The document discusses inbound marketing and how it differs from outbound marketing by focusing on attracting customers through effective websites, content marketing, and social media conversations rather than interrupting potential customers. It explains that success with inbound marketing depends on factors like website effectiveness, on-site and off-site content quality, and engagement in online conversations. Organic search engine rankings are emphasized as important for inbound traffic and lead generation.

1. Sam Beal & Associates
Business Intelligence
Inbound Marketing
High Technology
Sam Beal & Associates ©2013

2. What is Inbound Marketing?
Customers reaching out to you
Better ROI than outbound
Success is a function of:
Website effectiveness
Content – on your site and on the web
Conversations on the web i.e. social
Sam Beal & Associates ©2013

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4. The Funnel
Search
Landing Page Quality
Rich Content
Conversion methods
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5. Search Matters
Organic search is ~free
Engineers use search
Your products & services must be on page 1
And must be near the top to be clicked
Sam Beal & Associates ©2013

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7. Search Matters
Search Engine Results Page - SERP
Where do your products rank
Where do your keywords rank
Search engines filter (bias) results
Search history, IP, social activity, etc.
Use tools to unbias results
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8. SERP Analysis
#1 on page
Ranking
Keywords
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9. How do you improve SERPs
Search Engine Optimization
Quality Content
and/or
Outbound Marketing with SEM
Search Engine Marketing
Sam Beal & Associates ©2013