Leah Douglas conducted a questionnaire of 40 people to help design a music magazine. Most respondents were 18-year-old males who listened to indie rock music. Over half read magazines weekly and attended gigs every 1-2 weeks. Album reviews and releases were the most popular article types. The preferred cost of the magazine was £1-2, and colors were deemed the most important design feature. Based on these findings, Leah decided to create an indie rock magazine that focuses on album reviews and releases and costs between £1-2.