Uploaded byRManning
1,054 views
Digital Concepts to Serve the Newspaper Industry
Digital Concepts to Serve the Newspaper Industry discusses strategies for newspapers to embrace new digital technologies. It recommends that newspapers leverage social media to engage readers, provide content optimized for mobile devices and location, and focus on hyper-local content relevant to individual communities. The document also discusses challenges newspapers face from giving away content online and losing revenue from print subscriptions and advertising. It provides principles for newspapers to develop personalized and customizable digital content, leverage both long and short form journalism, and engage readers across online and mobile platforms.
