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Social Media for Business 101


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Social Media for Business 101 presentation delivered by Jennifer Cohen, Something Creative, LLC.

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Social Media for Business 101

  1. 1. Social Media for Business 101 Presented by: Jennifer Cohen Something Creative, LLC
  2. 2. Good Morning and welcome! Here is a short clip to get it started…
  3. 3. Little Web History… ●1994- Search engines were created ●1995-, ebay, Craig’s List, pop-up ads were create, 16 million Internet users ●1998- Google launches, PayPal founded, 75,000 commercial sites, 147 million users ●1999- Term “blog” was coined, Napster launches ●2000- Web surpasses 1 billion indexed pages, 20,000,000 registered domain names ●2003- MySpace launches ●2004- Facebook launches ●2005- YouTube launches ●2006- Twitter launches, 92 million Websites ●2007- 1.1 billion people are using the Internet and women outnumber men, 120,000 blogs are created daily ●2008- 79% of US consumers made an online purchase in the last 6 months, 100.1 million Websites 2009- 1.5 billion users and over 100 billion live Web pages
  4. 4. What is Social Media? ● User generated content So Why use Social Media? ● Transforms people from content ● Reach readers into publishers ● Accessibility ● Allows online connections forming ● Usability personal and business relationships ● Timeliness (“Networking”) ● Permanence ● A shift in how people discover, read and share news, information and content ● Transforms monologues into dialogue Source: Wikipedia, “Social Media”
  5. 5. Social Media Marketing ● Engaging consumers using online networks ● Creating a dialogue with consumers ● Monitoring online mentions ● Humanizing a brand ● Building relationships/generating leads “The key to Social Media success is to listen, engage and build relationships”
  6. 6. Social Media Networks
  7. 7. Social Media Networks Social Network use by adults with Internet access grew from 8% in 2005 to 35% in 2008, according to the Pew Internet & American Life Project.
  8. 8. Social Network: “Profile” ● Created in 2004 (same year blogs went mainstream) ● Started as a network for college students ● Expanded its reach to be available to everyone, including businesses through the creation of Fan pages . ● Currently, there are approximately 175 million users ● 4th most visited site ●Business Application: Facebook Fan page used as a way to relay information such as discussions, photos, videos, etc. Allows consumer interaction and participation.
  9. 9. Social Network: “Profile” Fan Posts
  10. 10. Social Network: “Profile”
  11. 11. Social Network: “Profile” ● Established in 2006 ● Micro-blogging answering the question “what are you doing?” ● Currently there are about 6 million users ● 37th most visited site ● In March 2009, a blog ranked Twitter as the fastest- growing site in the Member Communities category for February 2009. Twitter had a growth of 1382% for that month. ● Business Application: One to many and one-on-one communication, instant feedback and personal interaction
  12. 12. Social Network: “Profile”
  13. 13. Social Network: “Profile” ● Established in 2006 ● Used as a professional “linking” network ● Currently about 36 million users ● Business Application: Professional networking, visibility, create a company profile page, recruitment and lead generation
  14. 14. Social Network: “Profile”
  15. 15. Social Network: “Profile” ● Established in 2006 ● Established in 2006 ● Video-sharing site ● 19th most visited site ● 3rd most visited site ● Approximately 115 million blogs overall ● More than 6 million views in Jan. 2009 ●Business Application: Showcasing business, ● Business Application: feedback, interaction Can create branded channels
  16. 16. Social Media for Business Brand Brand Awareness Loyalty Customer Lead Service Generation Increase Website Traffic
  17. 17. Consumers are turning to Social Media to be engaged and for “specials”…
  18. 18. My first “Tweet”… Getting Started in Social Media ● Social Media requires a planned strategy based on many factors including: ● Where is your target audience? ● What makes them tick? ● What motivates them? ● How do they prefer to be reached? ● What type of time and resources can be dedicated to the initiative? “Plan the Work, Work the Plan”
  19. 19. Updating my “status”… Maintaining a Social Media Strategy ● Occupied social spaces need to be active with interesting and engaging content ● A strategy should include short-term and long-term goals and benchmarks to be sure the strategy is being implemented ● A calendar of social media efforts will keep efforts in check and coordinate activity to keep it current “Plan the Work, Work the Plan”
  20. 20. A “blog” of predictions… The Future of Social Media ● Facebook Connect expansion (bringing your consumer into and “on” your page) ● Personalized social networks and newsfeeds ● Targeted social networks for advertisers ● The “me” factor “Plan the Work, Work the Plan”
  21. 21. References Sites: Books: Groundswell by Charlene Li & Josh Bernoff Magazines: Entrepreneur SmartMoney BusinessWeek
  22. 22. Signing out… QUESTIONS??