Some collected info about LOGO DESIGN and few details on how to make a good one. I hope it would help and motivate you viewers. Thank you. -VANSH SHETTY.

1. LOGO DESIGN

2. What is LOGO DESIGN?
• A symbol or other small design
adopted by an organization to
identify its product, uniform,
vehicles, etc.
• Logo design is an important
area of graphic design.
• Logotype is a graphic
representation or symbol of a
company name trademark,
abbreviation, etc. often uniquely
designed for ready recognition.
• In order to understand
what a logo design is,
it is important to first
understand what a
logo design is used for:
• BRANDING.
• IDENTIFICATION.

3. WHAT PRINCIPLES
FOR A LOGO DESIGN:-
• Keep the design
simple:
• One of the basic requirements and qualities of a
great logo design is that it has to be made on a
simple concept.
• less is more and simplicity is more impactful.
• Use colors
strategically:
• Logo design must be attractive.
• Colors have this amazing ability of evoking our feelings.
• RED – emotions of aggressiveness, love, energy, and
passion.
• BLUE – intelligence, friendliness.
• PINK - symbolizes tenderness.
• YELLOW - hope, freshness.
• GREEN - nature, freshness, and health.

4. • Make it scalable
and versatile:
• A logo would be used in
business on various
surfaces.
• These surfaces may be as
little as the production
of a stamp or a pen.
• A logo design does not need
to explain business practices,
but it should symbolize the
quality of that business.
• It should look good in
black and white:
• Point to be noted, advertising would be done for a
respective business on magazines, newspapers, leaflets,
etc.
• Hence for such ads colorless printing is a good way of
show casing the product.
• In general, logos are better of with colors
• But if on a newspaper ads, we must rethink the logo
design.
• Similarly, the logo should make a good impression on
faxed document as well as on its colorless version.

5. • Make it a memorable
design:
• One of the qualities of global
companies logo is that they are
memorable.
• A simple trick to create
memorable logos is to have a
unique concept.
• Logos such as Pepsi, Coca-Cola, and
McDonald’s are great examples of a
memorable designs.
• Such logos have become part of
modern social culture.
• It should be a
timeless design:
• Frequent changes in your original logo
design is also not advisable for many
reasons.
• If you redesign a logo so often, you are
leaving your customers confused and
directionless.
• The logo design must have a modern
approach to the public including
specific elements such as colors, and
typefaces.

6. LOGO DESIGN PROCESS:-
• Designing a good logo ay require involvement from the marketing team and
the design agency (if the process is outsourced), or graphic design contest
platform (if it is a crowd-sourced).
• It requires a clear idea about the concept and values of the brand.
• The best shapes to use are symmetrical geometrical shapes they can be
placed almost anywhere and still maintain the balance, they are very easy to
handle

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 Color
association is
an important
factor to take
into
consideration
when
designing your
logo.
 As
personal
preference
plays an
important
role in
choosing
logo
design
font, we
must
remember
the motto
of our
company.
 Bold
statement
must be
made while
designing a
logo in order
for customers
to remember.
In that case
customers
are more
likely to
choose that
particular
logo.
 Logo
designs
may
contain
fancy
features,
but it
should
fairly be
kept simple
to provoke
a quick
reaction.
 Labels such as
LLC, Inc, or
&Co should be
saved for the
professional
documentation
of your
company.

8. ELEMENTS OF LOGO
DESIGN:-
• Logo should capture the personality
of the business.
• Use of 1 to 3 colors would make the
design simple and memorable.
• A logo should have some
originality and should be unique.
• It should be practical, usable, and adaptable
and if created in vector format you can resize
when needed without loss of image quality.
• It should maintain proportionality –
a logo should function as one
complete unit.
• Logos that are too tall are hard to
read when reduced or enlarged.
• The design should work on any sized
media- from business card to
billboard.

9. By :- Vansh Shetty