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reek ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So What Happened?
So What Happened? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Child Labour Scandal June 1996
So What Happened? ,[object Object],[object Object],[object Object],[object Object]
Why should Nike be responsible for what happens on the factories that it does not own? ,[object Object],[object Object],[object Object]
Is it ethical for Nike to spend so much on its endorsers? ,[object Object],[object Object],[object Object]
Is it Nike’s responsibility to monitor its subcontracted factories? ,[object Object],[object Object],[object Object]
What could Nike have done, if anything to prevent the damage to its corporate reputation? ,[object Object],[object Object],[object Object],[object Object]
The Solution ,[object Object],[object Object],[object Object],[object Object],[object Object]
FLA Assessment
Critique ,[object Object],[object Object],[object Object]
CSR as Crisis Management? ,[object Object],[object Object],[object Object]
So what is CSR? ,[object Object],[object Object]
Discussion ,[object Object]
Kantian approach ,[object Object],[object Object],[object Object],[object Object],The Public Relations Handbook by Alison Theaker (pp. 115-116)
Friedman Approach ,[object Object],[object Object],[object Object],http://www.suite101.com/content/opposition-to-corporate-social-responsibility-a146829
Short Run and Long Run VS
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any Questions
Any Questions
Any Questions
Any Questions
Thank You!

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Csr Report on Case 17

Editor's Notes

  1. John
  2. Ann Rayray
  3. Melaine
  4. Melaine
  5. Melaine
  6. Melaine
  7. Maica
  8. Maica
  9. Gab
  10. Gab
  11. Adri For a complete look at Nike’s CSR policy: www.nikebiz.com
  12. Adri
  13. Caccam Nike accused of using CSR to hide from its problems, rather than solving them. In fact Ballinger is suggesting the company is continuing with its practices and is instead concentrating on obscuring the truth behind its operations. http://www.corporatecrimereporter.com/ballinger052407.htm
  14. Caccam
  15. John Is CSR as a crisis management tool really CSR? Nike uses the term CR.
  16. John Companies argue while their activities may seem exploitative their actions are quite beneficial to the communities in which they operate. http://www.mallenbaker.net/csr/page.php?Story_ID=1708
  17. John
  18. John
  19. Caccam