2. Readers spend on average £46 on DVDs per annum

3. 95% of readers own some form of console

4. Readers spend an average of £150 per annum on games

5. Only 12% watch just terrestrial television.

6. 55% of readers regularly attend parties

7. 60% care for their image

8. 80% agree that they don’t plan the future

9. MALE: 59%

10. FEMALE: 41%

11. Average age: 19

12. Working full time: 15%

13. Working part time: 42%

14. Still studying: 63%

16. Readers spend an average of £45 on footwear per purchase

17. Readers spend an average of £465 on clothes every year

18. Spend an average of £25 per gig they attend

19. 45% own cars with their own insurance policies

20. 75% prefer bright coloured clothing; 25% prefer dark coloured clothing

21. 56% admit they swear frequently in everyday conversation.

22. 30% own an electrical instrument

23. 82% say they lose themselves in the music when at a live gig.

24. 85% use the internet and 70% have broadband