Booklet UFLL 2020 – Leap to the future

2. Introduced in Vietnam in 2013, Unilever Future
Leaders' League (FLL) is a unique Case
Competition hosted by Unilever globally in
more than 90 countries, offering students a
great chance to solve real business challenges,
while leading sustainable business growth and
enhancing their capacity for the future leaders.
For years, we are proud to bring together some
of the most potential Vietnamese students to
experience leadership and business.
PHUONG VI
Champion, UFLL ‘14 (Dove)
Global Assistant Brand
Manager for CLEAR
- UFresh MKT ‘15
D. HUONG
Top 5, UFLL ‘13 (Comfort)
Chanel & Category
Development Manager,
- UFLP CD ‘16
LONG LE
Champion, UFLL ’15 (CIF)
Brand Manager, Deo &
Male Grooming,
- UFLP MKT ‘17
MINH HUY
Top 5, UFLL ‘16 (Lipton)
Assistant Brand Manager,
- MKT Intern ‘17
HOANG MY
Top 5, UFLL ‘16 (Lipton)
Assistant Brand Manager,
- UFresh MKT ‘17
M. HUONG
HR Assistant Manager,
- HR Intern ‘16
Best individual, UFLL ‘15 (CIF)
P. PHONG
Top 5, UFLL ‘16 (Lipton)
Channel & Category
Development Assistant
Manager
THAO VY
Top 5, UFLL ‘19 (7Gen)
MKT Intern ‘20

3. THIS YEAREmbracing the challenge of #The_New_Normal,
We are excited to present a life-changing experience
1 time ever 100% virtuallyst

4. • UFLL 2020 is opened for individuals who satisfy all 3 below requirements:
1. Active Vietnamese undergraduates at Bachelor Degree, studying in Vietnam & oversea;
2. Graduation year from 2021 onwards
3. Complete registration individually (hereby referred to as “Individual(s)”) OR a team of 3
members (hereby referred to as “Participating Team(s)”) at http://bit.ly/ufllvn2020.
• An individual can not join multiple teams, except when previous teams are dismissed.
• Participating Team’s members can come from different universities, academic majors &
performance. Contributors of a Participating Team cannot be changed after Round 1 (60
Hour Hackathon). Team composition shall remain the same as those registered at the
lime of Submission.
• Unilever Vietnam reserves the right to reject any Participating Teams/ Individuals who
fails to comply with the above-listed requirements, or any arise cases that violate or
intend to violate the fairness of the competition.
Individual & Team Registration
Each Participating Team needs to appoint a Team Leader, who will be the main contact
point with Unilever Vietnam during UFLL 2020.
Team Leader
Each Participating Team/ Individual is not requested, but allowed to have academic
advisors, who are university professors, to give advice during the competition. However,
advisors will not be certified by Unilever, not eligible for U-CAMP, as well as to present or
answer questions on behalf of Participating Team/ Individual in the Competition.
Academic Advisor

5. Oct 4th R0: Competition Launching
Oct 20th
Webinar: “Decode UFLL 2020”
Oct 29th R0: Registration Deadline
9:00 – 12:00, Oct 30th
R1: 60-Hour Hackathon
(Case Briefing)
23:59, Nov 1st
R1: 60-Hour Hackathon
(Submission Deadline)
20:00, Nov 8th Result Announcement (Top 30)
Nov 11th – Nov 14th UCAMP “Decode The Future”
11:00 – 12:00, Nov 16th R2: 48-Hour Hackathon
(Case Briefing)
11:59, Nov 18th
R2: 48-Hour Hackathon
(Submission Deadline)
Nov 21st Grand Finale “UDAY”

6. Oct 4th to Oct 29th, 2020
● Apply in a team of 3 OR Individual at: http://bit.ly/ufllvn2020 by 23:59,
29th October 2020.
● Upon registration, you will be requested to provide your contact
information and your latest Curriculum Vitae (CV) in either English or
Vietnamese.
● Confirmation mail will be sent immediately after registration to your
Participating Team’s Leader Email or your own email if you registered
individually.
● Participating Teams/ Individual are recommended to join Webinar:
“Decode UFLL 2020” on 20th October 2020 for any questions or concerns
regarding the competition.
ROUND 0: COMPETITION REGISTRATION

7. From Oct 30th to Nov 1st 2020
● After successful registration, Participating Teams/ Individuals are
requested to join a virtual event “Briefing Day - Round 1” at 9AM - 12PM,
30th Oct for the introduction of Case Study and Q&A Session with UFLL
Organizing Team and Brand Managers.
● Participating Teams/Individuals will need to:
(1) Choose 1 out of 2 Case Studies;
(2) Submit proposed idea under PDF Format (max 30 pages including
appendix, less than 10MB) by 23:59, 1st Nov 2020 at bit.ly/ufllvn2020_submit;
(3) Name the file with required format:
[UFLL 2020] - [Team Name]/[Individual Name],
Ex: UFLL 2020 - Team X; UFLL 2020 - Tran Van A;
(4) Participating Teams/ Individuals wishing to use supporting tools: Videos,
Songs... can attach them seperately in the Registration Form according to
the instructions at the submission portal.
(5) Top 30 best proposals from Participating Teams/ Individuals will be
announced at 8:00 PM, 8th Nov, 2020 at Facebook Unilever Careers.
Participating Teams/Individuals have 24 hours to confirm attendance to
join UCAMP, Round 2: 48-Hackathon & UDAY.
(6) Selected Individuals will be randomly grouped into a team of 3 to
participate in Round (2). Unilever Vietnam reserves the right at its sole
discretion to change the number of Participating Teams/Individuals
entering the 2nd round based on actual quality of the proposals.
ROUND 1: PRELIMINARY
“60 HOUR HACKATHON”

8. From Nov 11th to Nov 14th 2020
● Within 24 hours after Top 30 Announcement, Participating Teams shall
receive email announcing the results and guideline to join U-CAMP.
● U-CAMP is an online training series on business and leadership skills
with many different activities. This year, UCAMP’s theme is "Decode
Your Future“ and is expected to cover both in-depth and breadth
knowledge, including: FMCG industry and market overview, how to
build and sustain world-famous brands, necessary skills & mindset in
the digital era (creativity, data analysis, presentation, debating ...) with
the trainers from Senior Managers at Unilever and strategic partners.
● U-CAMP will happen 100% virtually. Failing to join U-CAMP also
disqualifies Participating Teams from UFLL 2020.
UCAMP: THE LIFE-CHANGING EXPERIENCE

9. From Nov 16th to Nov 21st 2020
● After completing UCAMP, Top 30 will join virtual "Briefing Day / Round 2"
at 11:00 – 12:00, Nov 16th , 2020. The sponsored brand of Grand Finale
will be announced in the event.
● After participating in the event and receiving the case study,
Participating Teams solve the case within 48 hours and submit before
11:59, Nov 18th 2020 (noon).
● The Grand Finale will take place from 9:00 - 17:00, Nov 21st 2020 with 2
rounds:
ROUND 2.1: LIVE PITCHING (9:00 – 12:00, Nov 21st 2020 )
● Top 30 teams are randomly divided into 6 panels, 5 teams each and
present their output virtually to the judges.
● Each team will have 10 minutes to present and 15 minutes to answer
questions from the judges.
ROUND 2.2: CHAMPION CHALLENGE ( 15:00 – 17:00, Nov 21st 2020 )
● In each panel, one team with the best result will be selected to the Top 6
teams.
● Top 6 teams participate in Round 2.2: giving presentations, debating
and answering questions in front of the judges (the Industry Directors,
Vice President at Unilever and others Strategic Partnerships).
● The Championship Team of the competition will represent Vietnam to
participate in the UFLL International Finals in April, 2021.
● Round 2.2 will also be Live Streamed at Facebook Unilever Careers.
ROUND 2: GRAND FINALE
“48 HOUR HACKATHON & UDAY”

10. PUREIT CASE
CHAMPION VDO
LIPTON CASE
CHAMPION VDO
CIF CASE
CHAMPION VDO
SEVENTH GENERATION
CASE CHAMPION VDO
*The above-mentioned videos are Round 1 Submission from previous years’ Champion.
All information contained in the submission is meant for reference only and not imply
the correct approach or answer for each case.

11. ● Exclusive opportunity to attend Online Workshop: “Where Do Ideas Come
From?” to prepare for a business hackathon.
● Special gift box from sponsored brands and Unilever;
● Ticket to UCAMP – a 4-day online training and leadership training series
by Unilever’s Leaders and Strategic Partners;
● Shortcuts to Initial Interview Round of Unilever Future Leaders Leaders
Program and Unilever Fresh Program at your preferred functions;
● Prioritization for internship opportunity at your preferred functions;
● Certificate from Unilever Vietnam: "Top 30 Best Teams“.
SUCCESSFUL REGISTERED INDIVIDUALS/ TEAMS
TOP 30 BEST PROPOSALS
CONSOLATION PRIZES: “BRAND PICK AWARD”
Top 3 proposals selected by Brand Managers of sponsored brands will receive:
● Exclusive giftset from sponsored brands;
● Private dinner date & networking with sponsored brands’ Brand Managers
and Brand Teams;
● Certificate from Unilever Vietnam: “Brand Pick Award”
● Shortcuts to Assessment Center Round of Unilever Future Leaders
Program and Unilever Fresh Program at any department.
● Vietnam’s Representative to participate UFLL Global Final in April, 2021.*
● Training sessions and mentoring from Senior Managers at Unilever
Vietnam for the UFLL Global Finals
● Certificate from Unilever Vietnam: "Champion"
*If there is a member in the Champion Team can not participate in the UFLL Global Final, Unilever
has the right to choose another representative from Top 30.
CHAMPION

12. ● Unilever Vietnam shall have the right to use any Submission, including
any intellectual property or ideas contained therein, without further
consent from the relevant team and/or each of its contributors for any
business-related purpose including, without limitation, implementation
of any business plan, or the ideas, contained in the Submission at
Unilever's discretion. Relevant Team and its Contributors acknowledge
and agree that any rights of attribution and/or acknowledgment, with
respect to the Submission, are revoked.
● Unilever Vietnam reserves the right at its sole discretion to cancel the
competitor's eligibility for the competition if it is found that the conduct
does not comply with the regulations or the activities within the required
framework (will be notified to candidates at least 48 hours in advance).
● Unilever Vietnam reserves the right at its sole discretion to modify the
rules of participation, the number of teams participating in the rounds in
necessary cases to ensure the fairness and integrity of the contest. All
disputes, complaints and questions about Unilever Vietnam's decisions
should be sent via email at ufllvietnam@gmail.com.

13. Unilever Careers ufllvietnam@gmail.com