My Newspaper Business Plan

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Partial business plan my partner and me developed a few years ago. This section describes the advantages of the product to various types of users.

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My Newspaper Business Plan

  1. 1. Business Plan C.mj : The Press Tool 19.02.2007 1
  2. 2. The Idea C.mj : The Press Tool 19.02.2007 Imagine that you take all of the world’s newspapers + magazines... 2
  3. 3. The Idea Main modules of C.mj interface (simplified) 19.02.2007 C.monjournal the written Press Vi S Pr Se Vi Se N Pr S S R M C. Pri Se F PD O Print Web Device 3
  4. 4. The Product Main modules of C.mj interface 19.02.2007 View by: Country Source Presse Index Discovery Search Print View by: Content Language Search Web Content News Audio/video Presse Content Search Buzz Social Research/ Network/ MyPresse Archive Workgroup Folders C.mj personalised Primary interfaces Secondary interfaces Functions Print Digital outputs outputs Outputs 4
  5. 5. The Product Consumption of C.mj by outlet 19.02.2007 Blogs / websites/ vod (appletv) (i.e. embedded text + services in personal pages + other devices) C.mj Desktop application + widget Print @ kiosque (i.e. ability to work offline) Start Pages C.mj Website C.mj (e.g. Netvibes,etc...) (i.e. http://www.cmj.net) Printed as supplements Print @ home/office (i.e. existing subscribers receive C.mj inserts) Portable devices (e.g. mobiles...) 5
  6. 6. The Product Main benefits of C.mj for the Reader 19.02.2007 Access to global + multi-lingual printed news sources in one simple, unified, seamless, high-quality interface (International, National, Regional) Learn more on time-sensitive topics Keep up-to-date on general interests : mix + match (i.e. rich topic dossiers created automatically from semantic searches) (i.e. build and subscribe to a query which automatically displays...) Organise research + discovery process Visualise global news trends C.mj (i.e. archive folders + highlights + simple metadata enrichment) in real-time + cutting-edge graphics Opportunity to interact in an entirely Create intelligence reports new way with news sources + journalists (i.e. compile information on a subject + include external files) (i.e. podcasts, interview the journalist, etc...) Automatic filter + layout for electronic / print outputs of My Journal. (Reduce information overload + access the service from any platform + device) + more uses : General search within reliable sources (i.e. preference for print centric searches + related web) Opportunity to share + discover sources from other users in the C.mj social network Create collaborative research groups Embed article content + layout in blogs / websites Discover new sources 6
  7. 7. The Stakeholders Main benefits of C.mj for the Press 19.02.2007 Deliver your content to a self-selected, highly interested + engaged audience (subscribers) Encourage online users’ appetite for print-centric Push print content + layout onto the web content, to value trusted print sources... while maintaining visibility of use + branding Would you rather be next to blog or another trusted paper? (offensive strategy in response to Web 2.0) Rely on a solid IT platform capable Visualise + evaluate content performance, user C.mj of delivering your multi-media to millions feedback + user preferences using the C.mj of people without technical hassle Press dashboard. Receive reports on consumer (reliability + no cost) online patterns. Opportunity to develop and test demand Gain new global customers for new multimedia / journalism 2.0 + new demand (outside your existing market/ services distribution area) Earn additional revenue from Advertising in the C.mj space + more benefits : it’s free! join network that allows you to deliver the C.mj as a supplement, for free une réponse concertée de l’industrie du print (recreate a mass media on the Web instead of further fragmentation) 7
  8. 8. The Stakeholders Main benefits of C.mj for the Advertiser 19.02.2007 Access a self-selected, highly interested + engaged audience (have chosen to subscribe to the C.mj service) Visualise + evaluate advertising Deliver context-based advertising based C.mj performace using the C.mj on semantic search technology Advertiser dashboard Reach a global audience (demographic + geographical) Deliver ads to specific users, specific geographic regions, ... + more uses : 8
  9. 9. The Stakeholders Main benefits of C.mj for the Distribution channel 19.02.2007 Access a self-selected, highly interested + engaged audience Strong appetite for C.mj content Identify yourself with strong brands C.mj ensures high-use of service and high-value content proposition Earn additional revenue from Advertising in the C.mj space within your distribution channel + more uses : 9
  10. 10. The Business Model Revenue Model 19.02.2007 Publicités Contenus Distribution channels C.mj (i.e. presse papier) (e.g. télécom; etc...) Lecteurs monthly subscription (low cost) 10
  11. 11. The Business Model Profit Distribution Model 19.02.2007 Publicités Contenus Distribution channels C.mj (i.e. presse papier) (e.g. télécom; etc...) Lecteurs 11
  12. 12. The Business Model Cost Model 19.02.2007 Server infrastructure Software development Content C.mj Bandwidth 12

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