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READER PROFILE
                                 MUSIC:
                                 NME readers are completely obsessed with
                                 music. Reader research has demonstrated
                                 that they rely on the editorial and the ads
                                 to keep them up to date with new artists.
                                 This knowledge then makes them the
                                 authority in music in their peer group.




                                 FILMS:
KEY STATS:                       NME readers also enjoy watching
                                 films, both in the cinema and at
MALE: 6%                         home. They tend to buy a DVD every
                                 month (higher than national
FEMALE: 24%
                                 average).
STUDENT: 34%

MEDIAN AGE: 23

Readers have a strong            RADIO:
relationship with the NME
brand and completely trust it.   NME readers listen to the NME radio
                                 which plays both new and older
                                 music. It keeps the readers up to date
                                 with latest artists and gigs etc.

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Reader Profile- NME Magazine

  • 1. READER PROFILE MUSIC: NME readers are completely obsessed with music. Reader research has demonstrated that they rely on the editorial and the ads to keep them up to date with new artists. This knowledge then makes them the authority in music in their peer group. FILMS: KEY STATS: NME readers also enjoy watching films, both in the cinema and at MALE: 6% home. They tend to buy a DVD every month (higher than national FEMALE: 24% average). STUDENT: 34% MEDIAN AGE: 23 Readers have a strong RADIO: relationship with the NME brand and completely trust it. NME readers listen to the NME radio which plays both new and older music. It keeps the readers up to date with latest artists and gigs etc.