SlideShare a Scribd company logo
Social Digital Summit 
Social Media Conference Notes 
@ThatsNickQ
Top 3 Takeaways 
• Share the vision… With everyone 
• Trust and Transparency is Key to consumers 
• Understand the consumer “path” to purchase 
• Little experiences make the brand (branding) 
• 60% of social viewing is on Mobile 
– How are we reaching consumers when they are not in 
front of a computer?
Ideas / Opportunities 
• Re-Marketing to Twitter audience 
– Run campaign, scorecard new follows in a list, 
remarket to that list 
• Find our Brand Advocates and use them to 
share a message. I.E. Bloggers, Top 
commenter's, most engaged fans 
• Look into “Check Points” App 
– Offers points to consumers for check-ins 
• IFTT – Auto responders associated to 
FourSquare check-ins 
– Example: Check-in at Bristol Farms, Tweet about new 
produce offerings
Action Steps 
• Create Twitter Lists for 
Media, Influencers, Known 
customers 
• Create various types of 
content around our brand 
mission; Meal plans, Work 
out plans, Dictionary of 
most frequent cooking 
terms, ETC. 
• Create Vision for Social 
Media
Future Trends 
• Mobile Ordering, Gifting, and Payment Applications 
• Big push to be a Media Resource Center for a specific niche. 
– Chargers.com < Home of Everything Chargers 
• Transparency in Business / Supply Chain 
• More smart data marketing
Future Trends 
• Mobile Ordering, Gifting, and Payment Applications 
• Big push to be a Media Resource Center for a specific niche. 
– Chargers.com < Home of Everything Chargers 
• Transparency in Business / Supply Chain 
• More smart data marketing

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Social Digital Summit Notes : Social Media Marketing Trends

  • 1. Social Digital Summit Social Media Conference Notes @ThatsNickQ
  • 2. Top 3 Takeaways • Share the vision… With everyone • Trust and Transparency is Key to consumers • Understand the consumer “path” to purchase • Little experiences make the brand (branding) • 60% of social viewing is on Mobile – How are we reaching consumers when they are not in front of a computer?
  • 3. Ideas / Opportunities • Re-Marketing to Twitter audience – Run campaign, scorecard new follows in a list, remarket to that list • Find our Brand Advocates and use them to share a message. I.E. Bloggers, Top commenter's, most engaged fans • Look into “Check Points” App – Offers points to consumers for check-ins • IFTT – Auto responders associated to FourSquare check-ins – Example: Check-in at Bristol Farms, Tweet about new produce offerings
  • 4. Action Steps • Create Twitter Lists for Media, Influencers, Known customers • Create various types of content around our brand mission; Meal plans, Work out plans, Dictionary of most frequent cooking terms, ETC. • Create Vision for Social Media
  • 5. Future Trends • Mobile Ordering, Gifting, and Payment Applications • Big push to be a Media Resource Center for a specific niche. – Chargers.com < Home of Everything Chargers • Transparency in Business / Supply Chain • More smart data marketing
  • 6. Future Trends • Mobile Ordering, Gifting, and Payment Applications • Big push to be a Media Resource Center for a specific niche. – Chargers.com < Home of Everything Chargers • Transparency in Business / Supply Chain • More smart data marketing