This document provides readership demographics and spending habits for a music and culture magazine. It shows that the average reader is 18 years old, in education, and living at home. Readers spend over £500 million annually on clothes, shoes, tattoos, concerts, and digital music. Nearly all readers use social media platforms like Facebook and have mobile phones, with many owning iPhones. They frequently download music online and purchase some CDs and DVDs as well.

1. MY READER PROFILE
Readers spend...
£223 on clothes per year –
Total Readership spends £527m
MUSIC
£143 on shoes per year – On average attend 10
Total Readership spends £197m gigs/music events per year
Total Readership attends –
£185 on tattoos and piercings per 65m per year
year – £385 on gigs/music events per
Total Readership spends - £255m year
Total Readership spends - Female Readership: 86%
Male Readership: 14%
83% own a digital camera £531m Average Age: 18
£223 on digital cameras per year
Total Readership spends - £255m 72% play an instrument In Education: 72%
Living at home: 68%
54% play guitar
92% own an iPod 32% play bass guitar Circulation: 270, 052
£102 on iTunes per year 14% play drums Readership: 1, 380, 000
Total Readership spends - £129m
81% download music online
For all advertising enquiries
98% have facebook 62% buy CDs please contact:
99% use the internet Johanna Fryer, Trading
87% own a laptop MOBILE Director
99% own a mobile phone 02083895637
johannafryer@yahoo.com
83% have internet on their
DVDS
mobile
Buy on average 5 DVDs per year
41% own an iPhone
Total Readership buys – 23m per