Youtube basic reach - by Google
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Google is trying hard to sell Youtube ads for brand awareness but definitely not for sales conversion for most industries. Personally I reckon those ads interrupt users video experience and I just want to click the 'skip ads' button.
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2. When information is lacking in stores, consumers feel frustrated and are more likely to shop elsewhere. However, providing local store information online can drive consumers to physical locations.
3. Rather than distracting consumers, smartphones in stores provide an opportunity if retailers optimize their online search visibility and mobile experiences to engage shoppers in store.
Google qs misconceptions
This document discusses common misconceptions about Google's Quality Score metric. It addresses six misconceptions: 1) There is not a single Quality Score, but multiple scores used for minimum bids and ad ranking; 2) Changing keyword match types does not impact Quality Score; 3) Higher ad position does not necessarily benefit Quality Score; 4) High click-through rate does not guarantee high Quality Score; 5) Optimizing an account does not reset the history used to calculate Quality Score; and 6) Pausing ads does not directly penalize Quality Score. The document provides facts to clarify each point and dispel these misconceptions.
Consumer Barometer Australia 2015
The document summarizes key findings from the Consumer Barometer 2015 report about Australians' internet usage and online shopping behaviors. The top 3 trends are: 1) 45% of Australians use smartphones as often or more than computers to access the internet; 2) 31% shop online and many research items online before shopping in-store; 3) 6 out of 10 Australians watch online video weekly on smartphones. It also discusses research showing high rates of internet and smartphone usage in Australia, the types of products researched and purchased online versus offline, and the importance of mobile optimization.
Consumer barometer-insights-from-australia
This document discusses smartphone and internet usage trends in Australia based on survey data. It finds that:
1) Australians are heavily reliant on smartphones, with over half using them for activities like alarms, cameras, music, news, and games daily.
2) Most Australians go online every day across all age groups, and the average number of connected devices per person is 3.1.
3) Australians are switching to online shopping, with 19% researching purchases only online which is one of the highest rates in the Asia-Pacific region. They are also buying more product categories like flights and large appliances online.
Consumer barometer uk_infographic_2015
The document summarizes data from the Google Consumer Barometer about internet usage and digital trends in the UK. It finds that 92% of people in the UK use a mobile or smartphone. Most people, especially younger users, use their smartphones as much or more than desktop computers to go online. The internet was used in 64% of recent purchase journeys and people are highly focused on online videos regardless of the device they use.
UK Seasonality Calendar
A good quick check for UK marketing planning and promotions based on the seasonality and holiday change.
Retail marketing funnel & o2 o activities
This document outlines online and offline marketing activities across different stages of the customer journey, including brand awareness, acquisition, onboarding, engagement, retention, and advocacy. It lists common tactics for each stage, such as search engine marketing, social media posts, and ads for awareness and acquisition. For onboarding, it includes website optimization, signups, and welcome emails. Engagement and retention activities incorporate promotions, loyalty programs, reminders and rewards. Advocacy is supported by reviews, referrals, and community involvement. The table provides a holistic overview of integrating digital and traditional channels across the customer lifecycle.
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Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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How AI changes the marketing gameMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
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Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Youtube basic reach - by Google
- 1. Google Confidential and Proprietary 18M+ Smartphone users in Australia 42% Watch video on their smartphone at least once a week
- 2. The YouTube Audience is active and engaged: Build your destination where your audience is Source: Nielsen Multiscreen report & Google Internal 10.8M unique users each month 2.4Bminutes of video on YouTube every month 85%reach of online Australians +40%of views are on mobile devices Always on 100hours of content uploaded every minute REACH THAT MATTERS
- 3. Reach your target audience with Google With access to 85% of the Australian population in one day, across all devices. 85% YouTube is the largest video site in Australia, reaching 9M visitors per month 187 Million monthly visitors 3+ searches a day Largest display network in the AU reaching 93% of population monthly 1B users world’s most popular email service
- 4. Australians now spend more time online than any other media INTERNET BROADCAST TV TIME SHIFTED RADIO ONLINE RADIO NEWSPAPER Australians 16+ who consume the following media in an average week (Hrs) Source: Nielsen Connected Consumer Report 2015. : Online Australians 16+ who consume the following media in an average week (based on users of each media). * Note that time spent figures are self-reported and among Internet users only. The above figures are not sourced from the official ratings providers/currency data and comparisons outside this data set cannot be made.
- 5. PHONE TABLET WEARABLE LAPTOP GAMES UNIT 2016 The Living Room SMART TV
- 6. YouTube reaches more Australians each week than any TV Network - Across screens Unique Weekly Reach, People 18-54 Source: Roy Morgan Research Apr’14-Mar’15 44% of YouTube audience haven't watched Seven or Nine in past 7 days
- 7. Average time spent per person in Australia was 8 hours 29mins and grew 61% YoY Youtube ABCDailymotionFacebook 8h8m 1h26m 1h36m1h40m +61% YoY -33% YoY -33% YoY +124% YoY
- 8. Broad appeal amongst all Australians Source: Nielsen Media View (Streams) December 2014 Gender Household Income Age 45% of Australians are light/non TV viewers Source: Nielsen Answers Video Census/CMV Data Jan 2014
- 9. Sustain Brand Interest with TrueView Ensure your customers choose you by giving them the choice to skip and pay only when they are actively engaged. About 20% of viewers choose not to skip ads, saving advertisers from paying for the 80% unengaged impressions. ● Pay only when people watch your ad ● Bid on a cost-per-view basis ● Instream and Display options ● Available through AdWords for video
- 10. Proprietary + Confidential TrueView ad formats deepen connections with your consumer Enhance the Message Companion Banners Dig Deeper Call-to-Action Overlay
- 11. Proprietary + Confidential Brand Lift Surveys