Data Driven Direct Response is a digital marketing agency with 15+ years of experience. They operate a network of 60+ publishers and use technology and experience to deliver performance-based marketing results. Their key services include collecting audience data to retarget and convert leads. They offer a Sydney Wi-Fi premium lead generation service that captures leads from residents and visitors to Sydney aged 18+ through an optional survey question. The leads can be seen as online influencers on social media. The service involves users signing up to access a sponsored Wi-Fi network. A case study example is provided but no details given. Contact information is provided for iCumulus Pty Ltd.

1. Intro Free Wifi Sponsorship
SYD 2017

2. About Us- Data Driven Direct Response
• 15+ years’ experience
in the digital and data
industry
• 60+ publisher Network
• Experts in
performance based
marketing
• We combine
technology with
experience to deliver
results!
• Experts in B2C
• Asia – SIN Office 15
staff - DA
• B2B via
INDUSTRY
LEADERS
TECHNOLOGY
STACK

3. Key Services
Collect Re-target Convert
Key Services

4. Sydney Wi-Fi - Premium Lead Generation
AUDIENCE DEMOGRAPHIC
Lead capture – Question
of choice placed here
• 18+ years only
• AU residents only
• Travelling for leisure or business out
of Sydney
• Survey participants can be seen as:
Online influencers that use social
media to communicate, share, and
influence their peers

5. How It Works
STEP 1:
Sign Up

6. Case Study/ Wi Fi Sponsorship

7. Thank you!
iCumulus Pty Ltd
Level 9, 131 York Street,
Sydney NSW 2000
Ph: 02 8262 8070
M: 0431 536 249
www.icumulus.com.au