SlideShare a Scribd company logo

We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in China. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

1 of 211
Download to read offline
SOCIAL, DIGITAL
AND MOBILE IN


CHINA
JANUARY 2013
we are social
FOR FURTHER INFORMATION AND OTHER
 REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:

       SAYHELLO@WEARESOCIAL.SG
       @WEARESOCIALSG
       +65 9146 5356
       WEARESOCIAL.SG

                                       3
JAN
2013                   CHINA

                1,343,240,000                                                                                 51%                                                  49%
                                     TOTAL POPULATION                                                       URBAN                                                 RURAL


                      564,000,000                                                                                             42%
                                          INTERNET USERS                                                    INTERNET PENETRATION


                       597,600,000                                                                                            44%
                 USERS ON TOP SOCIAL NETWORK                                                                SOCIAL NETWORKING PENETRATION



                 1,104,000,000                                                                                                                         82%
                                  MOBILE SUBSCRIBERS                                                        MOBILE PENETRATION



COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: US CENSUS BUREAU (JAN 2013) INTERNET: CHINA INTERNET
                                                                                                                                                                                          3
NETWORK INFORMATION CENTRE (JAN 2013); SOCIAL NETWORKS: TENCENT (AUG 2012) COMPARED TO OTHER SITE-REPORTED FIGURES; MOBILE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY (DEC 2012)
CHINA’S
POPULATION
             4
CURRENT POPULATION OF CHINA:


1,343,240,000

                          SOURCE: US CENSUS BUREAU (ACCESSED JAN 2013)   5
你好
    IF YOU TOOK JUST 1 SECOND TO
SAY HELLO TO EVERY PERSON IN CHINA,
 IT WOULD TAKE MORE THAN 42 YEARS
    TO GREET THE WHOLE COUNTRY




                        SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013)   6
Ad

Recommended

Nepal Telecom Visit
Nepal Telecom VisitNepal Telecom Visit
Nepal Telecom Visitsarojsaroza
 
Tata communications
Tata communicationsTata communications
Tata communicationswkolman
 
Southeast Asia Startup Golden Triangle.pdf
Southeast Asia Startup Golden Triangle.pdfSoutheast Asia Startup Golden Triangle.pdf
Southeast Asia Startup Golden Triangle.pdfGolden Gate Ventures
 
Nielsen Media Internet Report 2023 - Glimpses for Rural India.pdf
Nielsen Media Internet Report 2023 - Glimpses for Rural India.pdfNielsen Media Internet Report 2023 - Glimpses for Rural India.pdf
Nielsen Media Internet Report 2023 - Glimpses for Rural India.pdfICICIC2
 
e-conomy SEA by Google and Temasek
e-conomy SEA by Google and Temaseke-conomy SEA by Google and Temasek
e-conomy SEA by Google and TemasekeconomySEA
 

More Related Content

What's hot

Indonesia: Country Analysis (International Marketing)
Indonesia: Country Analysis (International Marketing)Indonesia: Country Analysis (International Marketing)
Indonesia: Country Analysis (International Marketing)Rahul Wane
 
An Eye-Opener To Prepare An NFT Marketing Checklist
An Eye-Opener To Prepare An NFT Marketing ChecklistAn Eye-Opener To Prepare An NFT Marketing Checklist
An Eye-Opener To Prepare An NFT Marketing ChecklistIsaCharlotte
 
Measuring the Impact of AI on 13 Global Industries
Measuring the Impact of AI on 13 Global IndustriesMeasuring the Impact of AI on 13 Global Industries
Measuring the Impact of AI on 13 Global IndustriesTata Consultancy Services
 
Tata Group Strategy: Bottom of Pyramid India
Tata Group Strategy: Bottom of Pyramid IndiaTata Group Strategy: Bottom of Pyramid India
Tata Group Strategy: Bottom of Pyramid IndiaJanmejay Dave
 
Effect of Electronic Banking on Financial Performance of Deposit Taking Micro...
Effect of Electronic Banking on Financial Performance of Deposit Taking Micro...Effect of Electronic Banking on Financial Performance of Deposit Taking Micro...
Effect of Electronic Banking on Financial Performance of Deposit Taking Micro...iosrjce
 
CoinGecko Q2 2022 Quarterly Report
CoinGecko Q2 2022 Quarterly ReportCoinGecko Q2 2022 Quarterly Report
CoinGecko Q2 2022 Quarterly ReportCoinGecko
 
Building up the e-gaming ecosystem of India and the influence of smartphones
Building up the e-gaming ecosystem of India and the influence of smartphonesBuilding up the e-gaming ecosystem of India and the influence of smartphones
Building up the e-gaming ecosystem of India and the influence of smartphonesRedSeer
 
A deep dive into NFTs analytics
A deep dive into NFTs analyticsA deep dive into NFTs analytics
A deep dive into NFTs analyticsintotheblock
 
State of Mobile Gaming - 2023
State of Mobile Gaming - 2023State of Mobile Gaming - 2023
State of Mobile Gaming - 2023digitalinasia
 
Factos global competition
Factos global competitionFactos global competition
Factos global competitionaman sharma
 
Cơ bản về blockchain, bitcoin và ethereum
Cơ bản về blockchain, bitcoin và ethereumCơ bản về blockchain, bitcoin và ethereum
Cơ bản về blockchain, bitcoin và ethereumLong Le
 
Porter's Five Factor Analysis of Paytm
Porter's Five Factor Analysis of PaytmPorter's Five Factor Analysis of Paytm
Porter's Five Factor Analysis of PaytmKapil Tirthani
 
power for all reality or myth
power for all reality or myth power for all reality or myth
power for all reality or myth Nisha Joshi
 
A Comparative study of Vodafone Vs Airtel with special reference of Prepaid P...
A Comparative study of Vodafone Vs Airtel with special reference of Prepaid P...A Comparative study of Vodafone Vs Airtel with special reference of Prepaid P...
A Comparative study of Vodafone Vs Airtel with special reference of Prepaid P...Syed Naqvi
 
Telecom Sector Thesis
Telecom Sector ThesisTelecom Sector Thesis
Telecom Sector Thesisguest377d84
 
Demonetisation 2016 - Sandeep Jhunjhunwala
Demonetisation 2016 - Sandeep JhunjhunwalaDemonetisation 2016 - Sandeep Jhunjhunwala
Demonetisation 2016 - Sandeep JhunjhunwalaSS Industries
 

What's hot (20)

Indonesia: Country Analysis (International Marketing)
Indonesia: Country Analysis (International Marketing)Indonesia: Country Analysis (International Marketing)
Indonesia: Country Analysis (International Marketing)
 
An Eye-Opener To Prepare An NFT Marketing Checklist
An Eye-Opener To Prepare An NFT Marketing ChecklistAn Eye-Opener To Prepare An NFT Marketing Checklist
An Eye-Opener To Prepare An NFT Marketing Checklist
 
Measuring the Impact of AI on 13 Global Industries
Measuring the Impact of AI on 13 Global IndustriesMeasuring the Impact of AI on 13 Global Industries
Measuring the Impact of AI on 13 Global Industries
 
Blockchain and AI
Blockchain and AIBlockchain and AI
Blockchain and AI
 
Tata Group Strategy: Bottom of Pyramid India
Tata Group Strategy: Bottom of Pyramid IndiaTata Group Strategy: Bottom of Pyramid India
Tata Group Strategy: Bottom of Pyramid India
 
Effect of Electronic Banking on Financial Performance of Deposit Taking Micro...
Effect of Electronic Banking on Financial Performance of Deposit Taking Micro...Effect of Electronic Banking on Financial Performance of Deposit Taking Micro...
Effect of Electronic Banking on Financial Performance of Deposit Taking Micro...
 
CoinGecko Q2 2022 Quarterly Report
CoinGecko Q2 2022 Quarterly ReportCoinGecko Q2 2022 Quarterly Report
CoinGecko Q2 2022 Quarterly Report
 
Thailand Country Analysis
Thailand Country AnalysisThailand Country Analysis
Thailand Country Analysis
 
Building up the e-gaming ecosystem of India and the influence of smartphones
Building up the e-gaming ecosystem of India and the influence of smartphonesBuilding up the e-gaming ecosystem of India and the influence of smartphones
Building up the e-gaming ecosystem of India and the influence of smartphones
 
A deep dive into NFTs analytics
A deep dive into NFTs analyticsA deep dive into NFTs analytics
A deep dive into NFTs analytics
 
State of Mobile Gaming - 2023
State of Mobile Gaming - 2023State of Mobile Gaming - 2023
State of Mobile Gaming - 2023
 
Factos global competition
Factos global competitionFactos global competition
Factos global competition
 
Zomato OOH Campaign
Zomato OOH CampaignZomato OOH Campaign
Zomato OOH Campaign
 
Cơ bản về blockchain, bitcoin và ethereum
Cơ bản về blockchain, bitcoin và ethereumCơ bản về blockchain, bitcoin và ethereum
Cơ bản về blockchain, bitcoin và ethereum
 
Porter's Five Factor Analysis of Paytm
Porter's Five Factor Analysis of PaytmPorter's Five Factor Analysis of Paytm
Porter's Five Factor Analysis of Paytm
 
power for all reality or myth
power for all reality or myth power for all reality or myth
power for all reality or myth
 
A Comparative study of Vodafone Vs Airtel with special reference of Prepaid P...
A Comparative study of Vodafone Vs Airtel with special reference of Prepaid P...A Comparative study of Vodafone Vs Airtel with special reference of Prepaid P...
A Comparative study of Vodafone Vs Airtel with special reference of Prepaid P...
 
Snapdeal
SnapdealSnapdeal
Snapdeal
 
Telecom Sector Thesis
Telecom Sector ThesisTelecom Sector Thesis
Telecom Sector Thesis
 
Demonetisation 2016 - Sandeep Jhunjhunwala
Demonetisation 2016 - Sandeep JhunjhunwalaDemonetisation 2016 - Sandeep Jhunjhunwala
Demonetisation 2016 - Sandeep Jhunjhunwala
 

Viewers also liked

Digital, Social & Mobile in China in 2015
Digital, Social & Mobile in China in 2015Digital, Social & Mobile in China in 2015
Digital, Social & Mobile in China in 2015We Are Social Singapore
 
China Presentation
China PresentationChina Presentation
China PresentationJack Song
 
China Presentation
China PresentationChina Presentation
China PresentationNithit Benny
 
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)We Are Social Singapore
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)We Are Social Singapore
 
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct...
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct...We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct...
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct...We Are Social Singapore
 
China Amazing Facts Powerpoint Presentation
China Amazing  Facts Powerpoint Presentation China Amazing  Facts Powerpoint Presentation
China Amazing Facts Powerpoint Presentation Pure Presentations
 
Social Media Use in South Korea 2015
Social Media Use in South Korea 2015Social Media Use in South Korea 2015
Social Media Use in South Korea 2015Edelman APACMEA
 
China 2020: What Will China Look Like in the Future?
China 2020:  What Will China Look Like in the Future?China 2020:  What Will China Look Like in the Future?
China 2020: What Will China Look Like in the Future?France Houdard
 
Education system in china
Education system in chinaEducation system in china
Education system in chinaAditi Sharma
 
China PPT
China PPTChina PPT
China PPTMeibl
 
2016 China's Social Media Trend Report
2016 China's Social Media Trend Report2016 China's Social Media Trend Report
2016 China's Social Media Trend ReportChris Baker
 
Chinese culture
Chinese cultureChinese culture
Chinese culturemollah111
 

Viewers also liked (20)

Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
 
Social, Digital & Mobile in China 2014
Social, Digital & Mobile in China 2014Social, Digital & Mobile in China 2014
Social, Digital & Mobile in China 2014
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
 
Digital, Social & Mobile in China in 2015
Digital, Social & Mobile in China in 2015Digital, Social & Mobile in China in 2015
Digital, Social & Mobile in China in 2015
 
China Presentation
China PresentationChina Presentation
China Presentation
 
China Presentation
China PresentationChina Presentation
China Presentation
 
2016 Digital Yearbook
2016 Digital Yearbook2016 Digital Yearbook
2016 Digital Yearbook
 
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)
 
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct...
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct...We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct...
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct...
 
Social, Digital & Mobile in APAC
Social, Digital & Mobile in APACSocial, Digital & Mobile in APAC
Social, Digital & Mobile in APAC
 
Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015
 
China Amazing Facts Powerpoint Presentation
China Amazing  Facts Powerpoint Presentation China Amazing  Facts Powerpoint Presentation
China Amazing Facts Powerpoint Presentation
 
Social Media Use in South Korea 2015
Social Media Use in South Korea 2015Social Media Use in South Korea 2015
Social Media Use in South Korea 2015
 
China 2020: What Will China Look Like in the Future?
China 2020:  What Will China Look Like in the Future?China 2020:  What Will China Look Like in the Future?
China 2020: What Will China Look Like in the Future?
 
Education system in china
Education system in chinaEducation system in china
Education system in china
 
China PPT
China PPTChina PPT
China PPT
 
2016 China's Social Media Trend Report
2016 China's Social Media Trend Report2016 China's Social Media Trend Report
2016 China's Social Media Trend Report
 
Chinese culture
Chinese cultureChinese culture
Chinese culture
 

Similar to We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

Digital 2013 China (January 2013)
Digital 2013 China (January 2013)Digital 2013 China (January 2013)
Digital 2013 China (January 2013)DataReportal
 
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...We Are Social Singapore
 
Wearesocial20121016 sdmw2vietnamv001-121016175226-phpapp02
Wearesocial20121016 sdmw2vietnamv001-121016175226-phpapp02Wearesocial20121016 sdmw2vietnamv001-121016175226-phpapp02
Wearesocial20121016 sdmw2vietnamv001-121016175226-phpapp02Chi Nguyen
 
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...Tâm Nguyễn Đức Minh
 
Social, Digital and Mobile in Vietnam Oct 2012 by Wearesocial
Social, Digital and Mobile in Vietnam Oct 2012 by WearesocialSocial, Digital and Mobile in Vietnam Oct 2012 by Wearesocial
Social, Digital and Mobile in Vietnam Oct 2012 by WearesocialSAN.D Solutions
 
Vietnam’s Web in 2012
Vietnam’s Web in 2012Vietnam’s Web in 2012
Vietnam’s Web in 2012action.vn
 
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
 
Social digital-and-mobile-in-vietnam-2012
Social digital-and-mobile-in-vietnam-2012Social digital-and-mobile-in-vietnam-2012
Social digital-and-mobile-in-vietnam-2012Hua Linh
 
Social, Digita & Mobile in Vietnam
Social, Digita & Mobile in VietnamSocial, Digita & Mobile in Vietnam
Social, Digita & Mobile in VietnamKim Cao
 
Social, Digital and Mobile in vietnam October 2012
Social, Digital and Mobile in vietnam October 2012Social, Digital and Mobile in vietnam October 2012
Social, Digital and Mobile in vietnam October 2012Novusmedia
 
Social, Mobile digital Viet Nam 10/2012
Social, Mobile digital Viet Nam 10/2012Social, Mobile digital Viet Nam 10/2012
Social, Mobile digital Viet Nam 10/2012Dung Tri
 
Report Facebook at Vietnam in 2012
Report Facebook at Vietnam in 2012Report Facebook at Vietnam in 2012
Report Facebook at Vietnam in 2012MiixAd
 
We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Editio...
We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Editio...We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Editio...
We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Editio...We Are Social Singapore
 
Social, Digital and Mobile in Vietnam
Social, Digital and Mobile in VietnamSocial, Digital and Mobile in Vietnam
Social, Digital and Mobile in VietnamThien Huong Nguyen
 
Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012
Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012
Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012Nguyen Ngoc
 
Digital 2012 Asia (October 2012)
Digital 2012 Asia (October 2012)Digital 2012 Asia (October 2012)
Digital 2012 Asia (October 2012)DataReportal
 
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)Maple Aikon
 
[Wearesocial sing] - Social digital-mobile in vietnam 2012
[Wearesocial   sing] - Social digital-mobile in vietnam 2012[Wearesocial   sing] - Social digital-mobile in vietnam 2012
[Wearesocial sing] - Social digital-mobile in vietnam 2012Jackie Nguyen
 
We are social 2012
We are social 2012We are social 2012
We are social 2012Goddy Van
 

Similar to We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013) (20)

Digital 2013 China (January 2013)
Digital 2013 China (January 2013)Digital 2013 China (January 2013)
Digital 2013 China (January 2013)
 
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...
We Are Social’s Guide to Social, Digital and Mobile in India (2nd Edition, No...
 
Wearesocial20121016 sdmw2vietnamv001-121016175226-phpapp02
Wearesocial20121016 sdmw2vietnamv001-121016175226-phpapp02Wearesocial20121016 sdmw2vietnamv001-121016175226-phpapp02
Wearesocial20121016 sdmw2vietnamv001-121016175226-phpapp02
 
Digital in VN 2012
Digital in VN 2012Digital in VN 2012
Digital in VN 2012
 
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
 
Social, Digital and Mobile in Vietnam Oct 2012 by Wearesocial
Social, Digital and Mobile in Vietnam Oct 2012 by WearesocialSocial, Digital and Mobile in Vietnam Oct 2012 by Wearesocial
Social, Digital and Mobile in Vietnam Oct 2012 by Wearesocial
 
Vietnam’s Web in 2012
Vietnam’s Web in 2012Vietnam’s Web in 2012
Vietnam’s Web in 2012
 
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
 
Social digital-and-mobile-in-vietnam-2012
Social digital-and-mobile-in-vietnam-2012Social digital-and-mobile-in-vietnam-2012
Social digital-and-mobile-in-vietnam-2012
 
Social, Digita & Mobile in Vietnam
Social, Digita & Mobile in VietnamSocial, Digita & Mobile in Vietnam
Social, Digita & Mobile in Vietnam
 
Social, Digital and Mobile in vietnam October 2012
Social, Digital and Mobile in vietnam October 2012Social, Digital and Mobile in vietnam October 2012
Social, Digital and Mobile in vietnam October 2012
 
Social, Mobile digital Viet Nam 10/2012
Social, Mobile digital Viet Nam 10/2012Social, Mobile digital Viet Nam 10/2012
Social, Mobile digital Viet Nam 10/2012
 
Report Facebook at Vietnam in 2012
Report Facebook at Vietnam in 2012Report Facebook at Vietnam in 2012
Report Facebook at Vietnam in 2012
 
We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Editio...
We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Editio...We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Editio...
We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Editio...
 
Social, Digital and Mobile in Vietnam
Social, Digital and Mobile in VietnamSocial, Digital and Mobile in Vietnam
Social, Digital and Mobile in Vietnam
 
Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012
Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012
Social networks, digital, mobile in Vietnam from WAS - We Are Social, 2012
 
Digital 2012 Asia (October 2012)
Digital 2012 Asia (October 2012)Digital 2012 Asia (October 2012)
Digital 2012 Asia (October 2012)
 
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)
 
[Wearesocial sing] - Social digital-mobile in vietnam 2012
[Wearesocial   sing] - Social digital-mobile in vietnam 2012[Wearesocial   sing] - Social digital-mobile in vietnam 2012
[Wearesocial sing] - Social digital-mobile in vietnam 2012
 
We are social 2012
We are social 2012We are social 2012
We are social 2012
 

More from We Are Social Singapore

Facebook Engagement Insights & Benchmarks (v01)
Facebook Engagement Insights & Benchmarks (v01)Facebook Engagement Insights & Benchmarks (v01)
Facebook Engagement Insights & Benchmarks (v01)We Are Social Singapore
 
Digital in 2018: Q3 Global Digital Statshot
Digital in 2018: Q3 Global Digital StatshotDigital in 2018: Q3 Global Digital Statshot
Digital in 2018: Q3 Global Digital StatshotWe Are Social Singapore
 
Marketing To The Machines: Why Algorithms Are Our Destiny
Marketing To The Machines: Why Algorithms Are Our DestinyMarketing To The Machines: Why Algorithms Are Our Destiny
Marketing To The Machines: Why Algorithms Are Our DestinyWe Are Social Singapore
 

More from We Are Social Singapore (20)

Facebook Engagement Insights & Benchmarks (v01)
Facebook Engagement Insights & Benchmarks (v01)Facebook Engagement Insights & Benchmarks (v01)
Facebook Engagement Insights & Benchmarks (v01)
 
Digital in 2018: Q3 Global Digital Statshot
Digital in 2018: Q3 Global Digital StatshotDigital in 2018: Q3 Global Digital Statshot
Digital in 2018: Q3 Global Digital Statshot
 
2018 Q2 Global Digital Statshot
2018 Q2 Global Digital Statshot2018 Q2 Global Digital Statshot
2018 Q2 Global Digital Statshot
 
Global Digital Statshot Q3 2017
Global Digital Statshot Q3 2017Global Digital Statshot Q3 2017
Global Digital Statshot Q3 2017
 
Social Selling Action Plan
Social Selling Action PlanSocial Selling Action Plan
Social Selling Action Plan
 
Marketing To The Machines: Why Algorithms Are Our Destiny
Marketing To The Machines: Why Algorithms Are Our DestinyMarketing To The Machines: Why Algorithms Are Our Destiny
Marketing To The Machines: Why Algorithms Are Our Destiny
 
Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017
 
Digital in 2017: Northern America
Digital in 2017: Northern AmericaDigital in 2017: Northern America
Digital in 2017: Northern America
 
Digital in 2017: Central America
Digital in 2017: Central AmericaDigital in 2017: Central America
Digital in 2017: Central America
 
Digital in 2017: The Caribbean
Digital in 2017: The CaribbeanDigital in 2017: The Caribbean
Digital in 2017: The Caribbean
 
Digital in 2017: South America
Digital in 2017: South AmericaDigital in 2017: South America
Digital in 2017: South America
 
Digital in 2017: Western Europe
Digital in 2017: Western EuropeDigital in 2017: Western Europe
Digital in 2017: Western Europe
 
Digital in 2017: Northern Europe
Digital in 2017: Northern EuropeDigital in 2017: Northern Europe
Digital in 2017: Northern Europe
 
Digital in 2017: Southern Europe
Digital in 2017: Southern EuropeDigital in 2017: Southern Europe
Digital in 2017: Southern Europe
 
Digital in 2017: Eastern Europe
Digital in 2017: Eastern EuropeDigital in 2017: Eastern Europe
Digital in 2017: Eastern Europe
 
Digital in 2017: Northern Africa
Digital in 2017: Northern AfricaDigital in 2017: Northern Africa
Digital in 2017: Northern Africa
 
Digital in 2017: Western Africa
Digital in 2017: Western AfricaDigital in 2017: Western Africa
Digital in 2017: Western Africa
 
Digital in 2017: Middle Africa
Digital in 2017: Middle AfricaDigital in 2017: Middle Africa
Digital in 2017: Middle Africa
 
Digital in 2017: Eastern Africa
Digital in 2017: Eastern AfricaDigital in 2017: Eastern Africa
Digital in 2017: Eastern Africa
 
Digital in 2017: Southern Africa
Digital in 2017: Southern AfricaDigital in 2017: Southern Africa
Digital in 2017: Southern Africa
 

Recently uploaded

FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdfsubarnamostafa1
 
Time Management Techniques for increased productivity and goal achievement
Time Management Techniques for increased productivity and goal achievementTime Management Techniques for increased productivity and goal achievement
Time Management Techniques for increased productivity and goal achievementOfficeClip
 
Geocell manufacture in india Singhal industries
Geocell manufacture in india Singhal industriesGeocell manufacture in india Singhal industries
Geocell manufacture in india Singhal industriesdmktgsinghal
 
SlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studySlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studyindobanglatradeinter
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
D2 meeting agenda 02.12.24.hehehheeebebepdf
D2 meeting agenda 02.12.24.hehehheeebebepdfD2 meeting agenda 02.12.24.hehehheeebebepdf
D2 meeting agenda 02.12.24.hehehheeebebepdfsundaysantos13
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Lviv Startup Club
 
Serhii Herasymov: Boost sales through Accelerators (UA)
Serhii Herasymov: Boost sales through Accelerators (UA)Serhii Herasymov: Boost sales through Accelerators (UA)
Serhii Herasymov: Boost sales through Accelerators (UA)Lviv Startup Club
 
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...indhumathi546580
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipYannis Charalabidis
 
Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024caddrafting1
 
Kraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfKraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfNeil Kimberley
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024Neil Kimberley
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxPrecious Mvulane CA (SA),RA
 
Presentation_bagus tentang glaucoma gitu.pptx
Presentation_bagus tentang glaucoma gitu.pptxPresentation_bagus tentang glaucoma gitu.pptx
Presentation_bagus tentang glaucoma gitu.pptxkamismisteri
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYNeil Kimberley
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...TalentView
 

Recently uploaded (20)

FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdf
 
Time Management Techniques for increased productivity and goal achievement
Time Management Techniques for increased productivity and goal achievementTime Management Techniques for increased productivity and goal achievement
Time Management Techniques for increased productivity and goal achievement
 
Geocell manufacture in india Singhal industries
Geocell manufacture in india Singhal industriesGeocell manufacture in india Singhal industries
Geocell manufacture in india Singhal industries
 
2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand2024 Calendar-eXperience MattersThailand
2024 Calendar-eXperience MattersThailand
 
SlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studySlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case study
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
D2 meeting agenda 02.12.24.hehehheeebebepdf
D2 meeting agenda 02.12.24.hehehheeebebepdfD2 meeting agenda 02.12.24.hehehheeebebepdf
D2 meeting agenda 02.12.24.hehehheeebebepdf
 
Digital Transformation & Improvement Pocketbook
Digital Transformation & Improvement PocketbookDigital Transformation & Improvement Pocketbook
Digital Transformation & Improvement Pocketbook
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
 
Serhii Herasymov: Boost sales through Accelerators (UA)
Serhii Herasymov: Boost sales through Accelerators (UA)Serhii Herasymov: Boost sales through Accelerators (UA)
Serhii Herasymov: Boost sales through Accelerators (UA)
 
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and Entrepreneurship
 
Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024
 
Kraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfKraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdf
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docx
 
Presentation_bagus tentang glaucoma gitu.pptx
Presentation_bagus tentang glaucoma gitu.pptxPresentation_bagus tentang glaucoma gitu.pptx
Presentation_bagus tentang glaucoma gitu.pptx
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNY
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
 

We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

  • 1. SOCIAL, DIGITAL AND MOBILE IN CHINA JANUARY 2013 we are social
  • 2. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  • 3. JAN 2013 CHINA 1,343,240,000 51% 49% TOTAL POPULATION URBAN RURAL 564,000,000 42% INTERNET USERS INTERNET PENETRATION 597,600,000 44% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 1,104,000,000 82% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: US CENSUS BUREAU (JAN 2013) INTERNET: CHINA INTERNET 3 NETWORK INFORMATION CENTRE (JAN 2013); SOCIAL NETWORKS: TENCENT (AUG 2012) COMPARED TO OTHER SITE-REPORTED FIGURES; MOBILE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY (DEC 2012)
  • 5. CURRENT POPULATION OF CHINA: 1,343,240,000 SOURCE: US CENSUS BUREAU (ACCESSED JAN 2013) 5
  • 6. 你好 IF YOU TOOK JUST 1 SECOND TO SAY HELLO TO EVERY PERSON IN CHINA, IT WOULD TAKE MORE THAN 42 YEARS TO GREET THE WHOLE COUNTRY SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 6
  • 7. CHINA’S POPULATION GREW BY 6,710,000 PEOPLE IN 2012 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 7
  • 8. CHINA’S POPULATION IS GROWING BY 1 PERSON EVERY 5 SECONDS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 8
  • 9. 41% OF CHINA’S POPULATION IS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 9
  • 10. MEDIAN AGE OF CHINA’S POPULATION: 36 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 10
  • 11. PEOPLE AGED 43 MAKE UP THE LARGEST SINGLE AGE GROUP IN CHINA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 11
  • 12. 51% OF CHINA’S POPULATION LIVES IN URBAN AREAS SOURCE: CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) 12
  • 13. 18,500,000 CHINESE PEOPLE WILL MOVE FROM RURAL AREAS TO LIVE IN CITIES IN 2013 SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 13
  • 14. CHINA’S ECONOMIC SPECTRUM 1,000,000 150,000,000 US-DOLLAR PEOPLE LIVING MILLIONAIRES ON US$1 PER DAY SOURCE: BBC (NOV 2012) 14
  • 15. THE INTERNET IN CHINA 15
  • 16. NUMBER OF INTERNET USERS IN CHINA: 564,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 16
  • 17. CHINA HAS THE LARGEST INTERNET POPULATION IN THE WORLD SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND INTERNETWORLDSTATS 17
  • 18. (! )! THERE ARE MORE INTERNET USERS IN CHINA THAN THERE ARE PEOPLE LIVING IN ALL OF WESTERN EUROPE SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND THE US CENSUS BUREAU (NOV 2012) 18
  • 19. INTERNET PENETRATION IN CHINA: 42% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 19
  • 20. IN 2012, CHINA ADDED 50,900,000 NEW INTERNET USERS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 20
  • 21. (! THAT’S LIKE ADDING TWICE THE POPULATION OF AUSTRALIA )! SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 21
  • 22. …AND IS EQUAL TO ADDING 1.6 NEW INTERNET USERS EVERY SECOND SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 22
  • 23. AVERAGE TIME CHINESE NETIZENS SPEND ONLINE EACH WEEK: 21 HOURS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 23
  • 24. 56% OF CHINESE INTERNET USERS ARE MALE SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 24
  • 25. 28% OF CHINESE INTERNET USERS ARE FROM RURAL AREAS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 25
  • 26. HOWEVER, PEOPLE FROM RURAL AREAS ACCOUNTED FOR 52% OF THE GROWTH IN INTERNET USERS IN CHINA IN THE FIRST HALF OF 2012 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 26
  • 27. THE AVERAGE CHINESE INTERNET USER IS 25 YEARS OLD SOURCE: TECH IN ASIA (OCT 2012) 27
  • 28. 80% OF CHINESE INTERNET USERS ARE BETWEEN THE AGES OF 10 AND 40 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 28
  • 29. STUDENTS REPRESENT 25% OF CHINA’S ONLINE POPULATION SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 29
  • 30. MOBILE INTERNET USERS OUTNUMBER PC-BASED INTERNET USERS IN CHINA VS 420,000,000 398,000,000 MOBILE INTERNET USERS! PC-BASED INTERNET USERS! SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 30
  • 31. DEVICES THAT CHINESE NETIZENS USE TO GO ONLINE 75% 71% 46% MOBILES DESKTOPS LAPTOPS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 31
  • 32. WHERE DO CHINA’S NETIZENS ACCESS THE INTERNET FROM? 92% 32% 22% 16% HOME OFFICE CYBERCAFÉ SCHOOL SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 32
  • 33. NUMBER OF INTERNET USERS IN SHENZHEN: 8,000,000 SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 33
  • 34. INTERNET PENETRATION BY CHINESE CITY 77% 73% 70% 66% SHENZHEN GUANGZHOU BEIJING SHANGHAI SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 34
  • 35. 72% OF CHINESE NETIZENS HAVE BROADBAND INTERNET ACCESS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2012) 35
  • 36. BROADBAND IS AVAILABLE IN 88% OF CHINA’S VILLAGES SOURCE: SINA, AS CITED IN TECHINASIA (JAN 2013) 36
  • 37. 60% OF CHINA’S NEW RURAL NETIZENS ACCESS THE INTERNET VIA MOBILE DEVICES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 37
  • 38. TOP ONLINE ACTIVITIES IN CHINA 83% 80% 77% 66% 66% INSTANT SEARCH ONLINE BLOGS AND ONLINE MESSAGING ENGINE MUSIC SOCIAL MEDIA VIDEOS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 38
  • 39. FASTEST GROWING ONLINE ACTIVITIES IN CHINA +33% +32% +29% +25% +24% ONLINE ONLINE GROUP ONLINE WEIBO & BANKING PAYMENTS BUYING SHOPPING MICROBLOG SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 39
  • 40. TOP BAIDU SEARCHES IN 2012 PC-BASED SEARCHES MOBILE SEARCHES 1.  TAOBAO 6.  NBA 1.  NOVELS 6.  BEAUTIES 2.  QZONE 7.  WEIBO 2.  TAOBAO 7.  JOKES 3.  4399.COM 8.  360BUY.COM 3.  WECHAT 8.  MILITARY NEWS 4.  YOUKU 9.  ROCKING THE UNIVERSE 4.  NEWS 9.  VOICE OF CHINA 5.  MARUTO 10. QVOD PLAYER 5.  DIAOYU ISLAND 10. GANGNAM STYLE SOURCE: BAIDU, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 40
  • 41. SOCIAL MEDIA IN CHINA 41
  • 42. THERE ARE AT LEAST 597,600,000 USERS OF SOCIAL MEDIA IN CHINA SOURCES: BASED ON DATA FROM TENCENT (AUG 2012) AND DATA FROM OTHER SOCIAL NETWORKS 42
  • 43. SOCIAL MEDIA PENETRATION IN CHINA: 44% SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 43
  • 44. 91% OF CHINA’S NETIZENS VISIT SOCIAL MEDIA SITES SOURCE: MCKINSEY (APR 2012) 44
  • 45. THE SAME STATISTIC FOR THE USA IS ONLY 67% SOURCE: MCKINSEY (APR 2012) 45
  • 46. 88% OF CHINESE SOCIAL MEDIA USERS ARE ACTIVE SOURCE: MCKINSEY (APR 2012) 46
  • 47. NETIZENS IN CHINA SPEND AN AVERAGE OF 46 MINUTES EACH DAY VISITING SOCIAL MEDIA SITES SOURCE: MCKINSEY (APR 2012) 47
  • 48. THIS SUGGESTS THAT CHINA’S SOCIAL MEDIA USERS SPENT A COMBINED TOTAL OF 19,000,000 YEARS ON SOCIAL NETWORKING ACTIVITIES IN 2012 SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND MCKINSEY (APR 2012) 48
  • 49. JAN 2013 CHINA’S TOP SNS BY REGISTERED USERS QZONE 712 M TENCENT WEIBO 507M SINA WEIBO 400 M PENGYOU 259 M RENREN 172 M SOURCES: TENCENT Q3 FINANCIAL REPORT; SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM; AND RENREN.COM (NOV 2012). FIGURES FOR PENGYU REPRESENT ACTIVE USERS. 49
  • 50. JAN 2013 CHINA’S SNS BY ACTIVE USERS QZONE 598 M SINA WEIBO 287 M TENCENT WEIBO 277 M PENGYOU 259 M RENREN 48 M SOURCES: TENCENT (JUN & AUG 2012); SINA (OCT 2012); RENREN 50
  • 51. TENCENT ACCOUNTS FOR 56% OF CHINA’S SOCIAL MEDIA USERS THROUGH ITS QZONE, TENCENT WEIBO, AND PENGYOU SITES SOURCE: TENCENT FINANCIAL REPORT (AUG 2012) 51
  • 52. APR 2012 CHINA’S ‘FAVOURITE’ SOCIAL NETWORKS 44% 19% 19% 8% 7% QZONE SINA RENREN TENCENT KAIXIN WEIBO WEIBO SOURCE: MCKINSEY (APR 2012) 52
  • 53. 4 IN 5 OF THE TOP SOCIAL NETWORKS IN ASIA ARE FROM CHINA SOURCES: BASED ON DATA FROM TENCENT; SINA; FACEBOOK AND TECHINASIA (2012) 53
  • 54. IN CHINA, THERE ARE OVER 467,750,000 USERS OF INSTANT MESSAGING SERVICES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 54
  • 55. THESE USERS MAINTAIN MORE THAN 1,200,000,000 ACTIVE INSTANT MESSAGING ACCOUNTS SOURCE: ENFODESK, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 55
  • 56. QQ’S INSTANT MESSAGING PLATFORM HAS 784,000,000 ACTIVE ACCOUNTS EACH MONTH SOURCE: TENCENT (NOV 2012) 56
  • 57. IN AUGUST 2012, QQ REGISTERED 167,000,000 PEOPLE USING ITS INSTANT MESSAGING SERVICE AT THE SAME TIME SOURCE: TENCENT (AUG 2012) 57
  • 58. UNTIL RECENTLY, BARELY 38% OF CHINA’S NETIZENS REVEALED THEIR REAL NAMES ON SOCIAL NETWORKING SITES SOURCE: NIELSEN (MAY 2012) 58
  • 59. 84% OF CHINA’S NETIZENS HAVE AN OPEN ATTITUDE TOWARDS PERSONAL PRIVACY SOURCE: NIELSEN, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 59
  • 60. 66% OF CHINESE SOCIAL MEDIA USERS FOLLOW BRANDS SOURCE: INSITES CONSULTING (SEP 2012) 60
  • 61. ON AVERAGE, EACH OF CHINA’S SOCIAL MEDIA USERS FOLLOWS 8 BRANDS SOURCE: DCCI (SEP 2012) 61
  • 62. 80% OF CHINESE NETIZENS CARE ABOUT COMMERCIAL INFORMATION ON SOCIAL NETWORKING SITES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 62
  • 63. 43% OF CHINA’S NETIZENS ARE INTERESTED IN PRODUCTS SHARED BY FRIENDS ON SOCIAL NETWORKING SITES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 63
  • 64. 38% OF CHINA’S NETIZENS REFER TO FRIENDS’ SNS COMMENTS WHEN MAKING SHOPPING DECISIONS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 64
  • 65. IN THE FIRST HALF OF 2012, THE VOLUME OF SOCIAL SHARING IN CHINA INCREASED BY 60% SOURCE: BAIDU INC, AS CITED IN CHINA INTERNET WATCH (SEP 2012) 65
  • 66. SEP 2012 ‘SHARE OF SHARING’ BY SNS PLATFORM 44% 12% 9% 7% QZONE SINA TENCENT RENREN WEIBO WEIBO SOURCE: CHINA INTERNET WATCH (SEP 2012). FIGURES REPRESENT ACTIVITY FOR H1 2012 66
  • 67. THE SOCIAL MEDIA PREFERENCES OF CHINA’S NETIZENS BY LIFE STAGE VS STUDENTS TEND TO USE GRADUATES TEND TO SOCIAL NETWORK SITES PREFER MICROBLOGS SOURCE: NIELSEN (MAY 2012) 67
  • 68. USES OF DIFFERENT SOCIAL MEDIA BY CHINA’S NETIZENS VS MICROBLOGS SOCIAL NETWORKS LIKE WEIBO ARE USED FOR ARE USED FOR FINDING AND FINDING AND SHARING INFORMATION INTERACTING WITH FRIENDS SOURCE: NIELSEN (MAY 2012) 68
  • 69. 89% OF CHINESE NETIZENS USE A WEIBO SERVICE SOURCE: DCCI, AS CITED IN CHINA INTERNET WATCH (OCT 2012) 69
  • 70. 97% OF SOCIAL MEDIA USERS IN CHINA ARE WEIBO USERS SOURCE: NIELSEN (MAY 2012) 70
  • 71. ESTIMATED SIZE OF THE WEIBO MARKET IN CHINA IN 2012: US$79,820,000 SOURCE: IRESEARCH (SEP 2012) 71
  • 72. 57% OF CHINA’S WEIBO USERS ARE MALE SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 72
  • 73. 62% OF CHINESE WEIBO USERS ARE MARRIED SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 73
  • 74. 30% OF CHINA’S WEIBO USERS HAVE MORE THAN ONE WEIBO ACCOUNT SOURCE: DCCI (SEP 2012) 74
  • 75. OCT 2012 THE DEMOGRAPHICS OF WEIBO USERS 56-65: 46-55: 3% 6% 41-45: 19-25: 9% 19% FEMALE: 36-40: 43% 12% MALE: 57% 26-30: 31-35: 30% 21% SOURCE: DCCI (SEP & OCT 2012) 75
  • 76. COMPARING CHINA’S TOP WEIBOS VS SINA TENCENT ACTIVE USERS: 287 M ACTIVE USERS: 277 M REGISTERED USERS: 400 M REGISTERED USERS: 507 M NETIZEN PENETRATION: 73% NETIZEN PENETRATION: 93% USER LOCATION: TIER 1 & 2 CITIES USER LOCATION: TIER 3 & 4 CITIES SOURCES: TENCENT Q3 FINANCIAL REPORT (NOV 2012); SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012); NIELSEN (MAY 2012) 76
  • 77. SHENZHEN HAS THE HIGHEST RATE OF WEIBO PENETRATION IN CHINA, AT 59% SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 77
  • 78. ONLY 5% OF CHINA’S WEIBO USERS ARE FROM RURAL REGIONS SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 78
  • 79. MORE THAN 50% OF WEIBO USERS ACCESS E-COMMERCE SITES AFTER NOTICING RELEVANT INFORMATION ON WEIBO SOURCE: DCCI (SEP 2012) 79
  • 80. WEIBO’S INFLUENCE ON ONLINE SHOPPERS’ PURCHASE DECISIONS BY CATEGORY 42% 37% 35% BOOKS, AUDIO RESTAURANTS CLOTHES, SHOES AND VIDEO AND ENTERTAINMENT AND BAGS SOURCE: SINA WEIBO USERS REPORT (OCT 2012). FASHION ICONS C/O THE NOUN PROJECT. PURSE ICON BY MATHIAS VAGNI; SHOES ICON BY JULIA SODERBERG 80
  • 81. 86% OF TRENDING TOPICS ON WEIBO IN CHINA ORIGINATE FROM OPINION LEADERS SOURCE: INTERNET RESEARCH CENTER (JUL 2012) 81
  • 82. 94% OF SINA WEIBO USERS IN CHINA HAVE USED ITS SEARCH FUNCTION SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012) 82
  • 83. 28% OF SINA WEIBO USERS USE THE SITE TO SEARCH FOR BRAND INFORMATION SOURCE: CHINA INTERNET NETWORK INFORMATION CENTER, AS CITED IN RESONANCE CHINA (AUG 2012) 83
  • 84. GLOBAL COMPARISON: TOP 5 USERS’ AVERAGE NUMBER OF FOLLOWERS VS 28,538,000 24,280,000 TWITTER SINA WEIBO SOURCES: TWITTER.COM AND WEIBO.COM (ACCESSED NOV 2012) 84
  • 85. THERE ARE MORE THAN 230,000 COMPANIES WITH A PRESENCE ON SINA WEIBO SOURCE: SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012) 85
  • 86. MORE THAN 25% OF FORTUNE 500 COMPANIES HAVE A SINA WEIBO PRESENCE SOURCE: DCCI (SEP 2012) 86
  • 87. THERE ARE OVER 60,000 GOVERNMENT ACCOUNTS ON SINA WEIBO SOURCE: SINA GOVERNMENT WEIBO REPORT (DEC 2012) 87
  • 88. 55% OF SINA WEIBO USERS WERE BORN IN THE 1980S SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 88
  • 89. 61% OF SINA WEIBO USERS HOLD A BACHELOR’S DEGREE OR HIGHER SOURCE: DCCI (SEP 2012) 89
  • 90. ALTHOUGH THEY ACCOUNT FOR JUST 30% OF THE POPULATION, SINA WEIBO USERS CONSUME 54% OF THE TOTAL GOODS AND SERVICES IN CHINA SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 90
  • 91. 55% OF CHINA’S SINA WEIBO USERS ARE SINGLE SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 91
  • 92. PEOPLE ACCESSING SINA WEIBO FROM COMPUTERS IN CHINA SPEND 20% MORE TIME ON THE INTERNET COMPARED TO TWITTER USERS IN THE USA SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 92
  • 93. PEOPLE ACCESSING SINA WEIBO FROM MOBILE DEVICES IN CHINA SPEND 35% MORE TIME ON THE INTERNET COMPARED TO TWITTER USERS IN THE USA SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 93
  • 94. 76% OF SINA WEIBO USERS ARE OPEN TO ADVERTISING ON MICROBLOGS SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 94
  • 95. 72% OF SINA WEIBO’S USERS ACCESS THE SERVICE VIA MOBILE DEVICES SOURCE: SINA, AS CITED IN THE NEXT WEB (NOV 2012) 95
  • 96. SMARTPHONE USERS WHO BROWSE SOCIAL MEDIA SITES VIA THEIR PHONES: VS 58% 43% CHINA UNITED STATES SOURCE: MCKINSEY (APR 2012) 96
  • 97. IN 2012, MOBILE WEIBO USERS IN CHINA INCREASED BY 47% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 97
  • 98. MOBILE WEIBO USERS ACCOUNT FOR 89% OF ALL CHINESE MICROBLOG USERS SOURCE: DCCI (SEP 2012) 98
  • 99. USERS OF TENCENT’S WECHAT MOBILE INSTANT MESSAGING APP: 300,000,000 SOURCE: TENCENT (JAN 2013) 99
  • 100. 74% OF WECHAT USERS IN CHINA ARE IN THEIR 20S SOURCE: DAMN DIGITAL (NOV 2012) 100
  • 101. 63% OF WECHAT USERS IN CHINA ARE MALE SOURCE: DAMN DIGITAL (NOV 2012) 101
  • 102. MOBILE QQ AND WECHAT LOG OVER 700,000,000 LOCATION-BASED ACTIONS EVERY DAY IN CHINA SOURCE: TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) 102
  • 103. THAT’S MORE THAN 8,000 LOCATION-BASED ACTIONS EVERY SECOND SOURCE: BASED ON DATA FROM TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) 103
  • 104. FACEBOOK USERS IN CHINA: 631,100 SOURCE: SOCIALBAKERS (JAN 2013) 104
  • 105. CHINA RANKS 99TH ON THE LIST OF COUNTRIES BY FACEBOOK USERS, WITH MORE USERS THAN OMAN AND ESTONIA SOURCE: SOCIALBAKERS (JAN 2013) 105
  • 106. SEP 2012 FACEBOOK IN CHINA 55-64: 1% 65+: 45-54: 1% 4% 13-17: 6% 35--44: 12% 18-24: 37% FEMALE: 41% MALE: 25-34: 59% 39% SOURCE: FACEBOOK AD MANAGER (SEP 2012) 106
  • 107. THERE ARE MORE THAN 70,000,000 USERS OF PROFESSIONAL SOCIAL NETWORKS IN CHINA SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 107
  • 108. JAN 2013 CHINA’S TOP PROFESSIONAL NETWORKS 12.3 M 12.3 M 12.2 M 8.0 M 5.0 M 4.2 M 2.8 M 2.0 M 1.1 M TIANJI DAJIE RUOLIN HONGTAO RENHE BINZHI LINKEDIN USHI HENGZHI SOURCES: SOOTOO.COM AS CITED IN CHINA INTERNET WATCH (DEC 2012), SOCIALBAKERS (JAN 2013), SOCIALMEDIAWEEK (SEP 2012) 108
  • 109. TIANJI, CHINA’S TOP PROFESSIONAL SOCIAL NETWORK, IS GROWING BY AN AVERAGE OF 500,000 NEW USERS EVERY MONTH SOURCE: TECHINASIA (APR 2012) 109
  • 110. CHINA RANKS 7TH IN THE LIST OF COUNTRIES WORLDWIDE BY ITS NUMBER OF LINKEDIN USERS SOURCE: SOCIALBAKERS (JAN 2013) 110
  • 111. USERS OF PROFESSIONAL SOCIAL NETWORKS IN CHINA INCREASED BY 250% IN 2012 ALONE SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 111
  • 113. MOBILE SUBSCRIPTIONS IN CHINA: 1,104,000,000 SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) 113
  • 114. CHINA’S TELECOMS INDUSTRY IS THE LARGEST IN THE WORLD SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q3 2012) 114
  • 115. MOBILE PENETRATION IN CHINA: 82% SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) 115
  • 116. CHINA’S MOBILE MARKET INCREASED BY AN AVERAGE OF MORE THAN 10,000,000 NEW SUBSCRIPTIONS EVERY MONTH IN 2012 SOURCE: CHINADAILY (NOV 2012) 116
  • 117. (! THAT’S MORE THAN 4 NEW SUBSCRIPTIONS EVERY SECOND )! SOURCE: BASED ON DATA CITED IN CHINADAILY (NOV 2012) 117
  • 118. IN CHINA, PEOPLE CAN USE THEIR MOBILE PHONES TO: BUY STARBUCKS COFFEE BUY SUBWAY TICKETS ¥€$ DO THEIR BANKING DO THEIR SHOPPING 88 BUY LOTTERY TICKETS SOURCE: ENOVATE 118
  • 119. 70% OF CHINESE PEOPLE SAY THEY “CAN’T LIVE WITHOUT” THEIR MOBILE PHONE SOURCE: SYNOVATE 119
  • 120. 30% OF CHINESE MOBILE INTERNET USERS HAVE ACCESS TO 3G SERVICES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 120
  • 121. NUMBER OF SMARTPHONE USERS IN CHINA: 290,000,000 SOURCE: IRESEARCH (OCT 2012) 121
  • 122. SMARTPHONE PENETRATION IN CHINA: 22% SOURCES: BASED ON DATA FROM IRESEARCH (OCT 2012); AND CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) 122
  • 123. CHINA IS THE WORLD’S LARGEST ANDROID MARKET SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) 123
  • 124. SMARTPHONE SALES IN CHINA INCREASED BY 85% IN 2012 COMPARED TO 2011 SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) 124
  • 125. THERE ARE MORE THAN 122,000,000 MOBILE SUBSCRIBERS IN GUANGDONG PROVINCE – MORE THAN THE ENTIRE POPULATION OF MEXICO SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC CHINA (DEC 2012) AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 125
  • 126. 11% OF CHINA’S MOBILE USERS LIVE IN GUANGDONG PROVINCE SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) 126
  • 128. NUMBER OF MOBILE INTERNET USERS IN CHINA: 420,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 128
  • 129. (! THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES )! SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 129
  • 130. MOBILE INTERNET PENETRATION IN CHINA: 31% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 130
  • 131. MOBILE PHONES ARE THE TOP INTERNET ACCESS DEVICE IN CHINA SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 131
  • 132. 75% OF CHINESE NETIZENS GO ONLINE FROM THEIR MOBILE SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 132
  • 133. PERCENTAGE OF NEW NETIZENS USING MOBILE DEVICES TO ACCESS THE INTERNET VS 47% 60% URBAN NETIZENS RURAL NETIZENS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 133
  • 134. IN 2012, THE NUMBER OF MOBILE INTERNET USERS IN CHINA INCREASED BY 18% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 134
  • 135. 72% OF CHINESE MOBILE INTERNET USERS GO ONLINE AT LEAST ONCE A DAY SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 135
  • 136. TYPES OF WEBSITE THAT CHINA’S MOBILE WEB BROWSERS VISIT MOST OFTEN 62% 46% 44% 41% 36% NEWS SEARCH ENGINE LITERATURE MICROBLOGS MUSIC SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (SEP 2012) 136
  • 137. SEP 2012 CHINESE MOBILE INTERNET USERS 50-59: 60+: 2% 1% 40-49: 11% 0-19: 29% 30-39: 24% 20-29: 33% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 137
  • 138. 58% OF CHINA’S MOBILE INTERNET USERS ARE MALE SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 138
  • 139. 27% OF CHINA’S MOBILE INTERNET USERS LIVE IN RURAL AREAS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 139
  • 140. 62% OF CHINESE MOBILE INTERNET USERS ARE YOUNGER THAN 30 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 140
  • 141. IN Q3 2012 ALONE, CHINA’S MOBILE INTERNET MARKET WAS WORTH US$2,373,000,000 SOURCE: IRESEARCH (NOV 2012) 141
  • 142. ON AN ANNUALISED BASIS, CHINA’S MOBILE INTERNET MARKET IS WORTH MORE THAN THE ENTIRE GDP OF MONGOLIA SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 142
  • 143. THE VALUE OF CHINA’S MOBILE INTERNET MARKET IS GROWING AT AN ANNUAL RATE OF 102% SOURCE: IRESEARCH (NOV 2012) 143
  • 145. CHINESE LOCATION-BASED SERVICES REACHED 217,000,000 USERS IN Q2 2012 SOURCE: MNRC (OCT 2012) 145
  • 146. VALUE OF CONSUMER LOCATION- BASED SERVICES IN CHINA IN 2012: $589,000,000 SOURCE: MNRC (OCT 2012) 146
  • 147. TOP USES OF LOCATION- BASED SERVICES IN CHINA 33% 29% 19% MAPS & CONNECT WITH ACCESS LOCATION OTHER PEOPLE LOCAL DEALS SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 147
  • 148. WHERE CHINESE NETIZENS USE LOCATION-BASED SERVICES 30% 26% 19% ON THE ON PUBLIC AT STREET TRANSPORT HOME SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 148
  • 149. 15% OF CHINA’S LBS USERS ACCESS THESE SERVICES FOR E-COMMERCE PURPOSES SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 149
  • 150. E-COMMERCE IN CHINA 150
  • 151. NUMBER OF ONLINE SHOPPERS IN CHINA IN JUNE 2012: 242,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 151
  • 152. CHINA HAS THE LARGEST NUMBER OF ONLINE SHOPPERS IN THE WORLD SOURCE: BOSTON CONSULTING GROUP, AS CITED IN SCMP (APR 2012) 152
  • 153. 43% OF CHINA’S NETIZENS PARTICIPATE IN ONLINE SHOPPING SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 153
  • 154. INCREASE IN THE NUMBER OF ONLINE SHOPPERS IN CHINA IN 2012: 25% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 154
  • 155. CHINA’S ONLINE SHOPPERS IN CONTEXT 75 M 2X 6X 75 MILLION MORE ONLINE DOUBLE THE NUMBER OF SIX TIMES THE NUMBER OF SHOPPERS THAN THE USA ONLINE SHOPPERS IN JAPAN ONLINE SHOPPERS IN THE UK SOURCES: BOSTON CONSULTING GROUP; AND FORRESTER RESEARCH, AS CITED IN MASHABLE (APR 2012) 155
  • 156. AROUND 90% OF CHINA’S NETIZENS EARN LESS THAN US$27 PER DAY SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 156
  • 157. IN CHINA, THERE ARE 5,000,000 ONLINE SHOPPERS AGED OVER 50 SOURCE: ALIBABA, AS CITED BY IFENG (DEC 2012) 157
  • 158. IN 2012, THE NUMBER OF USERS OF GROUP BUYING IN CHINA REACHED 83,270,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 158
  • 159. (! THAT’S MORE THAN THE ENTIRE POPULATION OF GERMANY )! SOURCE: WIKIPEDIA (ACCESSED JAN 2013) 159
  • 160. TOTAL TRANSACTION VALUE OF E-COMMERCE IN CHINA IN Q3 2012: US$319,000,000,000 SOURCE: IRESEARCH (NOV 2012) 160
  • 161. THAT EQUATES TO MORE THAN US$40,000 IN E-COMMERCE TRANSACTIONS IN CHINA EVERY SECOND SOURCE: BASED ON DATA FROM IRESEARCH (NOV 2012) 161
  • 162. ANNUAL GROWTH OF E-COMMERCE IN CHINA: 22% SOURCE: IRESEARCH (NOV 2012) 162
  • 163. THE VALUE OF E-COMMERCE IN CHINA EQUATES TO 15% OF THE COUNTRY’S GDP SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 163
  • 164. ON AN ANNUALISED BASIS, E-COMMERCE TRANSACTIONS IN CHINA ARE WORTH MORE THAN THE ENTIRE GDP OF MEXICO SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 164
  • 165. ONLINE SHOPPING ACCOUNTS FOR 14% OF CHINA’S E-COMMERCE TRANSACTION VALUE SOURCE: IRESEARCH (NOV 2012) 165
  • 166. TAOBAO, CHINA’S BIGGEST C2C SITE, GENERATES 50,000 SALES PER MINUTE SOURCE: BOSTON CONSUTING GROUP (MAY 2012) 166
  • 167. THE TOTAL VALUE OF TRANSACTIONS ON TABAO IN 2012 EXCEEDED ¥1,000,000,000,000 ( THAT’S ABOUT 160 BILLION US DOLLARS ) SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 167
  • 168. 59% OF SHOPPERS ON TABAO ARE AGED BETWEEN 25 AND 35 SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 168
  • 169. TOTAL VALUE OF TRANSACTIONS ON TAOBAO AND TMALL ON ‘BACHELOR’S DAY’ (NOVEMBER 11) 2012: $5,190,000,000 SOURCE: PEOPLE’S DAILY (NOV 2012) 169
  • 170. THAT EQUATES TO US$60,000 EVERY SECOND SOURCE: BASED ON DATA FROM SINA FINANCE (NOV 2012) 170
  • 171. NUMBER OF UNIQUE VISITORS TO TMALL AND TAOBAO ON BACHELOR’S DAY 2012: 213,000,000 SOURCE: PEOPLE’S DAILY (NOV 2012) 171
  • 172. 1 IN 6 PEOPLE IN CHINA VISITED TMALL OR TABAO ON BACHELOR’S DAY 2012 SOURCES: BASED ON DATA FROM THE PEOPLE’S DAILY (NOV 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 172
  • 173. 10,000,000 UNIQUE VISITORS WENT TO TMALL IN THE FIRST SECOND OF ITS BACHELOR’S DAY SHOPPING FESTIVAL SOURCE: PEOPLE’S DAILY (NOV 2012) 173
  • 174. GROWTH IN 2012 BACHELOR’S DAY E-COMMERCE SALES COMPARED TO 2011 +242% +204% TMALL TAOBAO SOURCE: TECH SINA (NOV 2012) 174
  • 175. 17% OF SHOPPERS ACCOUNT FOR 47% OF E-COMMERCE SALES IN CHINA SOURCE: NIELSEN (MAY 2012) 175
  • 176. 78% OF THESE “GOLDEN SHOPPERS” USE BOTH SOCIAL NETWORKS AND WEIBO SOURCE: NIELSEN (MAY 2012) 176
  • 177. M-COMMERCE IN CHINA 177
  • 178. M-COMMERCE USERS IN CHINA AT END 2012: 146,000,000 SOURCE: IIMEDIA RESEARCH (APR 2012) 178
  • 179. CHINA’S MOBILE SHOPPING COMMUNITY GREW BY 136% IN 2012 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 179
  • 180. 59% OF CHINA’S SMARTPHONE OWNERS HAVE USED THEIR DEVICES TO SHOP ONLINE SOURCE: OUR MOBILE PLANET (OCT 2012) 180
  • 181. 44% OF CHINA’S M-COMMERCE USERS ARE FEMALE SOURCE: IIMEDIA RESEARCH (APR 2012) 181
  • 182. IN 2012, USERS OF MOBILE GROUP BUYING, MOBILE PAYMENT AND MOBILE BANKING INCREASED BY OVER 80% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 182
  • 183. 60,000,000 PEOPLE IN CHINA MAKE USE OF MOBILE TRANSACTIONS SOURCE: SINA NEWS (SEP 2012) 183
  • 184. AVERAGE VALUE OF MOBILE TRANSACTIONS IN CHINA PER USER, PER MONTH: US$13 SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) 184
  • 185. THE AVERAGE TOTAL MONTHLY VALUE OF MOBILE TRANSACTIONS IN CHINA EXCEEDS US$800,000,000 SOURCE: SINA NEWS (SEP 2012) 185
  • 186. THAT’S MORE THAN US$300 WORTH OF MOBILE TRANSACTIONS EVERY SECOND SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) 186
  • 188. UNIQUE VIEWERS OF ONLINE VIDEO IN CHINA: 350,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 188
  • 189. (! THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES )! SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) AND THE US CENSUS BUREAU (JAN 2013) 189
  • 190. CHINESE WEB USERS SPENT OVER 4,100,000,000 COLLECTIVE HOURS STREAMING WEB VIDEOS IN AUGUST 2012 ALONE SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 190
  • 191. THAT EQUATES TO MORE THAN 5,600,000 YEARS OF HUMAN TIME SPENT WATCHING ONLINE VIDEO IN CHINA EVERY YEAR SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 191
  • 192. YOUKU AND TUDOU ATTRACT MORE THAN 475,000,000 UNIQUE VISITORS EACH MONTH SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) 192
  • 193. UNIQUE VISITORS TO CHINA’S ONLINE VIDEO PLATFORMS 475,000,000 275,500,000 YOUKU & TUDOU TENCENT VIDEO SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) 193
  • 194. VALUE OF CHINA’S ONLINE VIDEO MARKET IN Q3 2012 US$430,000,000 SOURCE: IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 194
  • 195. THIS SUGGESTS THAT CHINA’S ONLINE VIDEO MARKET IN 2013 WILL BE WORTH MORE THAN US$1,000,000,000 SOURCE: BASED ON DATA FROM IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 195
  • 196. ANNUAL GROWTH IN AVERAGE AD SPEND ON YOUKU IN Q3 2012: 70% SOURCE: YOUKU Q3 FINANCIAL REPORT (NOV 2012) 196
  • 197. HOURS SPENT ON ONLINE VIDEO PLATFORMS IN CHINA 698 M 569 M 474 M 406 M 291 M YOUKU IQIYI V.QQ TV.SOHU TUDOU (YOUKU TUDOU) (BAIDU) (TENCENT) (SOHU) (YOUKU TUDOU) SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 197
  • 198. IN 2012, OVER 130,000,000 PEOPLE IN CHINA WATCHED ONLINE VIDEOS ON THEIR MOBILE PHONES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 198
  • 199. 60% OF CHINESE INTERNET USERS HAVE PLAYED ONLINE GAMES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 199
  • 200. CHINESE CONSUMERS BOUGHT 4,000,000 SMART TVS IN Q2 2012 SOURCE: NPD DISPLAY SEARCH (Q2 2012) 200
  • 201. 40% OF TELEVISIONS SOLD IN CHINA IN Q2 2012 WERE SMART TVS SOURCE: NPD DISPLAY SEARCH (Q2 2012) 201
  • 202. CHINESE CONSUMERS BUY THE MOST SMART TVS IN THE WORLD, BUYING 4 TIMES AS MANY AS JAPANESE CONSUMERS SOURCE: NPD DISPLAY SEARCH (Q2 2012) 202
  • 204. USERS OF ONLINE BANKING IN CHINA: 221,480,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 204
  • 205. (! THAT’S MORE THAN THE TOTAL POPULATION OF BRAZIL )! SOURCES: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 205
  • 206. IN 2012, USERS OF ONLINE BANKING IN CHINA INCREASED BY 33% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 206
  • 207. PEOPLE USING ONLINE PAYMENTS IN CHINA: 220,650,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 207
  • 208. ONLINE PAYMENTS IN CHINA GREW BY 32% IN 2012 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 208
  • 209. 8776 8762 9361937 39273093987230292 8723 98787234587623459 7 254427 29203292729283623 34876 34589456098459873 4 78276282927352412 7623 76236745348627635 76234 62348723476234 90834509234098238 8572 03897458976234958 87560349809823940 762 394857298264359 8736456234587243 68395 86908734509873245 3458763847652347 62345987458973549 98490803499832409 0 45085698734569872 38920909234098234 98234 34 2 3478676554764389 62349 23476234972384762 35473465987340598 73245974560982837 3 9 3495873245213489 6230 97245908762349762 56703495872387230 23409 84508973458762358 8620 23782872379724 97369742698234976 94861 34978623948623947 3498612349876349 78623498623947623 92479874184862763 534 8612409723498612 48763987298123982 43783 0 74783476438748763 8756 03498098239408572 97623645234765888 98736456234587243 5 5 09839485729826435 76234 59874589735496839 45609845987345874 45698 72345876384765234 4982 7623495876234 05897234508569873 76438 93892090923409823 34059823478676554 7628 450987324576234 78678635473465987 21348 97324597456098283 3850956703495872 38723093495873245 98745897354968395 86 0902 4 8034998324GET9MORE #SDMW9REPORTS84765WEARESOCIAL.SG234982349 62345 56 87 23458763 AT 2347 2349587 62340 58972345085698734 67655 47643893892090923 4098 6 35473 46598734059823478 73245 97456098283762349 98732457623478678 87230 93495873245213489 23458 4998324090294 38509567034958723 58972 34508569873456987 4560982837628974 58976234958762340 35473465987340598 234 2452134897324597 34509873245762347 86786 4 7354968395869087 70349587238723093 2347623459874589 83240902943850956 209
  • 210. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • 211. WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356 SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG