Sydney Airport has over 41 million visitors annually, with approximately 28% of international visitors and 20% of domestic visitors accessing the airport's Wi-Fi. This document proposes a Wi-Fi sponsorship that would allow targeting of Australian residents traveling for leisure or business out of Sydney. Visitors who access the sponsored Wi-Fi would be presented with a question and have the option to provide their contact details in exchange for Wi-Fi access. This would generate premium leads for the sponsor by collecting details from influential online users and travelers.

1. SYDNEY AIRPORT WIFI Sponsorship
2019

2. About Us - Data Driven Direct Response

3. Key Services
Collect Re-target Convert
Key Services

4. Wi-Fi Sponsorships – SYD Airport
Sydney Airport Audience Statistic
• Total Visitors T1 2016 (International) – 14.9 million visitors
• Total Visitors T2/T3 (Domestic) – 26.7 million visitors
• Approximately 28% access Wi-Fi in T1 (International)
• Approximately 20% access Wi-Fi in T2/T3 (Domestic)
Who are you targeting?
• AU residents only
• Travelling for leisure or business out of Sydney
• Survey participants can be seen as: Online
influencers that use social media to communicate,
share, and influence their peers

5. Wi-Fi Sponsorships – SYD Airport
*Organisation for Economic Co-operation and Development
*

6. Wi-Fi Sponsorships – SYD Airport

7. Wi-Fi Sponsorships - Premium Lead Generation
Lead capture – Question
of choice placed here
Johnathan
Smith
Johnathan.Smith@email.com
Male
35-65
2000
When the user tick yes to their chosen question, they
will be asked to complete the question fields with their
personal details to continue

8. How It Works (SYD)
STEP 1:
Sign Up

9. Case Study/ Wi Fi Sponsorship

10. Thank you!
iCumulus Pty Ltd
Level 9, 131 York Street,
Sydney NSW 2000
Ph: 02 8262 8072| +61 414 011 111
www.icumulus.com.au