Case analysis of Nike Store

1. CASE ANALYSIS II:
ANALYZING THE
NIKE STORE
Anvar Shomamatov

2. Identification and description:
1. Nike logo stands out.
2. Strategic location (near escalator)
3. Innovative and dynamic store design.
4. Bright lighting creates cozy ambience
and focuses on clothes.
Identification and description:
1. Nike logo stands out.
2. Strategic location (near escalator)
3. Innovative and dynamic store design.
4. Bright lighting creates cozy ambience
and focuses on clothes.
Unique Characteristics:
1. Integration of local culture and community
values.
2. Emphasis on sustainability, with eco-
friendly materials and designs
3. Regular collaborations with local artists
or athletes
Unique Characteristics:
1. Integration of local culture and community
values.
2. Emphasis on sustainability, with eco-
friendly materials and designs
3. Regular collaborations with local artists
or athletes

3. EXTERIOR AND
INTERIOR:
Exterior:
1. Striking storefront design with large
windows, allowing visibility into the store.
2. Prominent Nike logo and signage,
creating brand recognition from a
distance.
Interior:
1. Architectural elements focus on open
spaces, creating a sense of airiness and
movement.
2. Use of premium materials like polished
concrete, glass, and metal for a modern
aesthetic.
3. Seamless integration of technology, such
as digital mirrors for virtual try-ons.

4. Arrangement of
Merchandise:
1. Merchandise is
strategically placed to
tell a cohesive brand
story and highlight key
product categories.
2. High-tra c areas
showcase new arrivals
and popular
collections.
3. Clear zoning for
men’s, women’s, and
kids’ sections,
facilitating easy
navigation.
STORE
LAYOUT:

5. AMBIENT AND CONTRIBUTING ELEMENTS:
Overall Ambient:
1. Balanced lighting that accentuates product
displays without creating harsh shadows.
2. A curated playlist of music that complements
the brand’s energetic and sporty image.
3. Subtle and inviting scent, contributing to a
sensory-rich environment.
Atmosphere:
1. Dynamic displays and digital screens change
periodically, creating a sense of freshness and
excitement.
2. Visual merchandising techniques enhance the
overall atmosphere, making the store visually
appealing.

6. Variety of Services:
1. Personalized gait analysis and fitting
services for athletic shoes.
2. Customization stations where customers
can personalize their apparel or footwear.
3. In-store workshops, fitness classes, or
events, promoting an active lifestyle.
Variety of Services:
1. Personalized gait analysis and fitting
services for athletic shoes.
2. Customization stations where customers
can personalize their apparel or footwear.
3. In-store workshops, fitness classes, or
events, promoting an active lifestyle.
E ectiveness and Relevance:
1. Services are highly relevant, catering to
the active lifestyle
2. Regular customer feedback and surveys
3. Alignment with current market trends,
E ectiveness and Relevance:
1. Services are highly relevant, catering to
the active lifestyle
2. Regular customer feedback and surveys
3. Alignment with current market trends,

7. CONCLUSION
This comprehensive analysis should provide a detailed
understanding of the Galleria Nike store’s distinctive
features, layout, atmosphere, and services, enabling
strategic insights for future enhancements.

8. Thanks!
Do you have any questions?