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Business Plan




             C.mj : The Press Tool
19.02.2007




                                                     1
The Idea




             C.mj : The Press Tool
19.02.2007

             Imagine that you take all of the world’s newspapers + magazines...




                                                                                  2
The Idea




             Main modules of C.mj interface (simplified)
19.02.2007




                                    C.monjournal
the written Press                    Vi
                                          S   Pr   Se
                                     Vi
                                                        Se
                                          N   Pr   S
                                          S        R
                                              M
                                              C.             Pri
                                                             Se
                                                             F
                                              PD             O



                                                                        Print
                                                                      Web
                                                                   Device




                                                                                           3
The Product




             Main modules of C.mj interface
19.02.2007




                View by:
                Country
                           Source
                                         Presse Index
                           Discovery                            Search Print
                View by:                                        Content
                Language

                                                                               Search Web
                                                                               Content
                           News                                                Audio/video
                                        Presse Content       Search
                           Buzz




                           Social                            Research/
                           Network/        MyPresse          Archive
                           Workgroup                         Folders




                                           C.mj
                                           personalised                                      Primary interfaces

                                                                                             Secondary interfaces

                                                                                             Functions
                                       Print       Digital
                                       outputs     outputs
                                                                                             Outputs


                                                                                                                    4
The Product




             Consumption of C.mj by outlet
19.02.2007




                                                                     Blogs / websites/ vod                  (appletv)
                                                                     (i.e. embedded text + services in personal pages + other devices)




                                                                                                             C.mj Desktop application + widget
                                  Print @ kiosque
                                                                                                             (i.e. ability to work offline)




                                 Start Pages                                                                          C.mj Website
                                                                                  C.mj
                                 (e.g. Netvibes,etc...)                                                               (i.e. http://www.cmj.net)




                  Printed as supplements
                                                                                                              Print @ home/office
                  (i.e. existing subscribers receive C.mj inserts)



                                                                     Portable devices
                                                                     (e.g. mobiles...)




                                                                                                                                                  5
The Product




              Main benefits of C.mj for the Reader
19.02.2007




                                                             Access to global + multi-lingual printed news sources
                                                            in one simple, unified, seamless, high-quality interface
                                                                                 (International, National, Regional)



                                                                                                                              Learn more on time-sensitive topics
     Keep up-to-date on general interests : mix + match
                                                                                                                              (i.e. rich topic dossiers created automatically from semantic searches)
     (i.e. build and subscribe to a query which automatically displays...)




                                                                                                                                 Organise research + discovery process
     Visualise global news trends                                                            C.mj                                (i.e. archive folders + highlights + simple metadata enrichment)
     in real-time + cutting-edge graphics




                                                                                                                             Opportunity to interact in an entirely
             Create intelligence reports
                                                                                                                             new way with news sources + journalists
             (i.e. compile information on a subject + include external files)
                                                                                                                             (i.e. podcasts, interview the journalist, etc...)


                                                                            Automatic filter + layout for
                                                                      electronic / print outputs of My Journal.
                                                           (Reduce information overload + access the service from any platform + device)




                                                                                                                       + more uses :
                                                                                                                        General search within reliable sources
                                                                                                                        (i.e. preference for print centric searches + related web)
                                                                                                                        Opportunity to share + discover sources from other users in
                                                                                                                        the C.mj social network
                                                                                                                        Create collaborative research groups
                                                                                                                        Embed article content + layout in blogs / websites
                                                                                                                        Discover new sources

                                                                                                                                                                                                    6
The Stakeholders




              Main benefits of C.mj for the Press
19.02.2007




                                                  Deliver your content to a self-selected, highly interested +
                                                                engaged audience (subscribers)

     Encourage online users’ appetite for print-centric
                                                                                                        Push print content + layout onto the web
     content, to value trusted print sources...
                                                                                                        while maintaining visibility of use + branding
     Would you rather be next to blog or another
     trusted paper? (offensive strategy in response to Web 2.0)



     Rely on a solid IT platform capable                                                                   Visualise + evaluate content performance, user
                                                                               C.mj
     of delivering your multi-media to millions                                                            feedback + user preferences using the C.mj
     of people without technical hassle                                                                    Press dashboard. Receive reports on consumer
     (reliability + no cost)                                                                               online patterns.


                                                                                                        Opportunity to develop and test demand
                          Gain new global customers
                                                                                                        for new multimedia / journalism 2.0
                          + new demand (outside your existing market/
                                                                                                        services
                           distribution area)


                                                                        Earn additional revenue
                                                                   from Advertising in the C.mj space




                                                                                                + more benefits :
                                                                                                  it’s free!
                                                                                                  join network that allows you to deliver the C.mj as a
                                                                                                  supplement, for free
                                                                                                  une réponse concertée de l’industrie du print (recreate a mass
                                                                                                  media on the Web instead of further fragmentation)




                                                                                                                                                               7
The Stakeholders




             Main benefits of C.mj for the Advertiser
19.02.2007




                                        Access a self-selected, highly interested + engaged audience
                                                     (have chosen to subscribe to the C.mj service)




             Visualise + evaluate advertising                                                             Deliver context-based advertising based
                                                                          C.mj
             performace using the C.mj                                                                    on semantic search technology
             Advertiser dashboard




                                                Reach a global audience (demographic + geographical)
                                                Deliver ads to specific users, specific geographic regions, ...



                                                                                                  + more uses :




                                                                                                                                                    8
The Stakeholders




             Main benefits of C.mj for the Distribution channel
19.02.2007




                                       Access a self-selected, highly interested + engaged audience




             Strong appetite for C.mj content                                                    Identify yourself with strong brands
                                                                      C.mj
             ensures high-use of service                                                         and high-value content proposition




                                                     Earn additional revenue from Advertising
                                                in the C.mj space within your distribution channel



                                                                                       + more uses :




                                                                                                                                        9
The Business Model




             Revenue Model
19.02.2007



                                                        Publicités




                       Contenus                                                 Distribution channels
                                                           C.mj
                       (i.e. presse papier)                                     (e.g. télécom; etc...)




                                                        Lecteurs
                                              monthly subscription (low cost)




                                                                                                               10
The Business Model




             Profit Distribution Model
19.02.2007



                                                Publicités




                         Contenus                            Distribution channels
                                                   C.mj
                         (i.e. presse papier)                (e.g. télécom; etc...)




                                                Lecteurs




                                                                                            11
The Business Model




             Cost Model
19.02.2007



                                    Server infrastructure




                                                            Software development
                          Content           C.mj




                                         Bandwidth




                                                                                     12

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My Newspaper Business Plan

  • 1. Business Plan C.mj : The Press Tool 19.02.2007 1
  • 2. The Idea C.mj : The Press Tool 19.02.2007 Imagine that you take all of the world’s newspapers + magazines... 2
  • 3. The Idea Main modules of C.mj interface (simplified) 19.02.2007 C.monjournal the written Press Vi S Pr Se Vi Se N Pr S S R M C. Pri Se F PD O Print Web Device 3
  • 4. The Product Main modules of C.mj interface 19.02.2007 View by: Country Source Presse Index Discovery Search Print View by: Content Language Search Web Content News Audio/video Presse Content Search Buzz Social Research/ Network/ MyPresse Archive Workgroup Folders C.mj personalised Primary interfaces Secondary interfaces Functions Print Digital outputs outputs Outputs 4
  • 5. The Product Consumption of C.mj by outlet 19.02.2007 Blogs / websites/ vod (appletv) (i.e. embedded text + services in personal pages + other devices) C.mj Desktop application + widget Print @ kiosque (i.e. ability to work offline) Start Pages C.mj Website C.mj (e.g. Netvibes,etc...) (i.e. http://www.cmj.net) Printed as supplements Print @ home/office (i.e. existing subscribers receive C.mj inserts) Portable devices (e.g. mobiles...) 5
  • 6. The Product Main benefits of C.mj for the Reader 19.02.2007 Access to global + multi-lingual printed news sources in one simple, unified, seamless, high-quality interface (International, National, Regional) Learn more on time-sensitive topics Keep up-to-date on general interests : mix + match (i.e. rich topic dossiers created automatically from semantic searches) (i.e. build and subscribe to a query which automatically displays...) Organise research + discovery process Visualise global news trends C.mj (i.e. archive folders + highlights + simple metadata enrichment) in real-time + cutting-edge graphics Opportunity to interact in an entirely Create intelligence reports new way with news sources + journalists (i.e. compile information on a subject + include external files) (i.e. podcasts, interview the journalist, etc...) Automatic filter + layout for electronic / print outputs of My Journal. (Reduce information overload + access the service from any platform + device) + more uses : General search within reliable sources (i.e. preference for print centric searches + related web) Opportunity to share + discover sources from other users in the C.mj social network Create collaborative research groups Embed article content + layout in blogs / websites Discover new sources 6
  • 7. The Stakeholders Main benefits of C.mj for the Press 19.02.2007 Deliver your content to a self-selected, highly interested + engaged audience (subscribers) Encourage online users’ appetite for print-centric Push print content + layout onto the web content, to value trusted print sources... while maintaining visibility of use + branding Would you rather be next to blog or another trusted paper? (offensive strategy in response to Web 2.0) Rely on a solid IT platform capable Visualise + evaluate content performance, user C.mj of delivering your multi-media to millions feedback + user preferences using the C.mj of people without technical hassle Press dashboard. Receive reports on consumer (reliability + no cost) online patterns. Opportunity to develop and test demand Gain new global customers for new multimedia / journalism 2.0 + new demand (outside your existing market/ services distribution area) Earn additional revenue from Advertising in the C.mj space + more benefits : it’s free! join network that allows you to deliver the C.mj as a supplement, for free une réponse concertée de l’industrie du print (recreate a mass media on the Web instead of further fragmentation) 7
  • 8. The Stakeholders Main benefits of C.mj for the Advertiser 19.02.2007 Access a self-selected, highly interested + engaged audience (have chosen to subscribe to the C.mj service) Visualise + evaluate advertising Deliver context-based advertising based C.mj performace using the C.mj on semantic search technology Advertiser dashboard Reach a global audience (demographic + geographical) Deliver ads to specific users, specific geographic regions, ... + more uses : 8
  • 9. The Stakeholders Main benefits of C.mj for the Distribution channel 19.02.2007 Access a self-selected, highly interested + engaged audience Strong appetite for C.mj content Identify yourself with strong brands C.mj ensures high-use of service and high-value content proposition Earn additional revenue from Advertising in the C.mj space within your distribution channel + more uses : 9
  • 10. The Business Model Revenue Model 19.02.2007 Publicités Contenus Distribution channels C.mj (i.e. presse papier) (e.g. télécom; etc...) Lecteurs monthly subscription (low cost) 10
  • 11. The Business Model Profit Distribution Model 19.02.2007 Publicités Contenus Distribution channels C.mj (i.e. presse papier) (e.g. télécom; etc...) Lecteurs 11
  • 12. The Business Model Cost Model 19.02.2007 Server infrastructure Software development Content C.mj Bandwidth 12