The logistics and supply industry are facing multiple challenges as the ‘world goes green’ and industry progressively reduces it’s waste by adopting material printing, programming and electronic distribution. For people, materials, components, and things NFC and LBS will be vital in reducing unnecessary handling, transport irregularities, and waste. Maximum returns on Reuse, Repurpose and Recycle can only be achieved through tagging, tracking and monitoring of use and movement. In this brief presentation we examine the possibilities and necessities and the relationship to the internet, The Cloud, and Big Data.

1. cochrane.org.uk
COCHRANE
a s s o c i a t e s
ca-global.org
Peter Cochrane
Smarts
LBS
NFC
Sunday, 22 September 13

2. Near
Field
Communication
Location
Based
Services
A wider perspective of...
and Screens
Sunday, 22 September 13

3. hy he uss
Sunday, 22 September 13

4. We are cutting
all the wires...
Always On-Line
Mobility
B Y O D
Contactless
The Cloud
Big Data
Modeling
Dispersion
Industry 2.0
Sunday, 22 September 13

5. Everyone,
Everything, is getting
connected & networked
Sunday, 22 September 13

6. ... vital components
in a wider
agenda to
achieve a
sustainable
future for mankind,
machine-kind, life
and industry...
Sunday, 22 September 13

7. ... vital components
in a wider
agenda to
achieve a
sustainable
future for mankind,
machine-kind, life
and industry...
Where are individuals,
machines, components,
materials & energy use ?
Sunday, 22 September 13

8. ... vital components
in a wider
agenda to
achieve a
sustainable
future for mankind,
machine-kind, life
and industry...
Where are individuals,
machines, components,
materials & energy use ?
What are they doing ?
Where are they ?
Sunday, 22 September 13

9. ... vital components
in a wider
agenda to
achieve a
sustainable
future for mankind,
machine-kind, life
and industry...
Where are individuals,
machines, components,
materials & energy use ?
What are they doing ?
Where are they ?
How do we
minimize waste ?
Sunday, 22 September 13

10. Printing and
programming
materials is about
to change industry
and supply...
...the way we live, learn,
educate, design, model
test, build, deliver and
distribute...everything...
Sunday, 22 September 13

11. The internet will not scale,
but ‘The Cloud’ will !
Sunday, 22 September 13

12. The Cloud
IS NOT
Sunday, 22 September 13

13. The Cloud
singular but plural
IS NOT
Sunday, 22 September 13

14. The Cloud
singular but plural
solid but vacuous
IS NOT
Sunday, 22 September 13

15. The Cloud
singular but plural
solid but vacuous
fixed but mobile
IS NOT
Sunday, 22 September 13

16. The Cloud
singular but plural
solid but vacuous
fixed but mobile
permanent but transient
IS NOT
Sunday, 22 September 13

17. The Cloud
Can be
Sunday, 22 September 13

18. The Cloud
Can be
Corporate
Commercial
Government
Personal
Sunday, 22 September 13

19. The Cloud
Can be
Corporate
Commercial
Government
Personal
Global
Local
People
Things
Sunday, 22 September 13

20. The Cloud
Can be
Corporate
Commercial
Government
Personal
Global
Local
People
Things
Open
Closed
Visible
Invisible
Sunday, 22 September 13

21. Clouds can be anywhere and any size !
Sunday, 22 September 13

22. 1mm 1m 1km1um
50kHz
50MHz
50GHz
RFID
wifi Mobile
FMRFID
WLAN
Chip to Chip
On Chip
x
λ
Sunday, 22 September 13

23. 1mm 1m 1km1um
50kHz
50MHz
50GHz
RFID
wifi Mobile
FMRFID
WLAN
Chip to Chip
On Chip
x
λ
Radiation
Sunday, 22 September 13

24. 1mm 1m 1km1um
50kHz
50MHz
50GHz
RFID
wifi Mobile
FMRFID
WLAN
Chip to Chip
On Chip
x
λ
Radiation
Reactive
Sunday, 22 September 13

25. 1mm 1m 1km1um
50kHz
50MHz
50GHz
RFID
wifi Mobile
FMRFID
WLAN
Chip to Chip
On Chip
x
λ
Radiation
Reactive
Macro
Clouds
Sunday, 22 September 13

26. 1mm 1m 1km1um
50kHz
50MHz
50GHz
RFID
wifi Mobile
FMRFID
WLAN
Chip to Chip
On Chip
x
λ
Radiation
Reactive
Macro
Clouds
Micro
Clouds
Sunday, 22 September 13

27. Challenging perceptions: There has to be
much much more to NFC than this...
Sunday, 22 September 13

28. EPOS - a key
limiter to sales
throughput
Sunday, 22 September 13

29. How many
do you
have ?
Sunday, 22 September 13

30. How many
do you
need ?
Sunday, 22 September 13

31. How many
do you
need ?
0 !!
Sunday, 22 September 13

32. How many
do you
need ?
Manage my
money
health
points
miles
life
0 !!
Sunday, 22 September 13

33. How many
do you
need ?
Manage my
money
health
points
miles
life
0 !!
Sunday, 22 September 13

34. What about
security ?
Sunday, 22 September 13

35. What about
security ?
Almost
anything is
better than
p l a s t i c ! !
Sunday, 22 September 13

36. Exploit the new
degrees of
freedom on
offer and do
more things
differently
Sunday, 22 September 13

37. Exploit the new
degrees of
freedom on
offer and do
more things
differently
Multi-layer
defenses
are key...
biometric,
behavior,
location, PIN
and variability
Sunday, 22 September 13

38. Tagging
Tracking
Monitoring
Where are the
people, things
resources ?
What are they
doing ?
Availability, ETA,
condition ?
Sunday, 22 September 13

39. On a human scale
Sunday, 22 September 13

40. Who is available ?
What do they do ?
Who do they know ?
What do the bring to the table?
On a human scale
Sunday, 22 September 13

41. Moving on from
dumb, blind,
unwanted
& irritating
advertising...
...using all push
and no pull...
Sunday, 22 September 13

42. To intelligent, discerning,
and really useful offers
of help, assistance, services...
Sunday, 22 September 13

43. To intelligent, discerning,
and really useful offers
of help, assistance, services...
You have been on the go
since 06.30...but your favorite
coffee is only 50m away...
Sunday, 22 September 13

44. To intelligent, discerning,
and really useful offers
of help, assistance, services...
You have been on the go
since 06.30...but your favorite
coffee is only 50m away...
Your flight to Washington
has just been delayed but
we have a hotel room
available @ $60 for the
afternoon...
Sunday, 22 September 13

45. To intelligent, discerning,
and really useful offers
of help, assistance, services...
You have been on the go
since 06.30...but your favorite
coffee is only 50m away...
A new job
opportunity
within 5km...
Your flight to Washington
has just been delayed but
we have a hotel room
available @ $60 for the
afternoon...
Sunday, 22 September 13

46. To intelligent, discerning,
and really useful offers
of help, assistance, services...
You have been on the go
since 06.30...but your favorite
coffee is only 50m away...
A new job
opportunity
within 5km...
Your flight to Washington
has just been delayed but
we have a hotel room
available @ $60 for the
afternoon...
Friends and
colleagues in
the area with
availability....
Sunday, 22 September 13

47. Dumb screens and
even dumber content
for the masses...
Sunday, 22 September 13

48. Dumb screens and
even dumber content
for the masses...
Smart screens that are
‘me specific’ intelligent
with relevant content ...
Sunday, 22 September 13

49. Screens of all
shapes & sizes,
fixed & mobile,
in every public
and private
space...
Sunday, 22 September 13

50. Screens of all
shapes & sizes,
fixed & mobile,
in every public
and private
space...
proximity triggered
and interactive...
Sunday, 22 September 13

51. Screens of all
shapes & sizes,
fixed & mobile,
in every public
and private
space...
proximity triggered
and interactive...
...by touch,
voice and
device
Sunday, 22 September 13

52. Screens of all
shapes & sizes,
fixed & mobile,
in every public
and private
space...
proximity triggered
and interactive...
...by touch,
voice and
device ...with info
tailored to
our specific
needs...
Sunday, 22 September 13

53. Screens of all
shapes & sizes,
fixed & mobile,
in every public
and private
space...
proximity triggered
and interactive...
...by touch,
voice and
device ...with info
tailored to
our specific
needs...
. . . t h e y
will also
become
a display
service !!
Sunday, 22 September 13

54. Like security... don’t
even think about
DIY !!
Sunday, 22 September 13

55. Like security... don’t
even think about
DIY !!
This is a highly
specialized area
generally way
beyond most
companies and
organizations
Sunday, 22 September 13

56. The end game is all
about...
Sunday, 22 September 13

57. The end game is all
about...
...and it should be
guarded above
all else...
Sunday, 22 September 13

58. COCHRANE
a s s o c i a t e s
cochrane.org.uk
ca-global.org
Thank You !
Sunday, 22 September 13