Audience research
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The document provides demographic information about the audiences of several music publications: NME, Mojo, Q, and Kerrang. It states that NME readers are more influential advising friends and learning about new products. Mojo has the highest circulation of 94,617 but lower readership. Q has the highest readership of 473,000 but lower circulation. Kerrang readers are the heaviest music buyers, purchasing an average of over 6 albums per month and more likely to spend over £200 per year on albums. They are also much more likely to attend rock concerts.
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Reader profile
The magazine has a monthly circulation of 30,653, with a readership of 259,000 that is primarily targeted at clubbers aged around 20. Most readers are male, listen to genres like R&B, pop and rap, use social media platforms like Facebook and Twitter, have large MP3 collections and have attended concerts. The profile is similar to the NME magazine in terms of demographics but has a slightly lower circulation.
NCC PowerPoint
New Covenant Community was a local client from Normal, IL looking for a marketing campaign to increase awareness and membership quotas.
Target audience
Q Magazine targets a younger, affluent audience between ages 15-24 that enjoys music from various genres. Readers purchase an average of 31 albums per year and are also active in video games, fashion, and media. Q is the UK's number one purchased music magazine known for its in-depth reporting, photography, and interviews that can make or break an artist's career.
Researching the market place
Kerrang magazine is published monthly, costs £2.20 per issue or £56 for a yearly subscription, and includes around 70 pages per issue. It primarily targets teenage and young adult males and focuses on interviews with popular rock and metal bands. Metal Hammer similarly publishes monthly at £4.25 per issue/£49.99 yearly, with around 110 pages covering album and live reviews and interviews. Rock Sound targets a younger, primarily female audience and includes concert tickets, posters, and "band of the week" features in its 80 pages. Q and Rolling Stone have broader audiences and more extensive coverage of the music industry with profiles, reviews and interviews across 150 and biweekly pages respectively.
Researching the market place
Kerrang magazine is published monthly, costs £2.20 per issue or £56 for a yearly subscription, and includes around 70 pages per issue. It primarily targets fans of rock and metal bands like Asking Alexandria and Bring Me the Horizon through interviews, posters, album and live reviews, and news on upcoming band events. The typical features that attract readers are band interviews. Metal Hammer similarly publishes monthly at £4.25 per issue (£49.99 yearly) and includes around 110 pages covering album reviews, band interviews, and musician biographies.
Mindshare Ireland - Future of 2014
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
Target Audience and Demographics Research
The document analyzes the target audiences of several music magazines - NME, Billboard, Kerrang, and CLASH. It finds that NME readers are mostly younger, interested in fashion and music technology. Billboard reaches an older audience with a strong social media presence. Kerrang targets younger rock fans in Britain. CLASH's audience is typically employed young adults interested in music, films, and fashion. Based on this research, the document concludes that the target audience for the author's new magazine will be young adults aged 15-30 interested in indie, rock, and alternative music.
Audience research
Kerrang! reaches more young readers aged 15-24 than any other music magazine. 87% of readers buy every issue. This younger demographic is valuable but difficult for advertisers to access. In addition to music, Kerrang! is well-suited to promote films, games, technology and government messages to its passionate, trend-setting readers who spend heavily on related media.
Recommended
Reader profile
The magazine has a monthly circulation of 30,653, with a readership of 259,000 that is primarily targeted at clubbers aged around 20. Most readers are male, listen to genres like R&B, pop and rap, use social media platforms like Facebook and Twitter, have large MP3 collections and have attended concerts. The profile is similar to the NME magazine in terms of demographics but has a slightly lower circulation.
NCC PowerPoint
New Covenant Community was a local client from Normal, IL looking for a marketing campaign to increase awareness and membership quotas.
Target audience
Q Magazine targets a younger, affluent audience between ages 15-24 that enjoys music from various genres. Readers purchase an average of 31 albums per year and are also active in video games, fashion, and media. Q is the UK's number one purchased music magazine known for its in-depth reporting, photography, and interviews that can make or break an artist's career.
Researching the market place
Kerrang magazine is published monthly, costs £2.20 per issue or £56 for a yearly subscription, and includes around 70 pages per issue. It primarily targets teenage and young adult males and focuses on interviews with popular rock and metal bands. Metal Hammer similarly publishes monthly at £4.25 per issue/£49.99 yearly, with around 110 pages covering album and live reviews and interviews. Rock Sound targets a younger, primarily female audience and includes concert tickets, posters, and "band of the week" features in its 80 pages. Q and Rolling Stone have broader audiences and more extensive coverage of the music industry with profiles, reviews and interviews across 150 and biweekly pages respectively.
Researching the market place
Kerrang magazine is published monthly, costs £2.20 per issue or £56 for a yearly subscription, and includes around 70 pages per issue. It primarily targets fans of rock and metal bands like Asking Alexandria and Bring Me the Horizon through interviews, posters, album and live reviews, and news on upcoming band events. The typical features that attract readers are band interviews. Metal Hammer similarly publishes monthly at £4.25 per issue (£49.99 yearly) and includes around 110 pages covering album reviews, band interviews, and musician biographies.
Mindshare Ireland - Future of 2014
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
Target Audience and Demographics Research
The document analyzes the target audiences of several music magazines - NME, Billboard, Kerrang, and CLASH. It finds that NME readers are mostly younger, interested in fashion and music technology. Billboard reaches an older audience with a strong social media presence. Kerrang targets younger rock fans in Britain. CLASH's audience is typically employed young adults interested in music, films, and fashion. Based on this research, the document concludes that the target audience for the author's new magazine will be young adults aged 15-30 interested in indie, rock, and alternative music.
Audience research
Kerrang! reaches more young readers aged 15-24 than any other music magazine. 87% of readers buy every issue. This younger demographic is valuable but difficult for advertisers to access. In addition to music, Kerrang! is well-suited to promote films, games, technology and government messages to its passionate, trend-setting readers who spend heavily on related media.
Media packs
The document profiles the readers of two rock music magazines, Kerrang! and Metal Hammer. It finds that both magazines have a primarily young male audience, with the average reader around 22 years old. These readers are heavily engaged with rock music culture, consuming albums frequently, attending concerts regularly, and influencing their friends with music recommendations. They see their taste in music and fashion as integral to their identities. Both magazines thus provide a way for brands to effectively market to this passionate music-focused demographic.
Media music magazines in the uk
The document discusses several popular UK music magazines, including their target audiences and circulation numbers. Teamrock targets alternative rock and metal fans who tend to be male with an average age of 47. Rock Sound focuses on new rock bands and reaches over 1 million younger people aged 21 on average. NME readers are mostly male students aged 23. Kerrang! has over 400,000 readers who are predominantly younger males aged 22 that faithfully purchase each issue.
Audience research results and conclusions
The document summarizes the results of a questionnaire given to the target audience for a proposed indie rock magazine. Key findings include that the target audience is majority female aged 15-25, prefers a monthly magazine priced £2-4, and likes content focusing on bands/artists like The Kooks and Arctic Monkeys. Interviewing bands and including news, reviews and upcoming artist information appeals most to readers. Black, white, red and brown are suitable magazine colors. Free CDs and competitions are effective incentives.
Survey Analysis
The survey results showed that the target audience for the magazine is mostly male, aged 16-24, living in Yorkshire towns and cities. They prefer indie, rock, and pop music genres. Most importantly, the magazine should focus on interviews and music recommendations. Based on willingness to pay, the cover price would be £2.60. The magazine would be released monthly with additional seasonal issues, and would attract readers through freebies and competitions. It will cater mainly to music listeners rather than players.
Target audience mood boards and reader profiles
The document outlines the mission statement and target audience for a proposed music magazine. The mission is to provide unique insight into the rock music industry through news, concert dates, reviews, and advice for aspiring musicians. The target audience is ages 16-30, interested in live music and the rock genre. It aims to have a quirky and fun tone to engage younger readers. The magazine will be glossy, lengthy, and released monthly to provide detailed content and keep readers updated on the rock scene through features and interviews.
Research into Music Magazines - task one.
The document summarizes readership demographics for several music magazines. NME readers are 69% male, with an average age of 24. Most (52%) work full-time, while 29% are students. Readers tend to be entertainment and tech enthusiasts. Kerrang! gets opinions from rock/metal artists and supports up-and-coming acts. Top of the Pops is a monthly pop magazine covering charts, gossip, fashion and more.
Audience research
- The respondent conducted a survey among UK music magazine audiences, primarily classmates aged 16-24, to learn about their preferences
- The majority of respondents were female who preferred a printed magazine focused on pop music, including interviews and reviews of both new and established artists
- Most respondents said they sometimes or do not buy music magazines but would pay £2-3 and are interested in attending concerts discussed in the magazine
Target Audience and Demographics Research
The document analyzes the target audiences of magazines NME, Billboard, Kerrang, and CLASH to help define the target audience for a new music magazine. Key points:
- NME targets younger people interested in music, fashion, and technology who spend a lot of time online.
- Billboard has an older audience with higher incomes and a large social media following that the new magazine wants to emulate.
- Kerrang targets younger rock fans in Britain through imagery appealing to both male and female readers.
- CLASH's middle-class audience is interested in music, films, technology and fashion and makes informed spending choices.
- Based on this research, the target audience for the new magazine
Primary Research
This document contains the results of a survey about preferences for an alternative music magazine. Key findings include:
- The majority of respondents were male, ages 16-24
- Most preferred a magazine cover busy with pictures and information
- The top magazine features were articles about male artists and upcoming events
- Free music downloads and a price of £1.00-£1.50 were the most appealing promotions and price point
The survey provided useful insight into designing a magazine that would appeal to its target demographic.
Survey Evaluation
This survey found that most respondents were female between 15-17 years old. The majority, 78%, preferred to buy magazines monthly rather than weekly. Pop music was the most popular genre according to 59% of respondents, followed by rock n roll. Common artists mentioned were Ellie Goulding, Adele, Ed Sheeran, and Lorde. Most would pay between £2-£2.50 for a magazine, and the top three magazines listed were NME, Q, and Kerrang. Frequent interests included socializing, the gym, work, school, television, and sports.
Questionnaire analysis
The questionnaire asked 20 people ages 16-19 about their music magazine preferences. Most respondents would pay £1-2 and buy a magazine fortnightly. Rock was the most popular genre. The featured artists were the most interesting part of magazines for respondents. The most popular artists mentioned were My Chemical Romance, Paramore, Lady Gaga and The Killers.
Music Magazine Research
This document provides information on 6 different music magazines: Q, NME, Mojo, Mixmag, Clash. For each magazine it lists the publisher, circulation, readership, price, frequency of issue, reader profile including demographics, and mission statement. The magazines target various segments of music fans from Q focusing on modern music for males aged 34 to Mixmag targeting younger urban males interested in club music. NME and Clash have the highest circulations while Q and Mojo have the oldest average reader ages.
Music magazine & audience analysis nme
The document analyzes the audience of the music magazine NME. It finds that the median age of readers is 25 and the magazine appeals to both younger and older generations by covering modern and classic artists. Most readers are male (63%) which is reflected in the genres of rock music discussed like alternative, indie, and punk. Typical bands featured include male artists from genres like folk, rock, and reggae. Most readers have jobs in middle-income brackets and enjoy attending concerts and festivals, listening to and discovering new music, and some partake in music themselves.
Music magazine & audience analysis nme
The document analyzes the audience of the music magazine NME. It finds that the median age of readers is 25 and the magazine appeals to both younger and older generations by covering modern and classic artists. Most readers are male (63%) which is reflected in the genres of rock music discussed like alternative, indie, and punk. Typical bands featured include male artists from genres like folk, rock, and reggae. Most readers have jobs in middle-income brackets and enjoy attending concerts and festivals, listening to and discovering new music, and some partake in music and arts themselves.
Readership profile NME
The NME is a weekly British music magazine with a circulation of 56,284. It targets men aged 17-30. NME readers are passionate about music, with 80% feeling it is important in their lives. They enjoy discovering new bands (79%) and genres like indie and live music. NME readers are also tech-savvy, with 72% having broadband and 67% shopping online in the last year. Additionally, NME readers are big fans of live music events, with 77% attending a concert in 2007 and 67% planning to go to a festival that year.
Researching the market place
Kerrang magazine is published monthly, costs £2.20 per issue or £56 for a yearly subscription, and includes around 70 pages per issue. It primarily targets fans of rock and metal bands like Asking Alexandria and Bring Me the Horizon through interviews, posters, album and live reviews, and news on upcoming band events. The typical features that attract readers are band interviews. Metal Hammer similarly publishes monthly at £4.25 per issue (£49.99 yearly) and includes around 110 pages covering album reviews, interviews, and biographies of metal musicians.
Questionnaire
The document contains the results of a questionnaire about music magazines. It shows that most respondents wanted more information about new artists and upcoming shows in their ideal music magazine. The favorite music genres were singer/songwriter, alternative/indie, and rock. For the magazine cover, most thought it didn't matter as long as it was interesting. The preferred color scheme was red and black. The most popular magazines were NME and Kerrang. The highest prices people would pay were £3, £2.50, and £2.
Nme target audience analysis
The target audience of NME magazine is primarily male readers between the ages of 23. They enjoy rock, indie, folk, reggae and alternative music genres and wear clothing brands like Adidas, Puma, Topman and Converse. Popular artists mentioned include The Cure, The Jam, Purity Ring and Cat's Eyes. Many readers have jobs in fields like teaching, nursing and accounting or are students. Their main interests include discovering new music, attending concerts and festivals, and buying designer clothing.
Music magazine research
Kerrang! aims to appeal to a wide range of rock music fans from younger teenage readers open to different genres to those interested in heritage bands. Each issue provides a balance of bands, scenes, and genres to satisfy readers' varied musical tastes and introduce them to new music. The magazine focuses on the biggest events in the rock world each week and educates younger readers about both contemporary and classic bands.
Media misson statement and mood board
The document outlines the mission statement and mood board for a new music magazine. The mission statement indicates that the magazine will provide insights into the music industry with a focus on rock and indie rock genres, targeting readers aged 16-24 that are more male than female. It will contain album reviews, musician interviews, band histories, and industry news. The tone will be informal yet sophisticated to appeal to younger readers. It will be published monthly with a glossy cover. The mood board reflects the target audience of 16-24 year olds split 60/40 male to female who dress in fashion fitting the genres and enjoy listening to music loudly and attending festivals.
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Similar to Audience research
Media packs
The document profiles the readers of two rock music magazines, Kerrang! and Metal Hammer. It finds that both magazines have a primarily young male audience, with the average reader around 22 years old. These readers are heavily engaged with rock music culture, consuming albums frequently, attending concerts regularly, and influencing their friends with music recommendations. They see their taste in music and fashion as integral to their identities. Both magazines thus provide a way for brands to effectively market to this passionate music-focused demographic.
Media music magazines in the uk
The document discusses several popular UK music magazines, including their target audiences and circulation numbers. Teamrock targets alternative rock and metal fans who tend to be male with an average age of 47. Rock Sound focuses on new rock bands and reaches over 1 million younger people aged 21 on average. NME readers are mostly male students aged 23. Kerrang! has over 400,000 readers who are predominantly younger males aged 22 that faithfully purchase each issue.
Audience research results and conclusions
The document summarizes the results of a questionnaire given to the target audience for a proposed indie rock magazine. Key findings include that the target audience is majority female aged 15-25, prefers a monthly magazine priced £2-4, and likes content focusing on bands/artists like The Kooks and Arctic Monkeys. Interviewing bands and including news, reviews and upcoming artist information appeals most to readers. Black, white, red and brown are suitable magazine colors. Free CDs and competitions are effective incentives.
Survey Analysis
The survey results showed that the target audience for the magazine is mostly male, aged 16-24, living in Yorkshire towns and cities. They prefer indie, rock, and pop music genres. Most importantly, the magazine should focus on interviews and music recommendations. Based on willingness to pay, the cover price would be £2.60. The magazine would be released monthly with additional seasonal issues, and would attract readers through freebies and competitions. It will cater mainly to music listeners rather than players.
Target audience mood boards and reader profiles
The document outlines the mission statement and target audience for a proposed music magazine. The mission is to provide unique insight into the rock music industry through news, concert dates, reviews, and advice for aspiring musicians. The target audience is ages 16-30, interested in live music and the rock genre. It aims to have a quirky and fun tone to engage younger readers. The magazine will be glossy, lengthy, and released monthly to provide detailed content and keep readers updated on the rock scene through features and interviews.
Research into Music Magazines - task one.
The document summarizes readership demographics for several music magazines. NME readers are 69% male, with an average age of 24. Most (52%) work full-time, while 29% are students. Readers tend to be entertainment and tech enthusiasts. Kerrang! gets opinions from rock/metal artists and supports up-and-coming acts. Top of the Pops is a monthly pop magazine covering charts, gossip, fashion and more.
Audience research
- The respondent conducted a survey among UK music magazine audiences, primarily classmates aged 16-24, to learn about their preferences
- The majority of respondents were female who preferred a printed magazine focused on pop music, including interviews and reviews of both new and established artists
- Most respondents said they sometimes or do not buy music magazines but would pay £2-3 and are interested in attending concerts discussed in the magazine
Target Audience and Demographics Research
The document analyzes the target audiences of magazines NME, Billboard, Kerrang, and CLASH to help define the target audience for a new music magazine. Key points:
- NME targets younger people interested in music, fashion, and technology who spend a lot of time online.
- Billboard has an older audience with higher incomes and a large social media following that the new magazine wants to emulate.
- Kerrang targets younger rock fans in Britain through imagery appealing to both male and female readers.
- CLASH's middle-class audience is interested in music, films, technology and fashion and makes informed spending choices.
- Based on this research, the target audience for the new magazine
Primary Research
This document contains the results of a survey about preferences for an alternative music magazine. Key findings include:
- The majority of respondents were male, ages 16-24
- Most preferred a magazine cover busy with pictures and information
- The top magazine features were articles about male artists and upcoming events
- Free music downloads and a price of £1.00-£1.50 were the most appealing promotions and price point
The survey provided useful insight into designing a magazine that would appeal to its target demographic.
Survey Evaluation
This survey found that most respondents were female between 15-17 years old. The majority, 78%, preferred to buy magazines monthly rather than weekly. Pop music was the most popular genre according to 59% of respondents, followed by rock n roll. Common artists mentioned were Ellie Goulding, Adele, Ed Sheeran, and Lorde. Most would pay between £2-£2.50 for a magazine, and the top three magazines listed were NME, Q, and Kerrang. Frequent interests included socializing, the gym, work, school, television, and sports.
Questionnaire analysis
The questionnaire asked 20 people ages 16-19 about their music magazine preferences. Most respondents would pay £1-2 and buy a magazine fortnightly. Rock was the most popular genre. The featured artists were the most interesting part of magazines for respondents. The most popular artists mentioned were My Chemical Romance, Paramore, Lady Gaga and The Killers.
Music Magazine Research
This document provides information on 6 different music magazines: Q, NME, Mojo, Mixmag, Clash. For each magazine it lists the publisher, circulation, readership, price, frequency of issue, reader profile including demographics, and mission statement. The magazines target various segments of music fans from Q focusing on modern music for males aged 34 to Mixmag targeting younger urban males interested in club music. NME and Clash have the highest circulations while Q and Mojo have the oldest average reader ages.
Music magazine & audience analysis nme
The document analyzes the audience of the music magazine NME. It finds that the median age of readers is 25 and the magazine appeals to both younger and older generations by covering modern and classic artists. Most readers are male (63%) which is reflected in the genres of rock music discussed like alternative, indie, and punk. Typical bands featured include male artists from genres like folk, rock, and reggae. Most readers have jobs in middle-income brackets and enjoy attending concerts and festivals, listening to and discovering new music, and some partake in music themselves.
Music magazine & audience analysis nme
The document analyzes the audience of the music magazine NME. It finds that the median age of readers is 25 and the magazine appeals to both younger and older generations by covering modern and classic artists. Most readers are male (63%) which is reflected in the genres of rock music discussed like alternative, indie, and punk. Typical bands featured include male artists from genres like folk, rock, and reggae. Most readers have jobs in middle-income brackets and enjoy attending concerts and festivals, listening to and discovering new music, and some partake in music and arts themselves.
Readership profile NME
The NME is a weekly British music magazine with a circulation of 56,284. It targets men aged 17-30. NME readers are passionate about music, with 80% feeling it is important in their lives. They enjoy discovering new bands (79%) and genres like indie and live music. NME readers are also tech-savvy, with 72% having broadband and 67% shopping online in the last year. Additionally, NME readers are big fans of live music events, with 77% attending a concert in 2007 and 67% planning to go to a festival that year.
Researching the market place
Kerrang magazine is published monthly, costs £2.20 per issue or £56 for a yearly subscription, and includes around 70 pages per issue. It primarily targets fans of rock and metal bands like Asking Alexandria and Bring Me the Horizon through interviews, posters, album and live reviews, and news on upcoming band events. The typical features that attract readers are band interviews. Metal Hammer similarly publishes monthly at £4.25 per issue (£49.99 yearly) and includes around 110 pages covering album reviews, interviews, and biographies of metal musicians.
Questionnaire
The document contains the results of a questionnaire about music magazines. It shows that most respondents wanted more information about new artists and upcoming shows in their ideal music magazine. The favorite music genres were singer/songwriter, alternative/indie, and rock. For the magazine cover, most thought it didn't matter as long as it was interesting. The preferred color scheme was red and black. The most popular magazines were NME and Kerrang. The highest prices people would pay were £3, £2.50, and £2.
Nme target audience analysis
The target audience of NME magazine is primarily male readers between the ages of 23. They enjoy rock, indie, folk, reggae and alternative music genres and wear clothing brands like Adidas, Puma, Topman and Converse. Popular artists mentioned include The Cure, The Jam, Purity Ring and Cat's Eyes. Many readers have jobs in fields like teaching, nursing and accounting or are students. Their main interests include discovering new music, attending concerts and festivals, and buying designer clothing.
Music magazine research
Kerrang! aims to appeal to a wide range of rock music fans from younger teenage readers open to different genres to those interested in heritage bands. Each issue provides a balance of bands, scenes, and genres to satisfy readers' varied musical tastes and introduce them to new music. The magazine focuses on the biggest events in the rock world each week and educates younger readers about both contemporary and classic bands.
Media misson statement and mood board
The document outlines the mission statement and mood board for a new music magazine. The mission statement indicates that the magazine will provide insights into the music industry with a focus on rock and indie rock genres, targeting readers aged 16-24 that are more male than female. It will contain album reviews, musician interviews, band histories, and industry news. The tone will be informal yet sophisticated to appeal to younger readers. It will be published monthly with a glossy cover. The mood board reflects the target audience of 16-24 year olds split 60/40 male to female who dress in fashion fitting the genres and enjoy listening to music loudly and attending festivals.
Similar to Audience research (20)
Audience research
- 1. NME audience • Male: 66% • Female: 34% • Median age: 23 • Student: 35% • ABC1: 61%
- 2. NME audience continued • Circulation: 23,924 • Readership: 289,000
- 3. NME readers are more likely to advise their friends about what phones to buy. NME readers are more influential in their social circles and are more likely to be the first amongst their friends to know what is going on.
- 4. Mojo audience • Circulation: 94,617 • Readership: 211,000 • ABC1: 66% • Mean age: 37 •
- 5. Q Audiences • Circulation: 88,420 • Readership: 473,000 • ABC1: 68% • Median age: 29 •
- 6. Q audience continued • Male: 75% • Female: 25% • Email subscribers: 18,000 • Twitter followers: 19,220
- 7. Kerrang! Audience • Mean age: 22 • ABC1: 52% • Readership: 404,000 • Circulation: 42,967 •
- 8. Kerrang! readers are the heaviest music buyers, purchasing over 6 albums per month on average. Kerrang! readers are more likely to spend over £200 a year on albums. Kerrang! readers are also 5.5 times more likely to attend a rock gig. 87% of Kerrang! readers buy every issue.