Nike was founded in 1964 and has grown to become one of the largest sportswear manufacturers and suppliers globally. It segments its customers demographically by age and gender, and psychographically by lifestyle and interests in sports. Nike targets youth, sports enthusiasts, and urban areas. It positions itself as catering to various athletes through sponsorships and a wide range of high-quality footwear, apparel, and equipment. Nike's marketing mix includes competitive pricing, global distribution through brand stores and partners, and heavy promotion through sponsorships, advertising, and brand ambassadors.