1. The document discusses the shift from traditional paper-based news consumption to personalized social news, where individuals receive news customized to their interests through their social networks on sites like Facebook and Twitter.
2. This trend is leading to changes in the news industry, where engagement is becoming more important than content or distribution channels alone. Companies are also emerging that offer integrated platforms and new visual formats for personalized social news.
3. While some see this as a threat to traditional journalism, the document argues that social news relies on both professional reporting and ordinary users curating news for one another through their social networks and comments.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
Emerging platforms are using an evocative form of storytelling, called long form or immersive storytelling experiences, to effectively communicate information with readers. Built specifically for digital consumption, these immersive experiences have gained prominence as a result of The New York Times’ enormously successful piece Snow Fall that covered the 2012 Tunnel Creek avalanche. The piece won a Webby award and the author John Branch won the 2013 Pulitzer for feature writing. Snow Fall was praised as “the future of journalism.” But it’s not all positive; Snow Fall garnered heavy criticism too. Read on to find out what the pattern of modern media consumption reveals about the future of journalism.
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
This is a crash course introduction to all things new media. This is the presentation given at the 2010 Nevada Interactive Media Summit. We take a look at the shifting landscape of media communications, and review some of the tools and strategies for using new media communication effectively.
Impact of Internet on Journalism and Digital Media EthicsRashid Hussain
Impact of journalism on the internet.
Usage of the Internet for journalistic tasks
Web revolutionized journalism
Traditional media started the online presence
Digital media Ethics and challenges for CJ
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsDamian Radcliffe
A round-up of some key recent developments in the world of journalism related to evolving and emerging business models. These slides outline changes in consumption and advertising, as well as innovations in content creation, consumption and distribution. Finally, it also explores whether our concepts of journalism need to evolve and how the sector might move forward.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
Emerging platforms are using an evocative form of storytelling, called long form or immersive storytelling experiences, to effectively communicate information with readers. Built specifically for digital consumption, these immersive experiences have gained prominence as a result of The New York Times’ enormously successful piece Snow Fall that covered the 2012 Tunnel Creek avalanche. The piece won a Webby award and the author John Branch won the 2013 Pulitzer for feature writing. Snow Fall was praised as “the future of journalism.” But it’s not all positive; Snow Fall garnered heavy criticism too. Read on to find out what the pattern of modern media consumption reveals about the future of journalism.
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
This is a crash course introduction to all things new media. This is the presentation given at the 2010 Nevada Interactive Media Summit. We take a look at the shifting landscape of media communications, and review some of the tools and strategies for using new media communication effectively.
Impact of Internet on Journalism and Digital Media EthicsRashid Hussain
Impact of journalism on the internet.
Usage of the Internet for journalistic tasks
Web revolutionized journalism
Traditional media started the online presence
Digital media Ethics and challenges for CJ
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsDamian Radcliffe
A round-up of some key recent developments in the world of journalism related to evolving and emerging business models. These slides outline changes in consumption and advertising, as well as innovations in content creation, consumption and distribution. Finally, it also explores whether our concepts of journalism need to evolve and how the sector might move forward.
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
20 Ideas for your Website Homepage ContentBarry Feldman
Perplexed about what to put on your website home? Every company deals with this tough challenge. The 20 ideas in this presentation should give you a strong starting point.
Hi! Have a look at this great social media marketing dissertation sample. For more samples go to https://www.phdthesiswriting.biz/a-phd-of-social-media-marketing-dissertation/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
Personalized social news yang sun
1. THE UNIVERSITY OF MEMPHIS
Personalized Social News
A THESIS SUBMITTED FOR PROFESSOR.BREY
MKTG-7546 Marketing in a Digital Environment
BY
YANG SUN
April 2012
Page 1 of 8
2. THE UNIVERSITY OF MEMPHIS
Personalized Social News
1. News consumption shifts from Papery to Personalized Social
As we know, normally, news means content that is published and printed with ink on
paper, distributed by different channels as newspaper or magazine. When personal
computers hit the scene in 1980s, the publisher started to put the content of their
published news online. And lots of news websites were founded in early 2000. People
started to get the news from website from their favorite website, but still standard
format and content.
Through the development of internet, more and more information can be found in the
internet. The information booms, which changes the news consumption behavior.
People are more like to have a filter to help them to select their interested news. The
development of search engineer made this come true. For instance, the “Google
Alerts” can automatically notifies users when new content from news, web, blogs,
video and/or discussion groups matches a set of search terms selected by the user and
stored by the Google Alerts service. Notifications can be sent by email, as a web
feed or displayed on the users iGoogle page. Users can determine the frequency of
checks for new results. Alerts are sent only if new content matches the user-selected
search terms.
In late 2010s, social networking started to prevail. In 2010 about 6 of 10
Internet-connected Americans used a social network, almost double the number in
2008. More and more real social connections are transferred to the internet. The
mobile technology helps people to share information with their friends, parents and
colleagues through Facebook, Twitter, Flicker and Linkedin etc. People can read the
news, picture and video which are shared by their friends. For the news business and
any other that aims to provide relevant information to online communities, the
consequences are profound. Readers will become increasingly dissatisfied with news
sites and apps that show them the same stories everyone else sees. And in the past
year, a revolutionary shift has taken place in the way we consume news. We have
gone from consuming news through traditional media, news websites to having the
news broadcast to us by our social network of friends. The social network of a reader
is quickly becoming their personalized news wire. In fact, 75% of news consumed
online is through shared news from social networking sites or e-mail.
Today, we are on the stage of consuming “Personalized Social News”, Social news is
finding us. Readers who still actively seek out the news want, and almost expect, it to
be personalized and customized to their tastes and interests. News organizations,
Page 2 of 8
3. THE UNIVERSITY OF MEMPHIS
social networks and technology companies are all attempting to respond with sites
and tools that address this changing shift toward a personalized social news stream.
2. Personalized Social News Analysis
2.1 The trend of Personalized Social News leads to the publishing revolution
A. From content and channel focus to content and engagement focus
In the traditional newspaper and magazine industry, a good content is the key to
attract the readers, and a well established distribution channel is the most important
element that forms the final customer penetration rate. But in today’s society, we are
not in the states of lacking information, in contrast, we are embraced by too many
information. Some of them are useful, and some of them are just noise. This leads to a
shift from trust in news organizations to the individual people you know. For instance,
an article written by infamous author, but shared by most of our friends will have a
much more attractions to us compared with an article written by a famous writer.
Now, customer engagement has replaced the distribution channel to be the most
important fact to influence the penetration rate due to the spreading power of social
networking. Thus, we can find that lots of online newspaper and magazine have added
the function to let you comment and easily shared with your social network. Take
Slate (online magazine) for example, now it allows the registered readers subscribe
only to the sections, blogs and writers they’re interested in and allow them to
comments and share with their friends via Facebook and Twitter in order to improve
the customer engagement. But, Slate isn’t yet on mobile, which prohibit the further
engagement with customer. If it goes on mobile, it will be more social and
customizable.
B. The quick reaction is more important than the content itself.
The internet and mobile technology expedite the information communication.
Previously, the news and magazine comes to the users every day, every week, or even
every month. But now, in the trend of social customized magazine, we find users are
active seeking the information, they want their personal magazine every hour, every
minute or even every second. The one who publishes the news first, will always get
the most influence, such as retweet and comments. And people will form their
judgment and likeness based on their own opinion and their social network’s response,
instead of the news or article authors.
A evidence of this influence is Huffington Post (online newspaper) are now using the
Page 3 of 8
4. THE UNIVERSITY OF MEMPHIS
latest technologies offered by both Facebook and Twitter's application programming
interfaces (APIs) to publish automatically and directly to those platforms. They send
updates to customers News Feed by using Facebook's Open Graph protocol,
automatically generating pages for each of the important topics they cover, called Big
News pages. With Twitter, likewise, they have created over one thousand Big News
accounts -- from alerts on Egypt to the latest news on airlines. When news breaks,
we’ll get instant updates.
2.2 Emerging business based on the trend of Personalized Social News
A. Business of Integrated Platform
As news and articles are dispersed on the internet, and our social network is also in
different places, as Facebook, Twitter, Linkedin etc. It is an emerging need of an
integrated platform to combing these together. Just the same as we read newspaper or
magazine, it’s better to have a carrier which can include all the information, instead of
switching among different carriers. These facts encouraged some new firms to focus
on supply an integrated platform for the social customized news.
Now, some companies have started in this area. Flipboard is seemed as the first
integrated platform of a social customized magazine. It combines all the information
you may interested from Facebook, Twitter, Google Reader, Tech News and now
Linkedin etc.
B. Business of Visible News
The area that perhaps needs the most exploration and room for innovation is how to
visually present personalized and social content to readers. Now, many of the social
streams are still quite text-heavy in the design. But we can find few companies such
as Pulse has started to focus on making the content more visually. This indicates a
growing opportunity that new businesses that help the traditional publisher transfer
the text to visually will be coming.
3. Future of Personalized Social News
“This pensonalized social news is a threat to journalism. The development of the web
has broken journalists’ monopoly on news reporting” Said by Jay Rosen, New York
University journalism professor and media critic. This threat, he adds, is the same
threat currently confronting many other professional information gatekeepers in the
networked world. “All kinds of knowledge monopolies—and positions of authority
based on them—are wearing away…[and]…the professionals who have gained
Page 4 of 8
5. THE UNIVERSITY OF MEMPHIS
control of institutions of various kinds—including politics—are not going to have that
kind of control anymore”
However, “this does not mean we do not need journalists...we still need professional
journalists to interpret the world, and explain things to us…But we need form an open
source journalism, the press must become even more interactive…the traditional
newspaper business model has run out of stream” This open source journalism can
been see as lots of media company has started to employ popular Twitter writers.
It’s not that people have lost interest in the news, it’s that they have shifted platforms.
“The shift toward personalization of news is in many ways a response to the problem
of noise, but also a shift from trust in news organizations to the individual people you
know who now often act as curators”, “There’s no such thing as information overload,
there’s only filter failure.”
“The social stream is a means to filter success. Relying on friends and a personal
network to filter the news and point out the best stuff solves that problem identified.”
Rosen said. “Also, the trust that readers place in people they know isn’t the same as
the trust they place in news organizations. But prior to the evolution of the web to its
current social state, people who you know couldn’t be news sources the same way
that big media companies could. But now in a sense they are able to. That’s because
people have an influential voice in the new and social distribution model, and is just
as integrated into the conversation around the news as the news makers themselves
(and many times they are the ones to make the news too).” “People can use the
‘Facebook’ news feed and their Twitter streams as their editors,” Rosen said.
These emerging changes influenced the entire society, as news could be related to
polity, business, journalism and individual. The News organizations that see this shift
are hoping to enlist users as their “editors” by making it easier for them to engage
their content on social platforms. Some companies, like National Public Radio, are
starting to pay attention to their audiences in the social space and are investing
resources to learn about their consumption habits. And some business companies are
started to use social influencer to help them write comments of their products. These
changes and reactions leads to the future question of the credibility.
As Rosen indicates, “though news is increasingly social and user-generated, the
persistent fear is one of credibility and a flaw in measuring a curator’s knowledge on
or interest in a topic. This problem could be improved by enabling users to develop
more targeted news feeds on personalized topics of interest, but also by identifying
specific sources and curators of information as more or less credible than others.”
Rosen describes this as news curators with “levels” of knowledge attributed to them,
Page 5 of 8
6. THE UNIVERSITY OF MEMPHIS
analogous to player levels in game design. For example, if you’re just coming to news
about the “fight over immigration in Arizona” and you have heard mostly noise but
know nothing about it, you’re a level one user, Rosen describes. This would provide
readers with more focused news that is tied to their knowledge, and help filter through
the noise on a specific topic.
Solving such a problem will be crucial as we move toward a more social consumption
norm. One of the possible is to provide a credibility index of the news sources, not
only care about who is sharing the information, but also who is knowledgeable, based
on whether they are eye-witness to an event or are experts on the topic. This might
help consumers better decide what information is credible.
The other problem caused is many corporate find some employees have built their
own social influence through their Facebook or Twitter etc, which is seems as their
personal brands leveraging the brand equity of their employers. These influence can
be a harm to the corporation when the employees are leaving the sompany. On 2011
Christmas Day, The New York Times reported on a lawsuit between a company and
one of its highly influential employees who departed, absconding with his 17000+
Twitter followers in the process. How to reasonable use the individual power of social
news and avoid the potential harm to the corporation is the next research area.
Combining the previous insights, a corporation will build its own advantage in the
trend by enhancing the six dimensions, which are “customer engagement, quick
reaction, integrated platform, visual content, credibility and balancing corporate
influence and tweeter star”
4. Conclusion
The mobile technology development and smartphones prevalence contribute the new
impulse of the personalized social news. In the next five years, it very well could be
that you’ll be more likely to have news find you through the social graph than
consuming news through traditional means of TV, radio and even news websites.
Consumption itself is almost no longer the sole focal point, but instead the focus is
also on the way readers can share, repackage, and customize new to fit into their
personalized social news stream model could then help establish a credibility index
among users as sources, helping consumers better decide what information is
credible.
Page 6 of 8
7. THE UNIVERSITY OF MEMPHIS
REFERENCE
Vadim Lavrusik, Aug 2010, "How News Consumption is Shifting to the Personalized
Social News Stream"
Market Council, November 2011, "DECODING 2012 MEDIA &
MARKETING TRENDS"
Jeff Sonderman, June 2011, “How you can use social machinery to power
personalized news delivery”
Connie Zhang, Aug 2011, “5 News Personalization Tools Bring You Only The Stories
You Want”
Published by Forbes, Dec 2011,“Is Twitter Influence Portable”
Lauren Indvik, Jan 2012, “Slate Gets Personal With Customized Newsfeed”
Palo Alto, Calif. March 2012, “Now With Cover Stories, Flipboard For iPad Has A
Single Place To Quickly Find Interesting News From Friends And Sources”
http://www.slate.com
http://www.huffingtonpost.com
http://flipboard.com
http://www.pulse.me
Interviewer Bio (Jay Rosen)
Jay Rosen, press critic, writer, and New York University journalism
professor .Jay Rosen has been on the journalism faculty at New York University
since 1986; from 1999 to 2005 he served as chair of the Department. He lives in New
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8. THE UNIVERSITY OF MEMPHIS
York City. Rosen is the author of PressThink, In April 2007 PressThink recorded its
two millionth visits.
He also blogs at the Huffington Post. In July 2006 he announced the debut
NewAssignment.Net, his experimental site for pro-am, open source reporting projects.
The first one was called Assignment Zero, a collaboration with Wired.com. A second
project was OfftheBus.Net with the Huffington Post.
Rosen is a former member of the Wikipedia Advisory Board. He is currently on the
advisory board of Digital First Media, which runs two newspaper companies: Journal
Register Company and Media News Group. He is also a member of the advisory
board of Post Media, the largest newspaper company in Canada. In November, 2011
he joined the board of The Gazette Company, based in Cedar Rapids, Iowa.
In 1994 he was a fellow at the Shorenstein Center on the Press, Politics and Public
Policy at Harvard University, and in 1990-91 he held a fellowship at the Gannett
Center for Media Studies at Columbia University.
A native of Buffalo, NY, Rosen had a very brief career in journalism at the Buffalo
Courier-Express before beginning graduate study. He has a Ph.D. from NYU in media
studies (1986).
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