NME is a weekly British music magazine with a circulation of 27,650. It was founded in 1952 and remains a prominent voice in rock and indie music coverage. The target audience is 16-34 year olds, who are more likely to be male, spend money on music, clothes and gigs. While circulation has declined in recent years, NME maintains its cultural influence and continues to feature popular bands across rock and indie genres.

1. FACT FILE ON A UK MUSIC
MAGAZINE

2. Basic Facts
Name:
NME (New Music Express)
Publisher:
(Currently) Tracy Cheesman
Editor:
(Current editor) Mike Williams
(original editor) Krissi Murison
Frequency:
Weekly music magazine
Average Circulation per Month:
NME suffered a 14% year-on-year fall in its average circulation to
27,650 – continuing a trend of long-standing decline at the title.
NME now reached more than one million consumers a week through
its combined print and digital offerings

3. Cost
Subscribe to NME print magazine for:
 £153.99 every 2 years
 £78.99 per year
 £18.99 every 3 month
 £2.20 per week
(Purple prices are taken from
http://www.magazinesdirect.com/az-
magazines/n/6756/nme.thtml?extra=19 )

4. On What Other Media Platforms
Can You Find This Brand?

5. Who is the target audience?
Class:
Gender: 52% work full times
69% of NME’s whereas 7% work part
readers are males – time and 29% are full time
this maybe due to the students. This can be seen
fact that indie/rock by the weekly cost of the
music is male magazine, as it is the
dominant. Although standard pricing of
the colour scheme is magazines (e.g. Kerrang!
unisex. Magazine is also £2.20).
Age:
50% aged between 16-24
22% aged between 25-34
This could be because the
bands and artists shown are
also around this age range.

6. What is the Readership
Profile?
http://www.ipcadvertising.com/resource/fd4e20nlh1xefkowjxdha4x
u.pdf completed a survey finding out the readership profile of
NME, here is what their statistic show:
 They go to gigs and live events
 Total readership spends £46m £532 on clothes per year
 Total readership spend on audio equipment £326m
 52% own a digital camera
 Total readership spend on digital cameras £4.6m
 Total readership buys 1.3m DVD’s per year
 94% use the Internet – 76% have Broadband - Spend an average
of 2.4 hours per day –almost 19 hours per week!
 £197 spent on consoles in the past year - £108 spent on games
 84% receive digital TV or satellite channels

7. NME READERS AGREE THAT:
 They spend a lot of money on clothes – 45%
 Its important to be well informed about things –
92%
 Its worth paying for extra quality goods – 71%
 They like to try new drinks – 75%
 Its important to them to look well dressed – 71%

8. How is it Distributed?
Mainly distributed as a magazine in local
shops, supermarkets, and newsagents.
Is it available in other
countries?
NME is only available to purchase in the UK, some
mailing orders are also only to the UK, however the
itunes app is available to most countries

9. Has its Circulation Risen or
Declined in the Past 5 Years?
Circulation has declined 14% year-on-year fall.
“Sales for NME, which was founded in
1952, have now fallen to below 30,000 despite
the magazine relaunching its format, front
cover and logo last year.” – BBC News

10. What Does ABC Stand For?

11. What is the Role Within the
UK Magazine Industry?
NME was the first British paper to include a singles chart, in
addition it was the best selling British music newspaper for
several years running.
NME was the leading music paper in 1952 and inspired
more the more recent music magazine brands of today.
What Type of Bands is it
Likely to Feature?
In the 1970’a NME became more accossiated with
the punk-rock era, however, today the magazine
features popular artists from the rock and indie
music movements.