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EUROPEAN DIGITAL
LANDSCAPE 2014
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS

We Are Social

wearesocial.sg • @wearesocialsg • 1
COUNTRIES DETAILED IN THIS REPORT
17!
12!
28!

32!
11!

37!

20!
10!
18!

40!

27!
04!
13!

30!

21!

14!
09!

22!
38!

36!

03!

29!

02!
35!

39!
34!

16!

25!
31!

33!
07! 05!
26! 23!
19!
01!

06!

15!

08!

24!

01 ALBANIA
02 AUSTRIA
03 BELARUS
04 BELGIUM
05 BOSNIA & HERZEGOVINA
06 BULGARIA
07 CROATIA
08 CYPRUS
We Are Social

09 CZECH REPUBLIC
10 DENMARK
11 ESTONIA
12 FINLAND
13 FRANCE
14 GERMANY
15 GREECE
16 HUNGARY

17 ICELAND
18 IRELAND
19 ITALY
20 LATVIA
21 LITHUANIA
22 LUXEMBOURG
23 MACEDONIA
24 MALTA

25 MOLDOVA
26 MONTENEGRO
27 NETHERLANDS
28 NORWAY
29 POLAND
30 PORTUGAL
31 ROMANIA
32 RUSSIA

33 SERBIA
34 SLOVAKIA
35 SLOVENIA
36 SPAIN
37 SWEDEN
38 SWITZERLAND
39 UKRAINE
40 UNITED KINGDOM

wearesocial.sg • @wearesocialsg • 2
IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG

We Are Social

wearesocial.sg • @wearesocialsg • 3
FEB
2014

GLOBAL DATA SNAPSHOT

7,095,476,818

52%

48%

TOTAL POPULATION

URBAN

RURAL

2,640,432,161
INTERNET USERS

1,858,450,660
ACTIVE SOCIAL NETWORK USERS

37%
INTERNET PENETRATION

26%
SOCIAL NETWORKING PENETRATION

6,572,950,124
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social

93%
MOBILE SUBSCRIPTION PENETRATION

• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, ITU, CIA

wearesocial.sg • @wearesocialsg • 4
FEB
2014

SHARE OF GLOBAL USERS

EUROPE
NORTH AMERICA

5%

11%
19%

11%

11%

16%
15%

5%

2%

MIDDLE EAST

4%

3%

4%

3%

4%

4%

CENTRAL AMERICA

5%

3%

SOUTH AMERICA

6%

INTERNET USERS

1%

1%

2%

10%

7%

11%

37%

29%

22%

18%

9%

9%

7%

10%

4%

8%

6%

11%

16%

22%

SOUTHEAST ASIA
SOUTH ASIA

23%
AFRICA

POPULATION

EAST ASIA
CENTRAL ASIA

8%

SOCIAL MEDIA USERS

OCEANIA

1%

1%

1%

1%

MOBILE SUBSCRIPTIONS

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

wearesocial.sg • @wearesocialsg • 5
EUROPEAN REGIONAL OVERVIEW
We Are Social

wearesocial.sg • @wearesocialsg • 6
FEB
2014

EUROPE
738,853,985

73%

27%

TOTAL POPULATION

URBAN

RURAL

539,397,504

68%

INTERNET USERS

INTERNET PENETRATION

293,155,800

40%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

1,025,340,015

139%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social

• Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU

MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 7
FEB
2014

EUROPE’S GLOBAL SHARE

SHARE OF GLOBAL
POPULATION

SHARE OF GLOBAL
INTERNET USERS

SHARE OF GLOBAL
SOCIAL MEDIA USERS

SHARE OF GLOBAL
MOBILE USERS

10.4%

18.9%

15.8%

17.2%

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, GSMA Intelligence

wearesocial.sg • @wearesocialsg • 8
FEB
2014

EUROPE: SOCIAL MEDIA USAGE

ACTIVE SOCIAL MEDIA USERS IN
EUROPE ACCESSING SOCIAL
MEDIA ON ANY DEVICE

#

293,155,800

We Are Social • Sources: Facebook, VKontakte, Roem.ru

ACTIVE SOCIAL MEDIA USERS IN
EUROPE ACCESSING SOCIAL
MEDIA ON MOBILE DEVICES

Q

#

193,798,000

wearesocial.sg • @wearesocialsg • 9
FEB
2014

EUROPE: SOCIAL PENETRATION

ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
ANY DEVICE AS A PERCENTAGE
OF THE TOTAL POPULATION

ACTIVE MOBILE SOCIAL
MEDIA USERS AS A
PERCENTAGE OF TOTAL
ACTIVE SOCIAL MEDIA USERS

Q

40%

ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
MOBILE AS A PERCENTAGE OF
THE TOTAL POPULATION

Q

26%

66%

We Are Social • Sources: US Census Bureau, Facebook, Vkontakte, Roem.ru

wearesocial.sg • @wearesocialsg • 10
FEB
2014

EUROPE: MOBILE USAGE

TOTAL NUMBER OF
ACTIVE MOBILE USERS
(UNIQUE INDIVIDUALS)

MOBILE PENETRATION
(UNIQUE USERS AS
A PERCENTAGE OF
TOTAL POPULATION)

#

576M

TOTAL NUMBER
OF ACTIVE MOBILE
SUBSCRIPTIONS
(CONNECTIONS)

AVERAGE NUMBER
OF ACTIVE MOBILE
SUBSCRIPTIONS
PER UNIQUE USER

#

78.0%

We Are Social • Sources: US Census Bureau, ITU, GSMA Intelligence

1,024M

1.78

wearesocial.sg • @wearesocialsg • 11
FEB
2014

EUROPE: MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

#

353.9M

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

48%

193.8M

Tencent, Facebook, extrapolated VKontakte data, ITU
We Are Social • Sources: US Census Bureau, ITU, Facebook

26%

wearesocial.sg • @wearesocialsg • 12
FEB
2014

EUROPE: MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
59%

We Are Social • Source: GSMA Intelligence

41%

41%

wearesocial.sg • @wearesocialsg • 13
COUNTRIES IN OUR EUROPEAN SUB-REGIONS

WESTERN
EUROPE
BELGIUM
FAROE ISLANDS
FRANCE
IRELAND
LUXEMBOURG
NETHERLANDS
UNITED KINGDOM

CENTRAL
EUROPE
AUSTRIA
CROATIA
CZECH REPUBLIC
GERMANY
HUNGARY
LIECHTENSTEIN
POLAND
SLOVAKIA
SLOVENIA
SWITZERLAND

NORTHERN
EUROPE
DENMARK
FINLAND
ICELAND
NORWAY
SWEDEN

SOUTHERN
EUROPE
ANDORRA
GIBRALTAR
ITALY
MALTA
MONACO
PORTUGAL
SAN MARINO
SPAIN

EASTERN
EUROPE
BELARUS
RUSSIA
UKRAINE

BALTIC
STATES
ESTONIA
LATVIA
LITHUANIA

We Are Social • Classification is for convenience only. Not all countries are included in the in-depth analysis.

SOUTH-EASTERN
EUROPE
ALBANIA
BOSNIA & HERZEGOVINA
BULGARIA
CYPRUS
GREECE
KOSOVO
MACEDONIA
MOLDOVA
MONTENEGRO
ROMANIA
SERBIA

wearesocial.sg • @wearesocialsg • 14
WESTERN EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 15
FEB
2014

WESTERN EUROPE
161,937,043

83%

17%

TOTAL POPULATION

URBAN

RURAL

137,694,632
INTERNET USERS

80,894,000
ACTIVE FACEBOOK USERS

192,540,314
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

85%
INTERNET PENETRATION

50%
FACEBOOK PENETRATION

119%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 16
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

96.78M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

60%

We Are Social • Sources: US Census Bureau, ITU, Facebook

63.43M

39%

wearesocial.sg • @wearesocialsg • 17
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
38%

We Are Social • Source: GSMA Intelligence

62%

55%

wearesocial.sg • @wearesocialsg • 18
CENTRAL EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 19
FEB
2014

CENTRAL EUROPE
167,844,786

69%

31%

TOTAL POPULATION

URBAN

RURAL

130,119,800
INTERNET USERS

60,412,000
ACTIVE FACEBOOK USERS

220,493,431
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

78%
INTERNET PENETRATION

36%
FACEBOOK PENETRATION

131%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 20
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

71.87M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

43%

We Are Social • Sources: US Census Bureau, ITU, Facebook

43.21M

26%

wearesocial.sg • @wearesocialsg • 21
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
50%

We Are Social • Source: GSMA Intelligence

50%

45%

wearesocial.sg • @wearesocialsg • 22
SOUTHERN EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 23
FEB
2014

SOUTHERN EUROPE
120,240,738

71%

29%

TOTAL POPULATION

URBAN

RURAL

76,724,809
INTERNET USERS

51,129,800
ACTIVE FACEBOOK USERS

165,986,450
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

64%
INTERNET PENETRATION

43%
FACEBOOK PENETRATION

138%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 24
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

60.51M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

50%

We Are Social • Sources: US Census Bureau, ITU, Facebook

38.61M

32%

wearesocial.sg • @wearesocialsg • 25
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
63%

We Are Social • Source: GSMA Intelligence

37%

54%

wearesocial.sg • @wearesocialsg • 26
NORTHERN EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 27
FEB
2014

NORTHERN EUROPE
24,979,971

84%

16%

TOTAL POPULATION

URBAN

RURAL

23,274,801
INTERNET USERS

14,020,000
ACTIVE FACEBOOK USERS

33,641,201
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

93%
INTERNET PENETRATION

56%
FACEBOOK PENETRATION

135%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 28
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

23.89M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

96%

We Are Social • Sources: US Census Bureau, ITU, Facebook

11.61M

46%

wearesocial.sg • @wearesocialsg • 29
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
22%

We Are Social • Source: GSMA Intelligence

78%

65%

wearesocial.sg • @wearesocialsg • 30
EASTERN EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 31
FEB
2014

EASTERN EUROPE
196,699,575

72%

28%

TOTAL POPULATION

URBAN

RURAL

95,565,236
INTERNET USERS

49%
INTERNET PENETRATION

61,000,000

31%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

331,920,471

169%

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE SUBSCRIPTION PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU

wearesocial.sg • @wearesocialsg • 32
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

#

80.98M

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

41%

20.62M

Facebook
We Are Social • Sources: US Census Bureau, ITU, Facebook, extrapolated VKontake data

10%

wearesocial.sg • @wearesocialsg • 33
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
84%

We Are Social • Source: GSMA Intelligence

16%

17%

wearesocial.sg • @wearesocialsg • 34
BALTIC STATES
We Are Social

wearesocial.sg • @wearesocialsg • 35
FEB
2014

BALTIC STATES
6,960,676

68%

32%

TOTAL POPULATION

URBAN

RURAL

5,026,306
INTERNET USERS

2,280,000
ACTIVE FACEBOOK USERS

9,380,547
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

72%
INTERNET PENETRATION

33%
FACEBOOK PENETRATION

135%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 36
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

2.35M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

34%

We Are Social • Sources: US Census Bureau, ITU, Facebook

1.36M

20%

wearesocial.sg • @wearesocialsg • 37
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
48%

We Are Social • Source: GSMA Intelligence

52%

36%

wearesocial.sg • @wearesocialsg • 38
SOUTH-EASTERN EUROPE
We Are Social

wearesocial.sg • @wearesocialsg • 39
FEB
2014

SOUTH-EASTERN EUROPE
61,191,196

59%

41%

TOTAL POPULATION

URBAN

RURAL

32,480,986
INTERNET USERS

23,420,000
ACTIVE FACEBOOK USERS

71,377,601
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

53%
INTERNET PENETRATION

38%
FACEBOOK PENETRATION

117%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 40
FEB
2014

MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

17.90M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

29%

We Are Social • Sources: US Census Bureau, ITU, Facebook

14.96M

24%

wearesocial.sg • @wearesocialsg • 41
FEB
2014

MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
66%

We Are Social • Source: GSMA Intelligence

34%

33%

wearesocial.sg • @wearesocialsg • 42
REGIONAL ANALYSIS
We Are Social

wearesocial.sg • @wearesocialsg • 43
FEB
2014

INTERNET PENETRATION IN EUROPE
95%!
ICELAND

SWEDEN

94%!
NORWAY

91%! FINLAND

95%!

53%! RUSSIA
80%! ESTONIA

UNITED
KINGDOM
IRELAND

NETHERLANDS
BELGIUM
FRANCE

93%!

82%!

83%!

84%!

75%!

84%!

81%!
AUSTRIA

72%!

ITALY

SPAIN

58%!

34%! UKRAINE

CZECH REP.
HUNGARY

72%!
48%!
SERBIA

PORTUGAL

64%!

47%! BELARUS

65%! POLAND

GERMANY

SWITZERLAND

74%! LATVIA

68%!

93%!

87%!

78%!

LITHUANIA

DENMARK

50%! ROMANIA

55%! ALBANIA
56%! GREECE

We Are Social • Sources: US Census Bureau, InternetWorldStats

EUROPE
AVERAGE 68%!

56%! BULGARIA
CYPRUS

60%!
wearesocial.sg • @wearesocialsg • 44
93%!
93%!
91%!
91%!

DENMARK
NETHERLANDS
LUXEMBOURG
FINLAND

81%!
80%!
80%!
78%!

AUSTRIA
SLOVAKIA
ESTONIA
IRELAND

We Are Social • Sources: US Census Bureau, InternetWorldStats
63%!

MACEDONIA

56%!
56%!
55%!
53%!

GREECE
BULGARIA
ALBANIA
RUSSIA

UKRAINE

44%!

47%!

BELARUS
MOLDOVA

48%!

SERBIA

50%!

57%!

MONTENEGRO

ROMANIA

58%!

ITALY

60%!

63%!

CROATIA
CYPRUS

64%!

68%!

EUROPEAN AVERAGE

PORTUGAL

68%!

LITHUANIA

65%!

70%!

MALTA

POLAND

70%!

SLOVENIA

65%!

72%!

SPAIN

BOSNIA & HERZEGOVINA

72%!

HUNGARY

74%!

82%!

BELGIUM

LATVIA

83%!

FRANCE

75%!

84%!

GERMANY

CZECH REPUBLIC

84%!

SWITZERLAND

87%!

94%!

SWEDEN

UNITED KINGDOM

95%!

NORWAY

34%!

95%!

ICELAND

FEB
2014

INTERNET PENETRATION IN EUROPE
GLOBAL AVERAGE: 34%

wearesocial.sg • @wearesocialsg • 45
FEB
2014

INTERNET USERS IN EUROPE
301K!
ICELAND

SWEDEN

8.6M!
NORWAY

4.8M! FINLAND

4.5M!

76M! RUSSIA
1.0M! ESTONIA

UNITED
KINGDOM
IRELAND

NETHERLANDS
BELGIUM
FRANCE

16M!

GERMANY

68M!

8.6M!

54M!

7.6M!

6.8M!

6.7M!

SWITZERLAND

AUSTRIA

4.5M! BELARUS

25M! POLAND

34M!

ITALY

SPAIN

36M!

15M! UKRAINE

CZECH REP.
HUNGARY

7.2M!
3.5M!
SERBIA

PORTUGAL

6.9M!

1.6M! LATVIA

2.4M!

5.2M!

55M!

3.7M!

LITHUANIA

DENMARK

11M! ROMANIA

1.6M! ALBANIA
6.0M! GREECE

We Are Social • Sources: US Census Bureau, InternetWorldStats

EUROPE
TOTAL 501M!

3.9M! BULGARIA
CYPRUS

694K!
wearesocial.sg • @wearesocialsg • 46
FEB
2014

TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

ACCESS THROUGH MOBILE DEVICE

1.9!

IRELAND

1.4!

NETHERLANDS

SPAIN

GERMANY

1.6!

1.8!

1.6!

UK

1.4!

FRANCE

1.4!

We Are Social • Source: GlobalWebIndex

SWEDEN

ITALY

RUSSIA

POLAND

1.4!

1.8!

2.2!

3.7!

3.7!

3.7!

4.0!

4.1!

4.1!

4.2!

4.7!

4.8!

4.8!

ACCESS THROUGH LAPTOP / DESKTOP

wearesocial.sg • @wearesocialsg • 47
FEB
2014

EUROPE: SOCIAL MEDIA PENETRATION
70%!
ICELAND

SWEDEN

57%!
NORWAY

46%! FINLAND

64%!

33%! RUSSIA
43%! ESTONIA

UNITED
KINGDOM
IRELAND

NETHERLANDS
BELGIUM
FRANCE

52%!

52%!

42%!

35%!

41%!

43%!

39%!
AUSTRIA

41%!

ITALY

42%!

SPAIN

27%! UKRAINE

CZECH REP.
HUNGARY

48%!
52%!
SERBIA

PORTUGAL

48%!

23%! BELARUS

31%! POLAND

GERMANY

SWITZERLAND

23%! LATVIA

35%!

58%!

57%!

50%!

LITHUANIA

DENMARK

32%! ROMANIA

45%! ALBANIA
41%! GREECE

We Are Social • Sources: US Census Bureau, Facebook, VKontakte

EUROPE
AVERAGE 40%!

43%! BULGARIA
CYPRUS

48%!
wearesocial.sg • @wearesocialsg • 48
10%!

50%!
49%!
48%!
48%!
48%!

IRELAND
MONTENEGRO
CYPRUS
HUNGARY
PORTUGAL

We Are Social • Sources: US Census Bureau, Facebook, VKontakte
42%!
41%!
41%!
41%!
40%!
40%!
40%!
40%!
40%!
39%!

ITALY
SPAIN
CZECH REPUBLIC
GREECE
CROATIA
SLOVENIA
SLOVAKIA
EUROPEAN AVERAGE
BOSNIA & HERZEGOVINA
AUSTRIA

32%!
31%!

ROMANIA
POLAND

23%!

BELARUS
MOLDOVA

23%!

LATVIA

UKRAINE

33%!

RUSSIA

35%!

42%!

FRANCE

GERMANY

43%!

SWITZERLAND

35%!

43%!

ESTONIA

LITHUANIA

43%!

BULGARIA

45%!

50%!

LUXEMBOURG

ALBANIA

51%!

MACEDONIA

46%!

52%!

BELGIUM

FINLAND

52%!

57%!

UNITED KINGDOM
NETHERLANDS

57%!

SWEDEN
SERBIA

58%!

DENMARK

27%!

52%!

58%!

MALTA

NORWAY

ICELAND
64%!

70%!

FEB
2014

EUROPE: SOCIAL MEDIA PENETRATION
GLOBAL AVERAGE: 26%

wearesocial.sg • @wearesocialsg • 49
FEB
2014

SOCIAL MEDIA USERS IN EUROPE
220K!
ICELAND

SWEDEN

5.2M!
NORWAY

2.4M! FINLAND

3.0M!

47M! RUSSIA
540K! ESTONIA

UNITED
KINGDOM
IRELAND

NETHERLANDS
BELGIUM
FRANCE

8.8M!

GERMANY

28M!

5.4M!

28M!

4.2M!

3.4M!

3.2M!

SWITZERLAND

AUSTRIA

2.2M! BELARUS

12M! POLAND

20M!

ITALY

26M!

SPAIN

12M! UKRAINE

CZECH REP.
HUNGARY

4.8M!
3.8M!
SERBIA

PORTUGAL

5.2M!

500K! LATVIA

1.2M!

3.2M!

36M!

2.4M!

LITHUANIA

DENMARK

7.0M! ROMANIA

1.4M! ALBANIA
4.4M! GREECE

We Are Social • Sources: US Census Bureau, Facebook, VKontakte

EUROPE
TOTAL 293M!

3.0M! BULGARIA
CYPRUS

560K!
wearesocial.sg • @wearesocialsg • 50
TIME SPENT ON SOCIAL MEDIA

AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

1.3!

1.3!
GERMANY

SPAIN

NETHERLANDS

1.6!
UK

1.4!

1.6!
POLAND

We Are Social • Source: GlobalWebIndex

SWEDEN

1.7!
IRELAND

RUSSIA

ITALY

1.5!

1.7!
FRANCE

1.9!

2.0!

FEB
2014

wearesocial.sg • @wearesocialsg • 51
FEB
2014

MOBILE SUBSCRIPTION PENETRATION
110%!
ICELAND

SWEDEN

128%!
NORWAY

177%! FINLAND

121%!

184%! RUSSIA
164%! ESTONIA

UNITED
KINGDOM
IRELAND

NETHERLANDS
BELGIUM
FRANCE

117%!

123%!

109%!

GERMANY

133%!

165%!
AUSTRIA

114%!

118%!
SPAIN

ITALY

158%!

133%! UKRAINE

CZECH REP.
HUNGARY

117%!
126%!
SERBIA

PORTUGAL

111%! BELARUS

132%! POLAND

128%!

131%!
SWITZERLAND

106%! LATVIA

142%!

119%!

130%!

103%!

LITHUANIA

DENMARK

104%! ROMANIA

EUROPE
AVERAGE 139%!

154%! BULGARIA

116%! ALBANIA
124%! GREECE

We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.

CYPRUS

96%!
wearesocial.sg • @wearesocialsg • 52
We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.
132%!
131%!
131%!
130%!
128%!
128%!
126%!
124%!
123%!
121%!
119%!
118%!
117%!
117%!
116%!
114%!
113%!
113%!
111%!
111%!
111%!
110%!
109%!
107%!
106%!
104%!
103%!

POLAND
MALTA
SWITZERLAND
UNITED KINGDOM
SWEDEN
CZECH REPUBLIC
SERBIA
GREECE
BELGIUM
NORWAY
DENMARK
SPAIN
NETHERLANDS
HUNGARY
ALBANIA
PORTUGAL
MOLDOVA
SLOVENIA
CROATIA
SLOVAKIA
BELARUS
ICELAND
FRANCE
MACEDONIA
LATVIA
ROMANIA
IRELAND
BOSNIA & HERZEGOVINA

86%!

96%!

133%!

GERMANY

139%!
133%!

CYPRUS

148%!

154%!
142%!

UKRAINE

EUROPEAN AVERAGE

LITHUANIA

LUXEMBOURG

BULGARIA

158%!

164%!

ESTONIA

172%!
165%!

ITALY

184%!
177%!

AUSTRIA

MONTENEGRO

FINLAND

RUSSIA

FEB
2014

MOBILE SUBSCRIPTION PENETRATION
GLOBAL AVERAGE: 93%

wearesocial.sg • @wearesocialsg • 53
FEB
2014

MOBILE SUBSCRIPTIONS IN EUROPE
346K!
ICELAND

SWEDEN

12M!
NORWAY

9.3M! FINLAND

5.7M!

262M! RUSSIA
2.1M! ESTONIA

UNITED
KINGDOM
IRELAND

NETHERLANDS
BELGIUM
FRANCE

72M!

20M!

13M!

108M!

13M!

10M!

14M!
AUSTRIA

56M!
SPAIN

ITALY

97M!

59M! UKRAINE

CZECH REP.
HUNGARY

12M!
9.1M!
SERBIA

PORTUGAL

12M!

11M! BELARUS

51M! POLAND

GERMANY

SWITZERLAND

2.3M! LATVIA

5.0M!

6.6M!

82M!

4.9M!

LITHUANIA

DENMARK

23M! ROMANIA

EUROPE
TOTAL 1.03B!

11M! BULGARIA

3.5M! ALBANIA
13M! GREECE

We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.

CYPRUS

1.1M!
wearesocial.sg • @wearesocialsg • 54
FEB
2014

MOBILE BROADBAND PENETRATION
71%!
ICELAND

SWEDEN

101%!
NORWAY

106%! FINLAND

84%!

53%! RUSSIA
73%! ESTONIA

UNITED
KINGDOM
IRELAND

NETHERLANDS
BELGIUM
FRANCE

61%!

34%!

52%!

41%!

44%!

41%!

56%!
AUSTRIA

53%!
SPAIN

ITALY

52%!

6%! UKRAINE

CZECH REP.
HUNGARY

23%!
40%!
SERBIA

PORTUGAL

32%!

33%! BELARUS

49%! POLAND

GERMANY

SWITZERLAND

52%! LATVIA

9%!

87%!

72%!

64%!

LITHUANIA

DENMARK

24%! ROMANIA

EUROPE
AVERAGE 48%!

41%! BULGARIA

18%! ALBANIA
44%! GREECE

We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.

CYPRUS

33%!
wearesocial.sg • @wearesocialsg • 55
11%!

71%!

ICELAND

52%!
52%!

ITALY
LATVIA

41%!
40%!

BULGARIA
SERBIA

We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
33%!
33%!
32%!

CYPRUS
BELARUS
PORTUGAL

22%!

MACEDONIA

9%!
6%!
5%!

BOSNIA & HERZEGOVINA
LITHUANIA
UKRAINE
MOLDOVA

18%!

23%!

HUNGARY
ALBANIA

24%!

ROMANIA

27%!

34%!

BELGIUM

MONTENEGRO

35%!

SLOVAKIA

37%!

41%!

SWITZERLAND

SLOVENIA

41%!

44%!

CZECH REPUBLIC
GERMANY

44%!

GREECE

48%!

52%!

FRANCE

EUROPEAN AVERAGE

52%!

CROATIA

49%!

53%!

SPAIN

POLAND

53%!

56%!

AUSTRIA
RUSSIA

57%!

MALTA

NETHERLANDS
61%!

72%!

UNITED KINGDOM
IRELAND

72%!

LUXEMBOURG

64%!

73%!

ESTONIA

NORWAY

DENMARK

SWEDEN

FINLAND

84%!

87%!

101%!

106%!

FEB
2014

MOBILE BROADBAND PENETRATION
GLOBAL AVERAGE: 21%

wearesocial.sg • @wearesocialsg • 56
FEB
2014

MOBILE BROADBAND SUBSCRIPTIONS
225K!
ICELAND

SWEDEN

9.2M!
NORWAY

5.6M! FINLAND

4.0M!

75M! RUSSIA
925K! ESTONIA

UNITED
KINGDOM
IRELAND

NETHERLANDS
BELGIUM
FRANCE

10M!

GERMANY

33M!

3.5M!

34M!

4.5M!

3.3M!

4.6M!

SWITZERLAND

AUSTRIA

3.2M! BELARUS

19M! POLAND

25M!
SPAIN

ITALY

32M!

2.5M! UKRAINE

CZECH REP.
HUNGARY

2.3M!
2.9M!
SERBIA

PORTUGAL

3.5M!

1.1M! LATVIA

301K!

4.9M!

45M!

3.0M!

LITHUANIA

DENMARK

5.2M! ROMANIA

EUROPE
TOTAL 354M!

2.8M! BULGARIA

553K! ALBANIA
4.8M! GREECE

We Are Social • Sources: International Telecoms Union. Figures represent active subscriptions.

CYPRUS

384K!
wearesocial.sg • @wearesocialsg • 57
FEB
2014

MOBILE SOCIAL PENETRATION (MAU)
53%!
ICELAND

SWEDEN

48%!
NORWAY

35%! FINLAND

55%!

11%! RUSSIA
27%! ESTONIA

UNITED
KINGDOM
IRELAND

NETHERLANDS
BELGIUM
FRANCE

44%!

36%!

30%!

27%!

24%!

35%!

32%!
AUSTRIA

33%!
SPAIN

ITALY

32%!

9%! UKRAINE

CZECH REP.
HUNGARY

30%!
33%!
SERBIA

PORTUGAL

30%!

8%! BELARUS

19%! POLAND

GERMANY

SWITZERLAND

14%! LATVIA

20%!

47%!

47%!

42%!

LITHUANIA

DENMARK

21%! ROMANIA

EUROPE
AVERAGE 26%!

24%! BULGARIA

33%! ALBANIA
26%! GREECE

We Are Social • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures.

CYPRUS

48%!
wearesocial.sg • @wearesocialsg • 58
47%!

DENMARK

We Are Social • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures.
25%!
24%!
24%!
23%!

SLOVAKIA
BULGARIA
CZECH REPUBLIC
BOSNIA & HERZEGOVINA

MOLDOVA

BELARUS

UKRAINE

RUSSIA

LATVIA

POLAND

5%!

8%!

9%!

11%!

19%!

20%!

26%!

GREECE

LITHUANIA

26%!

SLOVENIA

21%!

26%!

EUROPEAN AVERAGE

ROMANIA

27%!

ESTONIA

29%!

CROATIA

27%!

30%!

PORTUGAL
GERMANY

30%!

32%!

MACEDONIA

HUNGARY

32%!

AUSTRIA

30%!

32%!

ITALY

FRANCE

33%!

SPAIN

31%!

33%!

ALBANIA

MONTENEGRO

33%!

35%!

FINLAND
SERBIA

35%!

36%!

SWITZERLAND

BELGIUM

39%!

42%!

IRELAND
LUXEMBOURG

42%!

MALTA

44%!

47%!

UNITED KINGDOM
NETHERLANDS

48%!

CYPRUS

14%!

48%!

SWEDEN

ICELAND

NORWAY
53%!

55%!

FEB
2014

MOBILE SOCIAL PENETRATION (MAU)

wearesocial.sg • @wearesocialsg • 59
FEB
2014

ACTIVE MOBILE SOCIAL USERS (MAU)
166K!
ICELAND

SWEDEN

4.4M!
NORWAY

1.8M! FINLAND

2.6M!

16M! RUSSIA
340K! ESTONIA

UNITED
KINGDOM
IRELAND

NETHERLANDS
BELGIUM
FRANCE

7.4M!

GERMANY

22M!

3.8M!

20M!

2.6M!
AUSTRIA

15M!
SPAIN

ITALY

20M!

4.1M! UKRAINE

CZECH REP.
HUNGARY

3.0M!
2.4M!
SERBIA

PORTUGAL

3.2M!

744K! BELARUS

7.2M! POLAND

2.4M!

2.8M!
SWITZERLAND

300K! LATVIA

720K!

2.6M!

30M!

2.0M!

LITHUANIA

DENMARK

4.6M! ROMANIA

980K! ALBANIA
2.8M! GREECE

We Are Social • Sources: Facebook, VKontakte, Roem.ru

EUROPE
TOTAL 194M!

1.7M! BULGARIA
CYPRUS

560K!
wearesocial.sg • @wearesocialsg • 60
INDIVIDUAL COUNTRY DATA

We Are Social

wearesocial.sg • @wearesocialsg • 61
ALBANIA

We Are Social

wearesocial.sg • @wearesocialsg • 62
FEB
2014

ALBANIA: SNAPSHOT
3,011,405

52%

48%

TOTAL POPULATION

URBAN

RURAL

1,641,241
INTERNET USERS

1,360,000
ACTIVE FACEBOOK USERS

3,500,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

55%
INTERNET PENETRATION

45%
FACEBOOK PENETRATION

116%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 63
FEB
2014

ALBANIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

553K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

18%

We Are Social • Sources: US Census Bureau, ITU, Facebook

980K

33%

wearesocial.sg • @wearesocialsg • 64
FEB
2014

ALBANIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
90%

We Are Social • Source: GSMA Intelligence

10%

9%

wearesocial.sg • @wearesocialsg • 65
AUSTRIA

We Are Social

wearesocial.sg • @wearesocialsg • 66
FEB
2014

AUSTRIA
8,221,646

68%

32%

TOTAL POPULATION

URBAN

RURAL

6,657,992
INTERNET USERS

3,200,000
ACTIVE FACEBOOK USERS

13,590,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

81%
INTERNET PENETRATION

39%
FACEBOOK PENETRATION

165%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 67
FEB
2014

AUSTRIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

48%

90%

80%

30%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 68
FEB
2014

AUSTRIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

4.6M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

56%

We Are Social • Sources: US Census Bureau, ITU, Facebook

2.6M

32%

wearesocial.sg • @wearesocialsg • 69
FEB
2014

AUSTRIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
27%

We Are Social • Source: GSMA Intelligence

73%

64%

wearesocial.sg • @wearesocialsg • 70
BELARUS

We Are Social

wearesocial.sg • @wearesocialsg • 71
FEB
2014

BELARUS
9,625,888

75%

25%

TOTAL POPULATION

URBAN

RURAL

4,523,412
INTERNET USERS

2,200,000
ACTIVE VKONTAKTE USERS

47%
INTERNET PENETRATION

23%
VKONTAKTE PENETRATION

10,676,471
ACTIVE MOBILE SUBSCRIPTIONS

111%
MOBILE SUBSCRIPTION PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU

wearesocial.sg • @wearesocialsg • 72
FEB
2014

BELARUS: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

3.2M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

33%

Facebook
We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data

744K

8%

wearesocial.sg • @wearesocialsg • 73
FEB
2014

BELARUS: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
53%

We Are Social • Source: GSMA Intelligence

47%

23%

wearesocial.sg • @wearesocialsg • 74
BELGIUM

We Are Social

wearesocial.sg • @wearesocialsg • 75
FEB
2014

BELGIUM
10,444,268

97%

TOTAL POPULATION

URBAN

RURAL (3%)

8,559,449
INTERNET USERS

5,400,000
ACTIVE FACEBOOK USERS

12,880,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

82%
INTERNET PENETRATION

52%
FACEBOOK PENETRATION

123%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 76
FEB
2014

BELGIUM: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

34%

84%

66%

16%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 77
FEB
2014

BELGIUM: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

3.5M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

34%

We Are Social • Sources: US Census Bureau, ITU, Facebook

3.8M

36%

wearesocial.sg • @wearesocialsg • 78
FEB
2014

BELGIUM: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
49%

We Are Social • Source: GSMA Intelligence

51%

33%

wearesocial.sg • @wearesocialsg • 79
BOSNIA & HERZEGOVINA

We Are Social

wearesocial.sg • @wearesocialsg • 80
FEB
2014

BOSNIA & HERZEGOVINA (B&H)
3,875,723

49%

51%

TOTAL POPULATION

URBAN

RURAL

2,535,356
INTERNET USERS

1,540,000
ACTIVE FACEBOOK USERS

3,352,331
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

65%
INTERNET PENETRATION

40%
FACEBOOK PENETRATION

86%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 81
FEB
2014

B&H: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

422K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

11%

We Are Social • Sources: US Census Bureau, ITU, Facebook

880K

23%

wearesocial.sg • @wearesocialsg • 82
FEB
2014

B&H: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
84%

We Are Social • Source: GSMA Intelligence

16%

19%

wearesocial.sg • @wearesocialsg • 83
BULGARIA

We Are Social

wearesocial.sg • @wearesocialsg • 84
FEB
2014

BULGARIA
6,981,642

72%

28%

TOTAL POPULATION

URBAN

RURAL

3,881,287
INTERNET USERS

3,000,000
ACTIVE FACEBOOK USERS

10,780,732
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

56%
INTERNET PENETRATION

43%
FACEBOOK PENETRATION

154%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 85
FEB
2014

BULGARIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

2.8M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

41%

We Are Social • Sources: US Census Bureau, ITU, Facebook

1.7M

24%

wearesocial.sg • @wearesocialsg • 86
FEB
2014

BULGARIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
38%

We Are Social • Source: GSMA Intelligence

62%

33%

wearesocial.sg • @wearesocialsg • 87
CROATIA

We Are Social

wearesocial.sg • @wearesocialsg • 88
FEB
2014

CROATIA
4,475,611

58%

42%

TOTAL POPULATION

URBAN

RURAL

2,822,427
INTERNET USERS

1,800,000
ACTIVE FACEBOOK USERS

4,971,351
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

63%
INTERNET PENETRATION

40%
FACEBOOK PENETRATION

111%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 89
FEB
2014

CROATIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

2.3M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

52%

We Are Social • Sources: US Census Bureau, ITU, Facebook

1.3M

29%

wearesocial.sg • @wearesocialsg • 90
FEB
2014

CROATIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
59%

We Are Social • Source: GSMA Intelligence

41%

33%

wearesocial.sg • @wearesocialsg • 91
CYPRUS

We Are Social

wearesocial.sg • @wearesocialsg • 92
FEB
2014

CYPRUS
1,155,403

70%

30%

TOTAL POPULATION

URBAN

RURAL

694,223
INTERNET USERS

560,000
ACTIVE FACEBOOK USERS

1,110,935
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

60%
INTERNET PENETRATION

48%
FACEBOOK PENETRATION

96%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 93
FEB
2014

BELARUS: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

384K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

33%

We Are Social • Sources: US Census Bureau, ITU, Facebook

560K

48%

wearesocial.sg • @wearesocialsg • 94
FEB
2014

CYPRUS: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
59%

We Are Social • Source: GSMA Intelligence

41%

52%

wearesocial.sg • @wearesocialsg • 95
CZECH REPUBLIC

We Are Social

wearesocial.sg • @wearesocialsg • 96
FEB
2014

CZECH REPUBLIC
10,162,921

74%

26%

TOTAL POPULATION

URBAN

RURAL

7,632,975
INTERNET USERS

4,200,000
ACTIVE FACEBOOK USERS

12,973,080
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

75%
INTERNET PENETRATION

41%
FACEBOOK PENETRATION

128%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 97
FEB
2014

CZECH REP.: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

42%

91%

77%

30%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 98
FEB
2014

CZECH REP.: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

4.5M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

44%

We Are Social • Sources: US Census Bureau, ITU, Facebook

2.4M

24%

wearesocial.sg • @wearesocialsg • 99
FEB
2014

CZECH REP.: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
42%

We Are Social • Source: GSMA Intelligence

58%

28%

wearesocial.sg • @wearesocialsg • 100
DENMARK

We Are Social

wearesocial.sg • @wearesocialsg • 101
DENMARK
5,556,452

87%

13%!

FEB
2014

TOTAL POPULATION

URBAN

RURAL

5,155,411
INTERNET USERS

3,200,000
ACTIVE FACEBOOK USERS

6,600,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

93%
INTERNET PENETRATION

58%
FACEBOOK PENETRATION

119%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 102
FEB
2014

DENMARK: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

59%

86%

76%

31%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 103
FEB
2014

DENMARK: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

4.9M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

87%

We Are Social • Sources: US Census Bureau, ITU, Facebook

2.6M

47%

wearesocial.sg • @wearesocialsg • 104
FEB
2014

DENMARK: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
14%

We Are Social • Source: GSMA Intelligence

86%

61%

wearesocial.sg • @wearesocialsg • 105
ESTONIA

We Are Social

wearesocial.sg • @wearesocialsg • 106
FEB
2014

ESTONIA
1,266,375

70%

30%

TOTAL POPULATION

URBAN

RURAL

1,007,020
INTERNET USERS

540,000
ACTIVE FACEBOOK USERS

2,070,547
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

80%
INTERNET PENETRATION

43%
FACEBOOK PENETRATION

164%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 107
FEB
2014

ESTONIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

925K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

73%

We Are Social • Sources: US Census Bureau, ITU, Facebook

340K

27%

wearesocial.sg • @wearesocialsg • 108
FEB
2014

ESTONIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
37%

We Are Social • Source: GSMA Intelligence

63%

41%

wearesocial.sg • @wearesocialsg • 109
FINLAND

We Are Social

wearesocial.sg • @wearesocialsg • 110
FEB
2014

FINLAND
5,266,114

85%

15%

TOTAL POPULATION

URBAN

RURAL

4,789,266
INTERNET USERS

2,400,000
ACTIVE FACEBOOK USERS

9,320,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

91%
INTERNET PENETRATION

46%
FACEBOOK PENETRATION

177%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 111
FEB
2014

FINLAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

45%

92%

81%

26%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 112
FEB
2014

FINLAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

5.6M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

106%

We Are Social • Sources: US Census Bureau, ITU, Facebook

1.8M

35%

wearesocial.sg • @wearesocialsg • 113
FEB
2014

FINLAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
10%

We Are Social • Source: GSMA Intelligence

90%

61%

wearesocial.sg • @wearesocialsg • 114
FRANCE

We Are Social

wearesocial.sg • @wearesocialsg • 115
FEB
2014

FRANCE: DATA SNAPSHOT
65,951,611

85%

15%

TOTAL POPULATION

URBAN

RURAL

54,473,474
INTERNET USERS

28,000,000
ACTIVE FACEBOOK USERS

83%
INTERNET PENETRATION

42%
FACEBOOK PENETRATION

72,180,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

109%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 116
FEB
2014

FRANCE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 08M

51%

1H 21M

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 117
FEB
2014

FRANCE: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

69%

1H 41M

44%

12%

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 118
FEB
2014

FRANCE: SOCIAL MEDIA USE
84%

ANY SOCIAL
NETWORK

49%
75%

FACEBOOK

GOOGLE+

TWITTER

COPAINS D'AVANT

VIADEO

40%
37%
11%
26%
9%
22%
2%
14%
3%

We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 119
FEB
2014

FRANCE: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

42%

88%

74%

26%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 120
FEB
2014

FRANCE: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

34.2M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

52%

We Are Social • Sources: US Census Bureau, ITU, Facebook

20.0M

30%

wearesocial.sg • @wearesocialsg • 121
FEB
2014

FRANCE: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
26%

We Are Social • Source: GSMA Intelligence

74%

52%

wearesocial.sg • @wearesocialsg • 122
GERMANY

We Are Social

wearesocial.sg • @wearesocialsg • 123
FEB
2014

GERMANY: DATA SNAPSHOT
81,147,265

74%

26%

TOTAL POPULATION

URBAN

RURAL

68,296,919
INTERNET USERS

28,000,000
ACTIVE FACEBOOK USERS

84%
INTERNET PENETRATION

35%
FACEBOOK PENETRATION

107,700,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

133%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 124
FEB
2014

GERMANY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

3H 44M

60%

1H 33M

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 125
FEB
2014

GERMANY: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

64%

1H 17M

49%

13%

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 126
FEB
2014

GERMANY: SOCIAL MEDIA USE
76%

ANY SOCIAL
NETWORK

43%
67%

FACEBOOK

GOOGLE+

TWITTER

MYSPACE

STUDIVZ

38%
35%
7%
21%
6%
9%
1%
8%
1%

We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 127
FEB
2014

GERMANY: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

40%

88%

76%

32%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 128
FEB
2014

GERMANY: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

33.3M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

41%

We Are Social • Sources: US Census Bureau, ITU, Facebook

22.0M

27%

wearesocial.sg • @wearesocialsg • 129
FEB
2014

GERMANY: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
53%

We Are Social • Source: GSMA Intelligence

47%

46%

wearesocial.sg • @wearesocialsg • 130
GREECE

We Are Social

wearesocial.sg • @wearesocialsg • 131
FEB
2014

GREECE
10,772,967

61%

39%

TOTAL POPULATION

URBAN

RURAL

6,029,983
INTERNET USERS

4,400,000
ACTIVE FACEBOOK USERS

13,354,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

56%
INTERNET PENETRATION

41%
FACEBOOK PENETRATION

124%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 132
FEB
2014

GREECE: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

33%

94%

85%

32%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 133
FEB
2014

GREECE: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

4.8M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

44%

We Are Social • Sources: US Census Bureau, ITU, Facebook

2.8M

26%

wearesocial.sg • @wearesocialsg • 134
FEB
2014

GREECE: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
69%

We Are Social • Source: GSMA Intelligence

31%

45%

wearesocial.sg • @wearesocialsg • 135
HUNGARY

We Are Social

wearesocial.sg • @wearesocialsg • 136
FEB
2014

HUNGARY
9,939,470

68%

32%

TOTAL POPULATION

URBAN

RURAL

7,170,086
INTERNET USERS

4,800,000
ACTIVE FACEBOOK USERS

11,580,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

72%
INTERNET PENETRATION

48%
FACEBOOK PENETRATION

117%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 137
FEB
2014

HUNGARY: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

34%

82%

75%

24%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 138
FEB
2014

HUNGARY: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

2.3M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

23%

We Are Social • Sources: US Census Bureau, ITU, Facebook

3.0M

30%

wearesocial.sg • @wearesocialsg • 139
FEB
2014

HUNGARY: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
48%

We Are Social • Source: GSMA Intelligence

52%

41%

wearesocial.sg • @wearesocialsg • 140
ICELAND

We Are Social

wearesocial.sg • @wearesocialsg • 141
ICELAND
315,281

93%

7%!

FEB
2014

TOTAL POPULATION

URBAN

RURAL

300,656
INTERNET USERS

220,000
ACTIVE FACEBOOK USERS

346,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

95%
INTERNET PENETRATION

70%
FACEBOOK PENETRATION

110%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 142
FEB
2014

ICELAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

225K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

71%

We Are Social • Sources: US Census Bureau, ITU, Facebook

166K

53%

wearesocial.sg • @wearesocialsg • 143
FEB
2014

ICELAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
41%

We Are Social • Source: GSMA Intelligence

59%

51%

wearesocial.sg • @wearesocialsg • 144
IRELAND

We Are Social

wearesocial.sg • @wearesocialsg • 145
FEB
2014

IRELAND
4,775,982

62%

38%

TOTAL POPULATION

URBAN

RURAL

3,730,402
INTERNET USERS

2,400,000
ACTIVE FACEBOOK USERS

4,906,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

78%
INTERNET PENETRATION

50%
FACEBOOK PENETRATION

103%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 146
FEB
2014

IRELAND: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

3H 40M

59%

1H 52M

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 147
FEB
2014

IRELAND: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

71%

1H 40M

51%

12%

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 148
FEB
2014

IRELAND: SOCIAL MEDIA USE
91%

ANY SOCIAL
NETWORK

61%
83%

FACEBOOK

51%
55%

GOOGLE+

19%
42%

TWITTER

18%
33%

LINKEDIN

PINTEREST

13%
19%
7%

We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 149
FEB
2014

IRELAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

57%

91%

83%

44%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 150
FEB
2014

IRELAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

3.0M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

64%

We Are Social • Sources: US Census Bureau, ITU, Facebook

2.0M

42%

wearesocial.sg • @wearesocialsg • 151
FEB
2014

IRELAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
59%

We Are Social • Source: GSMA Intelligence

41%

51%

wearesocial.sg • @wearesocialsg • 152
ITALY

We Are Social

wearesocial.sg • @wearesocialsg • 153
FEB
2014

ITALY: DATA SNAPSHOT
61,482,297

68%

32%

TOTAL POPULATION

URBAN

RURAL

35,531,527
INTERNET USERS

26,000,000
ACTIVE FACEBOOK USERS

58%
INTERNET PENETRATION

42%
FACEBOOK PENETRATION

97,226,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

158%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 154
FEB
2014

ITALY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 41M

47%

2H 13M

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 155
FEB
2014

ITALY: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

52%

2H 00M

46%

17%

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 156
FEB
2014

ITALY: SOCIAL MEDIA USE
91%

ANY SOCIAL
NETWORK

54%
82%

FACEBOOK

43%
54%

GOOGLE+

18%
41%

TWITTER

LINKEDIN

INSTAGRAM

16%
21%
5%
20%
9%

We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 157
FEB
2014

ITALY: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

41%

92%

84%

30%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 158
FEB
2014

ITALY: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

31.7M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

52%

We Are Social • Sources: US Census Bureau, ITU, Facebook

19.8M

32%

wearesocial.sg • @wearesocialsg • 159
FEB
2014

ITALY: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
79%

We Are Social • Source: GSMA Intelligence

21%

52%

wearesocial.sg • @wearesocialsg • 160
LATVIA

We Are Social

wearesocial.sg • @wearesocialsg • 161
FEB
2014

LATVIA
2,178,443

68%

32%

TOTAL POPULATION

URBAN

RURAL

1,621,769
INTERNET USERS

500,000
ACTIVE FACEBOOK USERS

2,310,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

74%
INTERNET PENETRATION

23%
FACEBOOK PENETRATION

106%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 162
FEB
2014

LATVIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

1.1M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

52%

We Are Social • Sources: US Census Bureau, ITU, Facebook

300K

14%

wearesocial.sg • @wearesocialsg • 163
FEB
2014

LATVIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
41%

We Are Social • Source: GSMA Intelligence

59%

38%

wearesocial.sg • @wearesocialsg • 164
LITHUANIA

We Are Social

wearesocial.sg • @wearesocialsg • 165
FEB
2014

LITHUANIA
3,515,858

67%

33%

TOTAL POPULATION

URBAN

RURAL

2,397,517

68%

INTERNET USERS

INTERNET PENETRATION

1,240,000
ACTIVE FACEBOOK USERS

5,000,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

35%
FACEBOOK PENETRATION

142%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 166
FEB
2014

LITHUANIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

301K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

9%

We Are Social • Sources: US Census Bureau, ITU, Facebook

720K

20%

wearesocial.sg • @wearesocialsg • 167
FEB
2014

LITHUANIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
56%

We Are Social • Source: GSMA Intelligence

44%

33%

wearesocial.sg • @wearesocialsg • 168
LUXEMBOURG

We Are Social

wearesocial.sg • @wearesocialsg • 169
FEB
2014

LUXEMBOURG
514,862

85%

15%

TOTAL POPULATION

URBAN

RURAL

468,348
INTERNET USERS

260,000
ACTIVE FACEBOOK USERS

761,314
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

91%
INTERNET PENETRATION

50%
FACEBOOK PENETRATION

148%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 170
FEB
2014

LUXEMBOURG: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

369K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

72%

We Are Social • Sources: US Census Bureau, ITU, Facebook

200K

39%

wearesocial.sg • @wearesocialsg • 171
FEB
2014

LUXEMBOURG: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
41%

We Are Social • Source: GSMA Intelligence

59%

64%

wearesocial.sg • @wearesocialsg • 172
MACEDONIA

We Are Social

wearesocial.sg • @wearesocialsg • 173
FEB
2014

MACEDONIA
2,087,171

59%

41%

TOTAL POPULATION

URBAN

RURAL

1,314,969
INTERNET USERS

1,060,000
ACTIVE FACEBOOK USERS

2,235,460
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

63%
INTERNET PENETRATION

51%
FACEBOOK PENETRATION

107%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 174
FEB
2014

MACEDONIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

450K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

22%

We Are Social • Sources: US Census Bureau, ITU, Facebook

660K

32%

wearesocial.sg • @wearesocialsg • 175
FEB
2014

MACEDONIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
61%

We Are Social • Source: GSMA Intelligence

39%

23%

wearesocial.sg • @wearesocialsg • 176
MALTA

We Are Social

wearesocial.sg • @wearesocialsg • 177
FEB
2014

MALTA
411,277

95%

TOTAL POPULATION

URBAN

286,885
INTERNET USERS

240,000
ACTIVE FACEBOOK USERS

539,500
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

RURAL (5%)

70%
INTERNET PENETRATION

58%
FACEBOOK PENETRATION

131%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 178
FEB
2014

MALTA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

236K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

57%

We Are Social • Sources: US Census Bureau, ITU, Facebook

174K

42%

wearesocial.sg • @wearesocialsg • 179
FEB
2014

MALTA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
81%

We Are Social • Source: GSMA Intelligence

19%

43%

wearesocial.sg • @wearesocialsg • 180
MOLDOVA

We Are Social

wearesocial.sg • @wearesocialsg • 181
FEB
2014

MOLDOVA
3,619,925

47%

53%

TOTAL POPULATION

URBAN

RURAL

1,585,973
INTERNET USERS

380,000
ACTIVE FACEBOOK USERS

4,080,143
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

44%
INTERNET PENETRATION

10%
FACEBOOK PENETRATION

113%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 182
FEB
2014

MOLDOVA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

185K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

5%

We Are Social • Sources: US Census Bureau, ITU, Facebook

184K

5%

wearesocial.sg • @wearesocialsg • 183
FEB
2014

MOLDOVA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
75%

We Are Social • Source: GSMA Intelligence

25%

35%

wearesocial.sg • @wearesocialsg • 184
MONTENEGRO

We Are Social

wearesocial.sg • @wearesocialsg • 185
FEB
2014

MONTENEGRO
653,474

62%

38%

TOTAL POPULATION

URBAN

RURAL

373,655
INTERNET USERS

320,000
ACTIVE FACEBOOK USERS

1,126,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

57%
INTERNET PENETRATION

49%
FACEBOOK PENETRATION

172%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 186
FEB
2014

MONTENEGRO: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

177K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

27%

We Are Social • Sources: US Census Bureau, ITU, Facebook

200K

31%

wearesocial.sg • @wearesocialsg • 187
FEB
2014

MONTENEGRO: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
69%

We Are Social • Source: GSMA Intelligence

31%

23%

wearesocial.sg • @wearesocialsg • 188
NETHERLANDS

We Are Social

wearesocial.sg • @wearesocialsg • 189
FEB
2014

NETHERLANDS
16,805,037

83%

17%

TOTAL POPULATION

URBAN

RURAL

15,559,488
INTERNET USERS

8,800,000
ACTIVE FACEBOOK USERS

19,643,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

93%
INTERNET PENETRATION

52%
FACEBOOK PENETRATION

117%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 190
FEB
2014

NETHERLANDS: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

3H 44M

66%

1H 26M

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 191
FEB
2014

NETHERLANDS: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

78%

1H 20M

44%

7%

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 192
FEB
2014

NETHERLANDS: SOCIAL MEDIA USE
84%

ANY SOCIAL
NETWORK

48%
77%

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

HYVES

41%
35%
8%
31%
12%
26%
9%
20%
2%

We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 193
FEB
2014

NETHERLANDS: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

52%

81%

74%

18%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 194
FEB
2014

NETHERLANDS: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

10.2M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

61%

We Are Social • Sources: US Census Bureau, ITU, Facebook

7.4M

44%

wearesocial.sg • @wearesocialsg • 195
FEB
2014

NETHERLANDS: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
38%

We Are Social • Source: GSMA Intelligence

62%

52%

wearesocial.sg • @wearesocialsg • 196
NORWAY

We Are Social

wearesocial.sg • @wearesocialsg • 197
FEB
2014

NORWAY: SNAPSHOT
4,722,701

79%

21%

TOTAL POPULATION

URBAN

RURAL

4,471,907
INTERNET USERS

3,000,000
ACTIVE FACEBOOK USERS

5,732,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

95%
INTERNET PENETRATION

64%
FACEBOOK PENETRATION

121%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 198
FEB
2014

NORWAY: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

68%

84%

68%

33%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 199
FEB
2014

NORWAY: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

4.0M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

84%

We Are Social • Sources: US Census Bureau, ITU, Facebook

2.6M

55%

wearesocial.sg • @wearesocialsg • 200
FEB
2014

NORWAY: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
24%

We Are Social • Source: GSMA Intelligence

76%

50%

wearesocial.sg • @wearesocialsg • 201
POLAND

We Are Social

wearesocial.sg • @wearesocialsg • 202
FEB
2014

POLAND: DATA SNAPSHOT
38,383,809

61%

39%

TOTAL POPULATION

URBAN

RURAL

24,969,935
INTERNET USERS

12,000,000
ACTIVE FACEBOOK USERS

65%
INTERNET PENETRATION

31%
FACEBOOK PENETRATION

50,840,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

132%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 203
FEB
2014

POLAND: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 50M

44%

1H 48M

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 204
FEB
2014

POLAND: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

59%

1H 38M

32%

14%

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 205
FEB
2014

POLAND: SOCIAL MEDIA USE
91%

ANY SOCIAL
NETWORK

70%
81%

FACEBOOK

60%
53%

NASZAKLASA

21%
49%

GOOGLE+

TWITTER

BADOO

27%
22%
10%
13%
5%

We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 206
FEB
2014

POLAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

35%

90%

78%

28%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 207
FEB
2014

POLAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

18.9M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

49%

We Are Social • Sources: US Census Bureau, ITU, Facebook

7.2M

19%

wearesocial.sg • @wearesocialsg • 208
FEB
2014

POLAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
54%

We Are Social • Source: GSMA Intelligence

46%

44%

wearesocial.sg • @wearesocialsg • 209
PORTUGAL

We Are Social

wearesocial.sg • @wearesocialsg • 210
FEB
2014

PORTUGAL
10,799,270

61%

39%

TOTAL POPULATION

URBAN

RURAL

6,900,134
INTERNET USERS

5,200,000
ACTIVE FACEBOOK USERS

12,312,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

64%
INTERNET PENETRATION

48%
FACEBOOK PENETRATION

114%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 211
FEB
2014

PORTUGAL: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

32%

90%

79%

21%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 212
FEB
2014

PORTUGAL: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

3.5M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

32%

We Are Social • Sources: US Census Bureau, ITU, Facebook

3.2M

30%

wearesocial.sg • @wearesocialsg • 213
FEB
2014

PORTUGAL: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
73%

We Are Social • Source: GSMA Intelligence

27%

59%

wearesocial.sg • @wearesocialsg • 214
ROMANIA

We Are Social

wearesocial.sg • @wearesocialsg • 215
FEB
2014

ROMANIA
21,790,479

58%

42%

TOTAL POPULATION

URBAN

RURAL

10,924,252
INTERNET USERS

7,000,000
ACTIVE FACEBOOK USERS

22,700,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

50%
INTERNET PENETRATION

32%
FACEBOOK PENETRATION

104%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 216
FEB
2014

ROMANIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

28%

90%

84%

34%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 217
FEB
2014

ROMANIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

5.2M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

24%

We Are Social • Sources: US Census Bureau, ITU, Facebook

4.6M

21%

wearesocial.sg • @wearesocialsg • 218
FEB
2014

ROMANIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
70%

We Are Social • Source: GSMA Intelligence

30%

37%

wearesocial.sg • @wearesocialsg • 219
RUSSIA

We Are Social

wearesocial.sg • @wearesocialsg • 220
FEB
2014

RUSSIA: DATA SNAPSHOT
142,500,482

73%

27%

TOTAL POPULATION

URBAN

RURAL

75,926,004
INTERNET USERS

46,800,000
ACTIVE VKONTAKTE USERS

53%
INTERNET PENETRATION

33%
VKONTAKTE PENETRATION

261,886,329
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU

184%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 221
FEB
2014

RUSSIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 45M

37%

1H 26M

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 222
FEB
2014

RUSSIA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

50%

1H 56M

44%

11%

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 223
FEB
2014

RUSSIA: SOCIAL MEDIA USE
93%

ANY SOCIAL
NETWORK

73%
74%

VKONTAKTE

51%
66%

FACEBOOK

34%
65%

ODNOKLASSNIKI

39%
52%

GOOGLE+

TWITTER

23%
37%
16%

We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 224
FEB
2014

RUSSIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

36%

93%

82%

39%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 225
FEB
2014

RUSSIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

75.3M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

53%

Facebook
We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data

15.8M

11%

wearesocial.sg • @wearesocialsg • 226
FEB
2014

RUSSIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
84%

We Are Social • Source: GSMA Intelligence

16%

20%

wearesocial.sg • @wearesocialsg • 227
SERBIA

We Are Social

wearesocial.sg • @wearesocialsg • 228
FEB
2014

SERBIA
7,243,007

56%

44%

TOTAL POPULATION

URBAN

RURAL

3,500,047
INTERNET USERS

3,800,000
ACTIVE FACEBOOK USERS

9,138,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

48%
INTERNET PENETRATION

52%
FACEBOOK PENETRATION

126%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 229
FEB
2014

SERBIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

2.9M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

40%

We Are Social • Sources: US Census Bureau, ITU, Facebook

2.4M

33%

wearesocial.sg • @wearesocialsg • 230
FEB
2014

SERBIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
66%

We Are Social • Source: GSMA Intelligence

34%

19%

wearesocial.sg • @wearesocialsg • 231
SLOVAKIA

We Are Social

wearesocial.sg • @wearesocialsg • 232
FEB
2014

SLOVAKIA
5,488,339

55%

45%

TOTAL POPULATION

URBAN

RURAL

4,386,470
INTERNET USERS

2,200,000
ACTIVE FACEBOOK USERS

6,095,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

80%
INTERNET PENETRATION

40%
FACEBOOK PENETRATION

111%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 233
FEB
2014

SLOVAKIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

46%

88%

84%

30%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 234
FEB
2014

SLOVAKIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

1.9M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

35%

We Are Social • Sources: US Census Bureau, ITU, Facebook

1.4M

25%

wearesocial.sg • @wearesocialsg • 235
FEB
2014

SLOVAKIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
51%

We Are Social • Source: GSMA Intelligence

49%

37%

wearesocial.sg • @wearesocialsg • 236
SLOVENIA

We Are Social

wearesocial.sg • @wearesocialsg • 237
FEB
2014

SLOVENIA
1,992,690

50%

50%

TOTAL POPULATION

URBAN

RURAL

1,397,632
INTERNET USERS

800,000
ACTIVE FACEBOOK USERS

2,246,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

70%
INTERNET PENETRATION

40%
FACEBOOK PENETRATION

113%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 238
FEB
2014

SLOVENIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

741K

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

37%

We Are Social • Sources: US Census Bureau, ITU, Facebook

520K

26%

wearesocial.sg • @wearesocialsg • 239
FEB
2014

SLOVENIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
29%

We Are Social • Source: GSMA Intelligence

71%

48%

wearesocial.sg • @wearesocialsg • 240
SPAIN

We Are Social

wearesocial.sg • @wearesocialsg • 241
FEB
2014

SPAIN
47,370,542

77%

23%

TOTAL POPULATION

URBAN

RURAL

33,870,948
INTERNET USERS

19,600,000
ACTIVE FACEBOOK USERS

55,740,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

72%
INTERNET PENETRATION

41%
FACEBOOK PENETRATION

118%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 242
FEB
2014

SPAIN: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

3H 59M

61%

1H 45M

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 243
FEB
2014

SPAIN: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

66%

1H 28M

44%

11%

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 244
FEB
2014

SPAIN: SOCIAL MEDIA USE
93%

ANY SOCIAL
NETWORK

57%
87%

FACEBOOK

48%
57%

GOOGLE+

14%
54%

TWITTER

TUENTI

LINKEDIN

23%
29%
4%
26%
9%

We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 245
FEB
2014

SPAIN: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

55%

89%

80%

25%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 246
FEB
2014

SPAIN: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

25.0M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

53%

We Are Social • Sources: US Census Bureau, ITU, Facebook

15.4M

33%

wearesocial.sg • @wearesocialsg • 247
FEB
2014

SPAIN: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
33%

We Are Social • Source: GSMA Intelligence

67%

56%

wearesocial.sg • @wearesocialsg • 248
SWEDEN

We Are Social

wearesocial.sg • @wearesocialsg • 249
FEB
2014

SWEDEN
9,119,423

85%

15%

TOTAL POPULATION

URBAN

RURAL

8,557,561
INTERNET USERS

5,200,000
ACTIVE FACEBOOK USERS

11,643,201
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

94%
INTERNET PENETRATION

57%
FACEBOOK PENETRATION

128%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 250
FEB
2014

SWEDEN: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 10M

73%

1H 25M

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 251
FEB
2014

SWEDEN: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

80%

1H 25M

46%

11%

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 252
FEB
2014

SWEDEN: SOCIAL MEDIA USE
85%

ANY SOCIAL
NETWORK

54%
79%

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

45%
40%
10%
28%
9%
26%
12%
19%
4%

We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 253
FEB
2014

SWEDEN: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

63%

92%

79%

33%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 254
FEB
2014

SWEDEN: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

9.2M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

101%

We Are Social • Sources: US Census Bureau, ITU, Facebook

4.4M

48%

wearesocial.sg • @wearesocialsg • 255
FEB
2014

SWEDEN: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
34%

We Are Social • Source: GSMA Intelligence

66%

76%

wearesocial.sg • @wearesocialsg • 256
SWITZERLAND

We Are Social

wearesocial.sg • @wearesocialsg • 257
FEB
2014

SWITZERLAND
7,996,026

74%

26%

TOTAL POPULATION

URBAN

RURAL

6,752,540
INTERNET USERS

3,400,000
ACTIVE FACEBOOK USERS

10,460,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

84%
INTERNET PENETRATION

43%
FACEBOOK PENETRATION

131%
MOBILE SUBSCRIPTION PENETRATION

wearesocial.sg • @wearesocialsg • 258
FEB
2014

SWITZERLAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

54%

92%

81%

36%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 259
FEB
2014

SWITZERLAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

3.3M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

41%

We Are Social • Sources: US Census Bureau, ITU, Facebook

2.8M

35%

wearesocial.sg • @wearesocialsg • 260
FEB
2014

SWITZERLAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
38%

We Are Social • Source: GSMA Intelligence

62%

56%

wearesocial.sg • @wearesocialsg • 261
UKRAINE

We Are Social

wearesocial.sg • @wearesocialsg • 262
FEB
2014

UKRAINE
44,573,205

69%

31%

TOTAL POPULATION

URBAN

RURAL

15,115,820
INTERNET USERS

12,000,000
ACTIVE VKONTAKTE USERS

34%
INTERNET PENETRATION

27%
VKONTAKTE PENETRATION

59,344,000
ACTIVE MOBILE SUBSCRIPTIONS

133%
MOBILE SUBSCRIPTION PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU

wearesocial.sg • @wearesocialsg • 263
FEB
2014

UKRAINE: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

14%

93%

85%

44%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 264
FEB
2014

UKRAINE: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

2.5M

ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE

PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION

#

6%

Facebook
We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data

4.1M

9%

wearesocial.sg • @wearesocialsg • 265
FEB
2014

UKRAINE: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID

PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS

3G
92%

We Are Social • Source: GSMA Intelligence

8%

4%

wearesocial.sg • @wearesocialsg • 266
UNITED KINGDOM

We Are Social

wearesocial.sg • @wearesocialsg • 267
FEB
2014

UK: DATA SNAPSHOT
63,395,574

80%

20%

TOTAL POPULATION

URBAN

RURAL

54,861,245
INTERNET USERS

36,000,000
ACTIVE FACEBOOK USERS

87%
INTERNET PENETRATION

57%
FACEBOOK PENETRATION

82,109,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

130%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 268
FEB
2014

UK: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 06M

62%

1H 34M

We Are Social • Sources: US Census Bureau, GlobalWebIndex

wearesocial.sg • @wearesocialsg • 269
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Social, Digital & Mobile in Europe

  • 1. we are social EUROPEAN DIGITAL LANDSCAPE 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS We Are Social wearesocial.sg • @wearesocialsg • 1
  • 2. COUNTRIES DETAILED IN THIS REPORT 17! 12! 28! 32! 11! 37! 20! 10! 18! 40! 27! 04! 13! 30! 21! 14! 09! 22! 38! 36! 03! 29! 02! 35! 39! 34! 16! 25! 31! 33! 07! 05! 26! 23! 19! 01! 06! 15! 08! 24! 01 ALBANIA 02 AUSTRIA 03 BELARUS 04 BELGIUM 05 BOSNIA & HERZEGOVINA 06 BULGARIA 07 CROATIA 08 CYPRUS We Are Social 09 CZECH REPUBLIC 10 DENMARK 11 ESTONIA 12 FINLAND 13 FRANCE 14 GERMANY 15 GREECE 16 HUNGARY 17 ICELAND 18 IRELAND 19 ITALY 20 LATVIA 21 LITHUANIA 22 LUXEMBOURG 23 MACEDONIA 24 MALTA 25 MOLDOVA 26 MONTENEGRO 27 NETHERLANDS 28 NORWAY 29 POLAND 30 PORTUGAL 31 ROMANIA 32 RUSSIA 33 SERBIA 34 SLOVAKIA 35 SLOVENIA 36 SPAIN 37 SWEDEN 38 SWITZERLAND 39 UKRAINE 40 UNITED KINGDOM wearesocial.sg • @wearesocialsg • 2
  • 3. IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
  • 4. FEB 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% TOTAL POPULATION URBAN RURAL 2,640,432,161 INTERNET USERS 1,858,450,660 ACTIVE SOCIAL NETWORK USERS 37% INTERNET PENETRATION 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 ACTIVE MOBILE SUBSCRIPTIONS We Are Social 93% MOBILE SUBSCRIPTION PENETRATION • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 4
  • 5. FEB 2014 SHARE OF GLOBAL USERS EUROPE NORTH AMERICA 5% 11% 19% 11% 11% 16% 15% 5% 2% MIDDLE EAST 4% 3% 4% 3% 4% 4% CENTRAL AMERICA 5% 3% SOUTH AMERICA 6% INTERNET USERS 1% 1% 2% 10% 7% 11% 37% 29% 22% 18% 9% 9% 7% 10% 4% 8% 6% 11% 16% 22% SOUTHEAST ASIA SOUTH ASIA 23% AFRICA POPULATION EAST ASIA CENTRAL ASIA 8% SOCIAL MEDIA USERS OCEANIA 1% 1% 1% 1% MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 5
  • 6. EUROPEAN REGIONAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 6
  • 7. FEB 2014 EUROPE 738,853,985 73% 27% TOTAL POPULATION URBAN RURAL 539,397,504 68% INTERNET USERS INTERNET PENETRATION 293,155,800 40% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 1,025,340,015 139% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 7
  • 8. FEB 2014 EUROPE’S GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 10.4% 18.9% 15.8% 17.2% We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, GSMA Intelligence wearesocial.sg • @wearesocialsg • 8
  • 9. FEB 2014 EUROPE: SOCIAL MEDIA USAGE ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON ANY DEVICE # 293,155,800 We Are Social • Sources: Facebook, VKontakte, Roem.ru ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON MOBILE DEVICES Q # 193,798,000 wearesocial.sg • @wearesocialsg • 9
  • 10. FEB 2014 EUROPE: SOCIAL PENETRATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS Q 40% ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION Q 26% 66% We Are Social • Sources: US Census Bureau, Facebook, Vkontakte, Roem.ru wearesocial.sg • @wearesocialsg • 10
  • 11. FEB 2014 EUROPE: MOBILE USAGE TOTAL NUMBER OF ACTIVE MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) # 576M TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PER UNIQUE USER # 78.0% We Are Social • Sources: US Census Bureau, ITU, GSMA Intelligence 1,024M 1.78 wearesocial.sg • @wearesocialsg • 11
  • 12. FEB 2014 EUROPE: MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE # 353.9M PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 48% 193.8M Tencent, Facebook, extrapolated VKontakte data, ITU We Are Social • Sources: US Census Bureau, ITU, Facebook 26% wearesocial.sg • @wearesocialsg • 12
  • 13. FEB 2014 EUROPE: MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 41% wearesocial.sg • @wearesocialsg • 13
  • 14. COUNTRIES IN OUR EUROPEAN SUB-REGIONS WESTERN EUROPE BELGIUM FAROE ISLANDS FRANCE IRELAND LUXEMBOURG NETHERLANDS UNITED KINGDOM CENTRAL EUROPE AUSTRIA CROATIA CZECH REPUBLIC GERMANY HUNGARY LIECHTENSTEIN POLAND SLOVAKIA SLOVENIA SWITZERLAND NORTHERN EUROPE DENMARK FINLAND ICELAND NORWAY SWEDEN SOUTHERN EUROPE ANDORRA GIBRALTAR ITALY MALTA MONACO PORTUGAL SAN MARINO SPAIN EASTERN EUROPE BELARUS RUSSIA UKRAINE BALTIC STATES ESTONIA LATVIA LITHUANIA We Are Social • Classification is for convenience only. Not all countries are included in the in-depth analysis. SOUTH-EASTERN EUROPE ALBANIA BOSNIA & HERZEGOVINA BULGARIA CYPRUS GREECE KOSOVO MACEDONIA MOLDOVA MONTENEGRO ROMANIA SERBIA wearesocial.sg • @wearesocialsg • 14
  • 15. WESTERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 15
  • 16. FEB 2014 WESTERN EUROPE 161,937,043 83% 17% TOTAL POPULATION URBAN RURAL 137,694,632 INTERNET USERS 80,894,000 ACTIVE FACEBOOK USERS 192,540,314 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 85% INTERNET PENETRATION 50% FACEBOOK PENETRATION 119% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 16
  • 17. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 96.78M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 60% We Are Social • Sources: US Census Bureau, ITU, Facebook 63.43M 39% wearesocial.sg • @wearesocialsg • 17
  • 18. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 55% wearesocial.sg • @wearesocialsg • 18
  • 19. CENTRAL EUROPE We Are Social wearesocial.sg • @wearesocialsg • 19
  • 20. FEB 2014 CENTRAL EUROPE 167,844,786 69% 31% TOTAL POPULATION URBAN RURAL 130,119,800 INTERNET USERS 60,412,000 ACTIVE FACEBOOK USERS 220,493,431 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 78% INTERNET PENETRATION 36% FACEBOOK PENETRATION 131% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 20
  • 21. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 71.87M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 43% We Are Social • Sources: US Census Bureau, ITU, Facebook 43.21M 26% wearesocial.sg • @wearesocialsg • 21
  • 22. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 50% We Are Social • Source: GSMA Intelligence 50% 45% wearesocial.sg • @wearesocialsg • 22
  • 23. SOUTHERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 23
  • 24. FEB 2014 SOUTHERN EUROPE 120,240,738 71% 29% TOTAL POPULATION URBAN RURAL 76,724,809 INTERNET USERS 51,129,800 ACTIVE FACEBOOK USERS 165,986,450 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 64% INTERNET PENETRATION 43% FACEBOOK PENETRATION 138% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 24
  • 25. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 60.51M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 50% We Are Social • Sources: US Census Bureau, ITU, Facebook 38.61M 32% wearesocial.sg • @wearesocialsg • 25
  • 26. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 63% We Are Social • Source: GSMA Intelligence 37% 54% wearesocial.sg • @wearesocialsg • 26
  • 27. NORTHERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 27
  • 28. FEB 2014 NORTHERN EUROPE 24,979,971 84% 16% TOTAL POPULATION URBAN RURAL 23,274,801 INTERNET USERS 14,020,000 ACTIVE FACEBOOK USERS 33,641,201 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 93% INTERNET PENETRATION 56% FACEBOOK PENETRATION 135% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 28
  • 29. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 23.89M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 96% We Are Social • Sources: US Census Bureau, ITU, Facebook 11.61M 46% wearesocial.sg • @wearesocialsg • 29
  • 30. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 22% We Are Social • Source: GSMA Intelligence 78% 65% wearesocial.sg • @wearesocialsg • 30
  • 31. EASTERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 31
  • 32. FEB 2014 EASTERN EUROPE 196,699,575 72% 28% TOTAL POPULATION URBAN RURAL 95,565,236 INTERNET USERS 49% INTERNET PENETRATION 61,000,000 31% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 331,920,471 169% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU wearesocial.sg • @wearesocialsg • 32
  • 33. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE # 80.98M PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% 20.62M Facebook We Are Social • Sources: US Census Bureau, ITU, Facebook, extrapolated VKontake data 10% wearesocial.sg • @wearesocialsg • 33
  • 34. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 84% We Are Social • Source: GSMA Intelligence 16% 17% wearesocial.sg • @wearesocialsg • 34
  • 35. BALTIC STATES We Are Social wearesocial.sg • @wearesocialsg • 35
  • 36. FEB 2014 BALTIC STATES 6,960,676 68% 32% TOTAL POPULATION URBAN RURAL 5,026,306 INTERNET USERS 2,280,000 ACTIVE FACEBOOK USERS 9,380,547 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 72% INTERNET PENETRATION 33% FACEBOOK PENETRATION 135% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 36
  • 37. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.35M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 34% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.36M 20% wearesocial.sg • @wearesocialsg • 37
  • 38. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 48% We Are Social • Source: GSMA Intelligence 52% 36% wearesocial.sg • @wearesocialsg • 38
  • 39. SOUTH-EASTERN EUROPE We Are Social wearesocial.sg • @wearesocialsg • 39
  • 40. FEB 2014 SOUTH-EASTERN EUROPE 61,191,196 59% 41% TOTAL POPULATION URBAN RURAL 32,480,986 INTERNET USERS 23,420,000 ACTIVE FACEBOOK USERS 71,377,601 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 53% INTERNET PENETRATION 38% FACEBOOK PENETRATION 117% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 40
  • 41. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 17.90M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 29% We Are Social • Sources: US Census Bureau, ITU, Facebook 14.96M 24% wearesocial.sg • @wearesocialsg • 41
  • 42. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 66% We Are Social • Source: GSMA Intelligence 34% 33% wearesocial.sg • @wearesocialsg • 42
  • 43. REGIONAL ANALYSIS We Are Social wearesocial.sg • @wearesocialsg • 43
  • 44. FEB 2014 INTERNET PENETRATION IN EUROPE 95%! ICELAND SWEDEN 94%! NORWAY 91%! FINLAND 95%! 53%! RUSSIA 80%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 93%! 82%! 83%! 84%! 75%! 84%! 81%! AUSTRIA 72%! ITALY SPAIN 58%! 34%! UKRAINE CZECH REP. HUNGARY 72%! 48%! SERBIA PORTUGAL 64%! 47%! BELARUS 65%! POLAND GERMANY SWITZERLAND 74%! LATVIA 68%! 93%! 87%! 78%! LITHUANIA DENMARK 50%! ROMANIA 55%! ALBANIA 56%! GREECE We Are Social • Sources: US Census Bureau, InternetWorldStats EUROPE AVERAGE 68%! 56%! BULGARIA CYPRUS 60%! wearesocial.sg • @wearesocialsg • 44
  • 45. 93%! 93%! 91%! 91%! DENMARK NETHERLANDS LUXEMBOURG FINLAND 81%! 80%! 80%! 78%! AUSTRIA SLOVAKIA ESTONIA IRELAND We Are Social • Sources: US Census Bureau, InternetWorldStats 63%! MACEDONIA 56%! 56%! 55%! 53%! GREECE BULGARIA ALBANIA RUSSIA UKRAINE 44%! 47%! BELARUS MOLDOVA 48%! SERBIA 50%! 57%! MONTENEGRO ROMANIA 58%! ITALY 60%! 63%! CROATIA CYPRUS 64%! 68%! EUROPEAN AVERAGE PORTUGAL 68%! LITHUANIA 65%! 70%! MALTA POLAND 70%! SLOVENIA 65%! 72%! SPAIN BOSNIA & HERZEGOVINA 72%! HUNGARY 74%! 82%! BELGIUM LATVIA 83%! FRANCE 75%! 84%! GERMANY CZECH REPUBLIC 84%! SWITZERLAND 87%! 94%! SWEDEN UNITED KINGDOM 95%! NORWAY 34%! 95%! ICELAND FEB 2014 INTERNET PENETRATION IN EUROPE GLOBAL AVERAGE: 34% wearesocial.sg • @wearesocialsg • 45
  • 46. FEB 2014 INTERNET USERS IN EUROPE 301K! ICELAND SWEDEN 8.6M! NORWAY 4.8M! FINLAND 4.5M! 76M! RUSSIA 1.0M! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 16M! GERMANY 68M! 8.6M! 54M! 7.6M! 6.8M! 6.7M! SWITZERLAND AUSTRIA 4.5M! BELARUS 25M! POLAND 34M! ITALY SPAIN 36M! 15M! UKRAINE CZECH REP. HUNGARY 7.2M! 3.5M! SERBIA PORTUGAL 6.9M! 1.6M! LATVIA 2.4M! 5.2M! 55M! 3.7M! LITHUANIA DENMARK 11M! ROMANIA 1.6M! ALBANIA 6.0M! GREECE We Are Social • Sources: US Census Bureau, InternetWorldStats EUROPE TOTAL 501M! 3.9M! BULGARIA CYPRUS 694K! wearesocial.sg • @wearesocialsg • 46
  • 47. FEB 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH MOBILE DEVICE 1.9! IRELAND 1.4! NETHERLANDS SPAIN GERMANY 1.6! 1.8! 1.6! UK 1.4! FRANCE 1.4! We Are Social • Source: GlobalWebIndex SWEDEN ITALY RUSSIA POLAND 1.4! 1.8! 2.2! 3.7! 3.7! 3.7! 4.0! 4.1! 4.1! 4.2! 4.7! 4.8! 4.8! ACCESS THROUGH LAPTOP / DESKTOP wearesocial.sg • @wearesocialsg • 47
  • 48. FEB 2014 EUROPE: SOCIAL MEDIA PENETRATION 70%! ICELAND SWEDEN 57%! NORWAY 46%! FINLAND 64%! 33%! RUSSIA 43%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 52%! 52%! 42%! 35%! 41%! 43%! 39%! AUSTRIA 41%! ITALY 42%! SPAIN 27%! UKRAINE CZECH REP. HUNGARY 48%! 52%! SERBIA PORTUGAL 48%! 23%! BELARUS 31%! POLAND GERMANY SWITZERLAND 23%! LATVIA 35%! 58%! 57%! 50%! LITHUANIA DENMARK 32%! ROMANIA 45%! ALBANIA 41%! GREECE We Are Social • Sources: US Census Bureau, Facebook, VKontakte EUROPE AVERAGE 40%! 43%! BULGARIA CYPRUS 48%! wearesocial.sg • @wearesocialsg • 48
  • 49. 10%! 50%! 49%! 48%! 48%! 48%! IRELAND MONTENEGRO CYPRUS HUNGARY PORTUGAL We Are Social • Sources: US Census Bureau, Facebook, VKontakte 42%! 41%! 41%! 41%! 40%! 40%! 40%! 40%! 40%! 39%! ITALY SPAIN CZECH REPUBLIC GREECE CROATIA SLOVENIA SLOVAKIA EUROPEAN AVERAGE BOSNIA & HERZEGOVINA AUSTRIA 32%! 31%! ROMANIA POLAND 23%! BELARUS MOLDOVA 23%! LATVIA UKRAINE 33%! RUSSIA 35%! 42%! FRANCE GERMANY 43%! SWITZERLAND 35%! 43%! ESTONIA LITHUANIA 43%! BULGARIA 45%! 50%! LUXEMBOURG ALBANIA 51%! MACEDONIA 46%! 52%! BELGIUM FINLAND 52%! 57%! UNITED KINGDOM NETHERLANDS 57%! SWEDEN SERBIA 58%! DENMARK 27%! 52%! 58%! MALTA NORWAY ICELAND 64%! 70%! FEB 2014 EUROPE: SOCIAL MEDIA PENETRATION GLOBAL AVERAGE: 26% wearesocial.sg • @wearesocialsg • 49
  • 50. FEB 2014 SOCIAL MEDIA USERS IN EUROPE 220K! ICELAND SWEDEN 5.2M! NORWAY 2.4M! FINLAND 3.0M! 47M! RUSSIA 540K! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 8.8M! GERMANY 28M! 5.4M! 28M! 4.2M! 3.4M! 3.2M! SWITZERLAND AUSTRIA 2.2M! BELARUS 12M! POLAND 20M! ITALY 26M! SPAIN 12M! UKRAINE CZECH REP. HUNGARY 4.8M! 3.8M! SERBIA PORTUGAL 5.2M! 500K! LATVIA 1.2M! 3.2M! 36M! 2.4M! LITHUANIA DENMARK 7.0M! ROMANIA 1.4M! ALBANIA 4.4M! GREECE We Are Social • Sources: US Census Bureau, Facebook, VKontakte EUROPE TOTAL 293M! 3.0M! BULGARIA CYPRUS 560K! wearesocial.sg • @wearesocialsg • 50
  • 51. TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 1.3! 1.3! GERMANY SPAIN NETHERLANDS 1.6! UK 1.4! 1.6! POLAND We Are Social • Source: GlobalWebIndex SWEDEN 1.7! IRELAND RUSSIA ITALY 1.5! 1.7! FRANCE 1.9! 2.0! FEB 2014 wearesocial.sg • @wearesocialsg • 51
  • 52. FEB 2014 MOBILE SUBSCRIPTION PENETRATION 110%! ICELAND SWEDEN 128%! NORWAY 177%! FINLAND 121%! 184%! RUSSIA 164%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 117%! 123%! 109%! GERMANY 133%! 165%! AUSTRIA 114%! 118%! SPAIN ITALY 158%! 133%! UKRAINE CZECH REP. HUNGARY 117%! 126%! SERBIA PORTUGAL 111%! BELARUS 132%! POLAND 128%! 131%! SWITZERLAND 106%! LATVIA 142%! 119%! 130%! 103%! LITHUANIA DENMARK 104%! ROMANIA EUROPE AVERAGE 139%! 154%! BULGARIA 116%! ALBANIA 124%! GREECE We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. CYPRUS 96%! wearesocial.sg • @wearesocialsg • 52
  • 53. We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. 132%! 131%! 131%! 130%! 128%! 128%! 126%! 124%! 123%! 121%! 119%! 118%! 117%! 117%! 116%! 114%! 113%! 113%! 111%! 111%! 111%! 110%! 109%! 107%! 106%! 104%! 103%! POLAND MALTA SWITZERLAND UNITED KINGDOM SWEDEN CZECH REPUBLIC SERBIA GREECE BELGIUM NORWAY DENMARK SPAIN NETHERLANDS HUNGARY ALBANIA PORTUGAL MOLDOVA SLOVENIA CROATIA SLOVAKIA BELARUS ICELAND FRANCE MACEDONIA LATVIA ROMANIA IRELAND BOSNIA & HERZEGOVINA 86%! 96%! 133%! GERMANY 139%! 133%! CYPRUS 148%! 154%! 142%! UKRAINE EUROPEAN AVERAGE LITHUANIA LUXEMBOURG BULGARIA 158%! 164%! ESTONIA 172%! 165%! ITALY 184%! 177%! AUSTRIA MONTENEGRO FINLAND RUSSIA FEB 2014 MOBILE SUBSCRIPTION PENETRATION GLOBAL AVERAGE: 93% wearesocial.sg • @wearesocialsg • 53
  • 54. FEB 2014 MOBILE SUBSCRIPTIONS IN EUROPE 346K! ICELAND SWEDEN 12M! NORWAY 9.3M! FINLAND 5.7M! 262M! RUSSIA 2.1M! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 72M! 20M! 13M! 108M! 13M! 10M! 14M! AUSTRIA 56M! SPAIN ITALY 97M! 59M! UKRAINE CZECH REP. HUNGARY 12M! 9.1M! SERBIA PORTUGAL 12M! 11M! BELARUS 51M! POLAND GERMANY SWITZERLAND 2.3M! LATVIA 5.0M! 6.6M! 82M! 4.9M! LITHUANIA DENMARK 23M! ROMANIA EUROPE TOTAL 1.03B! 11M! BULGARIA 3.5M! ALBANIA 13M! GREECE We Are Social • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. CYPRUS 1.1M! wearesocial.sg • @wearesocialsg • 54
  • 55. FEB 2014 MOBILE BROADBAND PENETRATION 71%! ICELAND SWEDEN 101%! NORWAY 106%! FINLAND 84%! 53%! RUSSIA 73%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 61%! 34%! 52%! 41%! 44%! 41%! 56%! AUSTRIA 53%! SPAIN ITALY 52%! 6%! UKRAINE CZECH REP. HUNGARY 23%! 40%! SERBIA PORTUGAL 32%! 33%! BELARUS 49%! POLAND GERMANY SWITZERLAND 52%! LATVIA 9%! 87%! 72%! 64%! LITHUANIA DENMARK 24%! ROMANIA EUROPE AVERAGE 48%! 41%! BULGARIA 18%! ALBANIA 44%! GREECE We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. CYPRUS 33%! wearesocial.sg • @wearesocialsg • 55
  • 56. 11%! 71%! ICELAND 52%! 52%! ITALY LATVIA 41%! 40%! BULGARIA SERBIA We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. 33%! 33%! 32%! CYPRUS BELARUS PORTUGAL 22%! MACEDONIA 9%! 6%! 5%! BOSNIA & HERZEGOVINA LITHUANIA UKRAINE MOLDOVA 18%! 23%! HUNGARY ALBANIA 24%! ROMANIA 27%! 34%! BELGIUM MONTENEGRO 35%! SLOVAKIA 37%! 41%! SWITZERLAND SLOVENIA 41%! 44%! CZECH REPUBLIC GERMANY 44%! GREECE 48%! 52%! FRANCE EUROPEAN AVERAGE 52%! CROATIA 49%! 53%! SPAIN POLAND 53%! 56%! AUSTRIA RUSSIA 57%! MALTA NETHERLANDS 61%! 72%! UNITED KINGDOM IRELAND 72%! LUXEMBOURG 64%! 73%! ESTONIA NORWAY DENMARK SWEDEN FINLAND 84%! 87%! 101%! 106%! FEB 2014 MOBILE BROADBAND PENETRATION GLOBAL AVERAGE: 21% wearesocial.sg • @wearesocialsg • 56
  • 57. FEB 2014 MOBILE BROADBAND SUBSCRIPTIONS 225K! ICELAND SWEDEN 9.2M! NORWAY 5.6M! FINLAND 4.0M! 75M! RUSSIA 925K! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 10M! GERMANY 33M! 3.5M! 34M! 4.5M! 3.3M! 4.6M! SWITZERLAND AUSTRIA 3.2M! BELARUS 19M! POLAND 25M! SPAIN ITALY 32M! 2.5M! UKRAINE CZECH REP. HUNGARY 2.3M! 2.9M! SERBIA PORTUGAL 3.5M! 1.1M! LATVIA 301K! 4.9M! 45M! 3.0M! LITHUANIA DENMARK 5.2M! ROMANIA EUROPE TOTAL 354M! 2.8M! BULGARIA 553K! ALBANIA 4.8M! GREECE We Are Social • Sources: International Telecoms Union. Figures represent active subscriptions. CYPRUS 384K! wearesocial.sg • @wearesocialsg • 57
  • 58. FEB 2014 MOBILE SOCIAL PENETRATION (MAU) 53%! ICELAND SWEDEN 48%! NORWAY 35%! FINLAND 55%! 11%! RUSSIA 27%! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 44%! 36%! 30%! 27%! 24%! 35%! 32%! AUSTRIA 33%! SPAIN ITALY 32%! 9%! UKRAINE CZECH REP. HUNGARY 30%! 33%! SERBIA PORTUGAL 30%! 8%! BELARUS 19%! POLAND GERMANY SWITZERLAND 14%! LATVIA 20%! 47%! 47%! 42%! LITHUANIA DENMARK 21%! ROMANIA EUROPE AVERAGE 26%! 24%! BULGARIA 33%! ALBANIA 26%! GREECE We Are Social • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures. CYPRUS 48%! wearesocial.sg • @wearesocialsg • 58
  • 59. 47%! DENMARK We Are Social • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures. 25%! 24%! 24%! 23%! SLOVAKIA BULGARIA CZECH REPUBLIC BOSNIA & HERZEGOVINA MOLDOVA BELARUS UKRAINE RUSSIA LATVIA POLAND 5%! 8%! 9%! 11%! 19%! 20%! 26%! GREECE LITHUANIA 26%! SLOVENIA 21%! 26%! EUROPEAN AVERAGE ROMANIA 27%! ESTONIA 29%! CROATIA 27%! 30%! PORTUGAL GERMANY 30%! 32%! MACEDONIA HUNGARY 32%! AUSTRIA 30%! 32%! ITALY FRANCE 33%! SPAIN 31%! 33%! ALBANIA MONTENEGRO 33%! 35%! FINLAND SERBIA 35%! 36%! SWITZERLAND BELGIUM 39%! 42%! IRELAND LUXEMBOURG 42%! MALTA 44%! 47%! UNITED KINGDOM NETHERLANDS 48%! CYPRUS 14%! 48%! SWEDEN ICELAND NORWAY 53%! 55%! FEB 2014 MOBILE SOCIAL PENETRATION (MAU) wearesocial.sg • @wearesocialsg • 59
  • 60. FEB 2014 ACTIVE MOBILE SOCIAL USERS (MAU) 166K! ICELAND SWEDEN 4.4M! NORWAY 1.8M! FINLAND 2.6M! 16M! RUSSIA 340K! ESTONIA UNITED KINGDOM IRELAND NETHERLANDS BELGIUM FRANCE 7.4M! GERMANY 22M! 3.8M! 20M! 2.6M! AUSTRIA 15M! SPAIN ITALY 20M! 4.1M! UKRAINE CZECH REP. HUNGARY 3.0M! 2.4M! SERBIA PORTUGAL 3.2M! 744K! BELARUS 7.2M! POLAND 2.4M! 2.8M! SWITZERLAND 300K! LATVIA 720K! 2.6M! 30M! 2.0M! LITHUANIA DENMARK 4.6M! ROMANIA 980K! ALBANIA 2.8M! GREECE We Are Social • Sources: Facebook, VKontakte, Roem.ru EUROPE TOTAL 194M! 1.7M! BULGARIA CYPRUS 560K! wearesocial.sg • @wearesocialsg • 60
  • 61. INDIVIDUAL COUNTRY DATA We Are Social wearesocial.sg • @wearesocialsg • 61
  • 62. ALBANIA We Are Social wearesocial.sg • @wearesocialsg • 62
  • 63. FEB 2014 ALBANIA: SNAPSHOT 3,011,405 52% 48% TOTAL POPULATION URBAN RURAL 1,641,241 INTERNET USERS 1,360,000 ACTIVE FACEBOOK USERS 3,500,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 55% INTERNET PENETRATION 45% FACEBOOK PENETRATION 116% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 63
  • 64. FEB 2014 ALBANIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 553K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 18% We Are Social • Sources: US Census Bureau, ITU, Facebook 980K 33% wearesocial.sg • @wearesocialsg • 64
  • 65. FEB 2014 ALBANIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 90% We Are Social • Source: GSMA Intelligence 10% 9% wearesocial.sg • @wearesocialsg • 65
  • 66. AUSTRIA We Are Social wearesocial.sg • @wearesocialsg • 66
  • 67. FEB 2014 AUSTRIA 8,221,646 68% 32% TOTAL POPULATION URBAN RURAL 6,657,992 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 13,590,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 81% INTERNET PENETRATION 39% FACEBOOK PENETRATION 165% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 67
  • 68. FEB 2014 AUSTRIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 48% 90% 80% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 68
  • 69. FEB 2014 AUSTRIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 56% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.6M 32% wearesocial.sg • @wearesocialsg • 69
  • 70. FEB 2014 AUSTRIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 27% We Are Social • Source: GSMA Intelligence 73% 64% wearesocial.sg • @wearesocialsg • 70
  • 71. BELARUS We Are Social wearesocial.sg • @wearesocialsg • 71
  • 72. FEB 2014 BELARUS 9,625,888 75% 25% TOTAL POPULATION URBAN RURAL 4,523,412 INTERNET USERS 2,200,000 ACTIVE VKONTAKTE USERS 47% INTERNET PENETRATION 23% VKONTAKTE PENETRATION 10,676,471 ACTIVE MOBILE SUBSCRIPTIONS 111% MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU wearesocial.sg • @wearesocialsg • 72
  • 73. FEB 2014 BELARUS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 33% Facebook We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data 744K 8% wearesocial.sg • @wearesocialsg • 73
  • 74. FEB 2014 BELARUS: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 53% We Are Social • Source: GSMA Intelligence 47% 23% wearesocial.sg • @wearesocialsg • 74
  • 75. BELGIUM We Are Social wearesocial.sg • @wearesocialsg • 75
  • 76. FEB 2014 BELGIUM 10,444,268 97% TOTAL POPULATION URBAN RURAL (3%) 8,559,449 INTERNET USERS 5,400,000 ACTIVE FACEBOOK USERS 12,880,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 82% INTERNET PENETRATION 52% FACEBOOK PENETRATION 123% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 76
  • 77. FEB 2014 BELGIUM: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 34% 84% 66% 16% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 77
  • 78. FEB 2014 BELGIUM: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 34% We Are Social • Sources: US Census Bureau, ITU, Facebook 3.8M 36% wearesocial.sg • @wearesocialsg • 78
  • 79. FEB 2014 BELGIUM: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 49% We Are Social • Source: GSMA Intelligence 51% 33% wearesocial.sg • @wearesocialsg • 79
  • 80. BOSNIA & HERZEGOVINA We Are Social wearesocial.sg • @wearesocialsg • 80
  • 81. FEB 2014 BOSNIA & HERZEGOVINA (B&H) 3,875,723 49% 51% TOTAL POPULATION URBAN RURAL 2,535,356 INTERNET USERS 1,540,000 ACTIVE FACEBOOK USERS 3,352,331 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 65% INTERNET PENETRATION 40% FACEBOOK PENETRATION 86% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 81
  • 82. FEB 2014 B&H: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 422K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 11% We Are Social • Sources: US Census Bureau, ITU, Facebook 880K 23% wearesocial.sg • @wearesocialsg • 82
  • 83. FEB 2014 B&H: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 84% We Are Social • Source: GSMA Intelligence 16% 19% wearesocial.sg • @wearesocialsg • 83
  • 84. BULGARIA We Are Social wearesocial.sg • @wearesocialsg • 84
  • 85. FEB 2014 BULGARIA 6,981,642 72% 28% TOTAL POPULATION URBAN RURAL 3,881,287 INTERNET USERS 3,000,000 ACTIVE FACEBOOK USERS 10,780,732 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 56% INTERNET PENETRATION 43% FACEBOOK PENETRATION 154% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 85
  • 86. FEB 2014 BULGARIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.7M 24% wearesocial.sg • @wearesocialsg • 86
  • 87. FEB 2014 BULGARIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 33% wearesocial.sg • @wearesocialsg • 87
  • 88. CROATIA We Are Social wearesocial.sg • @wearesocialsg • 88
  • 89. FEB 2014 CROATIA 4,475,611 58% 42% TOTAL POPULATION URBAN RURAL 2,822,427 INTERNET USERS 1,800,000 ACTIVE FACEBOOK USERS 4,971,351 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 63% INTERNET PENETRATION 40% FACEBOOK PENETRATION 111% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 89
  • 90. FEB 2014 CROATIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.3M 29% wearesocial.sg • @wearesocialsg • 90
  • 91. FEB 2014 CROATIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 33% wearesocial.sg • @wearesocialsg • 91
  • 92. CYPRUS We Are Social wearesocial.sg • @wearesocialsg • 92
  • 93. FEB 2014 CYPRUS 1,155,403 70% 30% TOTAL POPULATION URBAN RURAL 694,223 INTERNET USERS 560,000 ACTIVE FACEBOOK USERS 1,110,935 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 60% INTERNET PENETRATION 48% FACEBOOK PENETRATION 96% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 93
  • 94. FEB 2014 BELARUS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 384K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 33% We Are Social • Sources: US Census Bureau, ITU, Facebook 560K 48% wearesocial.sg • @wearesocialsg • 94
  • 95. FEB 2014 CYPRUS: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 52% wearesocial.sg • @wearesocialsg • 95
  • 96. CZECH REPUBLIC We Are Social wearesocial.sg • @wearesocialsg • 96
  • 97. FEB 2014 CZECH REPUBLIC 10,162,921 74% 26% TOTAL POPULATION URBAN RURAL 7,632,975 INTERNET USERS 4,200,000 ACTIVE FACEBOOK USERS 12,973,080 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 75% INTERNET PENETRATION 41% FACEBOOK PENETRATION 128% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 97
  • 98. FEB 2014 CZECH REP.: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 42% 91% 77% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 98
  • 99. FEB 2014 CZECH REP.: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 44% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.4M 24% wearesocial.sg • @wearesocialsg • 99
  • 100. FEB 2014 CZECH REP.: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 42% We Are Social • Source: GSMA Intelligence 58% 28% wearesocial.sg • @wearesocialsg • 100
  • 101. DENMARK We Are Social wearesocial.sg • @wearesocialsg • 101
  • 102. DENMARK 5,556,452 87% 13%! FEB 2014 TOTAL POPULATION URBAN RURAL 5,155,411 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 6,600,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 93% INTERNET PENETRATION 58% FACEBOOK PENETRATION 119% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 102
  • 103. FEB 2014 DENMARK: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 59% 86% 76% 31% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 103
  • 104. FEB 2014 DENMARK: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 87% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.6M 47% wearesocial.sg • @wearesocialsg • 104
  • 105. FEB 2014 DENMARK: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 14% We Are Social • Source: GSMA Intelligence 86% 61% wearesocial.sg • @wearesocialsg • 105
  • 106. ESTONIA We Are Social wearesocial.sg • @wearesocialsg • 106
  • 107. FEB 2014 ESTONIA 1,266,375 70% 30% TOTAL POPULATION URBAN RURAL 1,007,020 INTERNET USERS 540,000 ACTIVE FACEBOOK USERS 2,070,547 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 80% INTERNET PENETRATION 43% FACEBOOK PENETRATION 164% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 107
  • 108. FEB 2014 ESTONIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 925K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 73% We Are Social • Sources: US Census Bureau, ITU, Facebook 340K 27% wearesocial.sg • @wearesocialsg • 108
  • 109. FEB 2014 ESTONIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 37% We Are Social • Source: GSMA Intelligence 63% 41% wearesocial.sg • @wearesocialsg • 109
  • 110. FINLAND We Are Social wearesocial.sg • @wearesocialsg • 110
  • 111. FEB 2014 FINLAND 5,266,114 85% 15% TOTAL POPULATION URBAN RURAL 4,789,266 INTERNET USERS 2,400,000 ACTIVE FACEBOOK USERS 9,320,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 91% INTERNET PENETRATION 46% FACEBOOK PENETRATION 177% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 111
  • 112. FEB 2014 FINLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 45% 92% 81% 26% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 112
  • 113. FEB 2014 FINLAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 5.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 106% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.8M 35% wearesocial.sg • @wearesocialsg • 113
  • 114. FEB 2014 FINLAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 10% We Are Social • Source: GSMA Intelligence 90% 61% wearesocial.sg • @wearesocialsg • 114
  • 115. FRANCE We Are Social wearesocial.sg • @wearesocialsg • 115
  • 116. FEB 2014 FRANCE: DATA SNAPSHOT 65,951,611 85% 15% TOTAL POPULATION URBAN RURAL 54,473,474 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 83% INTERNET PENETRATION 42% FACEBOOK PENETRATION 72,180,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 116
  • 117. FEB 2014 FRANCE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 08M 51% 1H 21M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 117
  • 118. FEB 2014 FRANCE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 69% 1H 41M 44% 12% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 118
  • 119. FEB 2014 FRANCE: SOCIAL MEDIA USE 84% ANY SOCIAL NETWORK 49% 75% FACEBOOK GOOGLE+ TWITTER COPAINS D'AVANT VIADEO 40% 37% 11% 26% 9% 22% 2% 14% 3% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 119
  • 120. FEB 2014 FRANCE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 42% 88% 74% 26% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 120
  • 121. FEB 2014 FRANCE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 34.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 20.0M 30% wearesocial.sg • @wearesocialsg • 121
  • 122. FEB 2014 FRANCE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 26% We Are Social • Source: GSMA Intelligence 74% 52% wearesocial.sg • @wearesocialsg • 122
  • 123. GERMANY We Are Social wearesocial.sg • @wearesocialsg • 123
  • 124. FEB 2014 GERMANY: DATA SNAPSHOT 81,147,265 74% 26% TOTAL POPULATION URBAN RURAL 68,296,919 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 84% INTERNET PENETRATION 35% FACEBOOK PENETRATION 107,700,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 133% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 124
  • 125. FEB 2014 GERMANY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 44M 60% 1H 33M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 125
  • 126. FEB 2014 GERMANY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 64% 1H 17M 49% 13% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 126
  • 127. FEB 2014 GERMANY: SOCIAL MEDIA USE 76% ANY SOCIAL NETWORK 43% 67% FACEBOOK GOOGLE+ TWITTER MYSPACE STUDIVZ 38% 35% 7% 21% 6% 9% 1% 8% 1% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 127
  • 128. FEB 2014 GERMANY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 40% 88% 76% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 128
  • 129. FEB 2014 GERMANY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 33.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% We Are Social • Sources: US Census Bureau, ITU, Facebook 22.0M 27% wearesocial.sg • @wearesocialsg • 129
  • 130. FEB 2014 GERMANY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 53% We Are Social • Source: GSMA Intelligence 47% 46% wearesocial.sg • @wearesocialsg • 130
  • 131. GREECE We Are Social wearesocial.sg • @wearesocialsg • 131
  • 132. FEB 2014 GREECE 10,772,967 61% 39% TOTAL POPULATION URBAN RURAL 6,029,983 INTERNET USERS 4,400,000 ACTIVE FACEBOOK USERS 13,354,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 56% INTERNET PENETRATION 41% FACEBOOK PENETRATION 124% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 132
  • 133. FEB 2014 GREECE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 33% 94% 85% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 133
  • 134. FEB 2014 GREECE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 44% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.8M 26% wearesocial.sg • @wearesocialsg • 134
  • 135. FEB 2014 GREECE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 69% We Are Social • Source: GSMA Intelligence 31% 45% wearesocial.sg • @wearesocialsg • 135
  • 136. HUNGARY We Are Social wearesocial.sg • @wearesocialsg • 136
  • 137. FEB 2014 HUNGARY 9,939,470 68% 32% TOTAL POPULATION URBAN RURAL 7,170,086 INTERNET USERS 4,800,000 ACTIVE FACEBOOK USERS 11,580,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 72% INTERNET PENETRATION 48% FACEBOOK PENETRATION 117% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 137
  • 138. FEB 2014 HUNGARY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 34% 82% 75% 24% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 138
  • 139. FEB 2014 HUNGARY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 23% We Are Social • Sources: US Census Bureau, ITU, Facebook 3.0M 30% wearesocial.sg • @wearesocialsg • 139
  • 140. FEB 2014 HUNGARY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 48% We Are Social • Source: GSMA Intelligence 52% 41% wearesocial.sg • @wearesocialsg • 140
  • 141. ICELAND We Are Social wearesocial.sg • @wearesocialsg • 141
  • 142. ICELAND 315,281 93% 7%! FEB 2014 TOTAL POPULATION URBAN RURAL 300,656 INTERNET USERS 220,000 ACTIVE FACEBOOK USERS 346,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 95% INTERNET PENETRATION 70% FACEBOOK PENETRATION 110% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 142
  • 143. FEB 2014 ICELAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 225K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 71% We Are Social • Sources: US Census Bureau, ITU, Facebook 166K 53% wearesocial.sg • @wearesocialsg • 143
  • 144. FEB 2014 ICELAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 41% We Are Social • Source: GSMA Intelligence 59% 51% wearesocial.sg • @wearesocialsg • 144
  • 145. IRELAND We Are Social wearesocial.sg • @wearesocialsg • 145
  • 146. FEB 2014 IRELAND 4,775,982 62% 38% TOTAL POPULATION URBAN RURAL 3,730,402 INTERNET USERS 2,400,000 ACTIVE FACEBOOK USERS 4,906,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 78% INTERNET PENETRATION 50% FACEBOOK PENETRATION 103% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 146
  • 147. FEB 2014 IRELAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 40M 59% 1H 52M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 147
  • 148. FEB 2014 IRELAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 71% 1H 40M 51% 12% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 148
  • 149. FEB 2014 IRELAND: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 61% 83% FACEBOOK 51% 55% GOOGLE+ 19% 42% TWITTER 18% 33% LINKEDIN PINTEREST 13% 19% 7% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 149
  • 150. FEB 2014 IRELAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 57% 91% 83% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 150
  • 151. FEB 2014 IRELAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 64% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.0M 42% wearesocial.sg • @wearesocialsg • 151
  • 152. FEB 2014 IRELAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% We Are Social • Source: GSMA Intelligence 41% 51% wearesocial.sg • @wearesocialsg • 152
  • 153. ITALY We Are Social wearesocial.sg • @wearesocialsg • 153
  • 154. FEB 2014 ITALY: DATA SNAPSHOT 61,482,297 68% 32% TOTAL POPULATION URBAN RURAL 35,531,527 INTERNET USERS 26,000,000 ACTIVE FACEBOOK USERS 58% INTERNET PENETRATION 42% FACEBOOK PENETRATION 97,226,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 158% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 154
  • 155. FEB 2014 ITALY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 41M 47% 2H 13M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 155
  • 156. FEB 2014 ITALY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 52% 2H 00M 46% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 156
  • 157. FEB 2014 ITALY: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 54% 82% FACEBOOK 43% 54% GOOGLE+ 18% 41% TWITTER LINKEDIN INSTAGRAM 16% 21% 5% 20% 9% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 157
  • 158. FEB 2014 ITALY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 41% 92% 84% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 158
  • 159. FEB 2014 ITALY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 31.7M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 19.8M 32% wearesocial.sg • @wearesocialsg • 159
  • 160. FEB 2014 ITALY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 79% We Are Social • Source: GSMA Intelligence 21% 52% wearesocial.sg • @wearesocialsg • 160
  • 161. LATVIA We Are Social wearesocial.sg • @wearesocialsg • 161
  • 162. FEB 2014 LATVIA 2,178,443 68% 32% TOTAL POPULATION URBAN RURAL 1,621,769 INTERNET USERS 500,000 ACTIVE FACEBOOK USERS 2,310,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 74% INTERNET PENETRATION 23% FACEBOOK PENETRATION 106% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 162
  • 163. FEB 2014 LATVIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 1.1M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 52% We Are Social • Sources: US Census Bureau, ITU, Facebook 300K 14% wearesocial.sg • @wearesocialsg • 163
  • 164. FEB 2014 LATVIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 41% We Are Social • Source: GSMA Intelligence 59% 38% wearesocial.sg • @wearesocialsg • 164
  • 165. LITHUANIA We Are Social wearesocial.sg • @wearesocialsg • 165
  • 166. FEB 2014 LITHUANIA 3,515,858 67% 33% TOTAL POPULATION URBAN RURAL 2,397,517 68% INTERNET USERS INTERNET PENETRATION 1,240,000 ACTIVE FACEBOOK USERS 5,000,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 35% FACEBOOK PENETRATION 142% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 166
  • 167. FEB 2014 LITHUANIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 301K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 9% We Are Social • Sources: US Census Bureau, ITU, Facebook 720K 20% wearesocial.sg • @wearesocialsg • 167
  • 168. FEB 2014 LITHUANIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 56% We Are Social • Source: GSMA Intelligence 44% 33% wearesocial.sg • @wearesocialsg • 168
  • 169. LUXEMBOURG We Are Social wearesocial.sg • @wearesocialsg • 169
  • 170. FEB 2014 LUXEMBOURG 514,862 85% 15% TOTAL POPULATION URBAN RURAL 468,348 INTERNET USERS 260,000 ACTIVE FACEBOOK USERS 761,314 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 91% INTERNET PENETRATION 50% FACEBOOK PENETRATION 148% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 170
  • 171. FEB 2014 LUXEMBOURG: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 369K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 72% We Are Social • Sources: US Census Bureau, ITU, Facebook 200K 39% wearesocial.sg • @wearesocialsg • 171
  • 172. FEB 2014 LUXEMBOURG: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 41% We Are Social • Source: GSMA Intelligence 59% 64% wearesocial.sg • @wearesocialsg • 172
  • 173. MACEDONIA We Are Social wearesocial.sg • @wearesocialsg • 173
  • 174. FEB 2014 MACEDONIA 2,087,171 59% 41% TOTAL POPULATION URBAN RURAL 1,314,969 INTERNET USERS 1,060,000 ACTIVE FACEBOOK USERS 2,235,460 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 63% INTERNET PENETRATION 51% FACEBOOK PENETRATION 107% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 174
  • 175. FEB 2014 MACEDONIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 450K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 22% We Are Social • Sources: US Census Bureau, ITU, Facebook 660K 32% wearesocial.sg • @wearesocialsg • 175
  • 176. FEB 2014 MACEDONIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 61% We Are Social • Source: GSMA Intelligence 39% 23% wearesocial.sg • @wearesocialsg • 176
  • 177. MALTA We Are Social wearesocial.sg • @wearesocialsg • 177
  • 178. FEB 2014 MALTA 411,277 95% TOTAL POPULATION URBAN 286,885 INTERNET USERS 240,000 ACTIVE FACEBOOK USERS 539,500 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU RURAL (5%) 70% INTERNET PENETRATION 58% FACEBOOK PENETRATION 131% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 178
  • 179. FEB 2014 MALTA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 236K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 57% We Are Social • Sources: US Census Bureau, ITU, Facebook 174K 42% wearesocial.sg • @wearesocialsg • 179
  • 180. FEB 2014 MALTA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 81% We Are Social • Source: GSMA Intelligence 19% 43% wearesocial.sg • @wearesocialsg • 180
  • 181. MOLDOVA We Are Social wearesocial.sg • @wearesocialsg • 181
  • 182. FEB 2014 MOLDOVA 3,619,925 47% 53% TOTAL POPULATION URBAN RURAL 1,585,973 INTERNET USERS 380,000 ACTIVE FACEBOOK USERS 4,080,143 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 44% INTERNET PENETRATION 10% FACEBOOK PENETRATION 113% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 182
  • 183. FEB 2014 MOLDOVA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 185K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 5% We Are Social • Sources: US Census Bureau, ITU, Facebook 184K 5% wearesocial.sg • @wearesocialsg • 183
  • 184. FEB 2014 MOLDOVA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 75% We Are Social • Source: GSMA Intelligence 25% 35% wearesocial.sg • @wearesocialsg • 184
  • 185. MONTENEGRO We Are Social wearesocial.sg • @wearesocialsg • 185
  • 186. FEB 2014 MONTENEGRO 653,474 62% 38% TOTAL POPULATION URBAN RURAL 373,655 INTERNET USERS 320,000 ACTIVE FACEBOOK USERS 1,126,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 57% INTERNET PENETRATION 49% FACEBOOK PENETRATION 172% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 186
  • 187. FEB 2014 MONTENEGRO: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 177K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 27% We Are Social • Sources: US Census Bureau, ITU, Facebook 200K 31% wearesocial.sg • @wearesocialsg • 187
  • 188. FEB 2014 MONTENEGRO: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 69% We Are Social • Source: GSMA Intelligence 31% 23% wearesocial.sg • @wearesocialsg • 188
  • 189. NETHERLANDS We Are Social wearesocial.sg • @wearesocialsg • 189
  • 190. FEB 2014 NETHERLANDS 16,805,037 83% 17% TOTAL POPULATION URBAN RURAL 15,559,488 INTERNET USERS 8,800,000 ACTIVE FACEBOOK USERS 19,643,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 93% INTERNET PENETRATION 52% FACEBOOK PENETRATION 117% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 190
  • 191. FEB 2014 NETHERLANDS: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 44M 66% 1H 26M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 191
  • 192. FEB 2014 NETHERLANDS: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 78% 1H 20M 44% 7% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 192
  • 193. FEB 2014 NETHERLANDS: SOCIAL MEDIA USE 84% ANY SOCIAL NETWORK 48% 77% FACEBOOK GOOGLE+ TWITTER LINKEDIN HYVES 41% 35% 8% 31% 12% 26% 9% 20% 2% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 193
  • 194. FEB 2014 NETHERLANDS: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 52% 81% 74% 18% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 194
  • 195. FEB 2014 NETHERLANDS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 10.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 61% We Are Social • Sources: US Census Bureau, ITU, Facebook 7.4M 44% wearesocial.sg • @wearesocialsg • 195
  • 196. FEB 2014 NETHERLANDS: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 52% wearesocial.sg • @wearesocialsg • 196
  • 197. NORWAY We Are Social wearesocial.sg • @wearesocialsg • 197
  • 198. FEB 2014 NORWAY: SNAPSHOT 4,722,701 79% 21% TOTAL POPULATION URBAN RURAL 4,471,907 INTERNET USERS 3,000,000 ACTIVE FACEBOOK USERS 5,732,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 95% INTERNET PENETRATION 64% FACEBOOK PENETRATION 121% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 198
  • 199. FEB 2014 NORWAY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 68% 84% 68% 33% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 199
  • 200. FEB 2014 NORWAY: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 84% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.6M 55% wearesocial.sg • @wearesocialsg • 200
  • 201. FEB 2014 NORWAY: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 24% We Are Social • Source: GSMA Intelligence 76% 50% wearesocial.sg • @wearesocialsg • 201
  • 202. POLAND We Are Social wearesocial.sg • @wearesocialsg • 202
  • 203. FEB 2014 POLAND: DATA SNAPSHOT 38,383,809 61% 39% TOTAL POPULATION URBAN RURAL 24,969,935 INTERNET USERS 12,000,000 ACTIVE FACEBOOK USERS 65% INTERNET PENETRATION 31% FACEBOOK PENETRATION 50,840,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 132% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 203
  • 204. FEB 2014 POLAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 50M 44% 1H 48M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 204
  • 205. FEB 2014 POLAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 59% 1H 38M 32% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 205
  • 206. FEB 2014 POLAND: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 70% 81% FACEBOOK 60% 53% NASZAKLASA 21% 49% GOOGLE+ TWITTER BADOO 27% 22% 10% 13% 5% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 206
  • 207. FEB 2014 POLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 90% 78% 28% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 207
  • 208. FEB 2014 POLAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 18.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 49% We Are Social • Sources: US Census Bureau, ITU, Facebook 7.2M 19% wearesocial.sg • @wearesocialsg • 208
  • 209. FEB 2014 POLAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 54% We Are Social • Source: GSMA Intelligence 46% 44% wearesocial.sg • @wearesocialsg • 209
  • 210. PORTUGAL We Are Social wearesocial.sg • @wearesocialsg • 210
  • 211. FEB 2014 PORTUGAL 10,799,270 61% 39% TOTAL POPULATION URBAN RURAL 6,900,134 INTERNET USERS 5,200,000 ACTIVE FACEBOOK USERS 12,312,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 64% INTERNET PENETRATION 48% FACEBOOK PENETRATION 114% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 211
  • 212. FEB 2014 PORTUGAL: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 32% 90% 79% 21% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 212
  • 213. FEB 2014 PORTUGAL: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 32% We Are Social • Sources: US Census Bureau, ITU, Facebook 3.2M 30% wearesocial.sg • @wearesocialsg • 213
  • 214. FEB 2014 PORTUGAL: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 73% We Are Social • Source: GSMA Intelligence 27% 59% wearesocial.sg • @wearesocialsg • 214
  • 215. ROMANIA We Are Social wearesocial.sg • @wearesocialsg • 215
  • 216. FEB 2014 ROMANIA 21,790,479 58% 42% TOTAL POPULATION URBAN RURAL 10,924,252 INTERNET USERS 7,000,000 ACTIVE FACEBOOK USERS 22,700,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 50% INTERNET PENETRATION 32% FACEBOOK PENETRATION 104% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 216
  • 217. FEB 2014 ROMANIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 28% 90% 84% 34% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 217
  • 218. FEB 2014 ROMANIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 5.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 24% We Are Social • Sources: US Census Bureau, ITU, Facebook 4.6M 21% wearesocial.sg • @wearesocialsg • 218
  • 219. FEB 2014 ROMANIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 70% We Are Social • Source: GSMA Intelligence 30% 37% wearesocial.sg • @wearesocialsg • 219
  • 220. RUSSIA We Are Social wearesocial.sg • @wearesocialsg • 220
  • 221. FEB 2014 RUSSIA: DATA SNAPSHOT 142,500,482 73% 27% TOTAL POPULATION URBAN RURAL 75,926,004 INTERNET USERS 46,800,000 ACTIVE VKONTAKTE USERS 53% INTERNET PENETRATION 33% VKONTAKTE PENETRATION 261,886,329 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU 184% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 221
  • 222. FEB 2014 RUSSIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 45M 37% 1H 26M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 222
  • 223. FEB 2014 RUSSIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 50% 1H 56M 44% 11% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 223
  • 224. FEB 2014 RUSSIA: SOCIAL MEDIA USE 93% ANY SOCIAL NETWORK 73% 74% VKONTAKTE 51% 66% FACEBOOK 34% 65% ODNOKLASSNIKI 39% 52% GOOGLE+ TWITTER 23% 37% 16% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 224
  • 225. FEB 2014 RUSSIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 36% 93% 82% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 225
  • 226. FEB 2014 RUSSIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 75.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 53% Facebook We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data 15.8M 11% wearesocial.sg • @wearesocialsg • 226
  • 227. FEB 2014 RUSSIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 84% We Are Social • Source: GSMA Intelligence 16% 20% wearesocial.sg • @wearesocialsg • 227
  • 228. SERBIA We Are Social wearesocial.sg • @wearesocialsg • 228
  • 229. FEB 2014 SERBIA 7,243,007 56% 44% TOTAL POPULATION URBAN RURAL 3,500,047 INTERNET USERS 3,800,000 ACTIVE FACEBOOK USERS 9,138,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 48% INTERNET PENETRATION 52% FACEBOOK PENETRATION 126% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 229
  • 230. FEB 2014 SERBIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 40% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.4M 33% wearesocial.sg • @wearesocialsg • 230
  • 231. FEB 2014 SERBIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 66% We Are Social • Source: GSMA Intelligence 34% 19% wearesocial.sg • @wearesocialsg • 231
  • 232. SLOVAKIA We Are Social wearesocial.sg • @wearesocialsg • 232
  • 233. FEB 2014 SLOVAKIA 5,488,339 55% 45% TOTAL POPULATION URBAN RURAL 4,386,470 INTERNET USERS 2,200,000 ACTIVE FACEBOOK USERS 6,095,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 80% INTERNET PENETRATION 40% FACEBOOK PENETRATION 111% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 233
  • 234. FEB 2014 SLOVAKIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 46% 88% 84% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 234
  • 235. FEB 2014 SLOVAKIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 1.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 35% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.4M 25% wearesocial.sg • @wearesocialsg • 235
  • 236. FEB 2014 SLOVAKIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 51% We Are Social • Source: GSMA Intelligence 49% 37% wearesocial.sg • @wearesocialsg • 236
  • 237. SLOVENIA We Are Social wearesocial.sg • @wearesocialsg • 237
  • 238. FEB 2014 SLOVENIA 1,992,690 50% 50% TOTAL POPULATION URBAN RURAL 1,397,632 INTERNET USERS 800,000 ACTIVE FACEBOOK USERS 2,246,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 70% INTERNET PENETRATION 40% FACEBOOK PENETRATION 113% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 238
  • 239. FEB 2014 SLOVENIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 741K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 37% We Are Social • Sources: US Census Bureau, ITU, Facebook 520K 26% wearesocial.sg • @wearesocialsg • 239
  • 240. FEB 2014 SLOVENIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 29% We Are Social • Source: GSMA Intelligence 71% 48% wearesocial.sg • @wearesocialsg • 240
  • 241. SPAIN We Are Social wearesocial.sg • @wearesocialsg • 241
  • 242. FEB 2014 SPAIN 47,370,542 77% 23% TOTAL POPULATION URBAN RURAL 33,870,948 INTERNET USERS 19,600,000 ACTIVE FACEBOOK USERS 55,740,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 72% INTERNET PENETRATION 41% FACEBOOK PENETRATION 118% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 242
  • 243. FEB 2014 SPAIN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 59M 61% 1H 45M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 243
  • 244. FEB 2014 SPAIN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 66% 1H 28M 44% 11% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 244
  • 245. FEB 2014 SPAIN: SOCIAL MEDIA USE 93% ANY SOCIAL NETWORK 57% 87% FACEBOOK 48% 57% GOOGLE+ 14% 54% TWITTER TUENTI LINKEDIN 23% 29% 4% 26% 9% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 245
  • 246. FEB 2014 SPAIN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 55% 89% 80% 25% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 246
  • 247. FEB 2014 SPAIN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 25.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 53% We Are Social • Sources: US Census Bureau, ITU, Facebook 15.4M 33% wearesocial.sg • @wearesocialsg • 247
  • 248. FEB 2014 SPAIN: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 33% We Are Social • Source: GSMA Intelligence 67% 56% wearesocial.sg • @wearesocialsg • 248
  • 249. SWEDEN We Are Social wearesocial.sg • @wearesocialsg • 249
  • 250. FEB 2014 SWEDEN 9,119,423 85% 15% TOTAL POPULATION URBAN RURAL 8,557,561 INTERNET USERS 5,200,000 ACTIVE FACEBOOK USERS 11,643,201 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 94% INTERNET PENETRATION 57% FACEBOOK PENETRATION 128% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 250
  • 251. FEB 2014 SWEDEN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 10M 73% 1H 25M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 251
  • 252. FEB 2014 SWEDEN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 80% 1H 25M 46% 11% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 252
  • 253. FEB 2014 SWEDEN: SOCIAL MEDIA USE 85% ANY SOCIAL NETWORK 54% 79% FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN 45% 40% 10% 28% 9% 26% 12% 19% 4% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 253
  • 254. FEB 2014 SWEDEN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 63% 92% 79% 33% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 254
  • 255. FEB 2014 SWEDEN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 9.2M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 101% We Are Social • Sources: US Census Bureau, ITU, Facebook 4.4M 48% wearesocial.sg • @wearesocialsg • 255
  • 256. FEB 2014 SWEDEN: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 34% We Are Social • Source: GSMA Intelligence 66% 76% wearesocial.sg • @wearesocialsg • 256
  • 257. SWITZERLAND We Are Social wearesocial.sg • @wearesocialsg • 257
  • 258. FEB 2014 SWITZERLAND 7,996,026 74% 26% TOTAL POPULATION URBAN RURAL 6,752,540 INTERNET USERS 3,400,000 ACTIVE FACEBOOK USERS 10,460,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 84% INTERNET PENETRATION 43% FACEBOOK PENETRATION 131% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 258
  • 259. FEB 2014 SWITZERLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54% 92% 81% 36% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 259
  • 260. FEB 2014 SWITZERLAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 3.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 41% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.8M 35% wearesocial.sg • @wearesocialsg • 260
  • 261. FEB 2014 SWITZERLAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% We Are Social • Source: GSMA Intelligence 62% 56% wearesocial.sg • @wearesocialsg • 261
  • 262. UKRAINE We Are Social wearesocial.sg • @wearesocialsg • 262
  • 263. FEB 2014 UKRAINE 44,573,205 69% 31% TOTAL POPULATION URBAN RURAL 15,115,820 INTERNET USERS 12,000,000 ACTIVE VKONTAKTE USERS 34% INTERNET PENETRATION 27% VKONTAKTE PENETRATION 59,344,000 ACTIVE MOBILE SUBSCRIPTIONS 133% MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU wearesocial.sg • @wearesocialsg • 263
  • 264. FEB 2014 UKRAINE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 93% 85% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 264
  • 265. FEB 2014 UKRAINE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.5M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 6% Facebook We Are Social • Sources: US Census Bureau, ITU, extrapolated VKontake data 4.1M 9% wearesocial.sg • @wearesocialsg • 265
  • 266. FEB 2014 UKRAINE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 92% We Are Social • Source: GSMA Intelligence 8% 4% wearesocial.sg • @wearesocialsg • 266
  • 267. UNITED KINGDOM We Are Social wearesocial.sg • @wearesocialsg • 267
  • 268. FEB 2014 UK: DATA SNAPSHOT 63,395,574 80% 20% TOTAL POPULATION URBAN RURAL 54,861,245 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 87% INTERNET PENETRATION 57% FACEBOOK PENETRATION 82,109,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 130% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 268
  • 269. FEB 2014 UK: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 06M 62% 1H 34M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 269