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Next-Gen Beacons: Understanding the Physical Web
- 1. NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’ Mark Stewart President & Chief Innovation Officer wonderMakr
- 3. #physicalweb | @wondermakr WHAT IS IT?
- 4. #physicalweb | @wondermakr HOW DOES IT WORK?
- 5. #physicalweb | @wondermakr HOW CAN YOU USE IT?
- 6. #physicalweb | @wondermakr WHERE IS IT GOING?
- 7. BUT FIRST… #physicalweb | @wondermakr
- 8. WHY DO I CARE ABOUT THE PHYSICAL WEB? #physicalweb | @wondermakr
- 28. OK. THAT’S ENOUGH. GET ON WITH IT. #physicalweb | @wondermakr
- 30. #physicalweb | @wondermakr WHAT IS IT?
- 31. “WALK UP AND USE ANYTHING” #physicalweb | @wondermakr
- 34. #physicalweb | @wondermakr EVERYTHING is just a tap away See what’s useful or interesting ANY object/place can broadcast
- 36. #physicalweb | @wondermakr IT’S FRICTIONLESS
- 37. #physicalweb | @wondermakr IT’S OPEN
- 38. #physicalweb | @wondermakr IT’S BUILT ON TOP OF THE WEB
- 39. #physicalweb | @wondermakr HOW DOES IT WORK?
- 41. #physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
- 42. #physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
- 45. #physicalweb | @wondermakr APP BEACONS PHYSICAL WEB BEACONS • Communicate only with mobile apps ! • Proprietary ! • Less data passed ! • Public signal ! • No API ! ! ! ! ! • Communicates with mobile apps and browsers ! • Open source ! • More data passed ! • Can be secured for authorized users ! • Multiple APIs
- 48. BEACON LIFESPAN #physicalweb | @wondermakr
- 49. #physicalweb | @wondermakr 2014 2015 2016 6 months 2 years 10 years 2017+ Infinite
- 51. #physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
- 52. #physicalweb | @wondermakr Future supportOS Notifications AppsBrowsers
- 53. #physicalweb | @wondermakr 1) BLE (Eddystone) Beacon 2) Scanning service 3) Proxy service
- 57. #physicalweb | @wondermakr WHAT PROXY SERVICES DO • Associate beacon with URL ! • Beacon management (schedule, range, etc.) ! • Filter unwanted URLs ! • Rank URLs (just like on the web) ! • Reporting and analytics ! ! ! ! !
- 61. LET’S GET… #physicalweb | @wondermakr
- 62. YOU SET UP ON THE PHYSICAL WEB #physicalweb | @wondermakr
- 64. iOS SET UP #physicalweb | @wondermakr
- 65. #physicalweb | @wondermakr TURN BLUETOOTH ON
- 66. #physicalweb | @wondermakr SWIPE DOWN FOR NOTIFICATIONS SWIPE LEFT FOR “TODAY” VIEW AND TAP “EDIT”
- 67. #physicalweb | @wondermakr SCROLL WIDGETS - ADD CHROME
- 68. #physicalweb | @wondermakr OPT-IN TO PHYSICAL WEB
- 69. #physicalweb | @wondermakr THIS PHYSICAL WEB BEACON WOULD PROBABLY BE ATTACHED TO A CAT.
- 70. ANDROID SET UP #physicalweb | @wondermakr
- 71. IT’S PROBABLY ALREADY SET UP #physicalweb | @wondermakr
- 72. #physicalweb | @wondermakr v49+ v4.4+ (Kit Kat)
- 73. LET’S MAKE iOS USERS FEEL BETTER… #physicalweb | @wondermakr
- 75. #physicalweb | @wondermakr GO TO GOOGLE SETTINGS
- 76. #physicalweb | @wondermakr GO TO PRIVACY SETTINGS SELECT “PHYSICAL WEB”
- 77. #physicalweb | @wondermakr YUP, IT’S ON
- 78. #physicalweb | @wondermakr ANDROID MARSHMALLOW OPT-IN FOR RUNTIME PERMISSION
- 79. #physicalweb | @wondermakr OH, HI THERE BEAUTIFUL ;)
- 80. #physicalweb | @wondermakr ANDROID INSTRUCTIONS FOR GOOGLE “NEARBY”
- 81. #physicalweb | @wondermakr GO TO GOOGLE SETTINGS
- 82. #physicalweb | @wondermakr WALK UP AND USE ANYTHING
- 87. #physicalweb | @wondermakr HOW CAN YOU USE IT?
- 88. #physicalweb | @wondermakr WHY EXPLORE THE PHYSICAL WEB? • The Physical Web is a new dimension of the Internet ! • It’s where the Internet of Things intersects the World Wide Web ! • It’s the next big thing after apps ! • It’s a fundamentally new way for consumers to interact with anything ! • It’s a platform primed for yet unimagined new innovations ! • It’s an awesome new place to develop
- 89. #physicalweb | @wondermakr BENEFITS TO THE PHYSICAL WEB
- 91. #physicalweb | @wondermakr HUMANS FIND CONTEXTUALLY RELEVANT INFORMATION VIA A SIMPLE SWIPE
- 92. #physicalweb | @wondermakr MARKETERS NO MORE CUSTOM APPS SELF-SERVICE - FOCUS ON CONTENT
- 93. #physicalweb | @wondermakr SIMPLIFIED DEPLOYMENTS AND ADMIN - EASY INSTALLATIONS PROJECT MANAGERS
- 94. #physicalweb | @wondermakr SIMPLIFIED MANAGEMENT FAMILIAR TOOLS FOR DEPLOYMENT CONTENT SPECIALISTS
- 99. #physicalweb | @wondermakr GOLDEN STATE WARRIORS
- 100. #physicalweb | @wondermakr CES 2016 SCAVENGER HUNT
- 101. #physicalweb | @wondermakr SO MUCH MORE TO COME
- 102. #physicalweb | @wondermakr WHERE IS IT GOING?
- 103. #physicalweb | @wondermakr BEACON CONNECTION TO CONTROLLABLE OBJECTS VIA WEB WEB BLUETOOTH
- 106. #physicalweb | @wondermakr WEB APPS THAT RESPOND LIKE NATIVE APPS. FAST. RELIABLE. PROGRESSIVE APPS
- 107. #physicalweb | @wondermakr GROUPING OF RELATED BEACONS WITH COLLAPSABLE MENUS BEACON GROUPING
- 109. HUGE THANKS TO… #physicalweb | @wondermakr
- 112. AND, YOU. #physicalweb | @wondermakr
- 113. THIS DECK WILL BE ON THE PHYSICAL WEB #physicalweb | @wondermakr
- 114. …JUST FIND ME. #physicalweb | @wondermakr
- 117. NEXT-GEN BEACONS: UNDERSTANDING THE ‘PHYSICAL WEB’ Mark Stewart President & Chief Innovation Officer wonderMakr