The typical NME reader is male (69%), aged 24, and either works full-time (52%) or is still studying (29%). They spend on average £152 per year on footwear, £532 on clothes, £66 on DVDs, and £1229 on music equipment. Most NME readers use the internet (94%), have broadband (76%), and receive digital TV or satellite signals (84%).

1. NME Readership Profile
Male: 69%
Female: 31%
Average age: 24
Full time workers: 52% On average, NME readers spend
Part time workers: 7% per year:
Still studying: 29% £152 on footwear
ABC1: 65% £532 on clothes
Readership: 369,000 £66 on Dvd’s
Circulation: 40,948 £170 on digital cameras
ABCe unique users: 4,454,983 £1229 on music equipment
Other facts about NME readers:
On average they spend 19 hours per week on the internet
Buy up to 5 DVD’s per year
94% use the internet
76% have broadband
84% receive digital TV or satellite signals

2. NME Readership Profile
Male: 69%
Female: 31%
Average age: 24
Full time workers: 52% On average, NME readers spend
Part time workers: 7% per year:
Still studying: 29% £152 on footwear
ABC1: 65% £532 on clothes
Readership: 369,000 £66 on Dvd’s
Circulation: 40,948 £170 on digital cameras
ABCe unique users: 4,454,983 £1229 on music equipment
Other facts about NME readers:
On average they spend 19 hours per week on the internet
Buy up to 5 DVD’s per year
94% use the internet
76% have broadband
84% receive digital TV or satellite signals

3. NME Readership Profile
Male: 69%
Female: 31%
Average age: 24
Full time workers: 52% On average, NME readers spend
Part time workers: 7% per year:
Still studying: 29% £152 on footwear
ABC1: 65% £532 on clothes
Readership: 369,000 £66 on Dvd’s
Circulation: 40,948 £170 on digital cameras
ABCe unique users: 4,454,983 £1229 on music equipment
Other facts about NME readers:
On average they spend 19 hours per week on the internet
Buy up to 5 DVD’s per year
94% use the internet
76% have broadband
84% receive digital TV or satellite signals

4. NME Readership Profile
Male: 69%
Female: 31%
Average age: 24
Full time workers: 52% On average, NME readers spend
Part time workers: 7% per year:
Still studying: 29% £152 on footwear
ABC1: 65% £532 on clothes
Readership: 369,000 £66 on Dvd’s
Circulation: 40,948 £170 on digital cameras
ABCe unique users: 4,454,983 £1229 on music equipment
Other facts about NME readers:
On average they spend 19 hours per week on the internet
Buy up to 5 DVD’s per year
94% use the internet
76% have broadband
84% receive digital TV or satellite signals