company strategy analysis

1. NIKECompany
Strategy Analysis

2. How Was Nike
Founded?

3. Founders

4. VISION AND
MISSION
• Nike's vision is “To bring inspira
tion and innovation to every at
hlete in the world.”
• Nike 's mission statement is “do
everything possible to expand
human potential.

5. • NIKE Brand product offerings in 6 key categories:
• Running,
• NIKE Basketball,
• The Jordan Brand,
• Football (Soccer),
• Training and Sportswear

6. Nike stores across
the globe

7. Current business key objectives

8. Sustainability

9. Nike is an innovator

10. Create your own
design

11. COMPETITION

12. Asia-as a main
manufacter

13. Demographic trends

14. Influence of American culture

15. Brand helps to
increase
health consciousness

16. • Almost all Nike shoes are manufactured ou
tside of the United States.
• The leadingmanufacturer of Nike shoes is
China and Vietnam each accountingfor 36%
of the totalmanufactured world wide.
• Indonesia accounts for 22% and Thailand f
or 6% of the Nike shoes that are being produ
ced world wide.

17. Nike Sell 25 Pairs of
Shoes Per Second

18. The cost of pair

19. Risks presented by the COVID-
19 pandemic

20. Ambassadors

21. New Campaigns

23. Apple and
NIKE
partnership

24. NIKE APP

25. Social media

26. Target Market
• Athletics footwear industry is segmented
by compound variables, including gender
and age o Males o Females o Kids (0-15
years old)
• Nike was the most preferred brand by
males over 18 years old, and gained
26.1%brand preferences by males
whose age from 35 to 49 and who have
the higher and more steady income than
others

29. Adventuges of work at NIKE
• The opportunity to spend time with top athletes
• A zen space to practice meditation
• Access to its new military program
• Work surrounded by people who care
• The support to achieve your dreams
• Work-life balance matter

30. Financial results

31. NIKE Stock