The holidays are always a great time for giving thanks. Sharing gifts with each other, helping others makes your relationships better. In Canada, people give charities to many trusts for Holiday Giving. Just be sure about the charity trusts and the causes for which you are raising funds in the year end fundraising events.

2. The holidays are always a great time for giving
thanks. Sharing gifts with each other, helping others
makes your relationships better. In Canada, people
give charities to many trusts for Holiday Giving.
Just be sure about the charity trusts and the causes
for which you are raising funds in the year end
fundraising events. Here we represent some
guidelines and interesting facts for Holiday Giving.

3. Five years ago, two enterprising organizations – New York City’s 92nd
Street Y community and cultural center and the United Nations
Foundation – joined forces to create an event to kick off the charitable
holiday giving season and Giving Tuesday was born.
Since then, Giving Tuesday has been celebrating philanthropy and
charitable giving.
Last year, this widely supported and nationally recognized day of giving
raised an estimated $117 million, according to Reuters.
When Did It All Begin?

4. Giving Around the Holidays
During the year end people are more encouraged for the donations so
encourage them to help for the causes.
According to a study in 2007, The
Center on Philanthropy (COP) at
Indiana University found that their
respondents reported giving about
24 percent of their annual total
between Thanksgiving and New
Year's Day. Also they found that
42.7 percent of those surveyed
gave more during the holidays than
the rest of the year; 44.4 percent
reported giving "about the same."

5. According to the Winter 2011 issue
of the Nonprofit Fundraising
Survey, over half of the nonprofit
organizations queried reported
that they received over a quarter
of their contributions between
October and December, with 16
percent of all organizations
receiving over half their year’s
total contributions during those
same months.
Source: http://nccs.urban.org/data-statistics/charitable-giving-america-some-facts-and-figures

6. Giving in US
According to a recent report by the Charities Aid Foundation, 61% of
Americans said they volunteered to a charity organization in 2014
which made the U.S. second most generous nation in a global survey
involving 145 countries.
It is sometimes very difficult to identify new charity organizations so to
help you out, we've collected a list of organizations below:

7. 1. The Lunchbox Fund
2. Alex’s Lemonade Stand Foundation
3. PowerMyLearning
4. Shoes That Fit
5. No Kid Hungry
6. Our Military Kids
7. KaBOOM!
Source: https://www.forbes.com/sites/learnvest/2015/11/30/holiday-giving-7-childrens-
charities-you-should-know-about/#652f8a197435

8. Giving Tuesday: Celebrating the Spirit of Holiday
Giving
At GiveCentral we support and share the sentiment behind Giving
Tuesday so we’ve developed a handy guide to help your organization
capitalize on the excitement and rally your donors.
1. Create Your Campaign
2. Layer Your Communications
3. Engage Your Resources
4. Get Social

9. Holiday Email Adds a Big Boost to
Year-Round Growth
Participating parishes saw a sustained increase in giving, growing by
more than 9 percent on average over the following six months. That
is nearly five times faster than the parishes that did not send an email.
• 750 new donors responded to the call to give online.
• Participating parishes saw a 323 percent increase in online Easter
donations.
• A single parish signed up 57 new donors with one email.

10. Communicating regularly is one of the most effective ways to raise
more for your organization, and never is that more true than ahead of
major holidays like Christmas and Easter. All you have to do is ask.

11. How do Organizations
Maximize Donations And
Handle the Influx of
Transactions And Dollars?
The simple answer is that
technology must be leveraged. We
will continue to see this trend
increase as more and more donors
and non-profit organizations
become comfortable with electronic
giving options such as online giving,
mobile giving and text-to-give:

12. • Online Giving – Online giving has
grown 11.8 percent year-over-year,
while overall giving has grown only
3.8 percent.
• Mobile Giving – According to a 2013
Google/Compete study, 25 percent
of donors report that they donated
on a mobile device, with almost half
doing so through a mobile browser.
• Text-to-Give – Nearly one-in-ten
Americans has made a donation via
text message, according to Pew.

13. Patrick Coleman
CEO of GiveCentral
"The holidays are an incredibly
demanding time for nonprofits and
our electronic giving solutions bring
simplicity and clarity to the donation
process.

14. People choose to give to organizations and the
causes most important to them. The most critical
step a nonprofit should take is implementing a
communications strategy that emphasizes
transparency and gratitude towards donors.
There are many ways to easily and quickly
implement solutions so nonprofits can start
communicating, increase dollars donated, and have
a strong season.

15. For more information on holiday giving, and
additional tips on how your nonprofit can best
manage the season, please see As Holiday Giving
Season Kicks Off, GiveCentral Offers Insight into
Maximizing Donations.

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Website: www.givecentral.org | Tel. (312) 850-4134 | Email: info@givecentral.org