This document discusses email marketing campaigns for a mobile service provider and tech product. The mobile provider's campaign aimed to raise awareness of travel-friendly data plans and transparent fees among students and travelers. It resulted in increased mobile device usage and open rates, with 60% of promotional emails opened on mobile. The tech product's campaign promoted sending and receiving faxes via email. It exceeded expectations by delivering 115% of booked clicks compared to opens. Both campaigns were successful in meeting their objectives through email engagement.

1. Examples
Email Marketing
Tech Clients

2. Mobile Service Provider
Objectives:
• Create awareness among students through engaging
channels about their problem solving
• stress free approach to Roaming fees, transparency
and Data charges.
• Create awareness among travellers of Vodafone
providing travel friendly / stress free data plans
Outcomes:
• Increased use of mobile devices and log-ins requiring
our email address (Facebook, LinkedIn etc.)
• The industry is seeing increased performance across
all direct email campaigns.
• Email is Mobile - 60% of promotional emails are
opened on a mobile device

3. Tech Product
Objectives:
• eDM CPC campaign
• To increase send and receive faxes by email without fax machine, increase
open and click rates
Outcomes:
• Over delivered on clicks and opens
• Overall successful campaign exceeding expectations
Booked clicks compared to Opens
Delivery of 115%

4. Thank you!
iCumulus Pty Ltd
Level 9, 131 York Street,
Sydney NSW 2000
Ph: 02 9285 0904
M: 04 0196 7782
www.icumulus.com.au