This document discusses goal setting using principles from neuro-linguistic programming (NLP). It defines goals as positive statements of intent that are formed with commitment and followed through with daily action. The document outlines various types of goals and provides 12 guiding principles for effective goal setting, including making goals specific, measurable, achievable, and time-bound. It also presents NLP tools that can be used for goal setting, such as values elicitation, the wheel of life, and well-formed outcomes. Throughout, it emphasizes visualizing goals vividly and developing action plans to achieve them.