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Global social, digital & mobile statistics 2014

This document provides global digital statistics from January 2014, including: - The total world population and numbers of internet users, social media users, and mobile subscribers. - Breakdowns of these metrics by region, along with internet, social media, and mobile penetration percentages. - The largest social media platforms by active users. - Mobile broadband penetration and subscriptions by region. - Specific statistics on population sizes, technology adoption, and connectivity for 24 countries and regions.

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GLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS awree social We Are Social wearesocial.sg • @wearesocialsg • 1
COUNTRIES DETAILED IN THIS REPORT 1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 FRANCE 7 GERMANY 8 INDIA 7! 23! 6! 14! 24!10! 13! 1! 3! 18! 9 INDONESIA 10 ITALY 11 JAPAN 12 MEXICO 13 NIGERIA 14 POLAND 15 RUSSIA 16 SAUDI ARABIA 19! 9! 2! 11! 17 SINGAPORE 18 SOUTH AFRICA 19 SOUTH KOREA 20 TURKEY 21 THAILAND 22 UNITED ARAB EMIRATES 23 UNITED KINGDOM 24 UNITED STATES 5! 21! 4! 15! 22! 12! 20! 8! 16! 17! We Are Social wearesocial.sg • @wearesocialsg • 2
PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
GLOBAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 4
GLOBAL DATA SNAPSHOT JAN 2014 7,095,476,818 TOTAL WORLD POPULATION 2,484,915,152 INTERNET USERS 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 6,572,950,124 MOBILE SUBSCRIBERS 52% 48% URBAN 35% INTERNET PENETRATION RURAL 26% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 93% We Are Social wearesocial.sg • @wearesocialsg • 5 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
JAN SHARE OF GLOBAL USERS BY REGION 2014 NORTH AMERICA 5% 11% 11% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 8% 8% WESTERN EUROPE 6% 10% 13% 8% CENTRAL & EASTERN EUROPE 5% 6% 7% 7% CENTRAL ASIA 2% 1% 1% 2% INTERNET USERS We Are Social wearesocial.sg • @wearesocialsg • 6 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA EAST ASIA 22% 37% 30% 22% SOUTH ASIA 23% 6% 8% 18% MIDDLE EAST 4% 4% 4% 5% AFRICA 16% 4% 8% 11% OCEANIA 1% 1% 1% 1% POPULATION SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS SOUTHEAST ASIA 9% 9% 6% 11%
JAN INTERNET PENETRATION BY REGION 2014 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA WESTERN EUROPE AFRICA MIDDLE EAST CENTRAL & EASTERN EUROPE 12%! We Are Social wearesocial.sg • @wearesocialsg • 7 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA EAST ASIA OCEANIA CENTRAL ASIA 81%! 47%! 18%! 37%! 78%! 54%! 48%! 63%! 34%! 29%! SOUTH ASIA SOUTHEAST 25%!ASIA
JAN INTERNET PENETRATION BY REGION 2014 81%! 78%! 63%! 54%! 48%! 47%! 37%! 35%! 34%! EAST ASIA We Are Social wearesocial.sg • @wearesocialsg • 8 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 29%! 25%! 18%! 12%! NORTH AMERICA WESTERN EUROPE OCEANIA CENTRAL & EASTERN EUROPE EAST ASIA SOUTH AMERICA MIDDLE WORLD AVERAGE CENTRAL AMERICA CENTRAL SOUTHEAST ASIA AFRICA SOUTH ASIA
JAN SOCIAL PENETRATION BY REGION 2014 BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY NORTH AMERICA SOUTH AMERICA WESTERN EUROPE AFRICA MIDDLE EAST We Are Social wearesocial.sg • @wearesocialsg • 9 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 56%! 44%! 7%! 24%! 44%! 33%! 43%! 44%! 34%! 5%! 7%! 26%! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
JAN SOCIAL PENETRATION BY REGION 2014 EAST ASIA We Are Social wearesocial.sg • @wearesocialsg • 10 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 56%! 44%! 44%! 44%! 43%! 34%! 33%! 26%! 26%! 24%! 7%! 7%! 5%! NORTH AMERICA WESTERN EUROPE OCEANIA SOUTH AMERICA EAST ASIA CENTRAL AMERICA CENTRAL & EASTERN EUROPE WORLD AVERAGE SOUTHEAST ASIA MIDDLE AFRICA SOUTH ASIA CENTRAL BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
JAN ACTIVE USERS BY SOCIAL PLATFORM 2014 We Are Social wearesocial.sg • @wearesocialsg • 11 • Sources: most recent user data in company press releases, correct as at January 2014 1,184 M 816 M 632 M 400 M 300 M 272 M 259 M 232 M 230 M 220 M FACEBOOK QQ QZONE WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER TUMBLR TENCENT WEIBO SOCIAL NETWORK MESSENGER / CHAT APP
JAN MOBILE PENETRATION BY REGION 2014 NORTH AMERICA SOUTH AMERICA WESTERN EUROPE AFRICA MIDDLE EAST We Are Social wearesocial.sg • @wearesocialsg • 12 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 101%! 124%! 67%! 112%! 129%! 151%! 92%! 94%! 89%! 90%! 72%! 109%! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
JAN MOBILE PENETRATION BY REGION 2014 EAST ASIA We Are Social wearesocial.sg • @wearesocialsg • 13 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 151%! 129%! 124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! 72%! 67%! CENTRAL & EASTERN EUROPE WESTERN EUROPE SOUTH AMERICA MIDDLE SOUTHEAST ASIA NORTH AMERICA OCEANIA WORLD AVERAGE EAST ASIA CENTRAL CENTRAL AMERICA SOUTH ASIA AFRICA
JAN MOBILE BROADBAND PENETRATION 2014 NORTH AMERICA SOUTH AMERICA WESTERN EUROPE AFRICA MIDDLE EAST We Are Social wearesocial.sg • @wearesocialsg • 14 • Sources: US Census Bureau, International Telecommunication Union EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 72%! 23%! 7%! 13%! 55%! 39%! 28%! 66%! 8%! 16%! 4%! 18%! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
JAN MOBILE BROADBAND PENETRATION 2014 ASIA EAST We Are Social wearesocial.sg • @wearesocialsg • 15 • Sources: US Census Bureau, International Telecommunication Union 72%! 66%! 55%! 39%! 28%! 23%! 21%! 18%! 16%! 13%! 8%! 7%! 4%! NORTH AMERICA OCEANIA WESTERN EUROPE CENTRAL & EASTERN EUROPE EAST ASIA SOUTH AMERICA WORLD AVERAGE SOUTHEAST ASIA CENTRAL MIDDLE CENTRAL AMERICA AFRICA SOUTH ASIA
JAN MOBILE BROADBAND SUBSCRIPTIONS 2014 NORTH AMERICA SOUTH AMERICA We Are Social wearesocial.sg • @wearesocialsg • 16 • Source: International Telecommunication Union AFRICA MIDDLE EAST WESTERN EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 252M! 93M! 83M! 37M! 228M! 127M! 444M! 24M! 15M! 18M! 61M! 112M! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
NORTH AMERICA 351,300,266 TOTAL POPULATION 284,093,742 INTERNET USERS 197,033,600 JAN 2014 ACTIVE SOCIAL NETWORK USERS 353,899,984 ACTIVE MOBILE SUBSCRIPTIONS 82% URBAN 81% INTERNET PENETRATION 18% RURAL 56% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 101% We Are Social wearesocial.sg • @wearesocialsg • 17 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
CENTRAL AMERICA 195,127,178 TOTAL POPULATION 66,034,487 INTERNET USERS 66,951,880 JAN 2014 ACTIVE SOCIAL NETWORK USERS 173,787,140 ACTIVE MOBILE SUBSCRIPTIONS 71% URBAN 34% INTERNET PENETRATION 29% RURAL 34% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 89% We Are Social wearesocial.sg • @wearesocialsg • 18 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
SOUTH AMERICA 408,157,815 TOTAL POPULATION 193,655,950 INTERNET USERS 179,145,980 JAN 2014 ACTIVE SOCIAL NETWORK USERS 508,079,743 ACTIVE MOBILE SUBSCRIPTIONS 83% URBAN 47% INTERNET PENETRATION 17% RURAL 44% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 124% We Are Social wearesocial.sg • @wearesocialsg • 19 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
WESTERN EUROPE 416,767,521 TOTAL POPULATION 326,197,681 INTERNET USERS 185,034,740 JAN 2014 ACTIVE SOCIAL NETWORK USERS 538,572,700 ACTIVE MOBILE SUBSCRIPTIONS 77% URBAN 78% INTERNET PENETRATION 23% RURAL 44% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 129% We Are Social wearesocial.sg • @wearesocialsg • 20 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
CENTRAL & EASTERN EUROPE 323,365,917 TOTAL POPULATION 174,727,847 INTERNET USERS 106,440,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 486,919,115 ACTIVE MOBILE SUBSCRIPTIONS 68% URBAN 54% INTERNET PENETRATION 32% RURAL 33% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 151% We Are Social wearesocial.sg • @wearesocialsg • 21 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MIDDLE EAST 279,192,238 TOTAL POPULATION 102,346,717 INTERNET USERS 66,900,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 311,419,837 ACTIVE MOBILE SUBSCRIPTIONS 72% URBAN 37% INTERNET PENETRATION 28% RURAL 24% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 112% We Are Social wearesocial.sg • @wearesocialsg • 22 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
AFRICA JAN 2014 1,125,664,947 TOTAL POPULATION 205,185,547 INTERNET USERS 79,851,240 ACTIVE SOCIAL NETWORK USERS 750,257,377 ACTIVE MOBILE SUBSCRIPTIONS 39% URBAN 18% INTERNET PENETRATION 61% RURAL 7% SOCIAL NETWORKING PENETRATION 67% MOBILE PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 23 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
CENTRAL ASIA 113,197,987 TOTAL POPULATION 32,444,899 INTERNET USERS 5,740,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 102,433,527 ACTIVE MOBILE SUBSCRIPTIONS 38% URBAN 29% INTERNET PENETRATION 62% RURAL 5% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 90% We Are Social wearesocial.sg • @wearesocialsg • 24 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
SOUTH ASIA JAN 2014 1,630,919,286 TOTAL POPULATION 188,303,759 INTERNET USERS 112,696,000 ACTIVE SOCIAL NETWORK USERS 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS 31% 69% URBAN 12% INTERNET PENETRATION RURAL 7% SOCIAL NETWORKING PENETRATION 72% MOBILE PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 25 • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
EAST ASIA JAN 2014 1,584,806,482 TOTAL POPULATION 756,093,363 INTERNET USERS 678,728,200 ACTIVE SOCIAL NETWORK USERS 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS 56% URBAN 48% INTERNET PENETRATION 44% RURAL 43% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 92% We Are Social wearesocial.sg • @wearesocialsg • 26 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
SOUTHEAST ASIA 630,551,581 TOTAL POPULATION 155,173,606 INTERNET USERS 161,996,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 688,607,654 ACTIVE MOBILE SUBSCRIPTIONS 45% URBAN 25% INTERNET PENETRATION 55% RURAL 26% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 109% We Are Social wearesocial.sg • @wearesocialsg • 27 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
OCEANIA 36,425,600 TOTAL POPULATION 23,025,488 INTERNET USERS 16,163,220 JAN 2014 ACTIVE SOCIAL NETWORK USERS 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS 71% URBAN 63% INTERNET PENETRATION 29% RURAL 44% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 94% We Are Social wearesocial.sg • @wearesocialsg • 28 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN INTERNET PENETRATION BY COUNTRY 2014 GERMANY 87%! 80%! 49%! 84%! 45%! CANADA USA NIGERIA UAE We Are Social wearesocial.sg • @wearesocialsg • 29 • Sources: US Census Bureau, InternetWorldStats, CNNIC 73%! 81%! 83%! 58%! 86%! 55%! 41%! 32%! 79%! 84%! 42%! 53%! 15%! 38%! 12%! MEXICO BRAZIL ARGENTINA SOUTH AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY INDONESIA 65%! POLAND 26%! THAILAND 83%! 53%! RUSSIA
JAN INTERNET PENETRATION BY COUNTRY 2014 87%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%! We Are Social wearesocial.sg • @wearesocialsg • 30 • Sources: US Census Bureau, InternetWorldStats, CNNIC 55%! 53%! 53%! 49%! 45%! 44%! 41%! 38%! 35%! 32%! 26%! 15%! 12%! UK CANADA GERMANY SOUTH KOREA FRANCE UAE AUSTRALIA USA JAPAN SINGAPORE POLAND ITALY ARGENTINA RUSSIA SAUDI ARABIA BRAZIL TURKEY CHINA SOUTH AFRICA MEXICO WORLD AVERAGE NIGERIA THAILAND INDONESIA INDIA
We Are Social wearesocial.sg • @wearesocialsg • 31 JAN TIME SPENT ON THE INTERNET 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET 6.1! 5.6! 5.5! 5.4! 5.3! 5.2! 5.2! 5.2! 5.1! 5.0! 5.0! 4.9! 4.9! 4.9! 4.9! 4.8! 4.7! 4.5! 4.5! 4.2! 4.1! 3.8! 3.5! 3.5! 2.4! 2.5! 2.5! 3.2! 2.0! 2.4! 3.0! 3.4! 3.1! 1.4! 3.0! 1.4! 2.6! 1.9! 1.9! 2.1! 2.0! 1.9! 1.7! 1.5! 1.0! 1.5! 1.0! 1.6! BRAZIL SOUTH AFRICA INDONESIA MEXICO SINGAPORE USA UAE ARGENTINA THAILAND POLAND SAUDI ARABIA RUSSIA INDIA CANADA TURKEY WEIGHTED AVERAGE ITALY CHINA AUSTRALIA UK FRANCE GERMANY JAPAN SOUTH KOREA NIGERIA ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE N/A!
JAN SOCIAL PENETRATION BY COUNTRY 2014 VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY GERMANY 57%! 56%! 43%! 35%! 45%! CANADA USA NIGERIA UAE We Are Social wearesocial.sg • @wearesocialsg • 32 • Sources: US Census Bureau, Tencent, Facebook 59%! 57%! 42%! 42%! 55%! 56%! 20%! 6%! 17%! 27%! 46%! 33%! 28%! 25%! 43%! 7%! MEXICO BRAZIL ARGENTINA SOUTH AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY INDONESIA 31%! POLAND 36%! THAILAND 80%! RUSSIA
JAN SOCIAL PENETRATION BY COUNTRY 2014 VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS CANADA USA MEXICO BRAZIL GERMANY NIGERIA ARGENTINA SOUTH We Are Social wearesocial.sg • @wearesocialsg • 33 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY POLAND THAILAND UAE RUSSIA 73%! 15%! 70%! 58%! 74%! 42%! 25%! 12%! 81%! 51%! 54%!44%! N/A! 40%! 48%! 54%! 50%! 76%! 56%! 74%! 68%! 82%! 75%! 37%! INDONESIA
JAN SOCIAL PENETRATION BY COUNTRY 2014 We Are Social wearesocial.sg • @wearesocialsg • 34 • Sources: US Census Bureau, Tencent, Facebook 80%! 59%! 57%! 57%! 56%! 56%! 55%! 46%! 45%! 43%! 43%! 42%! 42%! 36%! 35%! 33%! 31%! 28%! 27%! 26%! 25%! 20%! 17%! 7%! 6%! UAE SINGAPORE AUSTRALIA UK ARGENTINA USA CANADA CHINA TURKEY MEXICO BRAZIL FRANCE ITALY THAILAND GERMANY RUSSIA POLAND SAUDI ARABIA SOUTH KOREA WORLD AVERAGE INDONESIA SOUTH AFRICA JAPAN INDIA NIGERIA VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
JAN SOCIAL PENETRATION BY COUNTRY 2014 We Are Social wearesocial.sg • @wearesocialsg • 35 • Sources: US Census Bureau, GlobalWebIndex Wave 11 82%! 81%! 76%! 75%! 74%! 74%! 73%! 70%! 68%! 58%! 56%! 54%! 54%! 51%! 50%! 48%! 44%! 42%! 40%! 39%! 37%! 25%! 15%! 12%! CANADA UAE UK USA SOUTH KOREA GERMANY AUSTRALIA SINGAPORE FRANCE JAPAN POLAND ITALY ARGENTINA SAUDI ARABIA RUSSIA BRAZIL TURKEY CHINA SOUTH AFRICA WEIGHTED AVERAGE MEXICO THAILAND INDONESIA INDIA NIGERIA VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS N/A!
JAN TIME SPENT ON SOCIAL MEDIA 2014 N/A! We Are Social wearesocial.sg • @wearesocialsg • 36 • Source: GlobalWebIndex Wave 11 4.3! 3.8! 3.7! 3.3! 3.1! 3.0! 2.9! 2.8! 2.5! 2.5! 2.4! 2.3! 2.3! 2.2! 2.2! 2.1! 2.0! 1.9! 1.6! 1.5! 1.5! 1.4! 1.0! 0.8! ARGENTINA MEXICO THAILAND UAE BRAZIL SOUTH AFRICA INDONESIA SAUDI ARABIA TURKEY ITALY INDIA CANADA USA RUSSIA SINGAPORE AUSTRALIA WEIGHTED AVERAGE UK POLAND CHINA FRANCE GERMANY SOUTH KOREA JAPAN NIGERIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
JAN MOBILE PENETRATION BY COUNTRY 2014 GERMANY 130%! 103%! 134%! 133%! 84%! CANADA USA NIGERIA UAE We Are Social wearesocial.sg • @wearesocialsg • 37 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 148%! 110%! 109%! 158%! 76%! 138%! 141%! 65%! 109%! 110%! 89%! 184%! 197%! 112%! 87%! 73%! MEXICO BRAZIL ARGENTINA SOUTH AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY INDONESIA 132%! POLAND 125%! THAILAND 252%! RUSSIA
We Are Social wearesocial.sg • @wearesocialsg • 38 JAN MOBILE PENETRATION BY COUNTRY 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 252%! 197%! 184%! 158%! 148%! 141%! 138%! 134%! 133%! 132%! 130%! 125%! 112%! 110%! 110%! 109%! 109%! 103%! 93%! 89%! 87%! 84%! 76%! 73%! 65%! UAE SAUDI ARABIA RUSSIA ITALY SINGAPORE SOUTH AFRICA ARGENTINA BRAZIL GERMANY POLAND UK THAILAND INDONESIA AUSTRALIA SOUTH KOREA FRANCE JAPAN USA WORLD AVERAGE CHINA MEXICO TURKEY CANADA INDIA NIGERIA
INDIVIDUAL COUNTRY SNAPSHOTS We Are Social wearesocial.sg • @wearesocialsg • 39
ARGENTINA We Are Social wearesocial.sg • @wearesocialsg • 40
ARGENTINA: DATA SNAPSHOT 42,610,981 TOTAL POPULATION 23,543,412 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 58,599,390 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 93% URBAN 55% INTERNET PENETRATION 56% FACEBOOK PENETRATION MOBILE PENETRATION 7%! RURAL 138% We Are Social wearesocial.sg • @wearesocialsg • 41 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN ARGENTINA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 11M 42% We Are Social wearesocial.sg • @wearesocialsg • 42 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 25M
JAN ARGENTINA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 54% 4H 17M We Are Social wearesocial.sg • @wearesocialsg • 43 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 21%
JAN ARGENTINA: SOCIAL MEDIA USE 2014 OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 44 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 95% 90% 67% 51% 31% 25% 65% 56% 27% 23% 11% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN BADOO USED IN THE PAST MONTH
JAN ARGENTINA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 31% 86% We Are Social wearesocial.sg • @wearesocialsg • 45 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 85% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25%
AUSTRALIA We Are Social wearesocial.sg • @wearesocialsg • 46
AUSTRALIA: DATA SNAPSHOT 22,262,501 TOTAL POPULATION 18,129,727 INTERNET USERS 12,800,000 ACTIVE FACEBOOK USERS 24,400,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 89% URBAN 81% INTERNET PENETRATION 57% FACEBOOK PENETRATION MOBILE PENETRATION 11%! RURAL 110% We Are Social wearesocial.sg • @wearesocialsg • 47 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN AUSTRALIA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 30M 59% We Are Social wearesocial.sg • @wearesocialsg • 48 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 40M
JAN AUSTRALIA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 73% 2H 05M We Are Social wearesocial.sg • @wearesocialsg • 49 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 55% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 14%
JAN AUSTRALIA: SOCIAL MEDIA USE 2014 89% 81% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 50 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 42% 30% 23% 15% 62% 53% 14% 14% 11% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
JAN AUSTRALIA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 65% 90% We Are Social wearesocial.sg • @wearesocialsg • 51 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 78% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 41%
BRAZIL We Are Social wearesocial.sg • @wearesocialsg • 52
BRAZIL: DATA SNAPSHOT 201,009,622 TOTAL POPULATION 99,357,737 INTERNET USERS 86,000,000 ACTIVE FACEBOOK USERS 268,440,423 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 85% URBAN 49% INTERNET PENETRATION 43% FACEBOOK PENETRATION MOBILE PENETRATION 15% RURAL 134% We Are Social wearesocial.sg • @wearesocialsg • 53 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN BRAZIL: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 6H 03M 39% We Are Social wearesocial.sg • @wearesocialsg • 54 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 26M
JAN BRAZIL: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 48% 3H 08M We Are Social wearesocial.sg • @wearesocialsg • 55 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 24%
JAN BRAZIL: SOCIAL MEDIA USE 2014 98% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 56 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 75% 56% 54% 39% 72% 57% 28% 21% 13% 12% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
JAN BRAZIL: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 26% 89% We Are Social wearesocial.sg • @wearesocialsg • 57 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
CANADA We Are Social wearesocial.sg • @wearesocialsg • 58
CANADA: DATA SNAPSHOT 34,568,211 TOTAL POPULATION 29,760,764 INTERNET USERS 19,000,000 ACTIVE FACEBOOK USERS 26,263,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 81% URBAN INTERNET PENETRATION 86% 55% FACEBOOK PENETRATION 76% MOBILE PENETRATION 19% RURAL We Are Social wearesocial.sg • @wearesocialsg • 59 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN CANADA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 53M 58% We Are Social wearesocial.sg • @wearesocialsg • 60 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 51M
JAN CANADA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 82% 2H 19M We Are Social wearesocial.sg • @wearesocialsg • 61 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
JAN CANADA: SOCIAL MEDIA USE 2014 91% 85% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 62 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 46% 45% 30% 26% 66% 57% 22% 13% 11% 10% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN PINTEREST
JAN CANADA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 56% 89% We Are Social wearesocial.sg • @wearesocialsg • 63 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 77% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 27%
CHINA We Are Social wearesocial.sg • @wearesocialsg • 64
CHINA: DATA SNAPSHOT JAN 2014 1,349,585,838 TOTAL POPULATION 590,560,000 INTERNET USERS 623,300,000 ACTIVE QZONE USERS 1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS 51% URBAN 44% INTERNET PENETRATION 46% QZONE PENETRATION MOBILE PENETRATION 49% RURAL 89% We Are Social wearesocial.sg • @wearesocialsg • 65 • Sources: US Census Bureau, CNNIC, Tencent, ITU
JAN CHINA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 31M 43% We Are Social wearesocial.sg • @wearesocialsg • 66 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 55M
JAN CHINA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 42% 1H 30M We Are Social wearesocial.sg • @wearesocialsg • 67 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 24%
JAN CHINA: SOCIAL MEDIA USE 2014 98% 83% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 68 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 76% 75% 74% 56% 87% 62% 53% 51% 51% 35% ANY SOCIAL NETWORK SINA WEIBO QZONE TENCENT WEIBO TENCENT YOUKU
JAN CHINA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 47% 96% We Are Social wearesocial.sg • @wearesocialsg • 69 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 98% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 69%
FRANCE We Are Social wearesocial.sg • @wearesocialsg • 70
FRANCE: DATA SNAPSHOT 65,951,611 TOTAL POPULATION 54,473,474 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 72,180,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 86% URBAN INTERNET PENETRATION 83% 42% FACEBOOK PENETRATION MOBILE PENETRATION 14% RURAL 109% We Are Social wearesocial.sg • @wearesocialsg • 71 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN FRANCE: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 07M 54% We Are Social wearesocial.sg • @wearesocialsg • 72 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 0H 58M
JAN FRANCE: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 68% 1H 29M We Are Social wearesocial.sg • @wearesocialsg • 73 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 41% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 10%
JAN FRANCE: SOCIAL MEDIA USE 2014 85% 74% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 74 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 35% 24% 23% 13% 55% 43% 11% 10% 5% 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN VIADEO
JAN FRANCE: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 42% 88% We Are Social wearesocial.sg • @wearesocialsg • 75 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 74% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 26%
GERMANY We Are Social wearesocial.sg • @wearesocialsg • 76
GERMANY: DATA SNAPSHOT 81,147,265 TOTAL POPULATION 68,296,919 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 107,700,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 74% URBAN INTERNET PENETRATION 84% 35% FACEBOOK PENETRATION MOBILE PENETRATION 26% RURAL 133% We Are Social wearesocial.sg • @wearesocialsg • 77 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN GERMANY: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 46M 62% We Are Social wearesocial.sg • @wearesocialsg • 78 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 27M
JAN GERMANY: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 74% 1H 25M We Are Social wearesocial.sg • @wearesocialsg • 79 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 13%
JAN GERMANY: SOCIAL MEDIA USE 2014 81% 72% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 80 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 32% 21% 8% 7% 52% 45% 8% 7% 2% 2% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ OTHER INSTAGRAM
JAN GERMANY: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 40% 88% We Are Social wearesocial.sg • @wearesocialsg • 81 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 76% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 32%
INDIA We Are Social wearesocial.sg • @wearesocialsg • 82
INDIA: DATA SNAPSHOT JAN 2014 1,220,800,359 TOTAL POPULATION 151,598,994 INTERNET USERS 90,000,000 ACTIVE FACEBOOK USERS 893,862,000 ACTIVE MOBILE SUBSCRIPTIONS 31% URBAN 12% INTERNET PENETRATION 7% FACEBOOK PENETRATION 73% MOBILE PENETRATION 69% RURAL We Are Social wearesocial.sg • @wearesocialsg • 83 • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
JAN INDIA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 54M 11% We Are Social wearesocial.sg • @wearesocialsg • 84 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 36M
JAN INDIA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 12% 2H 26M We Are Social wearesocial.sg • @wearesocialsg • 85 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 57% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 29%
JAN INDIA: SOCIAL MEDIA USE 2014 97% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 86 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 78% 67% 54% 51% 72% 55% 35% 30% 24% 17% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
JAN INDIA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 13% 95% We Are Social wearesocial.sg • @wearesocialsg • 87 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 91% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54%
INDONESIA We Are Social wearesocial.sg • @wearesocialsg • 88
INDONESIA: DATA SNAPSHOT 251,160,124 TOTAL POPULATION 38,191,873 INTERNET USERS 62,000,000 ACTIVE FACEBOOK USERS 281,963,665 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 51% URBAN 15% INTERNET PENETRATION 25% FACEBOOK PENETRATION MOBILE PENETRATION 49% RURAL 112% We Are Social wearesocial.sg • @wearesocialsg • 89 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN INDONESIA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 27M 14% We Are Social wearesocial.sg • @wearesocialsg • 90 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 30M
JAN INDONESIA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 15% 2H 54M We Are Social wearesocial.sg • @wearesocialsg • 91 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 74% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 32%
JAN INDONESIA: SOCIAL MEDIA USE 2014 98% 93% 80% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 92 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 74% 39% 32% 79% 59% 41% 33% 15% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
JAN INDONESIA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 14% 94% We Are Social wearesocial.sg • @wearesocialsg • 93 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 95% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 57%
ITALY We Are Social wearesocial.sg • @wearesocialsg • 94
ITALY: DATA SNAPSHOT 61,482,297 TOTAL POPULATION 35,531,527 INTERNET USERS 26,000,000 ACTIVE FACEBOOK USERS 97,226,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 68% URBAN 58% INTERNET PENETRATION 42% FACEBOOK PENETRATION MOBILE PENETRATION 32% RURAL 158% We Are Social wearesocial.sg • @wearesocialsg • 95 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN ITALY: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 42M 46% We Are Social wearesocial.sg • @wearesocialsg • 96 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 59M
JAN ITALY: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 54% 2H 29M We Are Social wearesocial.sg • @wearesocialsg • 97 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 47% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 16%
JAN ITALY: SOCIAL MEDIA USE 2014 92% 83% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 98 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 53% 41% 24% 17% 61% 49% 16% 15% 9% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
JAN ITALY: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 41% 92% We Are Social wearesocial.sg • @wearesocialsg • 99 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 84% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
JAPAN We Are Social wearesocial.sg • @wearesocialsg • 100
JAPAN: DATA SNAPSHOT 127,253,075 TOTAL POPULATION 100,684,474 INTERNET USERS 22,000,000 ACTIVE FACEBOOK USERS 138,362,823 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 91% URBAN 79% INTERNET PENETRATION 17% FACEBOOK PENETRATION MOBILE PENETRATION 9%! RURAL 109% We Are Social wearesocial.sg • @wearesocialsg • 101 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN JAPAN: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 27M 48% We Are Social wearesocial.sg • @wearesocialsg • 102 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 01M
JAN JAPAN: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 58% 0H 45M We Are Social wearesocial.sg • @wearesocialsg • 103 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 11% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 5%
JAN JAPAN: SOCIAL MEDIA USE 2014 66% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 104 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 39% 38% 25% 17% 2% 42% 22% 22% 8% 2% 1% ANY SOCIAL NETWORK TWITTER FACEBOOK MIXI GOOGLE+ TUMBLR
JAN JAPAN: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 25% 89% We Are Social wearesocial.sg • @wearesocialsg • 105 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 81% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 44%
MEXICO We Are Social wearesocial.sg • @wearesocialsg • 106
MEXICO: DATA SNAPSHOT 116,220,947 TOTAL POPULATION 44,173,551 INTERNET USERS 50,000,000 ACTIVE FACEBOOK USERS 100,785,917 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 78% URBAN 38% INTERNET PENETRATION 43% FACEBOOK PENETRATION MOBILE PENETRATION 22% RURAL 87% We Are Social wearesocial.sg • @wearesocialsg • 107 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN MEXICO: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 22M 33% We Are Social wearesocial.sg • @wearesocialsg • 108 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 10M
JAN MEXICO: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 37% 3H 46M We Are Social wearesocial.sg • @wearesocialsg • 109 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 21%
JAN MEXICO: SOCIAL MEDIA USE 2014 98% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 110 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 74% 62% 36% 28% 72% 61% 29% 27% 12% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
JAN MEXICO: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 37% 95% We Are Social wearesocial.sg • @wearesocialsg • 111 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 91% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
NIGERIA We Are Social wearesocial.sg • @wearesocialsg • 112
NIGERIA: DATA SNAPSHOT 174,507,539 TOTAL POPULATION 55,930,391 INTERNET USERS 11,200,000 ACTIVE FACEBOOK USERS 114,000,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 50% URBAN 32% INTERNET PENETRATION 6% FACEBOOK PENETRATION 65% MOBILE PENETRATION 50% RURAL We Are Social wearesocial.sg • @wearesocialsg • 113 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
POLAND We Are Social wearesocial.sg • @wearesocialsg • 114
POLAND: DATA SNAPSHOT 38,383,809 TOTAL POPULATION 24,969,935 INTERNET USERS 11,800,000 ACTIVE FACEBOOK USERS 50,840,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 61% URBAN 65% INTERNET PENETRATION 31% FACEBOOK PENETRATION MOBILE PENETRATION 39% RURAL 132% We Are Social wearesocial.sg • @wearesocialsg • 115 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN POLAND: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 59M 45% We Are Social wearesocial.sg • @wearesocialsg • 116 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 21M
JAN POLAND: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 56% 1H 37M We Are Social wearesocial.sg • @wearesocialsg • 117 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 27% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
JAN POLAND: SOCIAL MEDIA USE 2014 90% 74% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 118 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 55% 46% 18% 12% 77% 59% 29% 26% 10% 5% ANY SOCIAL NETWORK FACEBOOK NASZAKLASA GOOGLE+ TWITTER LINKEDIN
JAN POLAND: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 35% 90% We Are Social wearesocial.sg • @wearesocialsg • 119 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 78% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 28%
RUSSIA We Are Social wearesocial.sg • @wearesocialsg • 120
RUSSIA: DATA SNAPSHOT 142,500,482 TOTAL POPULATION 75,926,004 INTERNET USERS 46,800,000 ACTIVE VKONTAKTE USERS 261,886,329 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 74% URBAN 53% INTERNET PENETRATION 33% VKONTAKTE PENETRATION MOBILE PENETRATION 26% RURAL 184% We Are Social wearesocial.sg • @wearesocialsg • 121 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN RUSSIA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 56M 36% We Are Social wearesocial.sg • @wearesocialsg • 122 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 22M
JAN RUSSIA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 50% 2H 11M We Are Social wearesocial.sg • @wearesocialsg • 123 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12%
JAN RUSSIA: SOCIAL MEDIA USE 2014 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 124 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 75% 69% 68% 52% 39% 80% 52% 44% 41% 24% 18% ANY SOCIAL NETWORK VKONTAKTE ODNOKLASSNIKI FACEBOOK GOOGLE+ TWITTER
JAN RUSSIA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 36% 93% We Are Social wearesocial.sg • @wearesocialsg • 125 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
SAUDI ARABIA We Are Social wearesocial.sg • @wearesocialsg • 126
SAUDI ARABIA: DATA SNAPSHOT 26,939,583 TOTAL POPULATION 14,328,632 INTERNET USERS 7,600,000 ACTIVE FACEBOOK USERS 53,012,322 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 82% URBAN 53% INTERNET PENETRATION 28% FACEBOOK PENETRATION MOBILE PENETRATION 18% RURAL 197% We Are Social wearesocial.sg • @wearesocialsg • 127 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN SAUDI ARABIA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 57M 47% We Are Social wearesocial.sg • @wearesocialsg • 128 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 01M
JAN SAUDI ARABIA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 51% 2H 48M We Are Social wearesocial.sg • @wearesocialsg • 129 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 20%
JAN SAUDI ARABIA: SOCIAL MEDIA USE 2014 94% 89% 77% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 130 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 75% 33% 31% 66% 55% 41% 32% 16% 13% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
JAN SAUDI ARABIA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 73% 89% We Are Social wearesocial.sg • @wearesocialsg • 131 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 83% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31%
SINGAPORE We Are Social wearesocial.sg • @wearesocialsg • 132
SINGAPORE: DATA SNAPSHOT 5,460,302 TOTAL POPULATION 3,971,318 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 8,063,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 100% URBAN 73% INTERNET PENETRATION 59% FACEBOOK PENETRATION MOBILE PENETRATION 148% We Are Social wearesocial.sg • @wearesocialsg • 133 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN SINGAPORE: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 16M 64% We Are Social wearesocial.sg • @wearesocialsg • 134 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 57M
JAN SINGAPORE: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 70% 2H 10M We Are Social wearesocial.sg • @wearesocialsg • 135 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 49% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 18%
JAN SINGAPORE: SOCIAL MEDIA USE 2014 96% 92% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 136 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 54% 45% 36% 25% 68% 59% 19% 18% 13% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
JAN SINGAPORE: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 72% 96% We Are Social wearesocial.sg • @wearesocialsg • 137 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 87% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 44%
SOUTH AFRICA We Are Social wearesocial.sg • @wearesocialsg • 138
SOUTH AFRICA: DATA SNAPSHOT 48,601,098 TOTAL POPULATION 20,012,275 INTERNET USERS 9,800,000 ACTIVE FACEBOOK USERS 68,394,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 62% URBAN 41% INTERNET PENETRATION 20% FACEBOOK PENETRATION MOBILE PENETRATION 38% RURAL 141% We Are Social wearesocial.sg • @wearesocialsg • 139 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN SOUTH AFRICA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 37M 38% We Are Social wearesocial.sg • @wearesocialsg • 140 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 29M
JAN SOUTH AFRICA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 40% 3H 02M We Are Social wearesocial.sg • @wearesocialsg • 141 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 19%
JAN SOUTH AFRICA: SOCIAL MEDIA USE 2014 97% 92% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 142 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 69% 62% 49% 34% 81% 71% 35% 35% 25% 13% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN PINTEREST
JAN SOUTH AFRICA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 40% 92% We Are Social wearesocial.sg • @wearesocialsg • 143 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 89% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
SOUTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 144
SOUTH KOREA: DATA SNAPSHOT 48,955,203 TOTAL POPULATION 41,091,681 INTERNET USERS 13,000,000 ACTIVE FACEBOOK USERS 53,624,427 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 83% URBAN INTERNET PENETRATION 84% 27% FACEBOOK PENETRATION MOBILE PENETRATION 17% RURAL 110% We Are Social wearesocial.sg • @wearesocialsg • 145 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN SOUTH KOREA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 27M 75% We Are Social wearesocial.sg • @wearesocialsg • 146 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 35M
JAN SOUTH KOREA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 74% 1H 01M We Are Social wearesocial.sg • @wearesocialsg • 147 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 37% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 17%
JAN SOUTH KOREA: SOCIAL MEDIA USE 2014 84% 75% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 148 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 56% 38% 33% 8% 48% 36% 22% 7% 7% 1% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ ME2DAY NATE CONNECT
JAN SOUTH KOREA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 73% 94% We Are Social wearesocial.sg • @wearesocialsg • 149 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 94% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56%
THAILAND We Are Social wearesocial.sg • @wearesocialsg • 150
THAILAND: DATA SNAPSHOT 67,448,120 TOTAL POPULATION 17,779,139 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 84,075,036 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 34% URBAN 26% INTERNET PENETRATION 36% FACEBOOK PENETRATION MOBILE PENETRATION 66% RURAL 125% We Are Social wearesocial.sg • @wearesocialsg • 151 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN THAILAND: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 07M 24% We Are Social wearesocial.sg • @wearesocialsg • 152 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 04M
JAN THAILAND: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 25% 3H 39M We Are Social wearesocial.sg • @wearesocialsg • 153 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 50% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 36%
JAN THAILAND: SOCIAL MEDIA USE 2014 97% 96% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 154 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 69% 57% 40% 23% 76% 68% 36% 32% 22% 7% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
JAN THAILAND: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 31% 95% We Are Social wearesocial.sg • @wearesocialsg • 155 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 94% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 51%
TURKEY We Are Social wearesocial.sg • @wearesocialsg • 156
TURKEY: DATA SNAPSHOT 80,694,485 TOTAL POPULATION 35,990,932 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 68,000,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 72% URBAN 45% INTERNET PENETRATION 45% FACEBOOK PENETRATION MOBILE PENETRATION 28% RURAL 84% We Are Social wearesocial.sg • @wearesocialsg • 157 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN TURKEY: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 51M 36% We Are Social wearesocial.sg • @wearesocialsg • 158 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 53M
JAN TURKEY: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 44% 2H 32M We Are Social wearesocial.sg • @wearesocialsg • 159 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 26%
JAN TURKEY: SOCIAL MEDIA USE 2014 97% 93% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 160 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 72% 70% 33% 26% 75% 60% 34% 28% 11% 11% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
JAN TURKEY: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 30% 95% We Are Social wearesocial.sg • @wearesocialsg • 161 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 92% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 43%
UNITED ARAB EMIRATES We Are Social wearesocial.sg • @wearesocialsg • 162
UAE: DATA SNAPSHOT 5,473,972 TOTAL POPULATION 4,517,169 INTERNET USERS 4,400,000 ACTIVE FACEBOOK USERS 13,775,252 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 84% URBAN INTERNET PENETRATION 83% 80% FACEBOOK PENETRATION MOBILE PENETRATION 16% RURAL 252% We Are Social wearesocial.sg • @wearesocialsg • 163 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN UAE: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 12M 71% We Are Social wearesocial.sg • @wearesocialsg • 164 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 57M
JAN UAE: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 81% 3H 17M We Are Social wearesocial.sg • @wearesocialsg • 165 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 52% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 22%
JAN UAE: SOCIAL MEDIA USE 2014 96% 93% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 166 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 73% 64% 49% 26% 67% 53% 32% 27% 22% 10% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
JAN UAE: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 74% 90% We Are Social wearesocial.sg • @wearesocialsg • 167 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 38%
UNITED KINGDOM We Are Social wearesocial.sg • @wearesocialsg • 168
UK: DATA SNAPSHOT 63,395,574 TOTAL POPULATION 54,861,245 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 82,109,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 80% URBAN INTERNET PENETRATION 57% FACEBOOK PENETRATION MOBILE PENETRATION 20% RURAL 87% 130% We Are Social wearesocial.sg • @wearesocialsg • 169 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN UK: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 11M 64% We Are Social wearesocial.sg • @wearesocialsg • 170 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 32M
JAN UK: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 76% 1H 51M We Are Social wearesocial.sg • @wearesocialsg • 171 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 45% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
JAN UK: SOCIAL MEDIA USE 2014 87% 79% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 172 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 44% 33% 22% 13% 63% 54% 24% 10% 9% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
JAN UK: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 62% 87% We Are Social wearesocial.sg • @wearesocialsg • 173 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 73% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
UNITED STATES OF AMERICA We Are Social wearesocial.sg • @wearesocialsg • 174
USA: DATA SNAPSHOT 316,668,567 TOTAL POPULATION 254,295,536 INTERNET USERS 178,000,000 ACTIVE FACEBOOK USERS 327,577,529 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 82% URBAN 80% INTERNET PENETRATION 56% FACEBOOK PENETRATION MOBILE PENETRATION 18% RURAL 103% We Are Social wearesocial.sg • @wearesocialsg • 175 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN USA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 13M 60% We Are Social wearesocial.sg • @wearesocialsg • 176 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 25M
JAN USA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 75% 2H 17M We Are Social wearesocial.sg • @wearesocialsg • 177 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 54% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15%
JAN USA: SOCIAL MEDIA USE 2014 92% 85% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 178 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 46% 44% 33% 30% 67% 56% 22% 17% 16% 11% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ PINTEREST LINKEDIN
JAN USA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 56% 94% We Are Social wearesocial.sg • @wearesocialsg • 179 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 77% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 46%
DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013. We Are Social wearesocial.sg • @wearesocialsg • 180
FIND OUT MORE AT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 181
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 46

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Global social, digital & mobile statistics 2014

  • 1.
    GLOBAL DIGITAL STATISTICS2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS awree social We Are Social wearesocial.sg • @wearesocialsg • 1
  • 2.
    COUNTRIES DETAILED INTHIS REPORT 1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 FRANCE 7 GERMANY 8 INDIA 7! 23! 6! 14! 24!10! 13! 1! 3! 18! 9 INDONESIA 10 ITALY 11 JAPAN 12 MEXICO 13 NIGERIA 14 POLAND 15 RUSSIA 16 SAUDI ARABIA 19! 9! 2! 11! 17 SINGAPORE 18 SOUTH AFRICA 19 SOUTH KOREA 20 TURKEY 21 THAILAND 22 UNITED ARAB EMIRATES 23 UNITED KINGDOM 24 UNITED STATES 5! 21! 4! 15! 22! 12! 20! 8! 16! 17! We Are Social wearesocial.sg • @wearesocialsg • 2
  • 3.
    PLEASE CONTACT USFOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
  • 4.
    GLOBAL OVERVIEW WeAre Social wearesocial.sg • @wearesocialsg • 4
  • 5.
    GLOBAL DATA SNAPSHOT JAN 2014 7,095,476,818 TOTAL WORLD POPULATION 2,484,915,152 INTERNET USERS 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 6,572,950,124 MOBILE SUBSCRIBERS 52% 48% URBAN 35% INTERNET PENETRATION RURAL 26% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 93% We Are Social wearesocial.sg • @wearesocialsg • 5 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
  • 6.
    JAN SHARE OFGLOBAL USERS BY REGION 2014 NORTH AMERICA 5% 11% 11% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 8% 8% WESTERN EUROPE 6% 10% 13% 8% CENTRAL & EASTERN EUROPE 5% 6% 7% 7% CENTRAL ASIA 2% 1% 1% 2% INTERNET USERS We Are Social wearesocial.sg • @wearesocialsg • 6 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA EAST ASIA 22% 37% 30% 22% SOUTH ASIA 23% 6% 8% 18% MIDDLE EAST 4% 4% 4% 5% AFRICA 16% 4% 8% 11% OCEANIA 1% 1% 1% 1% POPULATION SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS SOUTHEAST ASIA 9% 9% 6% 11%
  • 7.
    JAN INTERNET PENETRATIONBY REGION 2014 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA WESTERN EUROPE AFRICA MIDDLE EAST CENTRAL & EASTERN EUROPE 12%! We Are Social wearesocial.sg • @wearesocialsg • 7 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA EAST ASIA OCEANIA CENTRAL ASIA 81%! 47%! 18%! 37%! 78%! 54%! 48%! 63%! 34%! 29%! SOUTH ASIA SOUTHEAST 25%!ASIA
  • 8.
    JAN INTERNET PENETRATIONBY REGION 2014 81%! 78%! 63%! 54%! 48%! 47%! 37%! 35%! 34%! EAST ASIA We Are Social wearesocial.sg • @wearesocialsg • 8 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 29%! 25%! 18%! 12%! NORTH AMERICA WESTERN EUROPE OCEANIA CENTRAL & EASTERN EUROPE EAST ASIA SOUTH AMERICA MIDDLE WORLD AVERAGE CENTRAL AMERICA CENTRAL SOUTHEAST ASIA AFRICA SOUTH ASIA
  • 9.
    JAN SOCIAL PENETRATIONBY REGION 2014 BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY NORTH AMERICA SOUTH AMERICA WESTERN EUROPE AFRICA MIDDLE EAST We Are Social wearesocial.sg • @wearesocialsg • 9 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 56%! 44%! 7%! 24%! 44%! 33%! 43%! 44%! 34%! 5%! 7%! 26%! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
  • 10.
    JAN SOCIAL PENETRATIONBY REGION 2014 EAST ASIA We Are Social wearesocial.sg • @wearesocialsg • 10 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 56%! 44%! 44%! 44%! 43%! 34%! 33%! 26%! 26%! 24%! 7%! 7%! 5%! NORTH AMERICA WESTERN EUROPE OCEANIA SOUTH AMERICA EAST ASIA CENTRAL AMERICA CENTRAL & EASTERN EUROPE WORLD AVERAGE SOUTHEAST ASIA MIDDLE AFRICA SOUTH ASIA CENTRAL BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
  • 11.
    JAN ACTIVE USERSBY SOCIAL PLATFORM 2014 We Are Social wearesocial.sg • @wearesocialsg • 11 • Sources: most recent user data in company press releases, correct as at January 2014 1,184 M 816 M 632 M 400 M 300 M 272 M 259 M 232 M 230 M 220 M FACEBOOK QQ QZONE WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER TUMBLR TENCENT WEIBO SOCIAL NETWORK MESSENGER / CHAT APP
  • 12.
    JAN MOBILE PENETRATIONBY REGION 2014 NORTH AMERICA SOUTH AMERICA WESTERN EUROPE AFRICA MIDDLE EAST We Are Social wearesocial.sg • @wearesocialsg • 12 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 101%! 124%! 67%! 112%! 129%! 151%! 92%! 94%! 89%! 90%! 72%! 109%! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
  • 13.
    JAN MOBILE PENETRATIONBY REGION 2014 EAST ASIA We Are Social wearesocial.sg • @wearesocialsg • 13 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 151%! 129%! 124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! 72%! 67%! CENTRAL & EASTERN EUROPE WESTERN EUROPE SOUTH AMERICA MIDDLE SOUTHEAST ASIA NORTH AMERICA OCEANIA WORLD AVERAGE EAST ASIA CENTRAL CENTRAL AMERICA SOUTH ASIA AFRICA
  • 14.
    JAN MOBILE BROADBANDPENETRATION 2014 NORTH AMERICA SOUTH AMERICA WESTERN EUROPE AFRICA MIDDLE EAST We Are Social wearesocial.sg • @wearesocialsg • 14 • Sources: US Census Bureau, International Telecommunication Union EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 72%! 23%! 7%! 13%! 55%! 39%! 28%! 66%! 8%! 16%! 4%! 18%! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
  • 15.
    JAN MOBILE BROADBANDPENETRATION 2014 ASIA EAST We Are Social wearesocial.sg • @wearesocialsg • 15 • Sources: US Census Bureau, International Telecommunication Union 72%! 66%! 55%! 39%! 28%! 23%! 21%! 18%! 16%! 13%! 8%! 7%! 4%! NORTH AMERICA OCEANIA WESTERN EUROPE CENTRAL & EASTERN EUROPE EAST ASIA SOUTH AMERICA WORLD AVERAGE SOUTHEAST ASIA CENTRAL MIDDLE CENTRAL AMERICA AFRICA SOUTH ASIA
  • 16.
    JAN MOBILE BROADBANDSUBSCRIPTIONS 2014 NORTH AMERICA SOUTH AMERICA We Are Social wearesocial.sg • @wearesocialsg • 16 • Source: International Telecommunication Union AFRICA MIDDLE EAST WESTERN EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 252M! 93M! 83M! 37M! 228M! 127M! 444M! 24M! 15M! 18M! 61M! 112M! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
  • 17.
    NORTH AMERICA 351,300,266 TOTAL POPULATION 284,093,742 INTERNET USERS 197,033,600 JAN 2014 ACTIVE SOCIAL NETWORK USERS 353,899,984 ACTIVE MOBILE SUBSCRIPTIONS 82% URBAN 81% INTERNET PENETRATION 18% RURAL 56% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 101% We Are Social wearesocial.sg • @wearesocialsg • 17 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 18.
    CENTRAL AMERICA 195,127,178 TOTAL POPULATION 66,034,487 INTERNET USERS 66,951,880 JAN 2014 ACTIVE SOCIAL NETWORK USERS 173,787,140 ACTIVE MOBILE SUBSCRIPTIONS 71% URBAN 34% INTERNET PENETRATION 29% RURAL 34% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 89% We Are Social wearesocial.sg • @wearesocialsg • 18 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 19.
    SOUTH AMERICA 408,157,815 TOTAL POPULATION 193,655,950 INTERNET USERS 179,145,980 JAN 2014 ACTIVE SOCIAL NETWORK USERS 508,079,743 ACTIVE MOBILE SUBSCRIPTIONS 83% URBAN 47% INTERNET PENETRATION 17% RURAL 44% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 124% We Are Social wearesocial.sg • @wearesocialsg • 19 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 20.
    WESTERN EUROPE 416,767,521 TOTAL POPULATION 326,197,681 INTERNET USERS 185,034,740 JAN 2014 ACTIVE SOCIAL NETWORK USERS 538,572,700 ACTIVE MOBILE SUBSCRIPTIONS 77% URBAN 78% INTERNET PENETRATION 23% RURAL 44% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 129% We Are Social wearesocial.sg • @wearesocialsg • 20 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 21.
    CENTRAL & EASTERNEUROPE 323,365,917 TOTAL POPULATION 174,727,847 INTERNET USERS 106,440,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 486,919,115 ACTIVE MOBILE SUBSCRIPTIONS 68% URBAN 54% INTERNET PENETRATION 32% RURAL 33% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 151% We Are Social wearesocial.sg • @wearesocialsg • 21 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 22.
    MIDDLE EAST 279,192,238 TOTAL POPULATION 102,346,717 INTERNET USERS 66,900,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 311,419,837 ACTIVE MOBILE SUBSCRIPTIONS 72% URBAN 37% INTERNET PENETRATION 28% RURAL 24% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 112% We Are Social wearesocial.sg • @wearesocialsg • 22 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 23.
    AFRICA JAN 2014 1,125,664,947 TOTAL POPULATION 205,185,547 INTERNET USERS 79,851,240 ACTIVE SOCIAL NETWORK USERS 750,257,377 ACTIVE MOBILE SUBSCRIPTIONS 39% URBAN 18% INTERNET PENETRATION 61% RURAL 7% SOCIAL NETWORKING PENETRATION 67% MOBILE PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 23 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 24.
    CENTRAL ASIA 113,197,987 TOTAL POPULATION 32,444,899 INTERNET USERS 5,740,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 102,433,527 ACTIVE MOBILE SUBSCRIPTIONS 38% URBAN 29% INTERNET PENETRATION 62% RURAL 5% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 90% We Are Social wearesocial.sg • @wearesocialsg • 24 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 25.
    SOUTH ASIA JAN 2014 1,630,919,286 TOTAL POPULATION 188,303,759 INTERNET USERS 112,696,000 ACTIVE SOCIAL NETWORK USERS 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS 31% 69% URBAN 12% INTERNET PENETRATION RURAL 7% SOCIAL NETWORKING PENETRATION 72% MOBILE PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 25 • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
  • 26.
    EAST ASIA JAN 2014 1,584,806,482 TOTAL POPULATION 756,093,363 INTERNET USERS 678,728,200 ACTIVE SOCIAL NETWORK USERS 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS 56% URBAN 48% INTERNET PENETRATION 44% RURAL 43% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 92% We Are Social wearesocial.sg • @wearesocialsg • 26 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
  • 27.
    SOUTHEAST ASIA 630,551,581 TOTAL POPULATION 155,173,606 INTERNET USERS 161,996,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 688,607,654 ACTIVE MOBILE SUBSCRIPTIONS 45% URBAN 25% INTERNET PENETRATION 55% RURAL 26% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 109% We Are Social wearesocial.sg • @wearesocialsg • 27 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 28.
    OCEANIA 36,425,600 TOTALPOPULATION 23,025,488 INTERNET USERS 16,163,220 JAN 2014 ACTIVE SOCIAL NETWORK USERS 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS 71% URBAN 63% INTERNET PENETRATION 29% RURAL 44% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 94% We Are Social wearesocial.sg • @wearesocialsg • 28 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 29.
    JAN INTERNET PENETRATIONBY COUNTRY 2014 GERMANY 87%! 80%! 49%! 84%! 45%! CANADA USA NIGERIA UAE We Are Social wearesocial.sg • @wearesocialsg • 29 • Sources: US Census Bureau, InternetWorldStats, CNNIC 73%! 81%! 83%! 58%! 86%! 55%! 41%! 32%! 79%! 84%! 42%! 53%! 15%! 38%! 12%! MEXICO BRAZIL ARGENTINA SOUTH AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY INDONESIA 65%! POLAND 26%! THAILAND 83%! 53%! RUSSIA
  • 30.
    JAN INTERNET PENETRATIONBY COUNTRY 2014 87%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%! We Are Social wearesocial.sg • @wearesocialsg • 30 • Sources: US Census Bureau, InternetWorldStats, CNNIC 55%! 53%! 53%! 49%! 45%! 44%! 41%! 38%! 35%! 32%! 26%! 15%! 12%! UK CANADA GERMANY SOUTH KOREA FRANCE UAE AUSTRALIA USA JAPAN SINGAPORE POLAND ITALY ARGENTINA RUSSIA SAUDI ARABIA BRAZIL TURKEY CHINA SOUTH AFRICA MEXICO WORLD AVERAGE NIGERIA THAILAND INDONESIA INDIA
  • 31.
    We Are Socialwearesocial.sg • @wearesocialsg • 31 JAN TIME SPENT ON THE INTERNET 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET 6.1! 5.6! 5.5! 5.4! 5.3! 5.2! 5.2! 5.2! 5.1! 5.0! 5.0! 4.9! 4.9! 4.9! 4.9! 4.8! 4.7! 4.5! 4.5! 4.2! 4.1! 3.8! 3.5! 3.5! 2.4! 2.5! 2.5! 3.2! 2.0! 2.4! 3.0! 3.4! 3.1! 1.4! 3.0! 1.4! 2.6! 1.9! 1.9! 2.1! 2.0! 1.9! 1.7! 1.5! 1.0! 1.5! 1.0! 1.6! BRAZIL SOUTH AFRICA INDONESIA MEXICO SINGAPORE USA UAE ARGENTINA THAILAND POLAND SAUDI ARABIA RUSSIA INDIA CANADA TURKEY WEIGHTED AVERAGE ITALY CHINA AUSTRALIA UK FRANCE GERMANY JAPAN SOUTH KOREA NIGERIA ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE N/A!
  • 32.
    JAN SOCIAL PENETRATIONBY COUNTRY 2014 VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY GERMANY 57%! 56%! 43%! 35%! 45%! CANADA USA NIGERIA UAE We Are Social wearesocial.sg • @wearesocialsg • 32 • Sources: US Census Bureau, Tencent, Facebook 59%! 57%! 42%! 42%! 55%! 56%! 20%! 6%! 17%! 27%! 46%! 33%! 28%! 25%! 43%! 7%! MEXICO BRAZIL ARGENTINA SOUTH AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY INDONESIA 31%! POLAND 36%! THAILAND 80%! RUSSIA
  • 33.
    JAN SOCIAL PENETRATIONBY COUNTRY 2014 VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS CANADA USA MEXICO BRAZIL GERMANY NIGERIA ARGENTINA SOUTH We Are Social wearesocial.sg • @wearesocialsg • 33 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY POLAND THAILAND UAE RUSSIA 73%! 15%! 70%! 58%! 74%! 42%! 25%! 12%! 81%! 51%! 54%!44%! N/A! 40%! 48%! 54%! 50%! 76%! 56%! 74%! 68%! 82%! 75%! 37%! INDONESIA
  • 34.
    JAN SOCIAL PENETRATIONBY COUNTRY 2014 We Are Social wearesocial.sg • @wearesocialsg • 34 • Sources: US Census Bureau, Tencent, Facebook 80%! 59%! 57%! 57%! 56%! 56%! 55%! 46%! 45%! 43%! 43%! 42%! 42%! 36%! 35%! 33%! 31%! 28%! 27%! 26%! 25%! 20%! 17%! 7%! 6%! UAE SINGAPORE AUSTRALIA UK ARGENTINA USA CANADA CHINA TURKEY MEXICO BRAZIL FRANCE ITALY THAILAND GERMANY RUSSIA POLAND SAUDI ARABIA SOUTH KOREA WORLD AVERAGE INDONESIA SOUTH AFRICA JAPAN INDIA NIGERIA VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
  • 35.
    JAN SOCIAL PENETRATIONBY COUNTRY 2014 We Are Social wearesocial.sg • @wearesocialsg • 35 • Sources: US Census Bureau, GlobalWebIndex Wave 11 82%! 81%! 76%! 75%! 74%! 74%! 73%! 70%! 68%! 58%! 56%! 54%! 54%! 51%! 50%! 48%! 44%! 42%! 40%! 39%! 37%! 25%! 15%! 12%! CANADA UAE UK USA SOUTH KOREA GERMANY AUSTRALIA SINGAPORE FRANCE JAPAN POLAND ITALY ARGENTINA SAUDI ARABIA RUSSIA BRAZIL TURKEY CHINA SOUTH AFRICA WEIGHTED AVERAGE MEXICO THAILAND INDONESIA INDIA NIGERIA VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS N/A!
  • 36.
    JAN TIME SPENTON SOCIAL MEDIA 2014 N/A! We Are Social wearesocial.sg • @wearesocialsg • 36 • Source: GlobalWebIndex Wave 11 4.3! 3.8! 3.7! 3.3! 3.1! 3.0! 2.9! 2.8! 2.5! 2.5! 2.4! 2.3! 2.3! 2.2! 2.2! 2.1! 2.0! 1.9! 1.6! 1.5! 1.5! 1.4! 1.0! 0.8! ARGENTINA MEXICO THAILAND UAE BRAZIL SOUTH AFRICA INDONESIA SAUDI ARABIA TURKEY ITALY INDIA CANADA USA RUSSIA SINGAPORE AUSTRALIA WEIGHTED AVERAGE UK POLAND CHINA FRANCE GERMANY SOUTH KOREA JAPAN NIGERIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
  • 37.
    JAN MOBILE PENETRATIONBY COUNTRY 2014 GERMANY 130%! 103%! 134%! 133%! 84%! CANADA USA NIGERIA UAE We Are Social wearesocial.sg • @wearesocialsg • 37 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 148%! 110%! 109%! 158%! 76%! 138%! 141%! 65%! 109%! 110%! 89%! 184%! 197%! 112%! 87%! 73%! MEXICO BRAZIL ARGENTINA SOUTH AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY INDONESIA 132%! POLAND 125%! THAILAND 252%! RUSSIA
  • 38.
    We Are Socialwearesocial.sg • @wearesocialsg • 38 JAN MOBILE PENETRATION BY COUNTRY 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 252%! 197%! 184%! 158%! 148%! 141%! 138%! 134%! 133%! 132%! 130%! 125%! 112%! 110%! 110%! 109%! 109%! 103%! 93%! 89%! 87%! 84%! 76%! 73%! 65%! UAE SAUDI ARABIA RUSSIA ITALY SINGAPORE SOUTH AFRICA ARGENTINA BRAZIL GERMANY POLAND UK THAILAND INDONESIA AUSTRALIA SOUTH KOREA FRANCE JAPAN USA WORLD AVERAGE CHINA MEXICO TURKEY CANADA INDIA NIGERIA
  • 39.
    INDIVIDUAL COUNTRY SNAPSHOTS We Are Social wearesocial.sg • @wearesocialsg • 39
  • 40.
    ARGENTINA We AreSocial wearesocial.sg • @wearesocialsg • 40
  • 41.
    ARGENTINA: DATA SNAPSHOT 42,610,981 TOTAL POPULATION 23,543,412 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 58,599,390 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 93% URBAN 55% INTERNET PENETRATION 56% FACEBOOK PENETRATION MOBILE PENETRATION 7%! RURAL 138% We Are Social wearesocial.sg • @wearesocialsg • 41 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 42.
    JAN ARGENTINA: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 11M 42% We Are Social wearesocial.sg • @wearesocialsg • 42 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 25M
  • 43.
    JAN ARGENTINA: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 54% 4H 17M We Are Social wearesocial.sg • @wearesocialsg • 43 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 21%
  • 44.
    JAN ARGENTINA: SOCIALMEDIA USE 2014 OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 44 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 95% 90% 67% 51% 31% 25% 65% 56% 27% 23% 11% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN BADOO USED IN THE PAST MONTH
  • 45.
    JAN ARGENTINA: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 31% 86% We Are Social wearesocial.sg • @wearesocialsg • 45 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 85% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25%
  • 46.
    AUSTRALIA We AreSocial wearesocial.sg • @wearesocialsg • 46
  • 47.
    AUSTRALIA: DATA SNAPSHOT 22,262,501 TOTAL POPULATION 18,129,727 INTERNET USERS 12,800,000 ACTIVE FACEBOOK USERS 24,400,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 89% URBAN 81% INTERNET PENETRATION 57% FACEBOOK PENETRATION MOBILE PENETRATION 11%! RURAL 110% We Are Social wearesocial.sg • @wearesocialsg • 47 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 48.
    JAN AUSTRALIA: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 30M 59% We Are Social wearesocial.sg • @wearesocialsg • 48 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 40M
  • 49.
    JAN AUSTRALIA: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 73% 2H 05M We Are Social wearesocial.sg • @wearesocialsg • 49 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 55% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 14%
  • 50.
    JAN AUSTRALIA: SOCIALMEDIA USE 2014 89% 81% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 50 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 42% 30% 23% 15% 62% 53% 14% 14% 11% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 51.
    JAN AUSTRALIA: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 65% 90% We Are Social wearesocial.sg • @wearesocialsg • 51 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 78% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 41%
  • 52.
    BRAZIL We AreSocial wearesocial.sg • @wearesocialsg • 52
  • 53.
    BRAZIL: DATA SNAPSHOT 201,009,622 TOTAL POPULATION 99,357,737 INTERNET USERS 86,000,000 ACTIVE FACEBOOK USERS 268,440,423 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 85% URBAN 49% INTERNET PENETRATION 43% FACEBOOK PENETRATION MOBILE PENETRATION 15% RURAL 134% We Are Social wearesocial.sg • @wearesocialsg • 53 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 54.
    JAN BRAZIL: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 6H 03M 39% We Are Social wearesocial.sg • @wearesocialsg • 54 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 26M
  • 55.
    JAN BRAZIL: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 48% 3H 08M We Are Social wearesocial.sg • @wearesocialsg • 55 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 24%
  • 56.
    JAN BRAZIL: SOCIALMEDIA USE 2014 98% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 56 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 75% 56% 54% 39% 72% 57% 28% 21% 13% 12% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
  • 57.
    JAN BRAZIL: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 26% 89% We Are Social wearesocial.sg • @wearesocialsg • 57 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
  • 58.
    CANADA We AreSocial wearesocial.sg • @wearesocialsg • 58
  • 59.
    CANADA: DATA SNAPSHOT 34,568,211 TOTAL POPULATION 29,760,764 INTERNET USERS 19,000,000 ACTIVE FACEBOOK USERS 26,263,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 81% URBAN INTERNET PENETRATION 86% 55% FACEBOOK PENETRATION 76% MOBILE PENETRATION 19% RURAL We Are Social wearesocial.sg • @wearesocialsg • 59 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 60.
    JAN CANADA: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 53M 58% We Are Social wearesocial.sg • @wearesocialsg • 60 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 51M
  • 61.
    JAN CANADA: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 82% 2H 19M We Are Social wearesocial.sg • @wearesocialsg • 61 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
  • 62.
    JAN CANADA: SOCIALMEDIA USE 2014 91% 85% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 62 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 46% 45% 30% 26% 66% 57% 22% 13% 11% 10% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN PINTEREST
  • 63.
    JAN CANADA: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 56% 89% We Are Social wearesocial.sg • @wearesocialsg • 63 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 77% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 27%
  • 64.
    CHINA We AreSocial wearesocial.sg • @wearesocialsg • 64
  • 65.
    CHINA: DATA SNAPSHOT JAN 2014 1,349,585,838 TOTAL POPULATION 590,560,000 INTERNET USERS 623,300,000 ACTIVE QZONE USERS 1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS 51% URBAN 44% INTERNET PENETRATION 46% QZONE PENETRATION MOBILE PENETRATION 49% RURAL 89% We Are Social wearesocial.sg • @wearesocialsg • 65 • Sources: US Census Bureau, CNNIC, Tencent, ITU
  • 66.
    JAN CHINA: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 31M 43% We Are Social wearesocial.sg • @wearesocialsg • 66 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 55M
  • 67.
    JAN CHINA: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 42% 1H 30M We Are Social wearesocial.sg • @wearesocialsg • 67 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 24%
  • 68.
    JAN CHINA: SOCIALMEDIA USE 2014 98% 83% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 68 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 76% 75% 74% 56% 87% 62% 53% 51% 51% 35% ANY SOCIAL NETWORK SINA WEIBO QZONE TENCENT WEIBO TENCENT YOUKU
  • 69.
    JAN CHINA: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 47% 96% We Are Social wearesocial.sg • @wearesocialsg • 69 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 98% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 69%
  • 70.
    FRANCE We AreSocial wearesocial.sg • @wearesocialsg • 70
  • 71.
    FRANCE: DATA SNAPSHOT 65,951,611 TOTAL POPULATION 54,473,474 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 72,180,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 86% URBAN INTERNET PENETRATION 83% 42% FACEBOOK PENETRATION MOBILE PENETRATION 14% RURAL 109% We Are Social wearesocial.sg • @wearesocialsg • 71 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 72.
    JAN FRANCE: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 07M 54% We Are Social wearesocial.sg • @wearesocialsg • 72 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 0H 58M
  • 73.
    JAN FRANCE: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 68% 1H 29M We Are Social wearesocial.sg • @wearesocialsg • 73 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 41% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 10%
  • 74.
    JAN FRANCE: SOCIALMEDIA USE 2014 85% 74% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 74 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 35% 24% 23% 13% 55% 43% 11% 10% 5% 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN VIADEO
  • 75.
    JAN FRANCE: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 42% 88% We Are Social wearesocial.sg • @wearesocialsg • 75 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 74% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 26%
  • 76.
    GERMANY We AreSocial wearesocial.sg • @wearesocialsg • 76
  • 77.
    GERMANY: DATA SNAPSHOT 81,147,265 TOTAL POPULATION 68,296,919 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 107,700,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 74% URBAN INTERNET PENETRATION 84% 35% FACEBOOK PENETRATION MOBILE PENETRATION 26% RURAL 133% We Are Social wearesocial.sg • @wearesocialsg • 77 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 78.
    JAN GERMANY: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 46M 62% We Are Social wearesocial.sg • @wearesocialsg • 78 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 27M
  • 79.
    JAN GERMANY: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 74% 1H 25M We Are Social wearesocial.sg • @wearesocialsg • 79 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 13%
  • 80.
    JAN GERMANY: SOCIALMEDIA USE 2014 81% 72% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 80 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 32% 21% 8% 7% 52% 45% 8% 7% 2% 2% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ OTHER INSTAGRAM
  • 81.
    JAN GERMANY: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 40% 88% We Are Social wearesocial.sg • @wearesocialsg • 81 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 76% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 32%
  • 82.
    INDIA We AreSocial wearesocial.sg • @wearesocialsg • 82
  • 83.
    INDIA: DATA SNAPSHOT JAN 2014 1,220,800,359 TOTAL POPULATION 151,598,994 INTERNET USERS 90,000,000 ACTIVE FACEBOOK USERS 893,862,000 ACTIVE MOBILE SUBSCRIPTIONS 31% URBAN 12% INTERNET PENETRATION 7% FACEBOOK PENETRATION 73% MOBILE PENETRATION 69% RURAL We Are Social wearesocial.sg • @wearesocialsg • 83 • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
  • 84.
    JAN INDIA: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 54M 11% We Are Social wearesocial.sg • @wearesocialsg • 84 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 36M
  • 85.
    JAN INDIA: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 12% 2H 26M We Are Social wearesocial.sg • @wearesocialsg • 85 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 57% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 29%
  • 86.
    JAN INDIA: SOCIALMEDIA USE 2014 97% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 86 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 78% 67% 54% 51% 72% 55% 35% 30% 24% 17% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
  • 87.
    JAN INDIA: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 13% 95% We Are Social wearesocial.sg • @wearesocialsg • 87 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 91% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54%
  • 88.
    INDONESIA We AreSocial wearesocial.sg • @wearesocialsg • 88
  • 89.
    INDONESIA: DATA SNAPSHOT 251,160,124 TOTAL POPULATION 38,191,873 INTERNET USERS 62,000,000 ACTIVE FACEBOOK USERS 281,963,665 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 51% URBAN 15% INTERNET PENETRATION 25% FACEBOOK PENETRATION MOBILE PENETRATION 49% RURAL 112% We Are Social wearesocial.sg • @wearesocialsg • 89 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 90.
    JAN INDONESIA: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 27M 14% We Are Social wearesocial.sg • @wearesocialsg • 90 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 30M
  • 91.
    JAN INDONESIA: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 15% 2H 54M We Are Social wearesocial.sg • @wearesocialsg • 91 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 74% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 32%
  • 92.
    JAN INDONESIA: SOCIALMEDIA USE 2014 98% 93% 80% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 92 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 74% 39% 32% 79% 59% 41% 33% 15% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 93.
    JAN INDONESIA: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 14% 94% We Are Social wearesocial.sg • @wearesocialsg • 93 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 95% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 57%
  • 94.
    ITALY We AreSocial wearesocial.sg • @wearesocialsg • 94
  • 95.
    ITALY: DATA SNAPSHOT 61,482,297 TOTAL POPULATION 35,531,527 INTERNET USERS 26,000,000 ACTIVE FACEBOOK USERS 97,226,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 68% URBAN 58% INTERNET PENETRATION 42% FACEBOOK PENETRATION MOBILE PENETRATION 32% RURAL 158% We Are Social wearesocial.sg • @wearesocialsg • 95 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 96.
    JAN ITALY: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 42M 46% We Are Social wearesocial.sg • @wearesocialsg • 96 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 59M
  • 97.
    JAN ITALY: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 54% 2H 29M We Are Social wearesocial.sg • @wearesocialsg • 97 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 47% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 16%
  • 98.
    JAN ITALY: SOCIALMEDIA USE 2014 92% 83% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 98 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 53% 41% 24% 17% 61% 49% 16% 15% 9% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 99.
    JAN ITALY: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 41% 92% We Are Social wearesocial.sg • @wearesocialsg • 99 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 84% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
  • 100.
    JAPAN We AreSocial wearesocial.sg • @wearesocialsg • 100
  • 101.
    JAPAN: DATA SNAPSHOT 127,253,075 TOTAL POPULATION 100,684,474 INTERNET USERS 22,000,000 ACTIVE FACEBOOK USERS 138,362,823 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 91% URBAN 79% INTERNET PENETRATION 17% FACEBOOK PENETRATION MOBILE PENETRATION 9%! RURAL 109% We Are Social wearesocial.sg • @wearesocialsg • 101 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 102.
    JAN JAPAN: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 27M 48% We Are Social wearesocial.sg • @wearesocialsg • 102 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 01M
  • 103.
    JAN JAPAN: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 58% 0H 45M We Are Social wearesocial.sg • @wearesocialsg • 103 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 11% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 5%
  • 104.
    JAN JAPAN: SOCIALMEDIA USE 2014 66% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 104 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 39% 38% 25% 17% 2% 42% 22% 22% 8% 2% 1% ANY SOCIAL NETWORK TWITTER FACEBOOK MIXI GOOGLE+ TUMBLR
  • 105.
    JAN JAPAN: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 25% 89% We Are Social wearesocial.sg • @wearesocialsg • 105 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 81% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 44%
  • 106.
    MEXICO We AreSocial wearesocial.sg • @wearesocialsg • 106
  • 107.
    MEXICO: DATA SNAPSHOT 116,220,947 TOTAL POPULATION 44,173,551 INTERNET USERS 50,000,000 ACTIVE FACEBOOK USERS 100,785,917 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 78% URBAN 38% INTERNET PENETRATION 43% FACEBOOK PENETRATION MOBILE PENETRATION 22% RURAL 87% We Are Social wearesocial.sg • @wearesocialsg • 107 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 108.
    JAN MEXICO: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 22M 33% We Are Social wearesocial.sg • @wearesocialsg • 108 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 10M
  • 109.
    JAN MEXICO: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 37% 3H 46M We Are Social wearesocial.sg • @wearesocialsg • 109 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 21%
  • 110.
    JAN MEXICO: SOCIALMEDIA USE 2014 98% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 110 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 74% 62% 36% 28% 72% 61% 29% 27% 12% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 111.
    JAN MEXICO: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 37% 95% We Are Social wearesocial.sg • @wearesocialsg • 111 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 91% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
  • 112.
    NIGERIA We AreSocial wearesocial.sg • @wearesocialsg • 112
  • 113.
    NIGERIA: DATA SNAPSHOT 174,507,539 TOTAL POPULATION 55,930,391 INTERNET USERS 11,200,000 ACTIVE FACEBOOK USERS 114,000,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 50% URBAN 32% INTERNET PENETRATION 6% FACEBOOK PENETRATION 65% MOBILE PENETRATION 50% RURAL We Are Social wearesocial.sg • @wearesocialsg • 113 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 114.
    POLAND We AreSocial wearesocial.sg • @wearesocialsg • 114
  • 115.
    POLAND: DATA SNAPSHOT 38,383,809 TOTAL POPULATION 24,969,935 INTERNET USERS 11,800,000 ACTIVE FACEBOOK USERS 50,840,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 61% URBAN 65% INTERNET PENETRATION 31% FACEBOOK PENETRATION MOBILE PENETRATION 39% RURAL 132% We Are Social wearesocial.sg • @wearesocialsg • 115 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 116.
    JAN POLAND: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 59M 45% We Are Social wearesocial.sg • @wearesocialsg • 116 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 21M
  • 117.
    JAN POLAND: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 56% 1H 37M We Are Social wearesocial.sg • @wearesocialsg • 117 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 27% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
  • 118.
    JAN POLAND: SOCIALMEDIA USE 2014 90% 74% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 118 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 55% 46% 18% 12% 77% 59% 29% 26% 10% 5% ANY SOCIAL NETWORK FACEBOOK NASZAKLASA GOOGLE+ TWITTER LINKEDIN
  • 119.
    JAN POLAND: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 35% 90% We Are Social wearesocial.sg • @wearesocialsg • 119 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 78% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 28%
  • 120.
    RUSSIA We AreSocial wearesocial.sg • @wearesocialsg • 120
  • 121.
    RUSSIA: DATA SNAPSHOT 142,500,482 TOTAL POPULATION 75,926,004 INTERNET USERS 46,800,000 ACTIVE VKONTAKTE USERS 261,886,329 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 74% URBAN 53% INTERNET PENETRATION 33% VKONTAKTE PENETRATION MOBILE PENETRATION 26% RURAL 184% We Are Social wearesocial.sg • @wearesocialsg • 121 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 122.
    JAN RUSSIA: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 56M 36% We Are Social wearesocial.sg • @wearesocialsg • 122 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 22M
  • 123.
    JAN RUSSIA: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 50% 2H 11M We Are Social wearesocial.sg • @wearesocialsg • 123 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12%
  • 124.
    JAN RUSSIA: SOCIALMEDIA USE 2014 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 124 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 75% 69% 68% 52% 39% 80% 52% 44% 41% 24% 18% ANY SOCIAL NETWORK VKONTAKTE ODNOKLASSNIKI FACEBOOK GOOGLE+ TWITTER
  • 125.
    JAN RUSSIA: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 36% 93% We Are Social wearesocial.sg • @wearesocialsg • 125 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
  • 126.
    SAUDI ARABIA WeAre Social wearesocial.sg • @wearesocialsg • 126
  • 127.
    SAUDI ARABIA: DATASNAPSHOT 26,939,583 TOTAL POPULATION 14,328,632 INTERNET USERS 7,600,000 ACTIVE FACEBOOK USERS 53,012,322 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 82% URBAN 53% INTERNET PENETRATION 28% FACEBOOK PENETRATION MOBILE PENETRATION 18% RURAL 197% We Are Social wearesocial.sg • @wearesocialsg • 127 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 128.
    JAN SAUDI ARABIA:INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 57M 47% We Are Social wearesocial.sg • @wearesocialsg • 128 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 01M
  • 129.
    JAN SAUDI ARABIA:SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 51% 2H 48M We Are Social wearesocial.sg • @wearesocialsg • 129 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 20%
  • 130.
    JAN SAUDI ARABIA:SOCIAL MEDIA USE 2014 94% 89% 77% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 130 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 75% 33% 31% 66% 55% 41% 32% 16% 13% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
  • 131.
    JAN SAUDI ARABIA:SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 73% 89% We Are Social wearesocial.sg • @wearesocialsg • 131 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 83% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31%
  • 132.
    SINGAPORE We AreSocial wearesocial.sg • @wearesocialsg • 132
  • 133.
    SINGAPORE: DATA SNAPSHOT 5,460,302 TOTAL POPULATION 3,971,318 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 8,063,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 100% URBAN 73% INTERNET PENETRATION 59% FACEBOOK PENETRATION MOBILE PENETRATION 148% We Are Social wearesocial.sg • @wearesocialsg • 133 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 134.
    JAN SINGAPORE: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 16M 64% We Are Social wearesocial.sg • @wearesocialsg • 134 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 57M
  • 135.
    JAN SINGAPORE: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 70% 2H 10M We Are Social wearesocial.sg • @wearesocialsg • 135 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 49% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 18%
  • 136.
    JAN SINGAPORE: SOCIALMEDIA USE 2014 96% 92% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 136 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 54% 45% 36% 25% 68% 59% 19% 18% 13% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 137.
    JAN SINGAPORE: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 72% 96% We Are Social wearesocial.sg • @wearesocialsg • 137 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 87% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 44%
  • 138.
    SOUTH AFRICA WeAre Social wearesocial.sg • @wearesocialsg • 138
  • 139.
    SOUTH AFRICA: DATASNAPSHOT 48,601,098 TOTAL POPULATION 20,012,275 INTERNET USERS 9,800,000 ACTIVE FACEBOOK USERS 68,394,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 62% URBAN 41% INTERNET PENETRATION 20% FACEBOOK PENETRATION MOBILE PENETRATION 38% RURAL 141% We Are Social wearesocial.sg • @wearesocialsg • 139 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 140.
    JAN SOUTH AFRICA:INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 37M 38% We Are Social wearesocial.sg • @wearesocialsg • 140 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 29M
  • 141.
    JAN SOUTH AFRICA:SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 40% 3H 02M We Are Social wearesocial.sg • @wearesocialsg • 141 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 19%
  • 142.
    JAN SOUTH AFRICA:SOCIAL MEDIA USE 2014 97% 92% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 142 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 69% 62% 49% 34% 81% 71% 35% 35% 25% 13% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN PINTEREST
  • 143.
    JAN SOUTH AFRICA:SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 40% 92% We Are Social wearesocial.sg • @wearesocialsg • 143 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 89% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
  • 144.
    SOUTH KOREA WeAre Social wearesocial.sg • @wearesocialsg • 144
  • 145.
    SOUTH KOREA: DATASNAPSHOT 48,955,203 TOTAL POPULATION 41,091,681 INTERNET USERS 13,000,000 ACTIVE FACEBOOK USERS 53,624,427 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 83% URBAN INTERNET PENETRATION 84% 27% FACEBOOK PENETRATION MOBILE PENETRATION 17% RURAL 110% We Are Social wearesocial.sg • @wearesocialsg • 145 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 146.
    JAN SOUTH KOREA:INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 27M 75% We Are Social wearesocial.sg • @wearesocialsg • 146 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 35M
  • 147.
    JAN SOUTH KOREA:SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 74% 1H 01M We Are Social wearesocial.sg • @wearesocialsg • 147 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 37% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 17%
  • 148.
    JAN SOUTH KOREA:SOCIAL MEDIA USE 2014 84% 75% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 148 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 56% 38% 33% 8% 48% 36% 22% 7% 7% 1% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ ME2DAY NATE CONNECT
  • 149.
    JAN SOUTH KOREA:SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 73% 94% We Are Social wearesocial.sg • @wearesocialsg • 149 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 94% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56%
  • 150.
    THAILAND We AreSocial wearesocial.sg • @wearesocialsg • 150
  • 151.
    THAILAND: DATA SNAPSHOT 67,448,120 TOTAL POPULATION 17,779,139 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 84,075,036 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 34% URBAN 26% INTERNET PENETRATION 36% FACEBOOK PENETRATION MOBILE PENETRATION 66% RURAL 125% We Are Social wearesocial.sg • @wearesocialsg • 151 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 152.
    JAN THAILAND: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 07M 24% We Are Social wearesocial.sg • @wearesocialsg • 152 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 04M
  • 153.
    JAN THAILAND: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 25% 3H 39M We Are Social wearesocial.sg • @wearesocialsg • 153 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 50% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 36%
  • 154.
    JAN THAILAND: SOCIALMEDIA USE 2014 97% 96% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 154 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 69% 57% 40% 23% 76% 68% 36% 32% 22% 7% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  • 155.
    JAN THAILAND: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 31% 95% We Are Social wearesocial.sg • @wearesocialsg • 155 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 94% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 51%
  • 156.
    TURKEY We AreSocial wearesocial.sg • @wearesocialsg • 156
  • 157.
    TURKEY: DATA SNAPSHOT 80,694,485 TOTAL POPULATION 35,990,932 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 68,000,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 72% URBAN 45% INTERNET PENETRATION 45% FACEBOOK PENETRATION MOBILE PENETRATION 28% RURAL 84% We Are Social wearesocial.sg • @wearesocialsg • 157 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 158.
    JAN TURKEY: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 51M 36% We Are Social wearesocial.sg • @wearesocialsg • 158 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 53M
  • 159.
    JAN TURKEY: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 44% 2H 32M We Are Social wearesocial.sg • @wearesocialsg • 159 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 26%
  • 160.
    JAN TURKEY: SOCIALMEDIA USE 2014 97% 93% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 160 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 72% 70% 33% 26% 75% 60% 34% 28% 11% 11% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 161.
    JAN TURKEY: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 30% 95% We Are Social wearesocial.sg • @wearesocialsg • 161 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 92% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 43%
  • 162.
    UNITED ARAB EMIRATES We Are Social wearesocial.sg • @wearesocialsg • 162
  • 163.
    UAE: DATA SNAPSHOT 5,473,972 TOTAL POPULATION 4,517,169 INTERNET USERS 4,400,000 ACTIVE FACEBOOK USERS 13,775,252 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 84% URBAN INTERNET PENETRATION 83% 80% FACEBOOK PENETRATION MOBILE PENETRATION 16% RURAL 252% We Are Social wearesocial.sg • @wearesocialsg • 163 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 164.
    JAN UAE: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 12M 71% We Are Social wearesocial.sg • @wearesocialsg • 164 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 57M
  • 165.
    JAN UAE: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 81% 3H 17M We Are Social wearesocial.sg • @wearesocialsg • 165 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 52% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 22%
  • 166.
    JAN UAE: SOCIALMEDIA USE 2014 96% 93% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 166 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 73% 64% 49% 26% 67% 53% 32% 27% 22% 10% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 167.
    JAN UAE: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 74% 90% We Are Social wearesocial.sg • @wearesocialsg • 167 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 38%
  • 168.
    UNITED KINGDOM WeAre Social wearesocial.sg • @wearesocialsg • 168
  • 169.
    UK: DATA SNAPSHOT 63,395,574 TOTAL POPULATION 54,861,245 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 82,109,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 80% URBAN INTERNET PENETRATION 57% FACEBOOK PENETRATION MOBILE PENETRATION 20% RURAL 87% 130% We Are Social wearesocial.sg • @wearesocialsg • 169 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 170.
    JAN UK: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 11M 64% We Are Social wearesocial.sg • @wearesocialsg • 170 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 32M
  • 171.
    JAN UK: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 76% 1H 51M We Are Social wearesocial.sg • @wearesocialsg • 171 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 45% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
  • 172.
    JAN UK: SOCIALMEDIA USE 2014 87% 79% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 172 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 44% 33% 22% 13% 63% 54% 24% 10% 9% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 173.
    JAN UK: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 62% 87% We Are Social wearesocial.sg • @wearesocialsg • 173 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 73% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
  • 174.
    UNITED STATES OFAMERICA We Are Social wearesocial.sg • @wearesocialsg • 174
  • 175.
    USA: DATA SNAPSHOT 316,668,567 TOTAL POPULATION 254,295,536 INTERNET USERS 178,000,000 ACTIVE FACEBOOK USERS 327,577,529 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 82% URBAN 80% INTERNET PENETRATION 56% FACEBOOK PENETRATION MOBILE PENETRATION 18% RURAL 103% We Are Social wearesocial.sg • @wearesocialsg • 175 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 176.
    JAN USA: INTERNETINDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 13M 60% We Are Social wearesocial.sg • @wearesocialsg • 176 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 25M
  • 177.
    JAN USA: SOCIALINDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 75% 2H 17M We Are Social wearesocial.sg • @wearesocialsg • 177 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 54% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15%
  • 178.
    JAN USA: SOCIALMEDIA USE 2014 92% 85% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 178 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 46% 44% 33% 30% 67% 56% 22% 17% 16% 11% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ PINTEREST LINKEDIN
  • 179.
    JAN USA: SMARTPHONEUSAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 56% 94% We Are Social wearesocial.sg • @wearesocialsg • 179 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 77% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 46%
  • 180.
    DATA SOURCES USEDIN THIS REPORT Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013. We Are Social wearesocial.sg • @wearesocialsg • 180
  • 181.
    FIND OUT MOREAT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 181
  • 182.
    WE ARE SOCIALIS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
  • 183.
    WE ARE SOCIALSINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 46