This document contains information about augmented reality (AR) and its use in print campaigns. It provides statistics on AR user numbers worldwide and in key markets. The document explains that AR can activate printed materials by merging the online and offline worlds to create interactive and engaging experiences. It also provides details on how AR works and how readers can access AR content by downloading a free app. The document includes examples of print campaigns that used AR to boost engagement, sales, and recruitment through interactive videos, calls-to-action, and other digital elements viewed using the mobile app.

1. Avant Imaging & Information Management Inc. (AIIM)
205 Industrial Parkway North, Aurora, ON L4G 4C4
[t] 416.798.7110 [tf] 877.841.2446 [f] 905.841.2177
[e] help@aiim.com | www.aiim.com
Follow AIIM :
We feel that print is not dead ... in fact we think
Print is the NEW media!
To learn more about Augmented Reality,
visit www.verus-ar.com or call 1.877.841.2446.
Discover
interactive content
Scan augmented
pages
Download the free
Layar App
augmented reality
powered by
To get the app, scan the QR code or visit
http://get.layar.com to download it to your device.
Comprehensive Statistics
Track, analyze and optimize your campaigns.
Our statistics and analytics help you learn about
your project’s performance from multiple levels.
We can show you how your readers are engaging
with your campaigns. Track views, interactions
and users. We give you a bird’s-eye-view of
your campaigns and drill down to analyze your
performance.27 . Jan 3 . Feb 10 . Feb 17 . Feb 24 . Feb 3 . Mar 10 . Mar 17 . Mar 24 . Mar 31 . Mar
PAGE VIEWS
0
250
500
750
1000
1250
1500
STATS FOR YOUR CAMPAIGN
Since 22 Jan 14
TOTAL PAGE VIEWS
TOTAL INTERACTIONS
TOTAL USERS
4103
2664
741

2. NEW MEDIA
print is the
we bring print to life!
View with
AIIM
AUGMENTED
REALITY
EVERYTHING YOU
NEED TO KNOW
TALKING NUMBERS
HIGHER
LIFTSFROM YOUR PRINT
augmented reality
powered by

3. Whatever your goal, we’ve got a button that can help.
From simple links to social media integration to videos and images – we’ve got it all.
Just decide on the button colours, the button wording or use custom branded buttons.
Download Audio
Play music or other audio to
accompany your print products.
Email
Sometimes the best way to share is
with good old fashioned email.
Call Now
Let people get in touch with you
quickly and easily.
Download Apps
Connect people to download your
app immediately.
Twitter
Have customers share your products
and evangelize them on social media.
Pinterest
Have an interest to share? Use
Pinterest and get your message seen.
Link to Website
Connect customers to your website
with just one tap.
Buy Now
Send products to a shopping cart for
those impulse purchases!
Facebook
Help people recommend your
products to their friends on Facebook.
What is
Augmented
Reality?
Why ?
What is ?
Website
Call now+1 800 123 4567
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Augmented Reality is an interactive experience combining static printed material with the
digital world, generating scenes in real time. Vision-based AR virtually displays digital content
in context with real-world objects such as direct mail, retail flyers, magazines, catalogues,
in‑store posters, point-of-purchase displays, postcards and product packaging.
Because momentum is building. Check out these interesting statistics (as of February 2014):
39,000,000 users Worldwide
8,190,000 users in the United States
1,170,000 users in Canada
Here at AIIM, we believe the existing physical infrastructure of printed material is ready and
waiting for Augmented Reality. With AR marketers can quickly and easily activate
static printed material with digital experiences. In an age where online consumption is
skyrocketing, printed material must find a way to communicate in new and interactive ways.
merges the online and offline worlds, bringing new levels of engagement and lift to a
previously one-way conversation.
is an Android and Apple iOS app that is free to download in the Google Play Store
and Apple App Store for your smartphone or tablet. is used to view augmented reality
(AR) content on printed material.
augmented reality
powered by

4. Nespresso Vertuoline
This Augmented Reality piece was
designed to introduce the new Nespresso
line of coffee makers. The video adds
to the printed piece by showing off the
elegance of the machine design and
the ease of operation. With Augmented
Reality, the only thing that is missing is the
actual smell of the
coffee brewing.
Receive a $NESPRESSO Club Credit
when you purchase any NESPRESSO coffee machine.
Valid May 2 to June 15, 2014 on regular-priced machines. See store for details.
$
NESPRESSO VertuoLine Red.
Made in Switzerland.
Also available in black and chrome.
#7640154069954
BOOKNAME: B416H EVEN PAGE: 4 ZONE: ALL ZONES BASE
4 Shop in select stores and at thebay.com
$
NESPRESSO
VertuoLine with
milk frother. Also
available in black.
#7630030318269
layar this ad
Scan this page to see the
Nespresso VertuoLine at work.
S
K
th
tr
S
u
re
1.4 oz.
traditional
espresso.
7.7 oz. long-cup
coffee.
NESPRESSO VertuoLine
Delicious long-cup coffee as well as famously creamy espresso at the touch of a button.
All Nespresso capsules are made from the top 2% of the world’s coffee beans.
Acceptance Package
Always an innovator, George Brown
College adopted Augmented Reality to
increase student recruitment. Within their
acceptance package that was delivered
to potential students, a video was used
with testimonials from existing students
describing their experience at the college. The potential students
were then given a link directly from the Augmented Reality
experience to apply to George Brown College online.
ConGratulationS! welcome to George Brown College
Bring this picture to life with your mobile device.
really, it’S a video… not juSt a photo.
It’s called Augmented Reality and it’s a new way to connect photos in print to videos.
Follow the instructions to see and hear why these students love George Brown.
▲
aCCept your oFFer
1 Download the free
Verus app. Search the
iTunes Store if you have
an Apple smartphone
or tablet. Search
Google Play if you have
an Android device.
2 Launch the Verus app
and hover your mobile
device over the photo.
Tap to scan.
3 When the video
appears on your screen,
tap the image to go
full-screen.
4 You can also click
on the “Accept Your
Offer” button to
link directly to the
ontariocolleges.ca
website.
how to uSe auGmented reality
Home Comfort Book
Augmented Reality elements were
scattered throughout this publication
that had a distribution of over two million
copies. The objective of this campaign
was to leverage interactive print and
increase traffic to Hudson’s Bay website
and specifically to product pages, that
provided a significant lift in sales. Use of
instructional video showcased product
pieces and generated increased interest
from retail
customers.2
BOOKNAME: B416H EVEN PAGE: 02 ZONE: ALL ZONES BASE
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Triton acrylic goblets
look like glass but are
virtually unbreakable.
to bring print to life
view with augmented reality
powered by
scan these images with