Philip Knight founded Blue Ribbon Sports in 1964 along with his coach Bill Bowerman to be the distributor for Onitsuka Tiger running shoes. The company was later renamed Nike and became the largest athletic shoe and apparel company in the world. Knight grew up in Portland, Oregon and ran track at the University of Oregon before getting an MBA from Stanford. He secured the rights to distribute Tiger shoes in the western US after visiting Onitsuka in Japan. Blue Ribbon Sports opened its first store in 1966 and was renamed Nike in 1971. The company pioneered new shoe technologies like the Nike Air cushioning and now designs and markets products for many sports worldwide.

1. Philip Hampson Knight
Founder & CEO of Nike.
"Play by the rules. But be ferocious.―
Philip H. Knight
SUBMITTED TO :
MA’AM RENUKA RATHORE
SUBIMITTED BY :
BRAJESH RAWAT
BBA PT.III SEM.VI

2. Philip Hampson Knight
Born
Philip Hampson Knight
February 24, 1938 (age 75)
Portland Oregon, U.S.
Residence
Hillsboro, Oregon
University of Oregon
Alma mater
Stanford University
Occupation
Co-founder and chairman of Nike, Inc.
Net worth
US$14.4 billion (2012)
Spouse(s)
Penelope "Penny" Parks
Children
Matthew Knight
Travis Knight
Christina Knight
Parents
William W. Knight
Lota Hatfield Knight
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3. Early Years
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Phil Knight is the son of "a lawyer turned newspaper publisher", William W. Knight and his wife Lota
(Hatfield) Knight.
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Growing up in the Portland neighborhood of Eastmoreland, he attended Cleveland High School in
Portland.
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Knight continued his education at the University of Oregon in Eugene, where he was a member of
Phi Gamma Delta ("FIJI") fraternity, was a sports reporter for the Oregon Daily Emerald, and earned
a journalism degree in 1959.As a middle-distance runner at the school, his personal best was 4:10
miles winning varsity letters for track in 1957, 1958, and 1959.
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In 1977, together with Bill Bowerman and Geoff Hollister, Knight founded an American running team
called Athletics West.where he was a member of Phi Gamma Delta ("FIJI") fraternity, was a sports
reporter for theOregon Daily Emerald and earned a journalism degree in 1959.[As a middle-distance
runner at the school, his personal best was 4:10mile winning varsity letters for track in 1957, 1958,
and 1959.
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In 1977, together with Bill Bowerman and Geoff Hollister, Knight founded an American running team
called Athletics West.
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In 1982 Knight was named Oregon Businessman of the Year and was selected as one of 1988’s
Best Managers by Business Week magazine. He is a Republican and an Episcopalian.

4. Budding entrepreneur
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After graduating from Oregon, Knight enlisted in the Army and served one year on
active duty and seven years in the Army Reserve.
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After the year of active duty, he enrolled at Stanford Graduate School of Business. In
Frank Shallenberger's Small Business class, Knight developed a love affair with
something besides sports — he discovered he was an entrepreneur.
Knight recalls in a Stanford Magazine article:"That class was an 'aha!' moment ...
Shallenberger defined the type of person who was an entrepreneur--and I realized
he was talking to me. I remember after saying to myself: 'This is really what I would
like to do.' ―
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Knight set out on a trip around the world after graduation, during which he made a
stop in Kobe, Japan, in November 1962. It was there he discovered the Tiger-brand
running shoes, manufactured in Kobe by the Onitsuka Co. So impressed with the
quality and low cost, Knight made a cold call on Mr. Onitsuka, who agreed to meet
with him. By the end of the meeting, Knight had secured Tiger distribution rights for
the western United States.
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. When Knight received the shoe samples, he mailed two pairs to Bill Bowerman at
the University of Oregon hoping to gain a sale and an influential endorsement. To
Knight's surprise, Bowerman not only ordered the Tiger shoes but also offered to
become a partner with Knight and would provide some design ideas for better
running shoes. The two men shook hands on a partnership on January 25, 1964,
the birth date of Blue Ribbon Sports, forerunner to Nike.

5. Blue Ribbon Sports
Created by Bill Bowerman and Phil Knight
January 25, 1964,
Bill Bowerman
Phil Knight
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6. Blue Ribbon Sports
•
Originally known as blue ribbon sports(brs), was founded by university of
oregon track athlete philip knight and his coach bill bowerman in January,
1964.
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Initially operated as a distributor of Japanese shoemaker onitsuka tiger
The fledgling company was housed in a storefront in a working class section
of portland. Knight devoted his nights and weekends to the new endeavor,
which primarily imported and sold japanese-made tiger running shoes.
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In 1966 brs opened its 1st retail store in california.
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As the business grew, blue ribbon sports was named the national
distributor of tiger. At that point, onitsuka, the japanese company, also
demanded a majority share of blue ribbon and threatened to revoke its
distributorship if knight and bowerman refused to comply.
•
By 1971 brs-onitsuka tiger relationship ended

7. Nike
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In 1971, Phil Knight created the name Nike, name of Greek goddess, Nike, which
symbolizes the victory.
Carolyn Davidson designed the logo of Nike, for $ 35! This symbol, the swoosh, a
comma inversed and horizontally, is correlated with the brand name.
In fact the Greek goddess in mythology was represented as winged deity able to
move at high speed, and comma represents these wings.
The first line of Nike shoes debuted in 1972 and Blue Ribbon Sports is officially
renamed Nike on 31 December 1981.
In 1979, he added the technology ―air‖ at new sneakers ―Tailwind‖. This technology
consists in putting a pocket of gas in order to step up the runners’ comfort.
In 1980, Nike became the number 1 of sports shoes in the United States. In the
same year the company is introduced in stock exchange.
Nike went public in 1980, in order to raise monies for capital expansion. Knight
received 46 shares of Nike stock, while Bowerman was left with just 2 percent. At
that time, the company began to expand its product line, adding sports apparel and
children’s shoes.

8. About Nike
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Nike is the U.S-based manufacturer of athletic shoes,
apparel and sports equipment.
Stock symbol: NKE (NYSE)
Annual revenue : more than $18billion
Founders: Bill Bowerman, Philip Knight
Year established: 1964 (as Blue Ribbon Sports)
Industry: Sportswear/equipment
HQ: Beaverton, Oregon
President/CEO: MARK PARKER
Staff: 30,200
Products: shoes, apparel and sports equipment, accessories
Slogan: Just Do It!
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9. •
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Nike’s principal business activity is the design, development and worldwide
marketing of high quality footwear, apparel, equipment, and accessory product
Distributed in over 160 countries around the world: (Asia, Australia, Canada,
Europe, Latin America, and the United States)
Nike is the largest seller of athletic footwear and athletic apparel in the world.
Fiscal year ended May 2003: Revenues of $10,697 million (increase of 8.1%
against 2002)
Employees: 26,000 worldwide.
650,000 in Nike contracted factories around the globe.
Facilities: in Oregon, Tennessee, North Carolina and The Netherlands.
– Also operates leased facilities for:
* 14 Niketowns,
* Over 200 Nike Factory Stores,
* 12 NikeWomen stores
* Over 100 sales and administrative offices.
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13. Nike
Logo as
at 1971
Nike
Logo as
at 1985
Nike
Logo as
at 1978
Current
Nike
Logo
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14. Philip Knight
Co founder/ Chairman
Mark Parker
CEO/President
Alan Graf Jr.
Fedex
Timothy Cook
Apple Inc
John Connors
Ignition Partners
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16. 

Converse Inc., offers a diverse portfolio
including premium lifestyle men's and
women's footwear and apparel.

Hurley International LLC., designs and
distributes a line of action sports apparel for
surfing, skateboarding and
snowboarding, and youth lifestyle apparel
and footwear

NIKE Golf, designs and markets golf
equipment, apparel, balls, footwear, bags and
accessories worldwide.

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Cole Haan, designs and distributes dress and
casual footwear, apparel, and accessories for
men and women
Umbro.Ltd., designs, distributes, and
licenses athletic and casual footwear, apparel
and equipment, primarily for the sport of
football (soccer)
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17. They design, develop, and market high quality active
sports apparel, equipment, and accessory products
Nike distributes one new shoe style every single day
Nike’s critical factors for success are maintaining current
standards, closer working relationships, and retaining
customer loyalty by guaranteed standard of product
Their products are made for men, women, and children of
all ages.
The company presently sells roughly 300 models of
athletic shoes in 900 styles for 25 different sports.
Nike's target market for their shoes is males and females
between 18 and 35 years old.
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21. NIKE IS FACING
HYPERCOMPETITION FROM QUITE
A FEW FIRMS BOTH
DOMESTICALLY AND GLOBALLY.
THE MAIN FIRMS ARE
REEBOK, ADIDAS, FILA, PUMA, TA
YLOR MADE, CONVERSE, NEW
BALANCE, ETC.
IN THE DOMESTIC MARKET (i.e.
U.S.) NIKE IS THE INDUSTRY
LEADER WITH 47% MARKET
SHARE, FOLLOWED BY REEBOK, A
DISTANT 2ND WITH 16% AND
ADIDAS WITH 6%.
NIKE IS THE LARGEST SELLER
OF ATHLETIC FOOTWEAR AND
APPAREL WORLDWIDE BY SALES.
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23. MANY OF NIKE’S MANUFACTURING PROCESSES NEGATIVELY
CONTRIBUTE TO THE ENVIRONMENT.
ITS EXPANDING INDUSTRY IS LEADING TO ACUTE WATER
DEFICIT,CLIMATE CHANGE, POLLUTION, EXCESSIVE FUEL AND RAW
MATERIALS CONSUMPTION.
NIKE IS TRYING HARD TO COUNTERACT THESE DIFFICULTIES.
CURRENTLY NIKE IS AMONG THE TP 3 CLIMATE-FRIENDLY
COMPANIES.
NIKE STARTED THE NIKE GRIND PROGRAM WHICH CLOSES THE
PRODUCT LIFE-CYCLE.
NIKE ALSO STARTED RE-USE-A-SHOE PROGRAM IN 1993 FOR
RECYLCLING AND REUSING USED SHOES.
THE MATERIAL THAT IS CREATED FROM RECYCLED SHOESS IS OFTEN
USED TO CREATE SPORTS SURFACES LIKE BASKETBALL
COURTS, RUNNING TRACKS, PLAYGROUNDS, ETC.
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24. - Contributes for the study of rural children
- Innovates its product constantly to make it eco-friendly
- Offers scholarship to children in sports
- Member of Fair Labour Association (FLA) & Global Alliance
- Funds number of NGO’s as part of contribution towards
society
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25. Thank you for attention.
• Questions?
• Comments?
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