SlideShare a Scribd company logo
© 2012 foursquare labs 1© 2011 foursquare labs 29
Foursquare
user-generated big data
#MBLT13 Moscow
May 2013
© 2012 foursquare labs
2
© 2012 foursquare labs
By the numbers
3,500,000,000+ check-ins
50,000,000+ POIs
50,000,000+ public photos
33,000,000+ user accounts
25,000,000+ tips
5,000,000+ check-ins / day
1,000,000+ claimed merchants
30,000+ superusers
3
© 2012 foursquare labs
Foursquare in Russia
~1,000,000 registered users
260,000,000+ check-ins
2,400,000+ POIs
4
© 2012 foursquare labs
The Foursquare API
Our venue information now reaches 100 million active users each
month via partner integrations – 75M API calls per day
© 2012 foursquare labs
© 2012 foursquare labs
7
Tip & Photo Growth
Tips
photos
Venues
Venues, tips and photos all
continue to grow rapidly
© 2012 foursquare labs
Data & Signals
The real-time, on-the-ground signals we collect about users and
venues allow for powerful insights on search & discovery
8
© 2012 foursquare labs
Foursquare Explore
- Social search & recommendations
powered by over 3.5 billion check-ins
and counting
- Results are based on popularity,
semantic analysis, trends, time of day
and more
9
© 2012 foursquare labs
10
Merchant Relationships
- Merchants “claim” venues through
simple verification processes for
SMBs and chains
- Drive customer traffic through
updates & specials
- Free analytics tools to monitor
activity and learn about loyal
customers
- Recently launched Foursquare for
Business app
- >1M claimed venues to date
Our free merchant tools on web & mobile help connect businesses
with their customers
© 2012 foursquare labs 11© 2011 foursquare labs 29
спасибо!
Twitter: @cbirn

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Charles Birnbaum (Foursquare) «Big data and user generated content LBS»

  • 1. © 2012 foursquare labs 1© 2011 foursquare labs 29 Foursquare user-generated big data #MBLT13 Moscow May 2013
  • 3. © 2012 foursquare labs By the numbers 3,500,000,000+ check-ins 50,000,000+ POIs 50,000,000+ public photos 33,000,000+ user accounts 25,000,000+ tips 5,000,000+ check-ins / day 1,000,000+ claimed merchants 30,000+ superusers 3
  • 4. © 2012 foursquare labs Foursquare in Russia ~1,000,000 registered users 260,000,000+ check-ins 2,400,000+ POIs 4
  • 5. © 2012 foursquare labs The Foursquare API Our venue information now reaches 100 million active users each month via partner integrations – 75M API calls per day
  • 7. © 2012 foursquare labs 7 Tip & Photo Growth Tips photos Venues Venues, tips and photos all continue to grow rapidly
  • 8. © 2012 foursquare labs Data & Signals The real-time, on-the-ground signals we collect about users and venues allow for powerful insights on search & discovery 8
  • 9. © 2012 foursquare labs Foursquare Explore - Social search & recommendations powered by over 3.5 billion check-ins and counting - Results are based on popularity, semantic analysis, trends, time of day and more 9
  • 10. © 2012 foursquare labs 10 Merchant Relationships - Merchants “claim” venues through simple verification processes for SMBs and chains - Drive customer traffic through updates & specials - Free analytics tools to monitor activity and learn about loyal customers - Recently launched Foursquare for Business app - >1M claimed venues to date Our free merchant tools on web & mobile help connect businesses with their customers
  • 11. © 2012 foursquare labs 11© 2011 foursquare labs 29 спасибо! Twitter: @cbirn

Editor's Notes

  1. Common Mobile Use Case #1 tagging content with a location. Path, Instagram, Vine, Flickr, Evernote Food