1. Newspaper Branding
Flags, Fonts, Colors and Folios

2. Branding is:

3. And….

4. And Even…

5. For Newspapers….
• Branding is creating a consistent look or
design that is easily recognizable by your
readers THROUGHOUT your publication.

6. This can be accomplished through:
• Fonts
• Color
• Flags
• Folios

7. For Example:

8. Other Flags…

16. Things to Remember…
• As with the Blue and Gold, some aspect of
your front page flag should be continued
elsewhere to create consistency.
• Folios are an excellent place to play with
typography
• Colors should be consistent! Dominant colors
should be continued throughout publication
as appropriate.

17. Award Winning Section Designs

34. Sources:
• http://monyellemingo.com/socialmedia/bran
ded-url/
• http://www.designgreaterthan.com/blog/200
9/01/starbucks-and-effective-branding.html
• http://branding20.wordpress.com/2007/05/0
7/brand-of-the-week-target/
• http://www.studentpress.org/nspa/contests.h
tml