Nike was founded in 1964 in Oregon by Bill Bowerman and Phil Knight. Bowerman was the track coach at the University of Oregon and wanted better quality running shoes for his athletes. Knight met with a Japanese shoe manufacturer called Onitsuka Tiger and made a deal to distribute their shoes in the US under the name Blue Ribbon Sports. In 1971 they changed the name to Nike and created the iconic Swoosh logo designed by Caroline Davidson. Nike grew rapidly through the 1970s and 1980s and is now a major international corporation headquartered in Oregon, specializing in sports equipment, footwear and apparel with the Swoosh as its widely recognized trademark logo.

1. PROJECT IN
INTRODUCTION TO COMPUTER

2. Submitted by:
Tarucan, Jenjen Q.
Bade, Hazel May A.
Presbetiro, Rinamae C.
Ganzan, Jessica V.
Cabello, Jeby Khen
Zulieta, Jacquilyn
Nacario , Maria Ara
Magallon, Regie
Submitted to:
Bert Anthony Bade

3. HISTORY OF NIKE
Introduction
Nike- Usually Nike Pronounce as NI-KEY is the
winged goddess of victory according to Greek
mythology. She sat at the side of Zeus, the ruler
of the Olympic pantheon, in Olympus. A
mystical presence, symbolizing victorious
encounters, NIKE presided over history's
earliest battlefields. Before there was the
Swoosh, before there was Nike, there were two
visionary men who pioneered a revolution in
athletic footwear that redefined the industry.

4. Nike presided over history's earliest
battlefields. A Greek would say, "When we
go to battle and win, we say it is NIKE."
Synonymous with honored conquest,
NIKE is the twentieth century footwear that
lifts the world's greatest athletes to new
levels of mastery and achievement. The
NIKE 'swoosh' embodies the spirit of the
winged goddess who inspired the most
courageous and chivalrous warriors at the
dawn of civilization. (from Nike Consumer
Affairs packet, 1996)

5. SWOOSH
 The SWOOSH logo is a graphic design
created by Caroline Davidson in 1971.
It represents the wing of the Greek
Goddess NIKE. Caroline Davidson was
a student at Portland State University
in advertising. She met Phil Knight
while he was teaching accounting
classes and she started doing some
freelance work for his company.

6. A BRIEF HISTORY OF NIKE
 The Nike athletic machine began
as a small distributing outfit
located in the trunk of Phil Knight's
car. From these beginnings,
Knight's brainchild grew to become
the shoe and athletic company that
would come to define many
aspects of popular culture and
myriad varieties of 'cool.'Nike
emanated from two sources.

7. Bill Bowerman's
quest for lighter, more durable racing shoes for
his Oregon runners, and Knight's search for a
way to make a living without having to give up
his love of athletics. Bowerman coached track at
the University of Oregon where Phil Knight ran
in 1959 Bowerman's desire for better quality
running shoes clearly influenced Knight.

8. Nike emanated from two sources: Bill
Bowerman's quest for lighter, more durable
racing shoes for his Oregon runners, and
Knight's search for a way to make a living
without having to give up his love of athletics.
Bowerman coached track at the University of
Oregon where Phil Knight ran in 1959.
Bowerman's desire for better quality running
shoes clearly influenced Knight in his search
for a marketing strategy. Between them, the
seed of the most influential sporting company
grew.

9. The story goes like this:
while getting his MBA at
Stanford in the early '60s,
Knight took a class with
Frank Shallenberger. The
semester-long project was to
devise a small business,
including a marketing
strategy.

10. Synthesizing Bowerman's attention
to quality running shoes and the
burgeoning opinion that high-
quality/low cost products could be
produced in Japan and shipped to
the U.S. for distribution, Knight
found his market niche.
Shallenberger thought the idea
interesting, but certainly no
business jackpot. Nothing more
became of Knight's project.

11. Cut to 1963. Phil Knight traveled
to Japan on a world-tour, filled
with the wanderlust of young men
seeking a way to delay the
inevitable call of professional life.
Seemingly on a whim, Knight
scheduled an interview with a
Japanese running shoes
manufacturer, tiger-a subsidiary
of the Onitsuka Company.

12. Presenting himself as the representative
of an American distributor interested in
selling Tiger shoes to American runners,
Knight told the businessmen of his
interest in their product. Blue Ribbon
Sports the name Knight thought of
moments after being asked who he
represented--was born. The Tiger
executives liked what they heard and
Knight placed his first order for Tigers
soon thereafter.

13. By 1964, Knight had sold $8,000
worth of Tigers and placed an order
for more. Coach Bowerman and
Knight worked together, but ended
up hiring a full-time salesman, Jeff
Johnson. After cresting $1 million in
sales and riding the wave of the
success, Knight et. al. devised the
Nike name and trademark Swoosh
in 1971.

14. By the late '70s, Blue Ribbon Sports officially
became Nike and went from $10 million to $270
million in sales. Katz (1994) describes the
success via Nike's placement within the matrix of
the fitness revolution: 'the idea of exercise and
game-playing ceased to be something the
average American did for fun,' instead Americans
turned to working out as a cultural signifier of
status. Clearly, the circumstances surrounding
the shift are not this simple; it is one of the aims
of this project to discover other generators of
popular attention to health.

15. If Nike didn't start the fitness
revolution, Knight says, "We
were at least right there. And
we sure rode it for one hell of
a ride" (Katz, 66). The 80s and
90s would yield greater and
greater profits as Nike began
to assume the appearance of
athletic juggernaut, rather
than the underdog of old.

16. Advertising Age" named Nike the
1996 Marketer of the Year, citing the
"ubiquitous swoosh...was more
recognized and coveted by
consumers than any other sports
brand--arguably any brand"
(Jensen, 12/96). That same year
Nike's revenues were a staggering
$6.74 billion. Expecting $8 billion
sales in fiscal 1997, Nike has
targeted $12 billion in sales by the
year 2000.

17. Nike, now one of the largest and
most successful companies in
operation, was once just two men
trying to make better shoes. In
1964, Oregon track and field coach
Bill Bowerman and middle
distance runner Phil Knight
founded Blue Ribbon Sports,
originally distributing of running
shoes out the back of Knight’s
Plymouth.

18. NIKE IS AN AMERICAN
CORPORATION SPECIALIZING IN THE
SALES OF SPORTS EQUIPMENT. IN
WHICH STATE WOULD YOU FIND
THEIR HEADQUARTERS?
 Oregon, The Nike head office is located
near Beaverton, Oregon in the Portland
area. In addition to sports equipment,
they also supply footwear and athletic
apparel. They offer one of the most
prestigious brands in the sports
business.

19. WHAT IS THE NAME OF NIKE'S TRADEMARK
LOGO?
 Swoosh. The logo was designed by
Carolyn Davidson and was first used in
1971, and patented in 1974. Davidson was
employed by Blue Ribbon Sports as a
freelance graphic artist when she came
up with the idea. She initially received $35
for her efforts but years later she would
be greatly rewarded by getting Swoosh
design jewelry and Nike stock.

20. •The Air Jordan brand of basketball sneakers, owned
and produced by Michael Jordan, was a subsidiary
brand of Nike.
True. Air Jordan's came out on the market in 1985 right
after Michael Jordan's rookie year and have been redesigned
on an annual basis. Nike advertises, markets and dictates
production policies for the shoes but final say on branding
matters is by Michael Jordan.
•
•Nike recycles old sneakers in order to create material
used for surfacing basketball courts.
to make various types of sports surfaces such as courts,
tracks or playgrounds. Nike is among the top companies in
recycling waste from their factory operations as scraps
areTrue. The collection of older shoes from
communitydrives are processed also used to create new
shoes.