Nuke suite webinar social fashion
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This document discusses social marketing trends for fashion brands and provides two use case examples. It outlines key social media stats for fashion brands, including that 85% of young shoppers have bought something they saw on social media. It then discusses strategic social media activities for fashion brands around customer service, brand content/engagement, and driving traffic/sales. Two use cases are described for the brands Pepe Jeans and Korben, outlining their social media presence and needs, and how the Nuke Suite platform helped with social content management, localization, scheduling, and measurement.
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Nuke suite webinar social fashion
- 1. Monthly webinar. June 2014. Social Marketing trends for Fashion brands
- 2. About us. A few words about who we are and what we do.
- 3. www.nukesuite.com The Nuke Suite combination Paris London Singapore Dubai Team of 25 experts from 9 different nationalities across 4 different locations Team The only fully integrated Social Marketing solution in the market available in 6 languages Product A strong roadmap shared with you that guarantees ongoing product innovation Vision
- 4. One platform, 5 modules Manage conversations across all Social Accounts Capture social audience & enrich fan experience with social apps Measure your online presence & eReputation across the entire web Reach targeted audiences through our powerful Social ad tool Transform collected data into conversions
- 5. About us. A few words about who we are and what we do.
- 6. #SOCIALFASHION 85% of young shoppers have bought a fashion item because they saw it on social -Teen Vogue Other key stats: ! -Facebook drives 86% of fashion sales from social, Pinterest 11%! ! -Sales driven by Pinterest have an average value of $169 ! ! -Brand Facebook fans spend 117% more in store than non-fans! ! -People are 51% more likely to buy from your brand after liking on Facebook!
- 7. #SOCIALFASHION Key Strategic activities for social fashion brands Customer service Brand Content /Fan Engagement Driving traffic & sales
- 8. Use cases. How our fashion clients address their Social Marketing needs.
- 9. USE CASE #1 PEPE JEANS
- 10. -Founded in 1974 About Pepe Jeans London -Over 300 stores in 60 countries -Millions of fans on social -One of the world’s largest fashion brands -Young, socially-savvy target audience
- 11. Pepe Jeans and Social Marketing 15K folllowers 11K folllowers 2.3m fans 1,4K folllowers 2,3K folllowers
- 12. Brand objectives Enable easy content localisation Strengthen quality control process Optimise cross- network publication Measure efficiency
- 13. Social content creation Step #1 Content creation
- 14. ✖ ✔ ✖ ✔ ✖ ✔ Social content validation Step #2 Content validation
- 15. Social content localisation Step #3 Content localisation
- 16. Social content scheduling Step #4 Content scheduling
- 17. Social content publication Step #5 Content publication
- 19. About Korben Digital arm of the Beaumanoir group
- 20. Korben and Social Marketing 183k fans 1.124k followers 1.299k subs 106 subs 530k fans 5.982k followers 6.128 subs 106 subs 180k fans 1.579k followers 530k subs 0.99k subs
- 21. Korben Social Marketing needs Better know client and prospect bases Increase fan engagement Generated online leads
- 22. Share brand content with fan communities (ex: music)
- 23. Segment fan databases Men✔ 25 - 35✔ Paris, Lyon, Marseille✔
- 24. Push personalised content to targeted segments Women✔ 25 - 35✔ Paris, lyon✔
- 25. Export fan profiles to company’s CRM platform Access to consolidated fan profiles Export to the brand CRM platform • Matching between fan data and offline data • Creation of «super fan» profiles Targeted social ad campaigns
- 26. contact@nukesuite.com +33 1 40 26 21 17 London Singapore Dubai