This case study describes how the author was able to rank highly and generate traffic for a targeted keyword phrase with only 5 hours of effort. They uncovered the opportunity using Google's autocomplete tool and keyword planner. They created optimized content for the target phrase on a client's blog, including in the title, meta description and URL. They also found relevant forums to post helpful nofollow links. As a result, organic traffic has been building and the page ranks #2 and #3 for the keyword phrase.

1. Case Study
How I Turned Autocomplete Ideas
into Traffic & Ranking Results with
Only 5 Hours of Effort

2. Opportunity was uncovered using
Google’s auto suggest tool

3. Google keyword planner says it’s a
high competition term

4. Advertisers are prepared to
spend good money
on this phrase
Disclaimer: Not my wallet

5. Here is the page ranking #1 for
target phrase
Link to page here

6. Content is US focused
because it uses gallons
instead of litres

8. Why not create a table using
metric instead of imperial
measurement for our
Australian audience

9. Built in Microsoft Word

10. Optimise the page for the
client’s blog

11. Insert target phrase in
page title, meta description,
URL and once in content

13. Let’s find some
link building &
traffic generation
opportunities

14. Our target phrase is a
research query meaning there
must be people on forums
asking about it

15. Added non-spammy, helpful
nofollow links in these forums
Domain
Authority 90
Domain
Authority 99
Domain
Authority 69
Link to thread here Link to thread here Link to thread here

16. OK, what about
the results?

17. Since Dec 2014 referral traffic
has been mixed

18. Organic traffic keeps building

19. Yeah, yeah, but what
about ranking?

20. Hang on a minute!

21. What if we created a PDF
version of our page? Could we
get two results to rank?

22. Sitting at #2 and #3

23. How long did it take to
plan and execute?

24. Content ideation, research
and creation
(incl. PDF version)
3 hours

25. Link building research and
implementation
2 hours

26. Why not have a crack?

27. Need help with your
online marketing?
www.whitechalkroad.com.au
+61 8 9361 9534