9. PART 2 : OUR STRATEGY
• OUR CAMPAIGN
• BUSINESS OBJECTIVES & STRATEGY
• TACTICS
10. « Every skin is unique »
Summer campaign
Sports
Friends
Holidays
Music
Social Networks
Fashion
Travels
Young People from 15 to 25
PartiesSchool
TV
Fun
Laughing
Love
11. Attract young people
Reach them through social networks
Increase visibility
Diversification of sales points
Skin cancer awareness
Give more information
BUSINESS OBJECTIVES
& STRATEGIES
12. AND EVERYTHING COMBINED TOGETHER…
HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
13. AND EVERYTHING COMBINED TOGETHER…
HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
15. OUR CONTEST!!
STEP 2 – Share it on facebook or instagram with
#EveryskinisuniqueLRPcontest
16. OUR CONTEST!!
STEP 3 – What do you WIN ??
The Funniest picture will
win a trip to HAWAII for two
!!
« 1 picture =1€ ! »
YOU WIN & YOU GIVE WHILE HAVING FUN !! WHO’S IN ??!!
In collaboration with
18. HOW TO CREATE A BUZZ ??
HOW TO MAKE PEOPLE AWARE OF THIS CONTEST ??
SO NOW YOU PROBABLY WONDER…
…
HERE IS THE SOLUTION !!!
19. AND EVERYTHING COMBINED TOGETHER…
HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
20.
21. POP UP STORES
Porte de Namur
Rue Neuve
Bourse – Antoine Dansaert
Shopping de Woluwé
22. AND EVERYTHING COMBINED TOGETHER…
HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
26. AND EVERYTHING COMBINED TOGETHER…
HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
28. AND EVERYTHING COMBINED TOGETHER…
HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
29. MAY JUNE JULY AUGUST
CALENDAR
Contest
From mid June to the end of August
Pop-up stores
Month of June and month of July
Online Advertisement
From May to mid August
Bloggers
Beginning of the contest June
30. AND EVERYTHING COMBINED TOGETHER…
HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
31. APPLICATION
« As a user, I would like to receive information every morning on how to solve
my skin problem of the day so I can get it fixed as soon as possible »