The print newspaper industry is undergoing significant disruption due to declining print advertising and circulation revenues as content moves online. This has put pressure on large players in Australia like Fairfax. New digital entrants like hyperlocal blogs and nonprofit news sites are emerging, utilizing new business models like membership fees and ad alliances. Journalists can leverage advantages like quality and access to sources to engage with these new players or move into roles like content management and aggregation. Editors now prioritize digital skills over traditional qualifications. The future of journalism remains unclear as companies experiment with new sustainability models.
In this study, FABERNOVEL and Ardian Infrastructure combine their expertise to answer a key issue faced by many in the infrastructure world today: in a world that is moving ever forward and finds itself increasingly transformed by the digital, what shapes infrastructure and renders it capable of adapting to and meeting the needs of tomorrow’s economy? How can we boost innovation in infrastructure? And how are we able to add value to infrastructure in tomorrow’s world?
FABERNOVEL and Ardian Infrastructure have developed a scoring model as well as a method aiming to guide future investments in infrastructure, known as “augmented infrastructure”. This method will deliver the tools to help understand key concepts, help succeed in and invest in a whole economy network.
More information here : https://bit.ly/2A4hl41
How Social Media Can Save the Newspaper IndustryPhil Buckley
Prepared this short slide show for my co-workers about how newspapers should be using social media tools to leverage their existing properties to connect with the community.
In this study, FABERNOVEL and Ardian Infrastructure combine their expertise to answer a key issue faced by many in the infrastructure world today: in a world that is moving ever forward and finds itself increasingly transformed by the digital, what shapes infrastructure and renders it capable of adapting to and meeting the needs of tomorrow’s economy? How can we boost innovation in infrastructure? And how are we able to add value to infrastructure in tomorrow’s world?
FABERNOVEL and Ardian Infrastructure have developed a scoring model as well as a method aiming to guide future investments in infrastructure, known as “augmented infrastructure”. This method will deliver the tools to help understand key concepts, help succeed in and invest in a whole economy network.
More information here : https://bit.ly/2A4hl41
How Social Media Can Save the Newspaper IndustryPhil Buckley
Prepared this short slide show for my co-workers about how newspapers should be using social media tools to leverage their existing properties to connect with the community.
II EACD Lisbon Coaching Days over the topic "On Lobby & Public Affairs | A transparent added-value strategic manner of managing political communication and Issues Management", 11th november 2014, presentation by Maria Ashiqin, Managing Director of Ethic Construction and Trading S/B and Director of Lubri Oil Corporation (M) Sdn Bhd (Kuala Lumpur, Malaysia)
Interactive newspaper the next big thing in newspaper industryAnkit Mahapatra
This is my short presentation on Interactive Newspaper which I presented in my college's techfest. Unfortunately I didn't win but its good to see that Samsung has come out with a similar idea using the highly impressive amoled in the their future products. AMOLEDs fit my project perfectly. Would love a few comments here . Thank You.
Pros and cons of Newspaper Industry and Its Existential Crisis. All the facts and assumptions regarding the topic. Also about its consequences and opportunity.
Death of the Newspaper Industy: Bad News for YouTaleo Research
This is a session I did at Training 2012. The key argument in this presentation is that there are key parallels between newspaper reporters and learning professionals and that in order to avoid a similar fate, we need to rethink our roles and soon. The key shift is from instructional conduit to platform and strategy design.
World Press Trends: Newspapers Audience Revenue Share Continues to Grow.Vincent Peyrègne
Audiences are contributing an increasing share of the total global newspaper revenue, according to the annual World Press Trends survey released by the World Association of Newspapers and News Publishers (WAN-IFRA). Newspaper circulation revenue represents 53% of the overall industry revenue, underscoring the continuation of the trend identified last year: that audiences have become publishers’ biggest source of revenue.
Konvergensi Indonesia: Kultur dan Masyarakat (Indonesia Convergence: Culture ...ICT Watch
Materi presentasi ICT Watch pada sesi diskusi kelompok Komunitas / Asosiasi, Forum Konvergensi Indonesia tanggal 19 Agustus 2015, yang diselenggarakan Kementerian Komunikasi dan Informatika (Kemkominfo) di Gedung IDEC Telkom, Geger Kalong, Bandung.
Asian Media Landscape Series - Hong Kong, Taiwan, Singapore and MalaysiaPR Newswire APAC
PR Newswire has issued the first Asian Media Landscape Series white paper, a document providing useful information on Asia's local media landscape for PR and corporate communications professionals across the region. Register for the free report here: http://prna.co/1j1pCST
TheArticle has been running as a publishing platform since the spring of 201. The engine which has been most successful for us has been the social media platform we built, where members can rate articles, create networks, debate, and have personalised feeds of content. This has inflated our pageview numbers by up to 40 per cent.
There is an opportunity for TheArticle to create a “White Label” version of its social media platform. This means TheArticle will be able to offer multiple publishers the chance to buy an “off-the-shelf” social network exclusively for its readership and no longer 'outsource' to Twitter or Facebook. The publisher’s site and our social media platform will be seamlessly integrated and branded. The publisher will control the publisher site, we will control all data and functionality of the social media element, while the reader / consumer will not notice where he is handed from publisher site over to social media platform.
We plan to sign up multiple political and cultural blogs and online publishers, concentrating on those with a readership that is attractive to high-end advertisers. We project being able to sign up 1 million accounts in the first year by putting our social media platform live on 35 small and medium sized publisher sites (we already have a number signed up in principle). We will monetise these accounts through selling the hard and soft data generated and offering integrated display, native and content campaigns for advertisers across the network. In doing this:
· We will create a consumer base that is loyal and engaged
· Publishers will experience an increase in page views and gain a revenue stream which could enable sites to stay free to air rather than put up pay walls.
· Advertisers will be able to use a valuable data mine and advertising network
With in two years we conservatively forecast being able to monetise these accounts at £5 per annum.
The Information Services industry is in the eye of the digital storm. Two major contenders within this industry - traditional and new age media companies must adopt strategies for the significant mass of millennials and demanding consumers.
Media Re:public @ MiT6 New Media, Civic MediaPersephone Miel
24 April 2009 Presentation on Media Re:public as part of Media in Transition 6 New Media, Civic Media (panel questions)
Jessica Clark, Center for Social Media (American University)
Ellen Hume, Center for Future Civic Media (MIT)
Persephone Miel, Media Re:public and Internews Network
Respondents: Dean Jansen, Participatory Culture Foundation
Jake Shapiro, Public Radio Exchange (PRX)
Moderator: Pat Aufderheide, American University
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License
2. Agenda
The Future of News
- State of the industry
- Implications
- Business models for digital news
Your Future in Journalism
3. Preamble – A tale of two disrupted platforms
Compact Discs (A platform to A Newspaper (A platform that
distribute music) distributes information)
- 10 songs - 100 articles
- An average user enjoys 2 songs out - Average user reads 10 in detail
of 10 - Pays $3 for the paper
- Pays $20 for the CD
New media consumption
iTunes - User only reads the articles he/she is
- User only pays for the songs he/she interested in
enjoys and wants to consume - Pays… nothing(?)
- Pays $4 for the 2 songs
The story of print is the story of platform disruption – like CDs, content is now available in a more granular form
However, content is also commoditized to a greater extent – close substitutes are free
4. State of the industry
A snapshot of print news today
5. Print advertising revenue is undergoing a
significant - and likely permanent - worldwide
decline
In 2010, 40 US newspapers stopped publishing due to the decline
in print advertising revenue – only 2 made the transition online
6. However the Australian market is structurally
different due to its few, large population centres
and highly concentrated industry
6
7. In addition, 6 of the top 10 news websites are
owned by Australian newspaper companies
7
8. These drivers have positioned Australia to
outperform most of the worldwide newspaper
markets until recently
8
9. However, technology-enabled content creation,
aggregation and curation has permanently altered
the news value chain
The resulting diffusal of distribution has led to a diffusal of attention
and in turn, ad revenue
News companies’ decline in ad revenue is largely due to them only owning and exercising control over a subset of the
new value chain
10. In a nutshell, that means at an industry level…
Readers are worth less
More competition
Companies no longer own platform
Companies no longer own distribution
―Content wants to be free‖
10
11. The effect is a net loss: while digital ad revenue is
growing, the scale of print revenue loss is far
greater
A significant amount of revenue leaks to pure play online
competitors
12. Circulation revenue is likewise declining, driving
the industry into significant upheaval
―…Industry employment will decline from 27,715 in 2006-07 to a forecast
20,904 in 2011-12‖
- IBISworld Newspaper Printing or Publishing in Australia Industry Report
―…The media industry's old guard is struggling with a massive shift
online, declining advertising revenues for newspaper and TV, and
shrinking market share for free-to-air TV as consumers' choices multiply
for news and entertainment.‖
- Reuters, ‘Australia's Fairfax to slash newspaper jobs as media landscape shifts’
13. The trend of declining circulation is even more
stark once corrected for population growth
13
14. And this has put the two largest players in the
industry under pressure to reinvent themselves
14
17. What is at stake? - Original journalism
“A thousand bloggers all talking to each other doesn’t get you a report from a war zone –
somebody needs to take a real risk, there has to be some infrastructure, some pay and they
have to go and gather that news originally”
– David Carr, media and culture columnist, The New York Times
17
19. It is instructive for incumbent and entrant alike to
review the new entrants in digital news ecosystem
Advertisers and
The new entrants to the businesses
industry forming the new Contracts
digital news ecosystem fall between
advertisers, Readers’
into four broad categories businesses attention
- Hyperlocal bloggers and
publishers
- New News organisations
- Non-profit news organisations Incumbents
- Ecosystem support organisations plus new
entrants
Content
and Ads
Readers
19
20. Hyperlocals
A Hyperlocal site provides either a
wide range of local news and
information for a geographic region,
or it could focus on a niche of
interest (e.g. high school sports)
A platform for members of the
community to suggest, contribute,
upload and discuss issues
Revenue from 3 main sources:
- Website Advertising
- Events Revenue
- Ecommerce Revenue
Small organisations of 1-5 FTE, with
volunteer support
Revenue $100-$400k
21. The ‗Hyperlocal model‘ is already gaining traction
in Australia
Australian Football League (AFL)
Media employs 40 journalists to
write and produce content for
AFL‘s many fans via its website
and digital outlets.
AFL Media‘s head of content,
Matt Pinkney, says that the aim
is to ―create an independent,
credible news organisation
Subject which reports on AFL football‖.
Geographic Area
Significantly, Pinkney was once
a leading digital editor at the
Herald Sun in Melbourne before
Demographic he moved across to AFL Media.
22. Non-profit news organisations
The non-profit model works on
the principle of independent
journalism being a public good
Up to 75% of revenue is drawn
from a combination of grants
and member support
Minnpost, a Minnesota non-
profit New News organisation
received approximately $290K in
membership fees in its first 14
months, where approximately 1
in 150 visitors became
supporting members
23. New News Organisations
New News Organisations combine
existing and emerging technologies with
a reduced editorial staff and a network of
hyperlocal bloggers to engage the
community and provide journalism‘s
critical watchdog role that the market will
continue to demand
Revenue breakdown as follows :
- News website advertising ~55%
- B-C ads and services ~ 25%
- B-B ads and services ~20%
Organisations of 40-70 FTE, with
journalists moving to multimedia and
playing a ‗community manager‘ role
When established, revenue projected to
reach 20m
24. Ecosystem Support Organisations
Advertisers and
Many hyperlocal bloggers and businesses
other small local online
publishers have loyal audiences
but limited resources and
advertising clout
Aggregation
There are opportunities in
building an infrastructure that
provides services to the new Hyperlocal
news ecosystem, including bloggers, online
creation of local ad alliances, publishers and
aggregation/curation of sites, Services new news
technology and training. We call
this entity the ―Framework.‖ organisations
Content
The Framework will bring value to and Ads
the ecosystem by providing
economies of scale in the
advertising market — for both
publishers and advertisers Readers
26. While the industry employee is rapidly declining,
The advantages that journalists traditionally have
over other writers still exist
Non-journalist digital But most of them still
writers such as lack the clout of
bloggers may create journalists backed by
and publish what a reputable
content… masthead represents:
Quality
Authority
Resources
Access to sources
27. Journalists can thus leverage these advantages to
engage with the new digital writers, or move into
an adjacent industry
A journalist may engage digital
writers in their space by being:
- A content publisher across multiple channels
- A potential topical, „hyperlocal‟ subject matter
expert
- A potential „Community Manager‟ of hyperlocal
interest groups and digital writers
Quality
Authority
Resources
Or they may take their new skills
Access to sources
and industry understanding and
make lateral moves into:
- Digital content managers/editors
- Media aggregators
- Media relations
- Etc.
28. Many of the roles in the emerging state will value
journalism experience
Advertisers and
businesses
Business
Media Relations Professional New media aggregator
of blogs and news
Aggregation
Hyperlocal
bloggers, online
publishers and
Services new news
organisations
Content
and Ads
Media network
Readers community manager
Editor / trainer for
citizen journalists
29. A question to journalism graduates: Which do you
think would be more attractive to your employer in
3 years time?
Degree in journalism / Degree in journalism /
media and media and
communications – First communications
Class Honours
600 followers on twitter
H1 average including H1s
in cultural perspectives on 15 published articles on
the function of the news Meld with over 3,000 views
media, global crisis Part of AU_Lifestyle news
reporting and evolution of network
journalism
Klout score of 65
30. The preference is backed up by recent research
into Australian editors‘ hiring preferences
When asked about the preferred skills and
attributes of recruits:
Almost half (46 per cent) of the editorial
executives nominated digital media skills
as the top priority.
Other desirable skills were news sense (36
per cent), writing skills (28 per cent) and
personal qualities such as initiative, energy
and enthusiasm; courage and persistence;
maturity, and curiosity.
Personal qualities got more attention than
qualifications, with only 21 per cent of
respondents interested in new staff holding
tertiary degrees.
- Journalism at the speed of Bytes, the
Walkley Foundation, Jun 2012
31. …And their views on the rapidly evolving
newsroom
Views from current
Australian editors on the
change:
- “We have to change the cultural
fixation with print….It‟s „I work
across platforms‟ now, not „I work
for the paper‟”.
- “I think the biggest challenge for
anyone managing journalists into
the future… is to direct them,
herd them like cats, towards an
environment where they are
thinking about what they will file
for their website as much as what
they will file for the newspapers”
33. Journalism is at a crossroads, and no one has
found the answer yet
"All the world's newspaper
companies are experimenting
with what sustainability looks
like…"
―…There is no business model
that can support the hundreds of
journalists that are employed by
companies such as Fairfax"
- Margaret Simons, head of the University
of Melbourne's Centre for Advanced
Journalism, 18 Jun 2012