This document provides information and examples for a student to complete a practical coursework assignment involving creating promotional materials for a music album or short film. It includes options to create a music video and digipak, band website, short film, film posters, radio trailer, and magazine review. Examples are given of common elements of band websites and techniques used in movie posters to convey genre. The document also compares radio and visual trailers, noting visual trailers are more persuasive due to incorporating both audio and visual elements.

1. A2
PRACTICAL
COURSEWORK
Choice of Briefs

2. • A promotion package for the release of
an album, to include a music promo
video, together with two of the
following three options:
1. A working website homepage for the
band;
2. A digipak for the album’s release;
3. A magazine advertisement for the
digipak
MUSIC VIDEO

3. • This task is asking me to create a music
video as well as a digipak, to look like
something professional, like so…
WHAT IS THIS
TASK ASKING
ME TO DO?

4. • All of these homepages have similar
codes and conventions, for example,
they all have a navigation bar of some
kind, allowing you to access different
areas of the page, most commonly
occuring;
• Tour
• Merch
• Photos
EXAMPLES OF
BAND
HOMEPAGES

5. • A short film in its entirety, lasting
approximately five minutes, which may
be live action animated or a
combination of both, together with two
of the following three options:
1. A poster for the film;
2. A radio trailer for the film;
3. A film magazine review page featuring
the film
SHORT FILM

6. EXAMPLES OF
DIFFERENT
MOVIE GENRE
POSTERS
Ten Inch Hero: this film is a romantic comedy. You can tell that it
is a comedy by the font used, which is large and brightly
coloured, and a strange shape, suggesting it’s not formal, but
more jovial. “Fall in Love” is also on the poster, confirming it’s
‘rom’ within ‘romantic comedy’.
Shaun of the Dead: this film is a comedy thriller, and we can see
by the red which is immediately seen as threatening. The
catchphrase “Ever felt like you were surrounded by zombies?”
suggests that it is a comedy as it isn’t something that people tend
to think about.
Captain America: The Winter Solider: this is an action thriller, and
we can see this by the positions the characters are standing, as if
they are of high importance. As well as this, they are wearing
uniforms, suggesting some kind of military background. The
burning aircraft and dark sky suggest darkness within the film.

7. • Radio trailers tend to emphasise the
sounds within the movie, to give the
audience as much of a visual
interpretation as they can, without
them being able to see it.
• Visual trailers will be able to emphasise
whatever the audience will see, making
it much more powerfully persuading.
• One of the best trailers I’ve seen in a
long time is Captain America: The
Winter Solider, I watched it plenty of
times, it was the music as well as the
visual that attracted me.
RADIO
TRAILERS VS
VISUAL
TRAILERS
https://www.youtube.com/watch?v=7SlILk2WMTI