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Nike- Subliminal Ad Presentation


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Nike- Subliminal Ad Presentation

  1. 1. Group No : 12 Aditya Jain Medha Kapur Nishtha Khanna Shivangi Bansal Vartika Khera Nike Ballerina v/s Dancer
  2. 2. Nike
  3. 3. Ad Film
  4. 4. Click to View Ad
  5. 5. Key Metaphors Rivalry
  6. 6. Key Metaphors Tradition vs Modernity
  7. 7. Key Metaphors Ignorance / Rigidity
  8. 8. Key Metaphors Untiring Agenda to Win / Compete
  9. 9. <ul><li>Play of the Sunlight Signifying Breaking Free & Change </li></ul><ul><li>Play of Windows Shadow Portraying Boundaries </li></ul><ul><li>Ballerinas Adaptation Signifies Convergence of Cultures </li></ul><ul><li>The Music Adds To The Tension & Later Fuses & Adapts </li></ul>Key Metaphors
  10. 10. <ul><li>Product – Ballerina Shoes </li></ul><ul><li>Customer- Ballerina Girl </li></ul><ul><li>Company- Street Dancer </li></ul><ul><li>Use of Dance as a Sport Approach </li></ul><ul><li>Big Message – Going Beyond Social Conventions </li></ul>Ad Film Analysis
  11. 11. <ul><li>Ballerina - Perfection, Elitist, Conformance , Plastic, Old Fashioned </li></ul><ul><li>Street Dancer - Expressive, Free Spirit, Courageous, Stylish, Trendy </li></ul><ul><li>Subliminal Message : If A Ballerina Can Change & Adapt So Can You </li></ul><ul><li>You Can Buy Nike Shoes And Yet Not Play Sports </li></ul>The Concept
  12. 13. Click to View Ad