WIP Back To School Webinar - Appstores with Nexva

What can neXva do for YOU ?

Conﬁdential - © neXva 2011

Wednesday, August 31, 2011

neXva is different

neXva is the only company focused on creating tools that solve the issues confronting APP
developers. We created technology and services that makes it easy for consumers to ﬁnd
your app(s).

We give developers the
tools to succeed.

Your needs: At neXva, we take your ideas seriously. Several of our tools were speciﬁcally
created to respond to requests that developer partners brought to us.

Your IP: We know that app developers create the content that make the whole ecosystem
work. As the saying goes “Content Is King”.

Your success: Our tools and services help you successfully get your apps distributed,
marketed and generating revenue.



neXva tools & services
A suite of robust cloud-based technology solutions and services:

neXlinker - a patent pending solution that delivers apps from any media (website,
Facebook, Twitter, print, etc.) to the end user’s mobile

neXsharer - a patent pending SDK that allows you to make your multi OS apps viral by
sharing between customers and up-selling

neXpager - a simple to set-up mobile landing page for app developers to distribute
their apps from mobile ad campaigns and make their apps viral

neXpayer - mobile web, web2mobile and in app payments

neXpush - a tool that allows you to push builds directly to our CMS - no manual
intervention

neXpublisher - a revolutionary publishing service that saves you money and marketing
headaches by managing your app store placement world wide and helps you monetize
premium and free apps



Some examples of our tools & services



neXpager ™

Using neXva’s unique, simple and easy to use marketing tool, Nimbuzz! created a
customizable mobile landing page in a few clicks.
Can be used in advertising campaigns

Ad trafﬁc from many sources
can come to ONE page.
neXpager recognizes the device
and displays the compatible
builds.

In-app payment is part of the
service.

This is great !

- ONE url for all OSs.
- Multilingual support



neXpayer ™

Our payment solution can initiate payments either at point of download (mobile web)
or in-app for unlocking levels, full versions or ad free versions of your app. Presently the
in-app SDK is in Android only but we are working on other OSs.

Traffic from
neXva or your Payment at point
own sources : Monetize your traffic with of download :
website, mobile payouts up to 85 % Mobile internet
ad campaign, version of
Facebook neXpayer

Traffic from other At point of
app stores or Monetize your traffic with download coupled
distribution payouts up to 85 % with neXpager
channels or In-app



1

neXlinker ™

Using neXva’s neXlinker creation tool, Kayak is able to create a single QR and short link to deliver all
OS versions of their mobile app

Get Kayak on your mobile
See what happens when
user clicks on this on the
next page



2
neXlinker : web to mobile delivery ™

Moving users from any medium to the mobile for consistent content delivery from
one source

User shoots QR code

You download this app using one of the following ways : The neXngin™ CMS
recognizes the device and
1. Scan QR code using your phone to be taken directly to the installation ﬁle :
delivers the correct page.
User points mobile browser

Don't have a QR code reader on your phone? Get one free
User links to mobile
2. Point your mobile browser to the following link :

nexva.mobi/7630
Your email address

3. Get link by email : Logo
HP Zeen C510 (not?)
Your phone number
4. Get link by SMS :

Now tell
me why
didn’t anyone
else do
this ?



neXsharer : viral marketing
™

Patent pending SDK for creating a viral sharing snowball effect. Easy to integrate tool that is totally
customizable and lets your happy users share the app with their friends.

When the user clicks
“Share this App” a
screen lets them
✓Like
✓Tweet or
✓Share
The recipient hits our
CMS, we deliver the proper
build to download or buy

Simple viral marketing

Making my
apps viral is
Share
this App that simple ?



Payouts on our app stores
and using our tools

Your trafﬁc
Using our tools:
neXlinker payouts of
neXpager 75% - or more
neXsharer
neXpayer

neXva’s channels
payouts of
Across neXva’s
white label channels 70% - or more



1

Publishing : The traditional model
You manage many app stores.

Different rules.
Different terms.
Different upload processes.
Different marketing elements.
Different payouts.
Different payback terms.

!?!?

Telco Hand
stores set
stores



2

neXpublisher : a disruptive model™

You work with ONE partner.

We publish your apps on our channels and a large variety of other stores.

neXva ™

Telco Hand
stores set
neXva stores

Now I can
focus only on
making great
apps !!



neXpublisher business model ™

for premium apps
neXva handles everything for you including app store placement, updates, publishing all stats in one
place and aggregating disparate payouts. We can work closely with you to target speciﬁc markets or
regions.

Premium
Publishing 10 to 20% of list
Unlimited app stores. price - depending
Unlimited updates. Multiple
languages. on volume

10 to 20% of list
Lite/Premium price
Publishing
or
Unlimited app stores.
Unlimited updates. Multiple 85% payouts if
languages.
lite version points
back to neXva



neXpublisher business model ™

for free apps

Performance
0.05 $/€ per
Unlimited stores/channels.
Unlimited Languages, 2 download
updates per month. Geo
targeting. Capping on demand.

Flat fee Gold
500 $/€ per
5 Languages, 2 updates
per month. Geo targeting. month
10 apps. 20 app stores.
5000 $/€ for a year

Flat fee Silver
200 $/€ per
2 Languages, 1 update per month
month. Geo targeting. 3
apps. 10 app stores.
2000 $/€ for a year



How to get us the apps ?
neXva provides several tools to get us the apps, with their marketing material and compatibilities.

neXpush
An XML tool that enables automatic push of apps and updates from your dev team directly to our app store.
This service works with neXpublisher as well. Once set up this can be a huge time saver for developers.

To ﬁnd out please visit our Wiki : http://developers.nexva.com/wiki/Cp/NeXpush

FTP
If you have only few updates you can simply dump your apps on our FTP. You should include all your marketing
material with the listing of the compatible devices and any other information associated with your content/
application (ask for a datasheet on this) so that our team can upload in the fastest possible time.
Our FTP is

http://ftp.nexva.com Please notify us via e-mail contact@nexva.com when you
Log in

anonymous upload your content so that we may attend to it as soon as
Pass Word

your e-mail possible.



Channels and publishing
Our white label channels :

App stores we publish your apps on (and growing):



Some of our developers



For further information:
go to cp.nexva.com or
email us at info@nexva.com

your mobile.reloaded
™


WIP Back To School Webinar - Appstores with Nexva

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