The email marketing campaign for an energy company aimed to increase open rates and click through rates by the end of the month. The outcomes were that the campaign overdelivered on the open rate goal, achieving an average open rate of 23% by the end of the month. The campaign successfully drove more small business owners and decision makers to increase their velocity points with the energy company within one month.

1. Email Marketing
Utilities Clients

2. Energy Company
CPC Campaign Objective:
• The campaign looked to deliver out the budgets by end of
the month.
• We expected to see an increase in the open rates as well
as the click through rate
Outcomes:

3. Energy Company
Campaign Objective:
• To see a visible increase in efforts of small
business owners and small business
decision makers to increase their velocity
points through Lumo Energy in one month.
Outcomes:
• Over delivered on open rate by the end of
the month
Opens
Average open rate of
23%

4. Thank you!
iCumulus Pty Ltd
Level 9, 131 York Street,
Sydney NSW 2000
Ph: 02 9285 0904
M: 04 0196 7782
www.icumulus.com.au