The document discusses three topics from Google insights for Vietnam: The MultiscreenWorld, which quantifies internet usage across devices; The Smart Shopper, which focuses on the consumer purchase journey and role of internet in purchases; and The SmartViewer, which provides insights into recent online video usage across devices. Key findings noted that 45% of Vietnamese users pay online via phone, 62% of appliance shoppers search online first before buying offline, and 67% watch relaxing video content for humor.

1. Insights from Google for
VietNam
Digital Marketing
Nguồn: www.consumerbarometer.com

2. The MultiscreenWorld
The Smart Shopper
The SmartViewer

3. The MultiscreenWorld
Aims to quantify and understand Internet usage and attitudes across various devices.

4. The MultiscreenWorld
Aims to quantify and understand Internet usage and attitudes across various devices.

5. The Smart Shopper
Focuses on the consumer purchase journey and the role of the Internet in making purchase decisions

6. The Smart Shopper
Focuses on the consumer purchase journey and the role of the Internet in making purchase decisions
45% người dùngVN thanh
toán online qua điện thoại.
Riêng nhóm hàng
Appliances: 62% người
search online về thông tin
sau đó mua offline

7. The SmartViewer
Provides insight into people's recent online video use across different devices.
67% xemVideo có nội dung relax
=> yếu tố hài hước, gây cười

8. The SmartViewer
Provides insight into people's recent online video use across different devices.
69% Người dùngVN online xem
Video.Và họ thường xem tại nhà/ tại
nơi làm việc.

9. Thank you !
Nguồn: www.consumerbarometer.com