pros and cons

1. http://www.fontspace.com/category/c
ool?p=5

6.  All of these fonts are extremely eye
catching and bold.
 Also they are all the same colour which
would look effective and aesthetically
pleasing in the magazine.
 They all have an edge to the fonts leading
them to stand out and be memorable
leading the business to become more
successful and known worldwide as a
brand.
 So that means they are building there
brand identity by the font of there text.