media to inform, influence attitudes and behaviors and achieve mass resonance.
Entrepreneurship and Commerce in IT - 05 - Marketing, Technology and Marketin...Sachintha Gunasena
This series in about the Entrepreneurial and E-Commerce opportunities and how to harness the power of Information Technology to improve or revolutionize business.
This session covers Marketing, Technology and Marketing, CRM, Twitter, Facebook, Foursquare, LinkedIn, Organizational Plan, Financial Plan.
Hamish Coleman has over 10 years of experience in market research analysis and insights. He has a proven track record of using data-driven insights to influence marketing strategy and sales arguments. He has strong communication, presentation, and stakeholder management skills. His experience includes analyzing quantitative and qualitative research, developing marketing strategies, managing research teams, and writing marketing communications.
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
Pegah Kamal's digital marketing experience overview and achievements spanning over 15 years. Competencies including but not limited to: digital marketing strategy, content marketing, social media strategy and program execution, influencer marketing, employee advocacy and paid media.
This document outlines a 5-step process for creating an actionable content marketing strategy:
1. Define objectives and priorities for the content.
2. Develop a story that explains the business's purpose beyond features and benefits.
3. Create buyer personas that represent the audience and their needs.
4. Conduct a content audit to identify existing materials and gaps to address.
5. Determine key metrics to measure the strategy's effectiveness in meeting objectives.
Following these steps helps ensure the content strategy aligns with business goals and provides the right content to targeted audiences.
The document outlines the key components of developing an effective social media marketing plan, including planning the title page, conducting a competitive analysis, setting goals and strategies, identifying the target audience, creating and assigning content, monitoring performance, and evaluating results. The plan should define roles and responsibilities for implementation and tracking across social media platforms to achieve marketing objectives.
Victor Madueno: Mastering The Social Media Maturity Model | Click Jam 2SEO Sherpa
Join us — register for the next Click Jam here: http://lnx5.co/rx
Social media is a digital phenomenon that has taken the world by storm. As the medium has matured, we have seen platforms come and go, changing with user demand. The roadmap of social media’ evolution has seen giants like Myspace and ICQ make way for Facebook and Instagram.
Victor Madueno is no stranger to the evolution of social media. An exponent of the medium, Victor has been in the social space for over 12 years. Originally starting off with forums, Victor’s journey has taken him to Your Social, where he serves as head of Social & Advertising.
Victor’s Click Jam 2 presentation on social media’ maturity highlights the necessary frameworks and models your business needs to become a social business.
For more information about Click Jam visit:
http://clickjam.com
Pamela Monastra is a senior-level brand marketing and communications consultant seeking a new opportunity. She has
over 20 years of experience developing brand strategies and integrated marketing campaigns for Fortune 500 companies.
She specializes in brand strategy, PR, social media marketing, and cross-channel campaigns. Previously, she held marketing
roles and founded her own agency. She offers expertise in strategic planning, creative direction, and client relationship
management.
Shannon Murray is a marketing communications consultant with over 20 years of experience developing and executing integrated marketing strategies for companies across various industries. She has a proven track record of achieving business goals through impactful campaigns, and has expertise in areas such as brand management, digital marketing, advertising, public relations, and event management. Notable achievements include receiving President's Awards from Firestone Building Products and Firestone Specialty Products.
myMarketing Cafe offers integrated small business marketing in the digital era. Our team and expert contributors help business owners make connections that make a difference. We share our small business marketing expertise through a well-organized, in-depth library of content-driven marketing resources and trainings. We follow a pay-it-forward, netweaving business philosophy. Want to know more about that? Connect with us!
Click Jam is the must-attend inbound marketing event for mid to large enterprise marketing professionals. Each Click Jam speaker is carefully selected, vouched for and a true practitioner in their field.
Those in attendance get to upskill their knowledge while networking with some of the brightest marketers in the UAE.
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