The document provides information about an agency that provides field marketing and activation services in Vietnam. It summarizes some of the agency's key clients and projects. The agency was founded in 2000 and has two offices in Vietnam. It has expertise in field force management, promoter management, and retail partnership programs. Example projects described include recruitment and training for Nokia retailers, roadshows and sampling campaigns for various brands, and large-scale activations across Vietnam.

1. Agency credentials

2. Understanding local consumer and retail touch points
78%
22%
22%
Growth trend of modern trade
TRADITIONAL TRADE MODERN TRADE
2011
Total 36 cities
943
Modern trade
outlets (+25% vs
2010)

3. We work to provide excellent
activation and
BTL marketing services following
the values:
Professional - Ethical - Inspirational to
bring success to Client, comfortable life
to Staffs, and contribute to the growth
of Vietnam.

4. • Founded in 2000 as an internal dept. of
Masso Group, officially licensed in 2007
• 2 offices in Vietnam:
- Head office in HCMC
- Rep office in Hanoi
• Nationwide coverage with valid pool of
freelancers and strategic suppliers/partners
• Management team with expertise and
experience across marketing
communication services, especially field
and retail marketing.
HCMC
Head Office
Ha Noi
Rep. Office
Who we are?

5. What we do?
HCMC
Head Office
Ha Noi
Rep. Office

6. FIELD MARKETING – OUR BOLD SERVICE
Leverage our
experience of 6
years understanding
market and providing
excellent service in
term of Field Force
Management and
Retail Partnership
Program
Winning in the
market with our
management team’s
cutting-edged
consulting
Growth your
business as our
previous partners , to
name some, Nokia,
Motorola, Beeline,
Sab Miller
Enjoy appealing
business benefits
from our network
and relationship
with local and
global financial
institution such as
BIDV and Standard
Chartered
5 ys 3 ys 5 ys3 ys 3 ys

7. CASE NOKIA/MICROSOFT
…………………………….
……………..…
background solution
Recruitment and Training:
Recruiting and training program for new staff for
Nokia chain retailers shop in Vietnam
Promoter Providing:
Training staff to selling and consultation skill
to increase their ability to interact with
customers
Trial campaign
A chain of activation at MT in order to help
people to directly try Microsoft phone to
raise awareness
Resource management
Level up the ability to control and manage Nokia
resource to maximize the profit
Promoter Providing
Nokia has been in Vietnam
for more than 20 years with
many retailers in Vietnam
Nokia need a level up the
resource management,
recruit and training staff
…………
Microsoft want to introduce their
products to Vietnamese

8. NOKIA PROMOTER MANAGEMENT 2013-2015 Activities: Recruitment & training, resource management
Coverage: Nationwide, headount 400 PG
Channel: Mobile shop, Retailers
Promoter Providing

9. NOKIA FIELD FORCE MANAGEMENT 2011-2013
Activities: Recruitment & training, resource management
Coverage: Nationwide, headcount 100 FF
Channel: Mobile shop, Retailers
Promoter Providing

10. NOKIA FIELD FORCE MANAGEMENT 2011-2013
Activities: Recruitment & training, resource management
Coverage: Nationwide, headcount 100 FF
Channel: Mobile shop, Retailers
Promoter Providing

11. Product demonstration

12. • Store merchandising
• Channels: BigC supermarkets in
HCMC, Dongnai, Haiphong, Danang,
Hanoi.
Product demonstration
TRIAL PROGRAM

13. PROMOTER PROVIDING
• Type: Selling & Consultant
• Channels: Electronics stores
• Coverage: HCM, HN
• Duration: A years

14. •Project: “Redd’s Activation Girl Providing”
•Type: PGs providing for trial
encouragement & brand awareness
• Coverage: HCMC
•Channel: Restaurants, eating shops, ...
Promoter Providing

15. •Project: Promoter
•Type: PGs providing for trial
encouragement & brand awareness
• Coverage: Nationwide
• Channel: Beer shop, Supermaket
Promoter Prividing

16. •Project: Promoter Providing
•Type: PGs providing for trial
encouragement & brand awareness
• Coverage: Nationwide
• Channel: Beer shop, Supermaket
Promoter Providing

17. • Coverage: HN & HP
• Sales support & redemption, brand appearance explore
• Channel: Tiger outlets
Roadshow for promotion support

18. • Project: Sexy Santa carol singers roadshow
• Venue: hi-end Heineken outlets (discotheque, bar, hotel bars..)
• Coverage: Ha Noi & Hai Phong
Xmas roadshow

19. • Venue: hi-end Heineken outlets (discotheque, bar, hotel bars..)
• Coverage: Ha Noi & Hai Phong
• SMS lucky draw, brand exposure
Experience roadshow

20. CRB Road show

21. • Project concept: CRB Turbo training course
• Coverage: nation wide (16 cities and provinces)
• Target audience: mechanic, garage owners, drivers, car users.
• Channel & Scope: gas stations, bus stations
• Duration: 3 months
CRB Road show

22. • Project concept: Castrol Magnatec Guardian Angels
• Key message: “Khoi dong hoan hao, ma dao thanh cong”
• Target audience: mechanic, garage owners, drivers, car users.
• Channel & Scope: 100 big garages and car washes in 14 cities across Vietnam.
• Duration: 2 months
Magnatec Road show

23. Activation - F1 Road show
• Project: “Da uong ruou thi khong lai xe”
• Type: Product display
• Coverage: Hanoi, HCMC.
• Channels: car display, interactive games, talk show at office buildings, shopping malls.

24. Roadshow & Sampling-3 Blades BIC
• Project: BIC 3 BLADES SHAVER-Bus tour activation journey
• Coverage: HCMC.
• Channels: SPMs & University in HCMC.
• Duration: 1 month
• Reach: 37,700 A5 flyers handed over., 14,850 consumers participated, 2,426 BIC
3 trials, 4,190 BIC 3 samples, 1,618 new users recruited, 5,345 BIC 3 units sold

25. • Project: BIC 3 BLADES SHAVER-Bus tour activation journey
• Coverage: HCMC.
• Channels: SPMs & University in HCMC.
• Duration: 1 month
• Reach: 37,700 A5 flyers handed over., 14,850 consumers participated, 2,426 BIC
3 trials, 4,190 BIC 3 samples, 1,618 new users recruited, 5,345 BIC 3 units sold
Roadshow & Sampling-3 Blades BIC

27. 1st anniversary

28. 1st anniversary

29. 1st anniversary

30. Roadshow & Sampling-3 Blades BIC

31. Road show & Sampling - Mentos pure fresh

32. • Project: Mentos pure fresh
• Coverage: Danang, Cantho, Bienhoa, HCMC.
• Channels: High schools & universities, Youth festivals, Retailers, Youth cultural
places, Public transportation stations, super markets, malls.
• Duration: 1 month
• No. of sampling: 505,200
Road show - Mentos pure fresh

33. • Project: Mentos pure fresh
• Coverage: Danang, Cantho, Bienhoa, HCMC.
• Channels: High schools & universities, Youth festivals, Retailers, Youth cultural
places, Public transportation stations, super markets, malls.
Sampling - Mentos pure fresh

34. Tet activation

35. Tet activation
• Project: Tiet kiem tai loc, Tet sum vay
• Type: Promotion
• No. of visitors: 23,000
• Channels: BigC Thang Long, Coopmart Hanoi, Mediamart Truong Chinh.

36. Activation, Sensitive Pro-Relief

37. • Project: Sensitive pro-relief
• Type: activation
• No. of visitors: 22,000
• Coverage: 5 Coopmart and 3 BigC supermarkets
Activation, Sensitive Pro-Relief

38. • Project: Sensitive pro-relief
• Type: activation
• No. of visitors: 22,000
• Coverage: 5 Coopmart and 3 BigC supermarkets
Activation at Industry Zone

39. • Project: Colgate month & oral health
• Type: Activation
• No. of visitors: 72,000
• Coverage: 56 wetmarkets in HCM & HN
Activation at Wetmarket

40. Selling & Sampling, Reeva noodle

41. Selling & Sampling, Reeva noodle
• Project: Selling Campain
• Type: Selling & Sampling
• Channels: Wet Market
• Coverage: 42 provinces (nationwide)
• Duration: 10 days
• No. of selling: 163,467 bottles Fish
sauces & 40,341 boxes Reeva
Noodle 3 Miền

42. Selling & Sampling, Reeva noodle
• Project: Selling Campain
• Type: Selling & Sampling
• Channels: Wet Market
• Coverage: 42 provinces
• Duration: 10 days
• No. of selling: 163,467 bottles Fish sauces & 40,341 boxes Reeva Noodle 3 Miền

43. • Project: Trial campaign
• Type: Sampling
• Duration: 2 months
• No. of visitors: 100,800
• Channels: 4 Coopmart + 5 BigC supermarkets in Hanoi and HCMC.
Selling & Sampling, Reeva noodle

44. Activation, Dole banana

45. • Project: Trial campaign
• Type: Activation
• No. of visitors: 19,000
• Channels: Metro, Lotte, BigC in HCMC.
Activation, Dole banana

46. • Project: Trial campaign
• Type: Sampling
• No. of visitors: 189,000
• Channels: 7 BigC supermarkets in HCMC, Dongnai, Haiphong, Danang, Hanoi.
Activation, Chock Chocolate

47. • Project: New product introduction
• Type: Activation
• No. of visitors: 15,000
• Channels: Metro, Lotte, BigC in HCMC.
Activation, Clarins

48. Promotion, VietGAP
• Project: Mua rau VietGAP, nhan ngay tui xinh
• Type: Promotion
• Channels: All Coopmart supermarket chain.

49. • Project: Activation campaign
• Type: Inductroduction & Culsultant
• Duration: 2 months
• No. of visitors: 60,000
• Channels: 13 provinces Mekong Delta in wetmarket & Coopmart
Roadshow Tôn Zacs Lạnh, Zacs Màu

50. • Project: Activation campaign
• Type: Inductroduction & Culsultant
• Duration: 2 months
• No. of visitors: 60,000
• Channels: 13 provinces Mekong Delta in wetmarket & Coopmart
Roadshow Tôn Zacs Lạnh, Zacs Màu

51. Tiger Cup activities
• Coverage: HCMC, HN
• “Cuong nhiet voi Coca cola”, sampling, site branding,
• Channel: stadiums and restaurants

52. Activation, Sensitive Pro-Relief

53. • Project: Sensitive pro-relief
• Type: activation
• No. of visitors: 22,000
• Coverage: 5 Coopmart and 3 BigC supermarkets
Activation, Sensitive Pro-Relief

54. • Project: Sensitive pro-relief
• Type: activation
• No. of visitors: 22,000
• Coverage: 5 Coopmart and 3 BigC supermarkets
Activation at Industry Zone

55. • Project: Colgate month & oral health
• Type: Activation
• No. of visitors: 72,000
• Coverage: 56 wetmarkets in HCM & HN
Activation at Wetmarket

56. Nivea Oktoberfest
• Project: Nivea Oktoberfest
• Type: Promotion
• Channels: An Đông Plaza.

57. Nevia Oktoberfest

58. Consumer hub activation – Nivea Deo Silver

59. Product trial and consultancy –
Pantene in modern trade

60. Brand activation

61. Brand activation at modern trade – Rejoice

62. Brand activation at wet market – Rejoice

63. Beeline Road show

64. Beeline Road show
• Project concept: Beeline
• Coverage: Nationwide
• Channel: Wetmarket, Industry Zone, Coffee Shop...
• Duration: 1 year

65.  Hải
Phòng
 Lạng
Sơn
Vĩnh
Phúc  
Hải
Dương
 Quảng
Ninh
 Nam
Định
 Huế
 Đà
Nẵng

Đắc
Lắc
 Nha
Trang
 Lâm
Đồng
 Vũng
Tàu
Đồng
Nai 
Tiền
Giang  Vĩnh
Long

Cần
Thơ Bạc
Liêu
Kiên
Giang 
An
Giang

Đồng
Tháp

 Vũng
Tàu
Đồng
Nai 
 Vũng
Tàu
 Lạng
Sơn
Vĩnh
Phúc 
 Hải
Dương
 Hải
Phòng
 Quảng
Ninh
 Nam
Định
• Attraction of nearly 200,000 visitors.
• Coverage of 32 remote provinces
• Low-end products best sold during the
campaign
• Ease distribution penetration in target
provinces.
• The campaign have created a good
foundation strategy for provincial
market penetration, which brings
Motorola to 2nd position in market
share (4th position before)
Roadshow University – Motorola

66. Roadshow nationwide – Motorola

67. Roadshow University – Motorola

68. Motorola: Shop Visibility

69. Motorola: Moto agent

70. Motorola: Tet promotion

71. • Project: “Moto Z8 launching”
• Coverage: HCMC, HN
• Product displayed, interactive games, lucky draw…
• Channels: office buildings, shopping malls…
Moto Z8 launching

72. • Project: “Motodzo Promotion”
• Coverage: nation wide
• Pos, Trade Promotion, Site branding
• Consumers all over the country.
Motorola: Motodzo

73. • Project: “Moto Lễ Hội”
• Coverage: nation wide
• Pos, Trade Promotion, Site branding
• Consumers all over the country
Moto Party

74. • Project: “PGs at channel”, from 2005…
• Coverage: HCMC, HN
• Product demo, Support Sales & Promotion, Site
branding
• Channels: Mobile shops
PGs at channels

75. MOTOROLA - MOTO AGENTS (2005-2010)
Activities: Product demo., Market research, Support sales & Promotion, POS
Coverage: Nationwide
Channel: Mobile shop, Retailers…

76. MOTOROLA - MOTO AGENTS (2005-2010)
Activities: Roadshow Nationwide
Coverage: Nationwide
Channel: Mobile shop, Retailers…
Motorola Road show

77. MOTOROLA - MOTO AGENTS (2005-2010)
Activities: Roadshow Nationwide
Coverage: HCM, HN
Channel: University
Motorola Road show

78. MOTOROLA - MOTO AGENTS (2005-2010)
Activities: Roadshow Nationwide
Coverage: HCM, HN
Channel: University
Motorola Road show

79. Please kindly contact us at:
Marketing Outsource (M.O)
Nguyen Thanh Liem (Mr.)
Executive Director
+84 90842 1079 - Email: liemnt@movietnam.com
Tel: 84-8-39102426 - Fax: 84-8-39102487
Address: G-House Building, 25/7 Nguyen Binh Khiem, Ben Nghe Ward, Dist 1, HCMC
Website: www.movietnam.com
Thank you!