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Building Rapport in Business Strategies To Help Clients Relax. . . And Help You To a Better Result www.evolution-development.com
Martin Crump
Who are we? Fiona Martin www.evolution-development.com
And a number of professional, highly skilled Associates based around the UK Martin www.evolution-development.com
Where are we? Martin The Engine House Our Conference Room www.evolution-development.com
What do we do? We do two things: We help individuals and organisations to maximise their potential www.evolution-development.com
We do this in three ways: 1.	We work strategically with senior teams 2.	We run workshops for groups 3.	We work one-to-one with individuals www.evolution-development.com
What is Rapport? The Concise Oxford English Dictionary defines rapport as:   “A Close and harmonious relationship in which there is a common understanding” The Key word is ‘relationship’ www.evolution-development.com
People Buy People Are you more likely to buy from someone you like,  or someone you don’t like? www.evolution-development.com
Do You Have Any Friends? What makes them friends? Similar interests? Similar Backgrounds? Similar Sense of humour? Similar beliefs and values? www.evolution-development.com
We Like People Who Are Like Us! So it is easier to sell to people who are like us  – we naturally have a rapport. The problem is, we are not like everyone in the world So how do we build rapport with people we are NOT like? www.evolution-development.com
Deep Rapport No Rapport Some Rapport The Rapport Continuum Levels of Rapport www.evolution-development.com
Other Self  No rapport Levels of Rapport www.evolution-development.com
Other Self  Some rapport Levels of Rapport www.evolution-development.com
Other Self Deep rapport www.evolution-development.com
Pacing and Leading If you want to understand someone – Walk a mile in their shoes www.evolution-development.com
Pacing and Leading Pace Build Rapport Pace Demonstrate that you understand Lead to a win/win outcome www.evolution-development.com
Identity Beliefs and Values Capabilities Behaviours Environment Logical Levels Purpose www.evolution-development.com
Environment Go and meet them If you can’t – meet with them on neutral ground  – similar environment Create a familiar environment www.evolution-development.com
Behaviour www.evolution-development.com
Mirror Neurons Professor Marco Iacoboni, - Parma mirror neurons tie us not only to other people’s actions, but to their emotions as well. www.evolution-development.com
www.evolution-development.com
Matching Body Language 55% of your message says: “ I am like you” If you are like me, I will like you and I’m more likely to listen to what you say Avoid matching nervous twitches Avoid waving your arms around when you are listening Use their gestures when it is your turn to speak www.evolution-development.com
Matching the ‘Way’ We naturally match accents Consciously Match volume, rhythm, inflection, pace, pauses 38% of your message says: “I am like you” www.evolution-development.com
Matching The Words Is it a spade,  or a person operated earth moving implement? Good communicators use the appropriate vocabulary for the audience www.evolution-development.com
Capabilities Describe similarities in background  and experiences  Explain how your services  can meet their needs www.evolution-development.com
Beliefs and Values Elicit their beliefs and values “What’s important to you about. . .” Show your similarities www.evolution-development.com
Identity The hardest of all levels to match Hopefully, rapport on the other levels will  give the impression of similar identity www.evolution-development.com
Purpose Describe a sense of shared purpose Create that feeling of  ‘we both want the same things’ www.evolution-development.com
Group Rapport www.evolution-development.com
Group Rapport Start With Individuals Get Everybody Doing The Same Thing At The Same Time www.evolution-development.com
www.evolution-development.com
Breaking Rapport When would you want to break rapport? To end a meeting perhaps? www.evolution-development.com
Summary Rapport is Crucial People Buy People People Like People Like Them If You Are Not Like Them – You can Be Like Them Pace Pace Lead www.evolution-development.com
Building Rapport in Business

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Building Rapport in Business

  • 1. Building Rapport in Business Strategies To Help Clients Relax. . . And Help You To a Better Result www.evolution-development.com
  • 3. Who are we? Fiona Martin www.evolution-development.com
  • 4. And a number of professional, highly skilled Associates based around the UK Martin www.evolution-development.com
  • 5. Where are we? Martin The Engine House Our Conference Room www.evolution-development.com
  • 6. What do we do? We do two things: We help individuals and organisations to maximise their potential www.evolution-development.com
  • 7. We do this in three ways: 1. We work strategically with senior teams 2. We run workshops for groups 3. We work one-to-one with individuals www.evolution-development.com
  • 8. What is Rapport? The Concise Oxford English Dictionary defines rapport as:   “A Close and harmonious relationship in which there is a common understanding” The Key word is ‘relationship’ www.evolution-development.com
  • 9. People Buy People Are you more likely to buy from someone you like, or someone you don’t like? www.evolution-development.com
  • 10. Do You Have Any Friends? What makes them friends? Similar interests? Similar Backgrounds? Similar Sense of humour? Similar beliefs and values? www.evolution-development.com
  • 11. We Like People Who Are Like Us! So it is easier to sell to people who are like us – we naturally have a rapport. The problem is, we are not like everyone in the world So how do we build rapport with people we are NOT like? www.evolution-development.com
  • 12. Deep Rapport No Rapport Some Rapport The Rapport Continuum Levels of Rapport www.evolution-development.com
  • 13. Other Self No rapport Levels of Rapport www.evolution-development.com
  • 14. Other Self Some rapport Levels of Rapport www.evolution-development.com
  • 15. Other Self Deep rapport www.evolution-development.com
  • 16. Pacing and Leading If you want to understand someone – Walk a mile in their shoes www.evolution-development.com
  • 17. Pacing and Leading Pace Build Rapport Pace Demonstrate that you understand Lead to a win/win outcome www.evolution-development.com
  • 18. Identity Beliefs and Values Capabilities Behaviours Environment Logical Levels Purpose www.evolution-development.com
  • 19. Environment Go and meet them If you can’t – meet with them on neutral ground – similar environment Create a familiar environment www.evolution-development.com
  • 21. Mirror Neurons Professor Marco Iacoboni, - Parma mirror neurons tie us not only to other people’s actions, but to their emotions as well. www.evolution-development.com
  • 23. Matching Body Language 55% of your message says: “ I am like you” If you are like me, I will like you and I’m more likely to listen to what you say Avoid matching nervous twitches Avoid waving your arms around when you are listening Use their gestures when it is your turn to speak www.evolution-development.com
  • 24. Matching the ‘Way’ We naturally match accents Consciously Match volume, rhythm, inflection, pace, pauses 38% of your message says: “I am like you” www.evolution-development.com
  • 25. Matching The Words Is it a spade, or a person operated earth moving implement? Good communicators use the appropriate vocabulary for the audience www.evolution-development.com
  • 26. Capabilities Describe similarities in background and experiences Explain how your services can meet their needs www.evolution-development.com
  • 27. Beliefs and Values Elicit their beliefs and values “What’s important to you about. . .” Show your similarities www.evolution-development.com
  • 28. Identity The hardest of all levels to match Hopefully, rapport on the other levels will give the impression of similar identity www.evolution-development.com
  • 29. Purpose Describe a sense of shared purpose Create that feeling of ‘we both want the same things’ www.evolution-development.com
  • 31. Group Rapport Start With Individuals Get Everybody Doing The Same Thing At The Same Time www.evolution-development.com
  • 33. Breaking Rapport When would you want to break rapport? To end a meeting perhaps? www.evolution-development.com
  • 34. Summary Rapport is Crucial People Buy People People Like People Like Them If You Are Not Like Them – You can Be Like Them Pace Pace Lead www.evolution-development.com