The document provides information about an agency that provides field marketing and activation services in Vietnam. It summarizes some of the agency's key clients and projects. The agency was founded in 2000 and has two offices in Vietnam. It has expertise in field force management, promoter management, and retail partnership programs. Example projects described include recruitment and training for Nokia retailers, roadshows and sampling campaigns for various brands, and large-scale activations across Vietnam.
HAVAS Engage Ukraine is one of the largest advertising agencies in Ukraine with over 11,000 employees working across 316 offices in 75 countries. The agency has over 8 years of experience providing services such as below-the-line marketing, special events, trade marketing, creative services, and digital services. HAVAS Engage Ukraine has the capabilities to run up to 30 projects simultaneously and has a stable financial position. Some of their current clients include Alfa Bank, Foxtrot, Beefeater, Malibu, Coca-Cola, L'Oreal, and Kraft Foods.
Market-Comms Credential : Communication Consultant / PR AgencyMarket-Comms Co.,Ltd
Market-Comms is a strategic communication consultancy that has provided services in Thailand since 2002. It offers a range of services including master plans, brand communication, brand events, and communication training. It has expertise across various industries and has worked with clients in agriculture, energy, government, healthcare, and more. Some of its clients include Allergan, Rattanakosin Exhibition Hall, Royal Flora Ratchaphuek, Chulalongkorn University, and Tongkah Harbour. It provides concise summaries of its work for clients, highlighting key tactics, results, and strategic approaches for each project.
Net Promoter Score - A 10 Slide IntroductionGenroe
We talk to lots of people about Net Promoter Score and there are many mis-conceptions about it. So we put together this brief introduction to answer the questions we hear most often.
Peter selinger background information jan 2015Peter Selinger
Peter Selinger has over 25 years of experience in commercial and operational management roles. He has a track record of delivering strong business outcomes through strategic planning and operational execution. Some of his accomplishments include increasing annual revenues from $4 million to $6.3 million as Bondstore Manager at Bundaberg Distilling Co., and growing annual passenger numbers from 375,000 to 750,000 in his role as Managing Director of Bateaux London. He is skilled in people management, sales growth strategies, and delivering outstanding customer experiences.
2022 Market-Comms Credential : Communication Consultant / PR AgencyMarket-Comms Co.,Ltd
Market-Comms is strategic communication agency at Bangkok, Thailand, with the skill set and client base of global agency. Establishing over a decade ago, today Market-Comms is well-known as communication maven by international and local corporations.
We provide tailer-made communication with a comprehensive range of professional communication services including Public Relations | Digital Communication | Issue and Crisis Communication | Brand – Market -Consumer Research | Conference and Training.
Please see more information at www.market-comms.co.th
Peter Selinger background information Jan 2015Peter Selinger
Peter Selinger has over 30 years of experience in commercial management roles across various industries. Most recently, from 2012-2014 he was the Head of Commercial and Visitor Services at the Australian Centre for the Moving Image, where he increased revenues, improved customer satisfaction scores and relationships with festivals, and turned around underperforming retail operations. Prior to that he held commercial roles at Diageo, the Bundaberg Distilling Company, and Niche Design, demonstrating a track record of growing sales and transforming businesses.
This document outlines branding and marketing challenges for shopping centers. It discusses the changing consumer and marketing landscape, with traditional media giving way to new online and social media approaches. It emphasizes the need for strategic brand positioning and an integrated approach across marketing channels. Successful case studies demonstrate tactical campaigns, tenant partnerships, and delivering a branded customer experience to achieve business goals.
This document provides an agenda and summary for the October Business Growth Lunch event held in Rochdale on 21 October 2016. The agenda included welcome and introductions, an update on Rochdale developments from the local council, a presentation on exporting and the GM Export Fund, a guest speaker from GJD Manufacturing, and a Business Growth Hub update. The document also provides housekeeping details and summaries of the various presentations.
HAVAS Engage Ukraine is one of the largest advertising agencies in Ukraine with over 11,000 employees working across 316 offices in 75 countries. The agency has over 8 years of experience providing services such as below-the-line marketing, special events, trade marketing, creative services, and digital services. HAVAS Engage Ukraine has the capabilities to run up to 30 projects simultaneously and has a stable financial position. Some of their current clients include Alfa Bank, Foxtrot, Beefeater, Malibu, Coca-Cola, L'Oreal, and Kraft Foods.
Market-Comms Credential : Communication Consultant / PR AgencyMarket-Comms Co.,Ltd
Market-Comms is a strategic communication consultancy that has provided services in Thailand since 2002. It offers a range of services including master plans, brand communication, brand events, and communication training. It has expertise across various industries and has worked with clients in agriculture, energy, government, healthcare, and more. Some of its clients include Allergan, Rattanakosin Exhibition Hall, Royal Flora Ratchaphuek, Chulalongkorn University, and Tongkah Harbour. It provides concise summaries of its work for clients, highlighting key tactics, results, and strategic approaches for each project.
Net Promoter Score - A 10 Slide IntroductionGenroe
We talk to lots of people about Net Promoter Score and there are many mis-conceptions about it. So we put together this brief introduction to answer the questions we hear most often.
Peter selinger background information jan 2015Peter Selinger
Peter Selinger has over 25 years of experience in commercial and operational management roles. He has a track record of delivering strong business outcomes through strategic planning and operational execution. Some of his accomplishments include increasing annual revenues from $4 million to $6.3 million as Bondstore Manager at Bundaberg Distilling Co., and growing annual passenger numbers from 375,000 to 750,000 in his role as Managing Director of Bateaux London. He is skilled in people management, sales growth strategies, and delivering outstanding customer experiences.
2022 Market-Comms Credential : Communication Consultant / PR AgencyMarket-Comms Co.,Ltd
Market-Comms is strategic communication agency at Bangkok, Thailand, with the skill set and client base of global agency. Establishing over a decade ago, today Market-Comms is well-known as communication maven by international and local corporations.
We provide tailer-made communication with a comprehensive range of professional communication services including Public Relations | Digital Communication | Issue and Crisis Communication | Brand – Market -Consumer Research | Conference and Training.
Please see more information at www.market-comms.co.th
Peter Selinger background information Jan 2015Peter Selinger
Peter Selinger has over 30 years of experience in commercial management roles across various industries. Most recently, from 2012-2014 he was the Head of Commercial and Visitor Services at the Australian Centre for the Moving Image, where he increased revenues, improved customer satisfaction scores and relationships with festivals, and turned around underperforming retail operations. Prior to that he held commercial roles at Diageo, the Bundaberg Distilling Company, and Niche Design, demonstrating a track record of growing sales and transforming businesses.
This document outlines branding and marketing challenges for shopping centers. It discusses the changing consumer and marketing landscape, with traditional media giving way to new online and social media approaches. It emphasizes the need for strategic brand positioning and an integrated approach across marketing channels. Successful case studies demonstrate tactical campaigns, tenant partnerships, and delivering a branded customer experience to achieve business goals.
This document provides an agenda and summary for the October Business Growth Lunch event held in Rochdale on 21 October 2016. The agenda included welcome and introductions, an update on Rochdale developments from the local council, a presentation on exporting and the GM Export Fund, a guest speaker from GJD Manufacturing, and a Business Growth Hub update. The document also provides housekeeping details and summaries of the various presentations.
Various aspects of service marketing in different service sector is focused in the slide. I have tried to inculcate features to help educators and students to understand the various aspects of service marketing.
Neon Credentials & Case Studies: On trade activation Bacardi, PRUK, MartiniNick Cunningham
Neon Marcomms is an agency specializing in on-trade activation with over 20 years of experience. They presented their capabilities and approach to planning and executing sampling campaigns in the on-trade. Their past work includes large sampling campaigns for Bacardi, Martini, and Jameson that utilized brand ambassadors, POS materials, and digital/social media elements to generate awareness and trial. They outlined their experience across all trade channels and capabilities in campaign management, production, logistics, staffing, and reporting.
This document provides a career profile and summary for Kunal Biswas. It outlines his 13 years of experience in marketing and communications for brands in FMCG, food and beverage, luxury retail, aviation and media across several countries. It details his educational background and career history, including roles and responsibilities at various advertising agencies and companies. Recent marketing initiatives and works while heading marketing for Big Tree Brands in Africa are also summarized, focusing on brand development, digital strategies, events, trade promotions and consumer activations.
5S Media is a marketing agency founded in 2014 that specializes in integrated marketing communication consulting and execution for Vietnam and international businesses. They have a team of young and creative professionals with a strong passion for marketing. Some of their clients include international brands like Dow, Fujitsu, and Unilever as well as top Vietnamese brands like Bia Hoi Ha Noi and VINAPACO. They provide a wide range of services including events, creative design, digital media, and public relations to
Superfast Business - Getting the most out of online marketing Superfast Business
This document provides information about a program called Superfast Business that offers fully funded business support for SMEs. It offers 12 hours of support including business advice to help companies maximize opportunities from superfast broadband. Eligible businesses can receive help in areas like developing an ICT strategy, customer relationship management systems, and moving to the cloud. The document recommends businesses register on the program's website to access resources. It also discusses optimizing search engine optimization, using mobile marketing strategies like geolocation apps and mobile payments, creating an email marketing strategy, using social media to engage customers, implementing a customer relationship management system, and analyzing customer data to gain insights.
V-SMART is a leading advertising and communications company in Vietnam established in 2004. It provides services such as branding, concept design, events, PR, and brand activation for clients in various industries including telecommunications, technology, FMCG, and more. The company's mission is to help clients build relationships with consumers, increase market share and competitiveness through unique creative ideas and high-quality products and services. V-SMART's vision is to be a passionate, creative, and professional agency committed to adding value for its clients.
Riding Warrior is an experiential marketing and event management company that has been providing creative branding solutions since 2009. They offer a full range of services including below-the-line activations, events, retail solutions, and fabrication support. Some of their clients include HPCL, Panasonic, Kingfisher, MAX, Eureka Forbes, and Zee Learn. They aim to deliver innovative, transformative, and cost-effective solutions for their clients.
V-SMART is a leading advertising and communications company in Vietnam established in 2004. It provides professional services such as branding, concept design, events, and public relations. The company aims to help clients build relationships with consumers and increase their market share through effective marketing strategies and measurement of returns on marketing investments. V-SMART works with clients across industries and provides integrated services including branding, events, exhibitions, activations, and outdoor advertising.
Event management companies in mumbai india market menMarket_Men
MarketMen is an integrated agency that specializes in engagement strategies to help clients achieve success. They deploy innovative engagement methods across all mediums, both above- and below-the-line as well as digital, to engage both internal and external audiences. Their dedicated verticals and expert teams implement customized strategies and concepts for each client to translate vision into reality through experiential, event, and digital services. A key offering is their dedicated CRM mobile app that gives clients total control over consumer engagement programs. MarketMen has experience executing large-scale activations, events, rural programs, and brandings for clients across various industries.
The document provides tips for exhibitors to generate more leads from trade shows and exhibitions. It notes that on average, attendees only visit 21 exhibition stands, already knowing 75% of exhibits they want to see. To be in the top 5%, the document recommends fueling event activation with targeted campaigns to drive engagement and effectively capture customer data and leads. It highlights that less than 20% of exhibitors successfully follow up on generated leads due to hard-to-use data formats, and suggests working with an agency like Fuel Event Activation to design integrated campaigns that produce qualified leads prepared for sales teams.
This event provided information and resources to help local businesses grow. Andy Hall from the Business Growth Hub outlined the Hub's services in mentoring, networking, and skills development. Rebecca Chedd promoted the Hub's energy efficiency workshops. Carol Hopkins discussed development opportunities in Rochdale. Bohdan Ratycz and the Department for International Trade can help with exporting. Louise Killeen shared her experience growing her translation business. The event concluded with a Q&A and reminders of upcoming business growth events.
Empact! Activation Services provides major activations and event management services in Pakistan. Some examples of their rural activations included Gold Flake melas in towns across Sindh and Punjab, a Motorola Sufi concert that attracted over 100,000 people, and a Pearl Dust mobile campaign that made over 50,000 consumer contacts in rural Sindh. Urban activations discussed included experiential campaigns for Surf Excel, Nokia, Sony Ericsson, and Coca-Cola. Empact! also conducts school-based activities, providing recent examples partnering with brands like Blueband, Knorr, Lifebuoy, Paddle Pop, and Minute Maid.
The O2O Brand Engagement Platform Transforming O2O Marketing-Alexis WongSimba Events
This document discusses O2O (online to offline) marketing strategies for food and beverage brands. It provides examples of successful O2O campaigns in various countries and regions that drove offline sales. It also outlines how the company Blinq utilizes a comprehensive integrated marketing platform combining online, offline, and mobile channels to help brands better engage consumers and stay relevant in a changing landscape. Blinq operates experiential stores, marketing campaigns and a membership program across major metro systems in China to connect online users to offline purchases and experiences.
We are IMC agency, we provide the services for both above and below the line for any industry. Please contact us for more information. Mail: tu.nguyen@apocalypse.vn
The future of marketing: Word of mouth, content marketing and social mediaDamien Cummings
The future of marketing: Word of mouth, content marketing and social media. This presentation discusses a 6-step framework for defining and "owning" conversations, looking at how to manage large volumes of content via the "3 E's" (Engrossing, Engaging and Everyday) and presents a new way of looking at distributing content via social platforms.
The DIVA project (2015-2017) will provide new knowledge on digital customer behavior and how it could be used in the creation of new value in b-to-b sales and marketing
This document provides a marketing proposal for Brompton Bicycle to increase brand awareness and generate target revenue of £15M by 2025 in China. It proposes an integrated marketing strategy across multiple channels including social media, influencer marketing, events, and precision targeting. Market segmentation identifies two target segments - fitness freaks and stylisters. The proposal provides financial analysis projecting sales quantities, revenue, costs, and profit under different scenarios.
OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.
Various aspects of service marketing in different service sector is focused in the slide. I have tried to inculcate features to help educators and students to understand the various aspects of service marketing.
Neon Credentials & Case Studies: On trade activation Bacardi, PRUK, MartiniNick Cunningham
Neon Marcomms is an agency specializing in on-trade activation with over 20 years of experience. They presented their capabilities and approach to planning and executing sampling campaigns in the on-trade. Their past work includes large sampling campaigns for Bacardi, Martini, and Jameson that utilized brand ambassadors, POS materials, and digital/social media elements to generate awareness and trial. They outlined their experience across all trade channels and capabilities in campaign management, production, logistics, staffing, and reporting.
This document provides a career profile and summary for Kunal Biswas. It outlines his 13 years of experience in marketing and communications for brands in FMCG, food and beverage, luxury retail, aviation and media across several countries. It details his educational background and career history, including roles and responsibilities at various advertising agencies and companies. Recent marketing initiatives and works while heading marketing for Big Tree Brands in Africa are also summarized, focusing on brand development, digital strategies, events, trade promotions and consumer activations.
5S Media is a marketing agency founded in 2014 that specializes in integrated marketing communication consulting and execution for Vietnam and international businesses. They have a team of young and creative professionals with a strong passion for marketing. Some of their clients include international brands like Dow, Fujitsu, and Unilever as well as top Vietnamese brands like Bia Hoi Ha Noi and VINAPACO. They provide a wide range of services including events, creative design, digital media, and public relations to
Superfast Business - Getting the most out of online marketing Superfast Business
This document provides information about a program called Superfast Business that offers fully funded business support for SMEs. It offers 12 hours of support including business advice to help companies maximize opportunities from superfast broadband. Eligible businesses can receive help in areas like developing an ICT strategy, customer relationship management systems, and moving to the cloud. The document recommends businesses register on the program's website to access resources. It also discusses optimizing search engine optimization, using mobile marketing strategies like geolocation apps and mobile payments, creating an email marketing strategy, using social media to engage customers, implementing a customer relationship management system, and analyzing customer data to gain insights.
V-SMART is a leading advertising and communications company in Vietnam established in 2004. It provides services such as branding, concept design, events, PR, and brand activation for clients in various industries including telecommunications, technology, FMCG, and more. The company's mission is to help clients build relationships with consumers, increase market share and competitiveness through unique creative ideas and high-quality products and services. V-SMART's vision is to be a passionate, creative, and professional agency committed to adding value for its clients.
Riding Warrior is an experiential marketing and event management company that has been providing creative branding solutions since 2009. They offer a full range of services including below-the-line activations, events, retail solutions, and fabrication support. Some of their clients include HPCL, Panasonic, Kingfisher, MAX, Eureka Forbes, and Zee Learn. They aim to deliver innovative, transformative, and cost-effective solutions for their clients.
V-SMART is a leading advertising and communications company in Vietnam established in 2004. It provides professional services such as branding, concept design, events, and public relations. The company aims to help clients build relationships with consumers and increase their market share through effective marketing strategies and measurement of returns on marketing investments. V-SMART works with clients across industries and provides integrated services including branding, events, exhibitions, activations, and outdoor advertising.
Event management companies in mumbai india market menMarket_Men
MarketMen is an integrated agency that specializes in engagement strategies to help clients achieve success. They deploy innovative engagement methods across all mediums, both above- and below-the-line as well as digital, to engage both internal and external audiences. Their dedicated verticals and expert teams implement customized strategies and concepts for each client to translate vision into reality through experiential, event, and digital services. A key offering is their dedicated CRM mobile app that gives clients total control over consumer engagement programs. MarketMen has experience executing large-scale activations, events, rural programs, and brandings for clients across various industries.
The document provides tips for exhibitors to generate more leads from trade shows and exhibitions. It notes that on average, attendees only visit 21 exhibition stands, already knowing 75% of exhibits they want to see. To be in the top 5%, the document recommends fueling event activation with targeted campaigns to drive engagement and effectively capture customer data and leads. It highlights that less than 20% of exhibitors successfully follow up on generated leads due to hard-to-use data formats, and suggests working with an agency like Fuel Event Activation to design integrated campaigns that produce qualified leads prepared for sales teams.
This event provided information and resources to help local businesses grow. Andy Hall from the Business Growth Hub outlined the Hub's services in mentoring, networking, and skills development. Rebecca Chedd promoted the Hub's energy efficiency workshops. Carol Hopkins discussed development opportunities in Rochdale. Bohdan Ratycz and the Department for International Trade can help with exporting. Louise Killeen shared her experience growing her translation business. The event concluded with a Q&A and reminders of upcoming business growth events.
Empact! Activation Services provides major activations and event management services in Pakistan. Some examples of their rural activations included Gold Flake melas in towns across Sindh and Punjab, a Motorola Sufi concert that attracted over 100,000 people, and a Pearl Dust mobile campaign that made over 50,000 consumer contacts in rural Sindh. Urban activations discussed included experiential campaigns for Surf Excel, Nokia, Sony Ericsson, and Coca-Cola. Empact! also conducts school-based activities, providing recent examples partnering with brands like Blueband, Knorr, Lifebuoy, Paddle Pop, and Minute Maid.
The O2O Brand Engagement Platform Transforming O2O Marketing-Alexis WongSimba Events
This document discusses O2O (online to offline) marketing strategies for food and beverage brands. It provides examples of successful O2O campaigns in various countries and regions that drove offline sales. It also outlines how the company Blinq utilizes a comprehensive integrated marketing platform combining online, offline, and mobile channels to help brands better engage consumers and stay relevant in a changing landscape. Blinq operates experiential stores, marketing campaigns and a membership program across major metro systems in China to connect online users to offline purchases and experiences.
We are IMC agency, we provide the services for both above and below the line for any industry. Please contact us for more information. Mail: tu.nguyen@apocalypse.vn
The future of marketing: Word of mouth, content marketing and social mediaDamien Cummings
The future of marketing: Word of mouth, content marketing and social media. This presentation discusses a 6-step framework for defining and "owning" conversations, looking at how to manage large volumes of content via the "3 E's" (Engrossing, Engaging and Everyday) and presents a new way of looking at distributing content via social platforms.
The DIVA project (2015-2017) will provide new knowledge on digital customer behavior and how it could be used in the creation of new value in b-to-b sales and marketing
This document provides a marketing proposal for Brompton Bicycle to increase brand awareness and generate target revenue of £15M by 2025 in China. It proposes an integrated marketing strategy across multiple channels including social media, influencer marketing, events, and precision targeting. Market segmentation identifies two target segments - fitness freaks and stylisters. The proposal provides financial analysis projecting sales quantities, revenue, costs, and profit under different scenarios.
OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.
2. Understanding local consumer and retail touch points
78%
22%
22%
Growth trend of modern trade
TRADITIONAL TRADE MODERN TRADE
2011
Total 36 cities
943
Modern trade
outlets (+25% vs
2010)
3. We work to provide excellent
activation and
BTL marketing services following
the values:
Professional - Ethical - Inspirational to
bring success to Client, comfortable life
to Staffs, and contribute to the growth
of Vietnam.
4. • Founded in 2000 as an internal dept. of
Masso Group, officially licensed in 2007
• 2 offices in Vietnam:
- Head office in HCMC
- Rep office in Hanoi
• Nationwide coverage with valid pool of
freelancers and strategic suppliers/partners
• Management team with expertise and
experience across marketing
communication services, especially field
and retail marketing.
HCMC
Head Office
Ha Noi
Rep. Office
Who we are?
6. FIELD MARKETING – OUR BOLD SERVICE
Leverage our
experience of 6
years understanding
market and providing
excellent service in
term of Field Force
Management and
Retail Partnership
Program
Winning in the
market with our
management team’s
cutting-edged
consulting
Growth your
business as our
previous partners , to
name some, Nokia,
Motorola, Beeline,
Sab Miller
Enjoy appealing
business benefits
from our network
and relationship
with local and
global financial
institution such as
BIDV and Standard
Chartered
5 ys 3 ys 5 ys3 ys 3 ys
7. CASE NOKIA/MICROSOFT
…………………………….
……………..…
background solution
Recruitment and Training:
Recruiting and training program for new staff for
Nokia chain retailers shop in Vietnam
Promoter Providing:
Training staff to selling and consultation skill
to increase their ability to interact with
customers
Trial campaign
A chain of activation at MT in order to help
people to directly try Microsoft phone to
raise awareness
Resource management
Level up the ability to control and manage Nokia
resource to maximize the profit
Promoter Providing
Nokia has been in Vietnam
for more than 20 years with
many retailers in Vietnam
Nokia need a level up the
resource management,
recruit and training staff
…………
Microsoft want to introduce their
products to Vietnamese
17. • Coverage: HN & HP
• Sales support & redemption, brand appearance explore
• Channel: Tiger outlets
Roadshow for promotion support
18. • Project: Sexy Santa carol singers roadshow
• Venue: hi-end Heineken outlets (discotheque, bar, hotel bars..)
• Coverage: Ha Noi & Hai Phong
Xmas roadshow
19. • Venue: hi-end Heineken outlets (discotheque, bar, hotel bars..)
• Coverage: Ha Noi & Hai Phong
• SMS lucky draw, brand exposure
Experience roadshow
38. • Project: Sensitive pro-relief
• Type: activation
• No. of visitors: 22,000
• Coverage: 5 Coopmart and 3 BigC supermarkets
Activation at Industry Zone
39. • Project: Colgate month & oral health
• Type: Activation
• No. of visitors: 72,000
• Coverage: 56 wetmarkets in HCM & HN
Activation at Wetmarket
54. • Project: Sensitive pro-relief
• Type: activation
• No. of visitors: 22,000
• Coverage: 5 Coopmart and 3 BigC supermarkets
Activation at Industry Zone
55. • Project: Colgate month & oral health
• Type: Activation
• No. of visitors: 72,000
• Coverage: 56 wetmarkets in HCM & HN
Activation at Wetmarket
64. Beeline Road show
• Project concept: Beeline
• Coverage: Nationwide
• Channel: Wetmarket, Industry Zone, Coffee Shop...
• Duration: 1 year
65. Hải
Phòng
Lạng
Sơn
Vĩnh
Phúc
Hải
Dương
Quảng
Ninh
Nam
Định
Huế
Đà
Nẵng
Đắc
Lắc
Nha
Trang
Lâm
Đồng
Vũng
Tàu
Đồng
Nai
Tiền
Giang Vĩnh
Long
Cần
Thơ Bạc
Liêu
Kiên
Giang
An
Giang
Đồng
Tháp
Vũng
Tàu
Đồng
Nai
Vũng
Tàu
Lạng
Sơn
Vĩnh
Phúc
Hải
Dương
Hải
Phòng
Quảng
Ninh
Nam
Định
• Attraction of nearly 200,000 visitors.
• Coverage of 32 remote provinces
• Low-end products best sold during the
campaign
• Ease distribution penetration in target
provinces.
• The campaign have created a good
foundation strategy for provincial
market penetration, which brings
Motorola to 2nd position in market
share (4th position before)
Roadshow University – Motorola
72. • Project: “Motodzo Promotion”
• Coverage: nation wide
• Pos, Trade Promotion, Site branding
• Consumers all over the country.
Motorola: Motodzo
73. • Project: “Moto Lễ Hội”
• Coverage: nation wide
• Pos, Trade Promotion, Site branding
• Consumers all over the country
Moto Party
74. • Project: “PGs at channel”, from 2005…
• Coverage: HCMC, HN
• Product demo, Support Sales & Promotion, Site
branding
• Channels: Mobile shops
PGs at channels