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Big Brothers Big Sisters
of
Metropolitan Detroit
Naseem Bokhari
Fareeha Khalid
Andrew Kubinski
Purpose and Goals
Purpose
• To understand more about how the Big Brothers Big Sisters of Metropolitan
Detroit program can enhance volunteer retention and gauge volunteer
interest in a potential benefits program to foster active Big/Little
engagement.
Goals
• Understand the demographics of the respondents
• Understand the reasons the respondents joined and continue in the
program
• Understand the feedback and orientation they were receiving from
BBBSMD
• Understand the types and times activities that our respondents participate
in
• Understand respondents’ interest in a potential benefit program
• Allocate $3,500 Budget
Methodology
• Online Survey through Qualtrics
• Emailed notification to all current and former Bigs since 2006 (4,143
people)
• Active for two weeks, reminder sent after one week
• Received 125 complete responses
• Response rate was 3%
Demographics
• Female (50%), Male (50%)
• Black (30%), White (64%), Other (6%)
• Age 18-34 (32%), 35-54 (49%), 55 and older (19%)
• Of the sample, 50% had children
– Of those 50% are younger than 18
• 5% were mentored in the past
Work Hours
Not Working 5%
Part Time 13%
Full Time 59%
More Than Full
Time 23%
Education
High School 3%
Some College 15%
Bachelor's Degree 42%
Higher than Bachelor's 40%
Income
Less than $49,999 23%
$50,000-$74,999 46%
$75,000-$99,999 25%
$100,000-or more 6%
Major Groups
• Community Based Only (62%) Site Based Only (24%) Both (14%)
• Current Only (48%) Former Only (46%) Both (6%)
Sample Population
Current 46% 12%
Former 48% 88%
Both 6% N/A
Influence
45%
49%
58%
77%
74%
76%
89%
92%
93%
96%
44%
52%
66%
75%
78%
79%
92%
95%
96%
98%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Cost
Personal benefits
Travel distance
Flexible scheduling
Easy to volunteer with/Convenience
BBBS' reputation/mission
Giving back to the community
Rewarding experience
Working with youth
"Making a difference"
Join
Continue
Please indicate your level of agreement with the following statements
regarding the reasons that were important in your decision to join/continue
the BBBSMD:
Satisfaction: Factors
65%
81%
82%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
MSS Satisfaction (average)
Orientation Process Satisfaction (average)
Overall Satisfaction with BBBS
Satisfied All-Around Volunteers make up 40% of the sample
Satisfaction: Orientation
Please indicate your level of agreement regarding your satisfaction with
the following aspects of the orientation process that BBBSMD provided:
74%
78%
83%
85%
85%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Introduction to key contacts
Flexible scheduling options
Clarity of the presentations
Relevance of topics covered
Explanation of policies and procedures
42%
54%
54%
53%
68%
75%
77%
80%
57%
63%
60%
57%
60%
70%
71%
74%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Assisted with relationship development
Enforced compliance to policy and procedures
Identified and provided resources
Tracked progress of your relationship
Community
Site
Current
Satisfaction: Match Support Specialist
Throughout your time volunteering with BBBSMD Detroit, your match support
specialist:
Average
Satisfaction
65%
Overall, you are satisfied with your relationship with your match support
specialist: 67% agree
37%
44%
54%
61%
62%
62%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Is more trusting of their parents
Has an easier time making friends
Has an easier time with school work and/or homework
Is doing better in their school subjects
Is making plans on pursuing higher education
Is avoiding risk behaviors
Improvement Markers
Over the course of your relationship, you saw that your Little:
Average Site
Based Response:
42%
Average Community
Based Response: 56%
Impactful Volunteers
• Impactful volunteers (22%):
– Respondents who agreed that they saw an improvement with their
Little in every aspect
– More Former Community Based volunteers (by 14%)
• Not Impactful volunteers (19%):
– Respondents who disagreed that they saw improvement with their
Little in every aspect
– More Current Site Based volunteers (by 13%)
Were there any obstacles that prevented you from becoming a Community
Based volunteer in the past? (Please list.)
• “I wasn't sure how to transition my current relationship into a
Community-Based match”
• “BBBSMD never made the connection even though I completed the
paperwork/application”
• “I originally wanted to be a Community Based Volunteer but BBBSMD
did not find a match for me and recommended the Site Based”
Site Based volunteers who were impactful are more likely to convert
Site Based Only
43% of Site Based want to become Community Based
Community Based Only
64%
74%
76%
79%
95%
57%
74%
87%
91%
100%
Cost
Travel time
Promotes good health and
wellness
Educational value
Aligns with Little's interest
Current
Former
Top 3 Activities:
1. Attractions (62%)
2. TV, movies, music
(54%)
3. Physical fitness (40%)
Please indicate your level of agreement regarding which factors were
important in choosing activities as a Community Based volunteer:
3%
13%
46%
23%
68%
34%
Mornings Afternoons Evenings
Weekdays
Weekends
Meeting Amounts and Times
Community Site Current Former
1-2 times 66% 77% 78% 58%
3-4 times 31% 23% 22% 39%
5 or more times 3% 0% 0% 3%
On average, how many times a month did you meet with your Little? (If you
have multiple Littles, please answer based on the Little you spent the most
time with.)
When do you most frequently meet with your Little? (Select all that apply)
Meetings With Other Bigs
If BBBSMD organized activities with other Big-Little match(es), please
indicate your level of agreement with which activities you would find
valuable:
• Seasonal events 82%
• Group Competitions 73%
• Networking Events with other Pairs 70%
• Group Activities 70%
More interest shown by current volunteers
Overall
Benefits Program
Big Brothers Big Sisters of Metropolitan Detroit is
considering creating a benefit program that would
provide different levels of rewards to the Bigs and their
Littles.
Benefits Program: Factors
53%
60%
61%
64%
67%
68%
72%
80%
80%
83%
88%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Can print coupons
Can manage on mobile app
Tangible card
Personalized rewards
Different monthly deals
Email/text notifications
Can manage online
Can use at multiple locations
Discounts on items you use with your Little
Discount on special events
Discounts on places you go with your Little
Please indicate your level of agreement with each of the following
features of such a program that would be most supporting of your efforts
as a Big:
$ = Money = Personnel
Benefit Program Goals
1. Enhance volunteer retention
2. Engage Big-Little pairs in interesting and educational activities
3. Expand opportunities available to Big-Little pairs
4. Encourage participation in community and BBBSMD sponsored events
Awards Event Calendar Discount Card Mobile App
$$$$$$|$$$|$$|$|
Awards
Award Ribbons and Trophies
Value
• Enhances volunteer retention by
giving value back to the Big and
Little with keepsakes
• Encourages participation in events
by giving pairs an incentive to
participate
Resources:
• Ribbons
– $48.00 for 100 Ribbons
• Trophies
– $200 for 50 trophies
BBBS
Team of the
Day
Event Calendar
Value Resources
• Showcase community events
• BBBSMD organization can form
community relationships
• Advertise BBBSMD sponsored
activities
• Achieves all 4 goals
• Low startup cost
• Personnel Required:
1.Update events
– Allow Volunteers to edit
events
2.Supervisors of event setup
Discount Card
Value Resources
• Gives list of discounts
– Bigs only section of website
– Monthly emails
• Cost
– $325.00 for 500 cards
– $686.25 for 500 cards with Key tags
• Personnel required
1.Notifications of new discounts or
deals
2.Rotating Deals Monthly
Mobile App
Short Term: 3-4 Weeks Long Term: 12 weeks
$25 Developer’s charge
$33/month for Gold plan
One internal employee
Website: http://www.como.com/
$3,000 - $3,500 startup cost – Basic
App
$ 500 Additional features
0 internal employees
Website: http://amobileedge.com/
DIY
Pros:
• Low Cost
• Easy to change
Cons:
• More personnel required
• More chance for glitches
Professional
Pros:
• Professionally handled
• Tech Support available
Cons:
• High Cost
• Difficult to edit post
implementation
Event Calendar
Social Media
and
Check-In Links
Discount Offers
BBBSMD-Link App
Feedback
Final Recommendation
Mobile App
Discount card and
awards
Event Calendar
Budget
20%
25%
55%
Recommendation Budget
Event Calendar
Awards
Discount Card and DIY App
BBBSMDFINAL3

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BBBSMDFINAL3

  • 1. Big Brothers Big Sisters of Metropolitan Detroit Naseem Bokhari Fareeha Khalid Andrew Kubinski
  • 2. Purpose and Goals Purpose • To understand more about how the Big Brothers Big Sisters of Metropolitan Detroit program can enhance volunteer retention and gauge volunteer interest in a potential benefits program to foster active Big/Little engagement. Goals • Understand the demographics of the respondents • Understand the reasons the respondents joined and continue in the program • Understand the feedback and orientation they were receiving from BBBSMD • Understand the types and times activities that our respondents participate in • Understand respondents’ interest in a potential benefit program • Allocate $3,500 Budget
  • 3. Methodology • Online Survey through Qualtrics • Emailed notification to all current and former Bigs since 2006 (4,143 people) • Active for two weeks, reminder sent after one week • Received 125 complete responses • Response rate was 3%
  • 4. Demographics • Female (50%), Male (50%) • Black (30%), White (64%), Other (6%) • Age 18-34 (32%), 35-54 (49%), 55 and older (19%) • Of the sample, 50% had children – Of those 50% are younger than 18 • 5% were mentored in the past Work Hours Not Working 5% Part Time 13% Full Time 59% More Than Full Time 23% Education High School 3% Some College 15% Bachelor's Degree 42% Higher than Bachelor's 40% Income Less than $49,999 23% $50,000-$74,999 46% $75,000-$99,999 25% $100,000-or more 6%
  • 5. Major Groups • Community Based Only (62%) Site Based Only (24%) Both (14%) • Current Only (48%) Former Only (46%) Both (6%) Sample Population Current 46% 12% Former 48% 88% Both 6% N/A
  • 6. Influence 45% 49% 58% 77% 74% 76% 89% 92% 93% 96% 44% 52% 66% 75% 78% 79% 92% 95% 96% 98% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Cost Personal benefits Travel distance Flexible scheduling Easy to volunteer with/Convenience BBBS' reputation/mission Giving back to the community Rewarding experience Working with youth "Making a difference" Join Continue Please indicate your level of agreement with the following statements regarding the reasons that were important in your decision to join/continue the BBBSMD:
  • 7. Satisfaction: Factors 65% 81% 82% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% MSS Satisfaction (average) Orientation Process Satisfaction (average) Overall Satisfaction with BBBS Satisfied All-Around Volunteers make up 40% of the sample
  • 8. Satisfaction: Orientation Please indicate your level of agreement regarding your satisfaction with the following aspects of the orientation process that BBBSMD provided: 74% 78% 83% 85% 85% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Introduction to key contacts Flexible scheduling options Clarity of the presentations Relevance of topics covered Explanation of policies and procedures
  • 9. 42% 54% 54% 53% 68% 75% 77% 80% 57% 63% 60% 57% 60% 70% 71% 74% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Assisted with relationship development Enforced compliance to policy and procedures Identified and provided resources Tracked progress of your relationship Community Site Current Satisfaction: Match Support Specialist Throughout your time volunteering with BBBSMD Detroit, your match support specialist: Average Satisfaction 65% Overall, you are satisfied with your relationship with your match support specialist: 67% agree
  • 10. 37% 44% 54% 61% 62% 62% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Is more trusting of their parents Has an easier time making friends Has an easier time with school work and/or homework Is doing better in their school subjects Is making plans on pursuing higher education Is avoiding risk behaviors Improvement Markers Over the course of your relationship, you saw that your Little: Average Site Based Response: 42% Average Community Based Response: 56%
  • 11. Impactful Volunteers • Impactful volunteers (22%): – Respondents who agreed that they saw an improvement with their Little in every aspect – More Former Community Based volunteers (by 14%) • Not Impactful volunteers (19%): – Respondents who disagreed that they saw improvement with their Little in every aspect – More Current Site Based volunteers (by 13%)
  • 12. Were there any obstacles that prevented you from becoming a Community Based volunteer in the past? (Please list.) • “I wasn't sure how to transition my current relationship into a Community-Based match” • “BBBSMD never made the connection even though I completed the paperwork/application” • “I originally wanted to be a Community Based Volunteer but BBBSMD did not find a match for me and recommended the Site Based” Site Based volunteers who were impactful are more likely to convert Site Based Only 43% of Site Based want to become Community Based
  • 13. Community Based Only 64% 74% 76% 79% 95% 57% 74% 87% 91% 100% Cost Travel time Promotes good health and wellness Educational value Aligns with Little's interest Current Former Top 3 Activities: 1. Attractions (62%) 2. TV, movies, music (54%) 3. Physical fitness (40%) Please indicate your level of agreement regarding which factors were important in choosing activities as a Community Based volunteer:
  • 14. 3% 13% 46% 23% 68% 34% Mornings Afternoons Evenings Weekdays Weekends Meeting Amounts and Times Community Site Current Former 1-2 times 66% 77% 78% 58% 3-4 times 31% 23% 22% 39% 5 or more times 3% 0% 0% 3% On average, how many times a month did you meet with your Little? (If you have multiple Littles, please answer based on the Little you spent the most time with.) When do you most frequently meet with your Little? (Select all that apply)
  • 15. Meetings With Other Bigs If BBBSMD organized activities with other Big-Little match(es), please indicate your level of agreement with which activities you would find valuable: • Seasonal events 82% • Group Competitions 73% • Networking Events with other Pairs 70% • Group Activities 70% More interest shown by current volunteers Overall
  • 16. Benefits Program Big Brothers Big Sisters of Metropolitan Detroit is considering creating a benefit program that would provide different levels of rewards to the Bigs and their Littles.
  • 17. Benefits Program: Factors 53% 60% 61% 64% 67% 68% 72% 80% 80% 83% 88% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Can print coupons Can manage on mobile app Tangible card Personalized rewards Different monthly deals Email/text notifications Can manage online Can use at multiple locations Discounts on items you use with your Little Discount on special events Discounts on places you go with your Little Please indicate your level of agreement with each of the following features of such a program that would be most supporting of your efforts as a Big:
  • 18. $ = Money = Personnel Benefit Program Goals 1. Enhance volunteer retention 2. Engage Big-Little pairs in interesting and educational activities 3. Expand opportunities available to Big-Little pairs 4. Encourage participation in community and BBBSMD sponsored events Awards Event Calendar Discount Card Mobile App $$$$$$|$$$|$$|$|
  • 19. Awards Award Ribbons and Trophies Value • Enhances volunteer retention by giving value back to the Big and Little with keepsakes • Encourages participation in events by giving pairs an incentive to participate Resources: • Ribbons – $48.00 for 100 Ribbons • Trophies – $200 for 50 trophies BBBS Team of the Day
  • 20. Event Calendar Value Resources • Showcase community events • BBBSMD organization can form community relationships • Advertise BBBSMD sponsored activities • Achieves all 4 goals • Low startup cost • Personnel Required: 1.Update events – Allow Volunteers to edit events 2.Supervisors of event setup
  • 21.
  • 22. Discount Card Value Resources • Gives list of discounts – Bigs only section of website – Monthly emails • Cost – $325.00 for 500 cards – $686.25 for 500 cards with Key tags • Personnel required 1.Notifications of new discounts or deals 2.Rotating Deals Monthly
  • 23. Mobile App Short Term: 3-4 Weeks Long Term: 12 weeks $25 Developer’s charge $33/month for Gold plan One internal employee Website: http://www.como.com/ $3,000 - $3,500 startup cost – Basic App $ 500 Additional features 0 internal employees Website: http://amobileedge.com/ DIY Pros: • Low Cost • Easy to change Cons: • More personnel required • More chance for glitches Professional Pros: • Professionally handled • Tech Support available Cons: • High Cost • Difficult to edit post implementation
  • 24. Event Calendar Social Media and Check-In Links Discount Offers BBBSMD-Link App Feedback
  • 25. Final Recommendation Mobile App Discount card and awards Event Calendar

Editor's Notes

  1. * Hello, my name is Naseem Bokhari, and this is Fareeha Khalid, and Andrew Kubinski. We are with iLabs of the University of Michigan-Dearborn, and we were in charge of the Academic Service Learning project for Big Brothers Big Sisters of Metropolitan Detroit.
  2. * The purpose of our project was to understand how BBBS can keep their volunteers longer, and encourage them to do more with their Littles. We had a few goals that we wanted to address moving forward. You can see them here on the slide. They range from basic things like understanding our demographics to more complex goals like gaining volunteer insight into a potential rewards program which in turn helps allocate our budget of $3,500.
  3. * To fulfil our purpose we designed a survey that was emailed to all current and former Bigs from 2006 and onward using a list provided by Jamie. Most questions were formatted as a scale ranging from Agree to Disagree, with five points in between. We left the survey active for two weeks, and sent a reminder after one week. At the end of the period, we had 125 complete responses making our response rate 3%.
  4. * Here you can see the demographics of our sample. There are as many males as females, the majority of the sample is white, and a large amount is between the ages of 35 and 54. Half of the sample has children, and of those with children half of those kids are younger than 18. And a very small percentage of the sample was mentored in the past. Looking at the three boxes at the bottom, you can see that the majority of the respondents work full time or higher, make between fifty and one hundred thousand dollars and have a bachelor’s degree or higher. Numbers quoting are bolded
  5. * See top** Now, on our survey, we asked a series of three questions that filtered our survey takers into various groups, out of which the most notable were the community based, the site based, the current and the former volunteers. At the top of the slide there is a breakdown of the survey takers based on whether they were community or site and current or former (or both). Because our “both” groups had such low percentages, we didn’t take them into account for our analysis. See bottom tables** If you look at the table, you can see that our sample was had more current volunteers than the population, and had less former volunteers than the population. This made our distribution of current and former volunteers nearly fifty fifty. The community, site, current and former groups are important moving forward because they are the lens we will analyze the majority of our findings through. Major groups identified Shows our sommunity/site split with small percentage being both Second bullet point shows current/former Related to that second point The bottom table goes off of this to compare our sample to our population Have a breakdown of our sample vs. population File from Jamie Only had current/former Had more current respondents Conversely less former Both had small percentage Werent so unique So we deleted Clarify what both is
  6. * We wanted to understand what influenced volunteers to join the program and continue with the program In the survey, we created 2 mirrored sections about what influenced you to join the bbbs program and what influenced you to continue. we asked two questions about why volunteers joined the BBBSMD program, and two questions about why they continued in the BBBSMD program. These questions were all on that 7 point agree disagree scale that we mentioned earlier. At the top you can see the question right out of the survey and to the left is listed the specific item that may have influenced the volunteers. Looking at the graph: The blue bar represents the percentage of respondents that agree that this item influenced their decision to join BBBS. The red bar represents the percentage of respondents that agree that this item influenced their decision to continue volunteering with BBBS. We learned that more altruistic reasons such as “making a difference” ranked at the top while convenience factors like cost and flexible scheduling ranked at the bottom. The factors that influenced volunteers to join were things that the volunteers thought would be important to them going in to the program. The fact that there is no huge change from join to continue on any of these tells us that the volunteers knew what would be important going into the program and that the volunteers were right about what was important.
  7. * Next we wanted to understand the satisfaction level of the respondents. To do this we asked a series of questions, some that directly asked if a respondent was satisfied and other questions that we felt would point to high or low levels of satisfaction. This resulted in the 3 different aspects of satisfaction shown above with overall bbbs satisfaction, orientation process satisfaction, and satisfaction with the match support specialist. When analyzing all of these satisfaction factors, we decided to look at volunteers that were satisfied in every single category. The categories are the questions we just went over in this previous section. We call these satisfied all-around volunteers. 40% of the respondents fall into this group. When comparing this group to our overall sample, this group has a larger percentage of current community members (12% more). Otherwise the demographic information is very similar to the overall. As you can see, there were high levels of satisfaction with BBBS as a whole (which was a single question we asked respondents) as well as with the orientation program (which was a combination of questions). There were lower levels of satisfaction with respondents relationship with their MSS (which was a single question) as well as MSS performance (which was a combination of questions). We delved a little further to try to understand what was causing this. In the next few slides we will analyze the satisfaction in more detail. The next is orientation Combination We will delve further into it later Finally we have our mss satisfaction Combination With all of these things considered We wanted to see how many of our respondents were really satisfied Agreed with all
  8. * BBBS or BBBSmd After overall satisfaction, orientation satisfaction ranked highest. We asked respondents a series of 5 questions that we felt would gauge satisfaction about an orientation program. The aspects are listed on the left, while the question from the survey is written at the top. We looked at the different groups to see if there was any differences within their responses, and we found that there wasn’t any large variation, so these are the overall responses for the entire sample. There is at least a ¾ agreement level in each category. Explanation of policies and procedures, relevance of topics covered and clarity of the presentations got higher agreement levels, above 80%. Flexible scheduling options and introduction to key contacts got slightly lower agreement levels.
  9. * At the top 67% are satisfied with the mss Community and current (lighter colors) After orientation, match support specialist performance ranked lower in terms of satisfaction. Satisfaction for this section was a combination of 5 questions. The first question is listed at the top. It asked respondents if they were satisfied with their relationship with their MSS. As you can see, 67% of the respondents agreed. Below, we asked a series of questions about MSS performance, with the lead in question listed at the top and 4 different aspects of performance listed on the left. The aspects were the roles of the match support specialist, as provided by BBBS. This graph shows a breakdown of the responses of the 4 main groups: Community, Site, Current and Former. The only groups that ever reach or exceed the average satisfaction line are the Current and the community groups. As you can see from the graph, the site based volunteers and the former volunteers are noticeably less satisfied than the community and current volunteers. Now Andrew will take you through the rest of the survey.
  10. 44 At this point we wanted to look at satisfaction from a slightly different angle. We looked at the Bigs perceived impact on their Littles. We took the factors from the Youth Outcome Survey that BBBS gives to the Littles and asked the Bigs if they noticed any change in these. Now with this graph we have the various improvement factors along the side of graph. You can see that the top there factors that the Bigs noticed change in were avoiding risk factors, making plans for higher education, and doing better in school. You can see the site based volunteers noticed less change in the overall improvement in their Littles behavior than did the community based survey respondents. We found this intuitive, because of the nature of the site/little relationship as defined by the BBBS organization.
  11. 60 *clarify what impactful/not impactful is Some level of disagreement with each category As previously mentioned, we looked at volunteers based on whether or not they were satisfied. That raised the question of why some volunteers were satisfied and others were not. We knew that the top three things that volunteers sought were “make a difference,” work with the youth, and have a rewarding experience, so we thought that those volunteers were satisfied as a result of how much of an impact they had on their little. We took all the volunteers who saw improvement in the categories on the previous slide, and called them our “impactful volunteers”, this group makes up about one fifth of the respondents. We found that the Former Community Volunteers are the biggest group within the Impactful category On the bottom of the slide, we mix things up, here we look at only those volunteers who indicated they did not see any improvement in their little’s behavior. This non-impactful category is also about one fifth of our sample. We found that this category’s largest group was the Current Site Based volunteers, and its smallest group was the Former Community. Now when we started looking at satisfaction and impactfullness we expected a strong positive correlation between them. But we did not see this, there is no relationship between whether an volunteer is satisfied and whether they are impactful.
  12. We have mentioned several times the breakdown of our four groups, community, site, current and former. Well on the survey, we had a section that only our site based volunteers saw. We asked site based volunteers a few questions, but the one that was most interesting was the one about how willing they would be to convert to a community volunteer. 43% of the site volunteers wanted to become community volunteers. We asked those volunteers an open ended question to see what was preventing them. 54% of those told us what their reasons were. Many of the reasons stopping the site based Bigs were things that BBBS could not control, like travel distance, but many of the obstacles could be addressed by BBBS. We looked at all of the responses and found that many of them were things like lack of communication and improper expectations. Additionally we looked at this question by whether the volunteers were impactful, and discovered that if Going back to the impactful factors for a moment, site based volunteers who were impactful were more likely to try and convert than the rest of the sample.
  13. Just like how the last slide was only talking about one specific group, this slide is also just talking about the community based volunteers. We asked the community volunteers a few questions, about what goes into deciding an activity, and about what activities they do with their Littles. The graph is showing the factors that contribute to activity choice. With the question above the graph, and the factors along the left side. In light blue we have the current group and in dark blue we have the former group. Overall the top factors are the same for current and former. With “What the little wants” being number one. But the next most important things are educational value, healthiness, and travel time. With cost being the least important factor although the current volunteers are less cost sensitive than the former volunteers. In addition to the factors, we also asked what activities they did with their Littles. We offered a list of 12 items, but the top three are always the top. They are on the bottom and are going to attractions, watching TV, movies, listening to music, and physical fitness.
  14. Another aspect of the big-Little relationship we inquired about was the times and frequency of meetings. Now unlike the previous slides, here we are talking about all of our groups. On this slide we have a table showing the frequencies of meetings per month, and a graph showing frequencies of meeting times. Looking at the table, and going row by row. We see that the current volunteers meet 1-2 times per month the most. Next the former members met 3-4 times per month the most. And on the bottom row, 3% of former community met 5+ times a month. Looking at the columns now, we see that community volunteers are meeting more than site volunteers and that the current volunteers are not meeting as much as the formers were. Looking now at the graph on the bottom, which is separated by morning, afternoon and evenings on the x-axis, with the lighter color of weekday, and the darker color of weekends. Across the board, Weekend Afternoon is the most frequent time volunteers meet to do any activity. The second most frequent time is evenings during weekdays.
  15. One of the questions in the survey asked about whether the Bigs would like to meet with other Big-Little pairs. We asked how much they would value those four events. The question was asked as an agree disagree with seven points. We did look at this through by community, site, current, and former, but the numbers were all very similar, so here we just show the overall percentages. As you can see on the slide, our results showed that a majority of volunteers showed high levels of interest in meeting with other pairs to participate in all the activities. As could be expected, the current volunteers showed more interest in these meetings than former volunteers. These activities will become more important later in the presentation.
  16. Now everything we have discussed thus far has been leading to the benefits program. The benefits program was something that the client expressed interest in. So we asked a series of questions to try to understand volunteer interest in different aspects of a rewards program. ` If you recall One of goals is benefits Section asked resp if they were interested in certain aspects of benefits program
  17. Now everything we have discussed thus far has been leading to the benefits program. The benefits program was something that the client expressed interest in. So we asked a series of questions to try to understand volunteer interest in different aspects of a rewards program. There were three questions that all asked what the volunteers would like in a program, this graph shows all of the options that had higher than 50% agreement. There were fifteen options, only the top eleven were above 50%. The top three all are discounts, and there are various other popular features. Moving forwards with the recommendations that we will give you, many of these aspects are grouped in different ways to best appeal to what the Big Brothers and Big Sisters want. These findings informed our recommendations
  18. We determined that the benefit program should achieve four goals. It should be able to : Enhance volunteer retention Engage Big-Little pairs in interesting and educational activities Expand opportunities available to Big-Little pairs Encourage participation in the community and BBBS sponsored events We determined four different components/options recommendations that we could implement in order to achieve these goals. This display shows resources needed for each recommendation, separated by financial resources and the personnel needed. We could roll them in to one super program that will achieve each goal simultaneously or we can divide and conquer. Fareeha is going to tell you a little bit more about each of these recommendations.
  19. 52 sec Our first component is the tangible awards. We learned from many of the volunteers that they would like to receive recognition or acknowledgement of their volunteering efforts and time spent with their Littles. So we wanted to offer the Bigs and the Littles trophies or ribbons for coming to different activities, and for their time spent in the program. Give incentives to stay Value is really flexhible For example, These ribbons can be used to award the most enthusiastic pairs that take part in various group activities. Giving one to the Big and their Little can allow them to have a keepsake of their time spent together. These ribbons and trophies can easily be ordered online in bulk or in small orders with various designs that can be edited by a BBBS employee. On the right you can see a mockup of what the ribbon can be designed to look like. This particular one is designed with the BBBS logo at the top with a picture of a trophy at the bottom labeled “Big-Little Pair of the Day” And right next to it there is a mock trophy for BBBS team of the day. The awards are to: Give volunteers recognition for volunteering but also provide a keepsake for the Littles and keep them eager to participate in various activities. *Build any sort of program around it Very static Support or celebrate anything _________________________________ (http://www.dinntrophy.com/configurator/index/configure/quote_item_id/60522/)
  20. 64 s The second idea that we have is for an event calendar that you would have on your website. It would be visible to Bigs, and would have different activities for certain days of the week and month. These activities would be the ones that the Bigs indicated that they would like to have, and it would also allow for BBBS to have more regularly scheduled team events. The table you see here separates the values that the calendar will have for this organization, and the resources necessary to implement. As for values: This calendar is a great way to showcase different aspects of the local community, Since many of the events are ones that take place seasonally in the local area. So it also represents an opportunity for BBBS to befriend local community members. It’s also a way to advertise any BBBS sponsored events. The event calendar achieves all 4 goals that we had for our benefits program. It has a low start up cost which would be associated with integrating this option to the Bigs only section of the Big Brothers Big Sisters Website. This calendar can easily be maintained and updated on a google calendar. There will be personnel required to maintain this event calendar. Since these events will need to be changed and updated regularly, the organization will need someone constantly on the lookout for pre-existing events in the community or in charge of organizing various group activities. _______________________________________________________
  21. 24 s Here is a mock up of what we think the event calendar should look like. You can see that there are different activities on this calendar. Many of these are offered seasonally, and some of the activities posted here would be events that are sponsored by BBBS. All the bigs have to do is open up the calendar and look at whatever date they are planning to meet with their little and choose an event. All of the events information is on the calendar (time, description, location, etc.). They can even opt to have emails sent to them whenever the calendar is updated with a new event. not only does this make it easy for bigs to find activities to do with their little, it is also very easy for the organization because its simple to update with community and bbbs organized events For best results the activities should be on weekends or during the afternoons or evenings. And the activities that are offered should be ones that are fun, and educational, as those are the ones that Bigs care the most about.
  22. 34 s Our third component is a discount card. It is a more medium length project which has a higher start up and development cost. This will not only offer discounts to locations or events mentioned on the event calendar but also to other local businesses such as movie theatres, museums, and restaurants. The main goal of the card is to give Bigs another resource for choosing activities with their Littles. As shown before we do believe this will require the use of more personnel than that of designing the event calendar since they will need to be on the lookout for various deals and maintaining relationships with the local businesses. Here is an example of a discount card with a key tag displaying the BBBS logo. . These discount cards can be designed and ordered online , the cards have varying costs dependent on the types of cards you would require. This card is just a simple example but of course these designs can vary depending on whether you would like signature lines, bar codes, or ID numbers on them. PLASTIC PRINTERS.COM
  23. *fix format And lastly we have the Mobile App. When we determined that a mobile app would be a good recommendation for this org we had no idea where to start. Through our research we found 2 methods that we could suggest to you: do it yourself or have it professionally made. We were surprised to find that the diy approach is acctuallly pretty easy to do. We have the details on the left for that, and on the right we have the professional route. Although there are fees associated with both options, the professional development approach is the more expensive route. If you were to develop this app yourself, it will be possible to implement it in 3-4 weeks. There are multiple plans that will allow for different features such as: Unlimited App Downloads, Unlimited Mobile Site access, App Submission in all three market places – Amazon/Android/ Apple, Push Notifications, and Customer Support. In addition to the monetary cost, we expect there will be the need to have the involvement of 2-3 internal employees. ( one employee I could do this in 10 hrs I a week in about a month and I had no experience. If we have someone who is the savvy… I came across site, that was so helpful…) If BBBS was to take the professional app designer approach, it will probably take 12 weeks to come to market with the Basic App including a Login screen , Location Check In, and Links to Social Media.
  24. This is a mock up of an app designed by us using the DIY approach which I was able to develop in a few days. It includes all of the features we feel are necessary in the app no matter which method is used for its design. Upon Clicking APP As you can see, the home screen shows all of the tabs that the BBBS app should contain in our opinion. Access event calendar This will list Upcoming community or BBBS events, Upon clicking each individual event you can obtain more details such as Location, time of event and how long it will last. There is also an Option to share it via FB, Twitter, Email which will help spread the word of these events to other pairs By clicking on the tabs button on the top left, we can go back to the home screen The map is the next option which shows the locations of all upcoming activities Once again going back to the previous option Clicking on the discounts, we can see the discounts available to the pairs. It shows original price, discounted price, and the savings. It also shows the expiration date, and there is a terms and condition link that takes them to a website. The discount tab should also include a “share” option to help spread the word to other Bigs. Going back to the previous screen. Under photos it allows you to see all the photos on the BBBS page Allows you to see what other pairs are up too, Gives you ideas for activities. This version has an option to link directly to the organizations Facebook and twitter feed so they can stay up to date with any information BBBS is making available to them. However in any future versions of this app We feel it would be wise to add an option to comment on statuses and updates as well. Lastly there is a feedback option that allows users to quickly contact the organizations with any helpful suggestions they may have.
  25. Now that you know what each of our recommendation options are, lets talk about how we can implement this in the best way possible for your organization. Lets think of this program as a house we are building. The event calendar is the foundation of the house. This will be the most resourceful tool for the members and its the backbone of our program. Now, the awards and discount card are going to be like the furniture that are enhancing our house. The discount card draws from the event calendar by giving pairs places and events to go to utilize their discount cards. The bbbs organized events will be listed on this event calendar, where awards will be given out for participation or achievements. As with furniture, we can move it around however we please. We have the most flexibility with these options. The mobile app is the roof of this house. It brings everything together and keeps them linked in one location. The first step of course is to get a stable foundation started. _______________________________________________________________________________________________
  26. Recommendation: This graph shows the percentage breakdown of the budget over our 4 recommendation components 1) We will provide an intern to work on the event calendar for 40 hours over the course of 1 month. (50% of money is for intern, 50% is other costs and overhead) 2) We will provide 500 award ribbons and 100 trophies. Once this is set, it’s up to you wherever you want go from there. At this point you can go straight to developing the app if you feel that you have a strong foundation, or if you would like to take more time, then you can start developing the discount card and/or awards in any order you see fit. 3) After this we will provide an intern that will work 120 hours over the next 3 months. You can use the intern to design and develop the discount card and the mobile app (90% of money is for intern, 10% is for subscription costs, etc.) When the app does hit the market, then the volunteers will already understand how resourceful these new tools have been and they will be willing to use the app to increase convenience for themselves and enhance the experience of their Little.
  27. Thank you for your time. We would be glad to answer any questions you may have.