Nike is a major manufacturer of sports apparel and equipment that was founded in 1964 as Blue Ribbon Sports. It was renamed Nike in 1971 after the Greek goddess of victory. Nike is headquartered near Beaverton, Oregon and is the world's largest supplier of athletic shoes and apparel. It delivers on customers' desires through relevance, pricing, positioning, consistent portfolio, and integrated marketing activities.

1. JUSTDOIT

2. ABOUT NIKE…..
• Began in 1964 as Blue Ribbon Sports
• Renamed Nike in 1971, after the Greek Goddess of
Victory
• Founders : Bill Bowerman and Phil Knight
• Headquarters near Beaverton, Oregon, USA
• Worlds Largest supplier of athletic shoes and apparels
and a major manufacturer of sports equipment

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Delivering on
Customers Desire
Relevance Pricing/Value Positioning Consistent Portfolio Integrated
marketing
activities
Management
Nike Brand Report Card
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3.67
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4.33
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Nike Adidas Under Armour Average

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BRAND 1, BRAND 2 AND BRAND 3
Nike Adidas Under Armour

7. NIKE
BRAND
MEASUREMENT

12. Thank you