The document outlines key takeaways from a social media conference including sharing vision with consumers, building trust and transparency, and understanding consumer purchase paths. It also provides ideas like remarketing to Twitter audiences and leveraging brand advocates. Future trends discussed include mobile applications for ordering, gifting and payments as well as becoming a media resource center for a specific niche.

1. Social Digital Summit
Social Media Conference Notes
@ThatsNickQ

2. Top 3 Takeaways
• Share the vision… With everyone
• Trust and Transparency is Key to consumers
• Understand the consumer “path” to purchase
• Little experiences make the brand (branding)
• 60% of social viewing is on Mobile
– How are we reaching consumers when they are not in
front of a computer?

3. Ideas / Opportunities
• Re-Marketing to Twitter audience
– Run campaign, scorecard new follows in a list,
remarket to that list
• Find our Brand Advocates and use them to
share a message. I.E. Bloggers, Top
commenter's, most engaged fans
• Look into “Check Points” App
– Offers points to consumers for check-ins
• IFTT – Auto responders associated to
FourSquare check-ins
– Example: Check-in at Bristol Farms, Tweet about new
produce offerings

4. Action Steps
• Create Twitter Lists for
Media, Influencers, Known
customers
• Create various types of
content around our brand
mission; Meal plans, Work
out plans, Dictionary of
most frequent cooking
terms, ETC.
• Create Vision for Social
Media

5. Future Trends
• Mobile Ordering, Gifting, and Payment Applications
• Big push to be a Media Resource Center for a specific niche.
– Chargers.com < Home of Everything Chargers
• Transparency in Business / Supply Chain
• More smart data marketing

6. Future Trends
• Mobile Ordering, Gifting, and Payment Applications
• Big push to be a Media Resource Center for a specific niche.
– Chargers.com < Home of Everything Chargers
• Transparency in Business / Supply Chain
• More smart data marketing